{"id":41075,"date":"2026-11-12T16:23:14","date_gmt":"2026-11-12T10:53:14","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=41075"},"modified":"2026-11-12T17:31:18","modified_gmt":"2026-11-12T12:01:18","slug":"thyrocare-blinkit-flyer-campaign","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/thyrocare-blinkit-flyer-campaign\/","title":{"rendered":"Fever Season on Blinkit: Inside Thyrocare\u2019s Delhi Flyer Campaign"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/thyrocare-blinkit-flyer-campaign\/#Inside_the_Bag_How_The_Media_Ant_Took_Thyrocares_Fever-Season_Message_to_Delhi_Through_Blinkit\" >Inside the Bag: How The Media Ant Took Thyrocare\u2019s Fever-Season Message to Delhi Through Blinkit<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/thyrocare-blinkit-flyer-campaign\/#The_Moment\" >The Moment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/thyrocare-blinkit-flyer-campaign\/#The_Idea\" >The Idea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/thyrocare-blinkit-flyer-campaign\/#How_The_Media_Ant_Made_It_Happen\" >How The Media Ant Made It Happen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/thyrocare-blinkit-flyer-campaign\/#Why_It_Matters\" >Why It Matters<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inside_the_Bag_How_The_Media_Ant_Took_Thyrocares_Fever-Season_Message_to_Delhi_Through_Blinkit\"><\/span>Inside the Bag: How The Media Ant Took Thyrocare\u2019s Fever-Season Message to Delhi Through Blinkit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Moment\"><\/span>The Moment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Every year, the change in weather brings a wave of fevers, and with it a familiar scramble. Families check symptoms, stock up on medicines and look for quick answers. Increasingly, a lot of that scramble happens on Blinkit. That made the Blinkit order more than a delivery. It was a moment when health was already the only thing on the customer\u2019s mind. Thyrocare wanted to be present in it, and The Media Ant helped find the way in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Idea\"><\/span>The Idea<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most healthcare advertising speaks from a distance: a hoarding, a banner, a video. The Media Ant recommended a different route for Thyrocare, which was to place the message inside the order itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign used an innovative flyer insertion on Blinkit, built around a single line: <strong>\u201cFever Season Turbulence.\u201d<\/strong> The flyer reached the customer in the same bag as their medicines, so the message and the need arrived together.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_The_Media_Ant_Made_It_Happen\"><\/span>How The Media Ant Made It Happen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Media Ant planned and executed the campaign on Blinkit, with the targeting set around what customers were buying and how much they were spending.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scale:<\/strong> 1 lakh flyers across Delhi<\/li>\n\n\n\n<li><strong>Platform:<\/strong> Blinkit<\/li>\n\n\n\n<li><strong>Category targeting:<\/strong> Orders in Medicine &amp; Pharma, with sexual wellness excluded<\/li>\n\n\n\n<li><strong>Cart value:<\/strong> Orders at \u20b9499<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The flyer went to people who were actively buying health products at a meaningful basket size. It did not go to every order in the city.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_It_Matters\"><\/span>Why It Matters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Timing is often the most valuable thing a brand can buy. Here, category and cart-value targeting found the right shoppers, and the seasonal motto gave the flyer a reason to be read.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Thyrocare, the result was a campaign that reached Delhi households at a relevant moment, through a channel that sits right next to the purchase. For The Media Ant, it is another example of how quick-commerce media can take a brand into everyday consumer moments in a more relevant way.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"740\" height=\"740\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2026\/11\/Thyrocare-x-Blinkit-case-study%401x-1.png?resize=740%2C740&#038;ssl=1\" alt=\"\" class=\"wp-image-41078\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2026\/11\/Thyrocare-x-Blinkit-case-study%401x-1.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2026\/11\/Thyrocare-x-Blinkit-case-study%401x-1.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2026\/11\/Thyrocare-x-Blinkit-case-study%401x-1.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2026\/11\/Thyrocare-x-Blinkit-case-study%401x-1.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2026\/11\/Thyrocare-x-Blinkit-case-study%401x-1.png?w=1254&amp;ssl=1 1254w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Inside the Bag: How The Media Ant Took Thyrocare\u2019s Fever-Season Message to Delhi Through Blinkit The Moment Every year, the change in weather brings a wave of fevers, and with&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":41082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[450],"tags":[],"class_list":["post-41075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2026\/11\/BTL-Campaign-Execution-3-1.png?fit=1672%2C941&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/41075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=41075"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/41075\/revisions"}],"predecessor-version":[{"id":41080,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/41075\/revisions\/41080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/41082"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=41075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=41075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=41075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}