{"id":40968,"date":"2026-10-01T17:49:38","date_gmt":"2026-10-01T12:19:38","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=40968"},"modified":"2026-10-01T17:49:40","modified_gmt":"2026-10-01T12:19:40","slug":"how-fixxly-turned-canter-spotting-into-a-bangalore-wide-buzz","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/how-fixxly-turned-canter-spotting-into-a-bangalore-wide-buzz\/","title":{"rendered":"How Fixxly Turned Canter Spotting into a Bangalore-Wide Buzz"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/how-fixxly-turned-canter-spotting-into-a-bangalore-wide-buzz\/#The_Challenge\" >The Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/how-fixxly-turned-canter-spotting-into-a-bangalore-wide-buzz\/#The_Objective\" >The Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/how-fixxly-turned-canter-spotting-into-a-bangalore-wide-buzz\/#The_Strategy\" >The Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/how-fixxly-turned-canter-spotting-into-a-bangalore-wide-buzz\/#The_Execution\" >The Execution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/how-fixxly-turned-canter-spotting-into-a-bangalore-wide-buzz\/#What_Made_It_Work\" >What Made It Work<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/how-fixxly-turned-canter-spotting-into-a-bangalore-wide-buzz\/#How_Did_TMA_Help_Fixxly\" >How Did TMA Help Fixxly?<\/a><\/li><\/ul><\/nav><\/div>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Challenge\"><\/span>The Challenge<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Fixxly wanted to build awareness for its <strong>MahaUtsav campaign in Bangalore<\/strong>, while bringing attention to two different campaign elements \u2014 its <strong>Canter Spotting activation<\/strong> and the ongoing <strong>MahaUtsav Sale<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge was to make both messages work together without making the communication feel crowded. The campaign also needed to create enough local buzz to get Bangalore audiences interested in spotting and engaging with the Canter.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Objective\"><\/span>The Objective<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign was designed to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build awareness around the <strong>Fixxly MahaUtsav<\/strong><\/li>\n\n\n\n<li>Create buzz around the <strong>Canter Spotting activation<\/strong><\/li>\n\n\n\n<li>Encourage audiences to discover and engage with the Canter<\/li>\n\n\n\n<li>Drive awareness for the <strong>MahaUtsav Sale<\/strong><\/li>\n\n\n\n<li>Use Bangalore-relevant creators to connect with local audiences<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Strategy\"><\/span>The Strategy<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">TMA split the campaign into <strong>two influencer-led phases<\/strong>, giving each campaign message its own space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Phase 1: Canter Spotting<\/strong><br>The first phase focused on creating curiosity and participation around the Fixxly Canter. Three local creators brought the activation to their audiences, encouraging them to discover and engage with the Canter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Phase 2: MahaUtsav Sale<\/strong><br>The second phase shifted the conversation from activation to commerce. Three creators communicated the MahaUtsav Sale, helping Fixxly extend awareness of the offer among their Bangalore audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This two-phase approach allowed the campaign to move naturally from <strong>creating buzz to communicating the sale<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Execution\"><\/span>The Execution<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Platform:<\/strong> Instagram<br><strong>Format:<\/strong> Collab Reels<br><strong>Geography:<\/strong> Bangalore<br><strong>Creators:<\/strong> 6 Bangalore-relevant creators<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign used creator-led content to make the communication feel native to Instagram while keeping the messaging locally relevant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first three creators focused on <strong>Canter Spotting<\/strong>, while the next three focused on the <strong>MahaUtsav Sale<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Made_It_Work\"><\/span>What Made It Work<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign&#8217;s strength came from keeping the two messages distinct while building them into one larger campaign story.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A two-phase structure<\/strong> gave the Canter activation and sale their own communication space.<\/li>\n\n\n\n<li><strong>Local creator selection<\/strong> helped Fixxly speak to a Bangalore audience through familiar, city-relevant profiles.<\/li>\n\n\n\n<li><strong>Canter Spotting<\/strong> added an interactive element, giving audiences a reason to participate rather than simply view an ad.<\/li>\n\n\n\n<li><strong>The second phase<\/strong> transitioned the conversation from awareness to the MahaUtsav Sale.<\/li>\n\n\n\n<li>The campaign generated <strong>29.5K shares<\/strong>, helping the content travel beyond the creators&#8217; immediate audiences.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Did_TMA_Help_Fixxly\"><\/span>How Did TMA Help Fixxly?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">TMA helped Fixxly turn its <strong>Bangalore-focused MahaUtsav campaign into a creator-led social campaign<\/strong>. By selecting relevant local creators and structuring the campaign in two phases, TMA helped Fixxly build curiosity around the <strong>Canter Spotting Activation<\/strong> and then carry that attention into awareness for the <strong>MahaUtsav Sale<\/strong>. The campaign generated <strong>29.5K shares<\/strong>, extending the conversation beyond the creators\u2019 immediate audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge Fixxly wanted to build awareness for its MahaUtsav campaign in Bangalore, while bringing attention to two different campaign elements \u2014 its Canter Spotting activation and the ongoing MahaUtsav&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":40969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[450],"tags":[],"class_list":["post-40968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-01-173747.png?fit=313%2C295&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/40968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=40968"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/40968\/revisions"}],"predecessor-version":[{"id":40970,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/40968\/revisions\/40970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/40969"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=40968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=40968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=40968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}