Planning a BTL advertising in India can be more complicated than it first appears.<\/p>\n\n\n\n
There are numerous formats, locations and activation opportunities available, and the option with the lowest price isn’t necessarily the one that will deliver the best results. A metro campaign may work well for a brand targeting daily commuters, while a mall activation could be more effective for a product that needs demonstration or sampling.<\/p>\n\n\n\n
The real challenge is finding the right combination of audience, location, format and budget.<\/p>\n\n\n\n
BTL, or Below-the-Line advertising, allows brands to engage consumers more directly than traditional mass-media advertising. Depending on the campaign, this can include mall activations, product sampling, roadshows, retail promotions, metro advertising in India, bus and auto advertising, apartment activations, corporate events and other on-ground formats.<\/p>\n\n\n\n
But how do you actually buy BTL advertising?<\/p>\n\n\n\n
This guide takes you through the process from choosing a format and location to understanding BTL advertising costs, planning the campaign and measuring its performance. <\/p>\n\n\n\n