{"id":40817,"date":"2026-08-12T13:35:56","date_gmt":"2026-08-12T08:05:56","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=40817"},"modified":"2026-08-12T13:35:59","modified_gmt":"2026-08-12T08:05:59","slug":"how-to-buy-tv-advertising-in-india","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/","title":{"rendered":"How to Buy Television Advertising in India Without Wasting Your First Media Budget"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you are planning your first TV Advertising in India, the most expensive mistake you can make is treating television like a simple commodity purchase: <em>&#8220;Give me the cheapest 10-second spots on top-rated channels.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buying TV effectively isn&#8217;t about collecting time slots or showing off a headline discount from a broadcaster. It requires building an intentional media system\u2014aligning your business objective, geography, target audience, slot mix, and post-campaign response path.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you are a startup founder testing mass reach, a growth marketer expanding beyond digital CAC plateaus, or a brand manager executing a regional rollout, this guide breaks down the end-to-end buying workflow in India so you can deploy your first TV budget with zero waste.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#1_When_Should_a_Brand_Advertise_on_TV_in_India\" >1. When Should a Brand Advertise on TV in India?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#Ideal_Scenarios_Real-World_Brand_Use_Cases\" >Ideal Scenarios &amp; Real-World Brand Use Cases<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#1_Pre-IPO_Validation_Institutional_Mass-Trust_Building\" >1. Pre-IPO Validation &amp; Institutional Mass-Trust Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#2_Overcoming_Digital_Customer_Acquisition_Cost_CAC_Plateaus\" >2. Overcoming Digital Customer Acquisition Cost (CAC) Plateaus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#3_Mass_Consumer_Launch_Instant_Category_Trust\" >3. Mass Consumer Launch &amp; Instant Category Trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#4_Supporting_Retail_Distribution_Offline_Expansion\" >4. Supporting Retail Distribution &amp; Offline Expansion<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#2_The_Step-by-Step_TV_Buying_Workflow_From_Brief_to_Live_Airing\" >2. The Step-by-Step TV Buying Workflow (From Brief to Live Airing)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#Step_1_Define_the_Business_Objective\" >Step 1: Define the Business Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#Step_2_Market_and_Geographic_Selection\" >Step 2: Market and Geographic Selection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#Step_3_Audience_Profiling_Viewership_Data\" >Step 3: Audience Profiling &amp; Viewership Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#Step_4_Creative_Asset_Readiness\" >Step 4: Creative Asset Readiness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#Step_5_Channel_Shortlisting\" >Step 5: Channel Shortlisting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#Step_6_Budget_Guardrails_FCT_Allocation\" >Step 6: Budget Guardrails &amp; FCT Allocation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#Step_7_Agency_Negotiation_Proposal_Auditing\" >Step 7: Agency Negotiation &amp; Proposal Auditing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#Step_8_Scheduling_Daypart_Mix\" >Step 8: Scheduling &amp; Daypart Mix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#Step_9_Asset_Trafficking_Clearance\" >Step 9: Asset Trafficking &amp; Clearance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#Step_10_Proof_of_Airing_Reconciliation\" >Step 10: Proof of Airing &amp; Reconciliation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#3_What_Drives_the_Cost_of_TV_Advertising_in_India\" >3. What Drives the Cost of TV Advertising in India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#4_TV_Slot_Planning_Worked_Examples_for_3_Buyer_Types\" >4. TV Slot Planning: Worked Examples for 3 Buyer Types<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#Profile_A_Regional_Retail_Launch_eg_Karnataka_Expansion\" >Profile A: Regional Retail Launch (e.g., Karnataka Expansion)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#Profile_B_D2C_Awareness_Push_eg_Tech-Enabled_Consumer_Brand\" >Profile B: D2C Awareness Push (e.g., Tech-Enabled Consumer Brand)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#Profile_C_National_Mass_Brand_Campaign_eg_Household_FMCG\" >Profile C: National Mass Brand Campaign (e.g., Household FMCG)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#5_Checklist_Common_Mistakes_First-Time_TV_Buyers_Make\" >5. Checklist: Common Mistakes First-Time TV Buyers Make<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#6_Frequently_Asked_Questions_TV_Advertising_FAQs\" >6. Frequently Asked Questions (TV Advertising FAQs)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#How_long_should_a_television_campaign_run_to_show_results\" >How long should a television campaign run to show results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#How_long_should_my_television_ad_commercial_be\" >How long should my television ad commercial be?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#How_many_ad_spots_should_I_run_per_day_on_television\" >How many ad spots should I run per day on television?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#How_long_does_it_take_to_get_a_campaign_live_on_air_in_India\" >How long does it take to get a campaign live on air in India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#Can_small_or_mid-sized_businesses_advertise_on_television\" >Can small or mid-sized businesses advertise on television?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#What_clearances_and_assets_are_needed_before_broadcasting\" >What clearances and assets are needed before broadcasting?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-buy-tv-advertising-in-india\/#Build_Your_TV_Campaign_with_The_Media_Ant\" >Build Your TV Campaign with The Media Ant<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_When_Should_a_Brand_Advertise_on_TV_in_India\"><\/span><strong>1. When Should a Brand Advertise on TV in India?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Television remains one of the most powerful brand-building engines in India, offering massive reach and visual impact. However, before committing media dollars, marketers must weigh the core<a href=\"https:\/\/www.themediaant.com\/blog\/advantages-disadvantages-of-television-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"> advantages and disadvantages of television advertising<\/a>. While TV delivers unmatched scale and credibility, it requires higher upfront investments than performance media and lacks granular real-time targeting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding<a href=\"https:\/\/www.themediaant.com\/blog\/ufaqs\/what-is-television-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"> what television advertising is<\/a> in the modern Indian landscape means treating it as a mass demand generation tool that feeds your performance channels, rather than a direct-click generator.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>BEST FIT FOR TV<\/strong><\/td><td><strong>LEAN ON DIGITAL FIRST<\/strong><\/td><\/tr><tr><td>\u2022 Broad\/Mass Audiences<\/td><td>\u2022 Niche B2B Products<\/td><\/tr><tr><td>\u2022 High-Trust Categories<\/td><td>\u2022 Hyper-Local (Single Pin-Code) Offers<\/td><\/tr><tr><td>\u2022 Regional Scale Push<\/td><td>\u2022 Unvalidated Value Propositions<\/td><\/tr><tr><td>\u2022 Retail &amp; Distribution<\/td><td>\u2022 Pre-Product-Market Fit Startups<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ideal_Scenarios_Real-World_Brand_Use_Cases\"><\/span><strong>Ideal Scenarios &amp; Real-World Brand Use Cases<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Pre-IPO_Validation_Institutional_Mass-Trust_Building\"><\/span><strong>1. Pre-IPO Validation &amp; Institutional Mass-Trust Building<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When high-growth tech startups and D2C brands prepare for a Public Listing (IPO) or a major fundraise, their core constraint shifts from acquiring cheap digital clicks to building household trust and brand equity across Tier 2\/3 India.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Real-World Examples:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Policybazaar (PB Fintech):<\/strong> Long before its public listing, Policybazaar flooded TV screens with high-frequency campaigns (e.g., &#8220;Ullu Mat Bano&#8221; and endorsements with Akshay Kumar). This established the digital aggregator as a household insurance name, proving to public market investors that it was a mainstream brand rather than a niche tech platform.<\/li>\n\n\n\n<li><strong>Mamaearth (Honasa Consumer):<\/strong> Transitioned from digital micro-influencer marketing to high-budget TV spots featuring mainstream actors ahead of its retail distribution push and subsequent public listing. The TV presence signaled safety, regulatory quality, and legitimacy to offline distributors and retail consumers.<\/li>\n\n\n\n<li><strong>Paytm &amp; CRED:<\/strong> Leveraged high-impact television properties (such as IPL sponsorships and mass GEC takeovers) during hyper-growth phases to cement market dominance and convert digital-first offerings into household utilities.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Overcoming_Digital_Customer_Acquisition_Cost_CAC_Plateaus\"><\/span><strong>2. Overcoming Digital Customer Acquisition Cost (CAC) Plateaus<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Digital performance channels (Meta, Google, programmatic) hit efficiency ceilings when campaigns start re-targeting the same warm audience pool.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Real-World Example:<\/strong> Fast-growing D2C and fintech brands like <strong>Groww<\/strong> and <strong>Lenskart<\/strong> deployed mass-reach TV campaigns when digital CAC began escalating. Data shows a direct<a href=\"https:\/\/www.themediaant.com\/blog\/impact-of-tv-advertising-on-website-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\"> impact of TV advertising on website traffic<\/a>, where TV drives significant top-of-funnel brand awareness, resulting in sustained lifts in organic, direct, and branded search traffic that significantly lower overall digital acquisition costs.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Mass_Consumer_Launch_Instant_Category_Trust\"><\/span><strong>3. Mass Consumer Launch &amp; Instant Category Trust<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Categories like financial services, real estate, automotive, and healthcare require high consumer credibility before transaction. A presence on linear television acts as an implicit trust signal for Indian households.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Real-World Example:<\/strong> Emerging EV (Electric Vehicle) brands such as <strong>Ather Energy<\/strong> use targeted TV campaigns during festival periods to build mainstream trust alongside traditional automotive legacy brands.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Supporting_Retail_Distribution_Offline_Expansion\"><\/span><strong>4. Supporting Retail Distribution &amp; Offline Expansion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When online-first or regional brands expand into Modern Trade (DMart, Reliance Retail) or General Trade (Kirana store networks), offline distributors often demand visible media backing.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Real-World Example:<\/strong> Regional consumer brands expanding state-by-state rely on local GEC (General Entertainment Channel) TV ads to give retail shopkeepers confidence that the product will sell off the shelf. Exploring the main<a href=\"https:\/\/www.themediaant.com\/blog\/advantages-of-television-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"> advantages of television advertising<\/a> demonstrates how passive, multi-viewer household reach drives both consumer demand and trade partner confidence simultaneously.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_The_Step-by-Step_TV_Buying_Workflow_From_Brief_to_Live_Airing\"><\/span><strong>2. The Step-by-Step TV Buying Workflow (From Brief to Live Airing)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Executing a television ad campaign in India involves a structured 10-step operational pipeline. Skipping any of these steps often leads to misaligned inventory and wasted spend.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Step<\/strong><\/td><td><strong>Execution Stage<\/strong><\/td><\/tr><tr><td><strong>1<\/strong><\/td><td>Define Objective<\/td><\/tr><tr><td><strong>2<\/strong><\/td><td>Select Market \/ Geography<\/td><\/tr><tr><td><strong>3<\/strong><\/td><td>Profile Target Audience<\/td><\/tr><tr><td><strong>4<\/strong><\/td><td>Creative Readiness<\/td><\/tr><tr><td><strong>5<\/strong><\/td><td>Channel Shortlisting<\/td><\/tr><tr><td><strong>6<\/strong><\/td><td>Budget Guardrails<\/td><\/tr><tr><td><strong>7<\/strong><\/td><td>Agency Negotiation<\/td><\/tr><tr><td><strong>8<\/strong><\/td><td>Scheduling &amp; FCT Mix<\/td><\/tr><tr><td><strong>9<\/strong><\/td><td>Trafficking &amp; CBFC<\/td><\/tr><tr><td><strong>10<\/strong><\/td><td>Telecast Certificates<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Define_the_Business_Objective\"><\/span><strong>Step 1: Define the Business Objective<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Establish what business metric TV must move. Are you driving immediate brand searches, establishing offline distribution demand, or launching a seasonal campaign?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Market_and_Geographic_Selection\"><\/span><strong>Step 2: Market and Geographic Selection<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Decide whether you need a national footprint or a regional\/state-focused test. Consulting a comprehensive<a href=\"https:\/\/www.themediaant.com\/blog\/tv-advertising-guide-in-india-regions-and-genres\/\" target=\"_blank\" rel=\"noreferrer noopener\"> TV advertising guide in India across regions and genres<\/a> helps determine where your target demographics consume content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Audience_Profiling_Viewership_Data\"><\/span><strong>Step 3: Audience Profiling &amp; Viewership Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Map your target customer using BARC (Broadcast Audience Research Council) parameters. Analyzing a<a href=\"https:\/\/www.themediaant.com\/blog\/how-can-channel-share-report-help-brands-understand-their-target-audiences-viewership-preference-part-5-of-the-series\/\" target=\"_blank\" rel=\"noreferrer noopener\"> channel share report to understand target audience preferences<\/a> allows you to pick networks that over-index for your specific consumer profile (NCCS, age, gender, and geography).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Creative_Asset_Readiness\"><\/span><strong>Step 4: Creative Asset Readiness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ensure your creative assets are produced in appropriate lengths (typically 10, 20, or 30 seconds) and dubbed across relevant regional languages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Channel_Shortlisting\"><\/span><strong>Step 5: Channel Shortlisting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Evaluate networks based on viewership share and genre dominance. Reviewing the<a href=\"https:\/\/www.themediaant.com\/blog\/top-10-tv-channels-in-india\/\" target=\"_blank\" rel=\"noreferrer noopener\"> top 10 TV channels in India<\/a> and the<a href=\"https:\/\/www.themediaant.com\/blog\/top-10-tv-genres-to-advertise\/\" target=\"_blank\" rel=\"noreferrer noopener\"> top 10 TV genres to advertise on<\/a> helps narrow down high-performing options across GEC, News, Movies, and Infotainment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_6_Budget_Guardrails_FCT_Allocation\"><\/span><strong>Step 6: Budget Guardrails &amp; FCT Allocation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Set strict spend limits, allocating budget across Free Commercial Time (FCT), production adaptations, and tracking tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_7_Agency_Negotiation_Proposal_Auditing\"><\/span><strong>Step 7: Agency Negotiation &amp; Proposal Auditing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Work with a media agency to negotiate ad rates, bonus inventory, and schedule positioning. Evaluate every quote on effective cost per reach rather than rate card discounts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_8_Scheduling_Daypart_Mix\"><\/span><strong>Step 8: Scheduling &amp; Daypart Mix<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Map out spot placements across Prime Time, Non-Prime Time, and specific programme genres to balance reach and frequency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_9_Asset_Trafficking_Clearance\"><\/span><strong>Step 9: Asset Trafficking &amp; Clearance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Submit final creatives to broadcasters along with necessary self-declarations, legal clearances, and ASCI compliance certificates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_10_Proof_of_Airing_Reconciliation\"><\/span><strong>Step 10: Proof of Airing &amp; Reconciliation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Obtain Telecast Certificates (TC) and BARC audio-watermark logs to verify that every purchased spot aired in the designated time band and duration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_What_Drives_the_Cost_of_TV_Advertising_in_India\"><\/span><strong>3. What Drives the Cost of TV Advertising in India?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TV advertising in India is not sold on a fixed price list. To understand<a href=\"https:\/\/www.themediaant.com\/blog\/tv-advertising-faqs-how-much-does-it-cost-to-put-an-ad-on-tv\/\" target=\"_blank\" rel=\"noreferrer noopener\"> how much it costs to put an ad on TV<\/a>, you must evaluate nine core drivers that alter broadcaster quotes:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Cost Driver<\/strong><\/td><td><strong>Influence on Pricing<\/strong><\/td><td><strong>Strategic Planning Tip<\/strong><\/td><\/tr><tr><td><strong>Channel Type &amp; Tier<\/strong><\/td><td>High-rated GECs command baseline premiums; niche or secondary channels cost significantly less.<\/td><td>Combine flagship GECs with efficient news or movie channels to optimize overall campaign CGRP.<\/td><\/tr><tr><td><strong>Language &amp; Region<\/strong><\/td><td>Hindi National channels carry the highest absolute rates, followed by high-viewership markets (Tamil, Telugu, Marathi).<\/td><td>Regional feeds offer tighter geographical concentration and lower entry costs for localized testing.<\/td><\/tr><tr><td><strong>Genre<\/strong><\/td><td>Fiction GECs and Live Sports carry high premiums compared to Infotainment, Music, or Regional News.<\/td><td>Use high-impact GEC\/Sports genres for launch bursts, then sustain reach with cost-effective secondary genres.<\/td><\/tr><tr><td><strong>Daypart &amp; Time Band<\/strong><\/td><td>Prime Time (19:00 to 23:00) commands a steep premium over Non-Prime Time (Morning\/Afternoon).<\/td><td>A 60:40 or 70:30 Prime to Non-Prime split optimizes total frequency while keeping costs manageable.<\/td><\/tr><tr><td><strong>Event Programming<\/strong><\/td><td>Impact properties (IPL, reality show finales, award functions) carry high fixed-spot rates or sponsorship thresholds.<\/td><td>Avoid marquee event spots unless your objective is an instant, national splash launch.<\/td><\/tr><tr><td><strong>Spot Duration<\/strong><\/td><td>Rates scale proportionally based on spot length (10s, 20s, 30s).<\/td><td>Use 20\u201330s spots during week 1 for message comprehension, then switch to 10s cutdowns for frequency.<\/td><\/tr><tr><td><strong>Ad Frequency<\/strong><\/td><td>Buying higher volume (Free Commercial Time \/ FCT) unlocks bulk discounted rates per 10-second unit.<\/td><td>Consolidate spend with fewer network packages rather than spreading small volume across too many channels.<\/td><\/tr><tr><td><strong>Seasonality<\/strong><\/td><td>Festive periods (Diwali, IPL season) see peak demand and rate surges; monsoon\/Q4 periods offer better rate leverage.<\/td><td>Lock in inventory commitments early ahead of festive surges to secure prime slots at stable rates.<\/td><\/tr><tr><td><strong>Position in Break (PIB)<\/strong><\/td><td>First-in-Break (FIB) or Last-in-Break (LIB) spots cost 10%\u201325% extra compared to middle-of-break spots.<\/td><td>Reserve premium positioning strictly for main launches or complex storytelling creatives.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_TV_Slot_Planning_Worked_Examples_for_3_Buyer_Types\"><\/span><strong>4. TV Slot Planning: Worked Examples for 3 Buyer Types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To see how geography, channel selection, and slot choices come together in practice, review these three distinct buyer strategies:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Buyer Type<\/strong><\/td><td><strong>Geographic Focus<\/strong><\/td><td><strong>Channel Strategy<\/strong><\/td><td><strong>Slot &amp; Daypart<\/strong><\/td><\/tr><tr><td><strong>Regional Retailer<\/strong><\/td><td>Single State<em>(e.g., Karnataka)<\/em><\/td><td>Top Regional GEC +Regional News<\/td><td>Prime Time +Weekend Movies<\/td><\/tr><tr><td><strong>D2C Growth Brand<\/strong><\/td><td>Tier-1 Urban<em>(Top 6 Metro Hubs)<\/em><\/td><td>Target News\/Infotainment +Connected TV (CTV)<\/td><td>Non-Prime +Early Prime<\/td><\/tr><tr><td><strong>National FMCG Launch<\/strong><\/td><td>Pan-India<\/td><td>Hindi National GECs +Regional Dominance<\/td><td>Balanced Prime \/Non-Prime Mix<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Profile_A_Regional_Retail_Launch_eg_Karnataka_Expansion\"><\/span><strong>Profile A: Regional Retail Launch (e.g., Karnataka Expansion)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Goal:<\/strong> Drive immediate footfalls to 15 new retail stores across Bengaluru, Mysuru, and Hubballi.<\/li>\n\n\n\n<li><strong>Geography:<\/strong> Karnataka state feed only.<\/li>\n\n\n\n<li><strong>Channel Mix:<\/strong> Top 2 Kannada GECs (for household reach) + Top 2 Kannada News channels (for high frequency).<\/li>\n\n\n\n<li><strong>Slot Strategy:<\/strong> Evening Prime Time (18:00 \u2013 22:00) and weekend afternoon movie slots.<\/li>\n\n\n\n<li><strong>Creative Strategy:<\/strong> 20-second spot with a strong local call-to-action highlighting store locations and launch offers.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Profile_B_D2C_Awareness_Push_eg_Tech-Enabled_Consumer_Brand\"><\/span><strong>Profile B: D2C Awareness Push (e.g., Tech-Enabled Consumer Brand)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Goal:<\/strong> Increase top-of-funnel branded search volume and lower digital customer acquisition costs.<\/li>\n\n\n\n<li><strong>Geography:<\/strong> Top metros across Hindi Speaking Markets (HSM) and South urban centers.<\/li>\n\n\n\n<li><strong>Channel Mix:<\/strong> High-indexing Infotainment\/Lifestyle channels, niche English\/Hindi News, combined with<a href=\"https:\/\/www.themediaant.com\/blog\/connected-tv-reach-in-india-the-complete-state-by-state-planning-report\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Connected TV (CTV) reach across key states<\/a>.<\/li>\n\n\n\n<li><strong>Slot Strategy:<\/strong> Non-Prime Time daytime slots (efficient reach) combined with select high-affinity Prime Time slots.<\/li>\n\n\n\n<li><strong>Creative Strategy:<\/strong> 15-second direct-response creative featuring a clean website\/app response path.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Profile_C_National_Mass_Brand_Campaign_eg_Household_FMCG\"><\/span><strong>Profile C: National Mass Brand Campaign (e.g., Household FMCG)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Goal:<\/strong> Maximize 1+ and 3+ effective reach across urban and rural NCCS A\/B\/C households pan-India.<\/li>\n\n\n\n<li><strong>Geography:<\/strong> Pan-India (HSM + Regional Southern\/Eastern clusters).<\/li>\n\n\n\n<li><strong>Channel Mix:<\/strong> Network bouquets combining national Hindi GECs, top regional GECs, movie channels, and music networks.<\/li>\n\n\n\n<li><strong>Slot Strategy:<\/strong> A structured 60:40 Prime Time to Non-Prime Time split to maximize reach while maintaining effective frequency over a 4-week flight.<\/li>\n\n\n\n<li><strong>Creative Strategy:<\/strong> 30-second brand storytelling spot for Weeks 1\u20132, transitioning to a 10-second reminder cutdown for Weeks 3\u20134.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Checklist_Common_Mistakes_First-Time_TV_Buyers_Make\"><\/span><strong>5. Checklist: Common Mistakes First-Time TV Buyers Make<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid these frequent pitfalls when running your first television media plan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[ ] <strong>Buying Rates Instead of Audience Reach:<\/strong> Selecting channels based purely on low per-spot rates rather than target audience affinity or viewership share.<\/li>\n\n\n\n<li>[ ] <strong>Spreading Budget Too Thin:<\/strong> Allocating a small budget across 20+ channels instead of achieving effective frequency (3+) on 5\u20138 high-indexing channels.<\/li>\n\n\n\n<li>[ ] <strong>Neglecting the Digital Response Path:<\/strong> Launching a TV campaign without optimizing your website, landing pages, and search engine marketing (SEM) for the incoming spike in branded search.<\/li>\n\n\n\n<li>[ ] <strong>Over-Investing in Production vs. Media Spend:<\/strong> Spending 50% of your total budget on ad film production, leaving insufficient funds to generate necessary media reach.<\/li>\n\n\n\n<li>[ ] <strong>Ignoring Make-Good Policies:<\/strong> Failing to negotiate contractual &#8220;make-good&#8221; clauses for under-delivered spots, preempted airings, or technical telecast errors.<\/li>\n\n\n\n<li>[ ] <strong>Evaluating TV Solely on Direct Digital Clicks:<\/strong> Expecting television to perform like performance media instead of tracking baseline search uplifts, direct traffic, and regional sales lift metrics.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Frequently_Asked_Questions_TV_Advertising_FAQs\"><\/span><strong>6. Frequently Asked Questions (TV Advertising FAQs)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_long_should_a_television_campaign_run_to_show_results\"><\/span><strong>How long should a television campaign run to show results?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A standard television test campaign should run for <strong>3 to 4 weeks<\/strong>. Running a campaign for less than 2 weeks rarely provides enough frequency for message retention, while campaigns running beyond 6 weeks without creative refreshment risk audience fatigue. For a deeper breakdown on flighting and duration, read about<a href=\"https:\/\/www.themediaant.com\/blog\/tv-advertising-how-long-should-my-television-campaign-run\/\" target=\"_blank\" rel=\"noreferrer noopener\"> how long a television campaign should run<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_long_should_my_television_ad_commercial_be\"><\/span><strong>How long should my television ad commercial be?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For a new brand or complex value proposition, start with a <strong>20 to 30-second spot<\/strong> during the launch phase to establish context. Once brand recall is established, transition to <strong>10-second cutdowns<\/strong> to maintain frequency cost-effectively. Read the guide on<a href=\"https:\/\/www.themediaant.com\/blog\/tv-advertising-faqs-how-long-should-my-television-ad-be-part-7-of-the-series\/\" target=\"_blank\" rel=\"noreferrer noopener\"> how long a television ad should be<\/a> for detailed creative framing tips.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_many_ad_spots_should_I_run_per_day_on_television\"><\/span><strong>How many ad spots should I run per day on television?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To achieve effective frequency, aim for <strong>10 to 15 spots per day per channel<\/strong> on primary channels during a burst campaign. Running 1 or 2 spots a day gets lost in broadcast noise. Learn more about calculating effective frequency in the guide on<a href=\"https:\/\/www.themediaant.com\/blog\/tv-advertising-faqs-how-many-ad-spots-should-i-run-per-day-on-television-part-8-of-the-series\/\" target=\"_blank\" rel=\"noreferrer noopener\"> how many ad spots you should run per day on TV<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_long_does_it_take_to_get_a_campaign_live_on_air_in_India\"><\/span><strong>How long does it take to get a campaign live on air in India?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once creatives are ready and approved, a TV campaign can be planned, booked, and live on air within <strong>5 to 7 business days<\/strong>. If new voiceovers, regional language dubs, or clearance approvals are needed, plan for <strong>2 to 3 weeks<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_small_or_mid-sized_businesses_advertise_on_television\"><\/span><strong>Can small or mid-sized businesses advertise on television?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Small businesses do not need a multi-crore national budget to leverage TV. By focusing on regional feeds, state-specific news channels, or targeted dayparts, smaller brands can execute effective regional TV campaigns with modest media budgets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_clearances_and_assets_are_needed_before_broadcasting\"><\/span><strong>What clearances and assets are needed before broadcasting?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You need:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>High-definition Master Video files matching broadcaster technical specifications.<\/li>\n\n\n\n<li>Language-adapted audio tracks and broadcast-safe subtitles.<\/li>\n\n\n\n<li>A self-declaration\/legal clearance certificate confirming compliance with ASCI guidelines.<\/li>\n\n\n\n<li>Channel booking contracts and approved scheduling instructions (cue sheets).<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_Your_TV_Campaign_with_The_Media_Ant\"><\/span><strong>Build Your TV Campaign with The Media Ant<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Planning your first television ad campaign does not have to involve trial and error. Whether you are looking to test a regional market, launch a national campaign, or layer Connected TV onto your digital mix, <strong>The Media Ant<\/strong> provides end-to-end media planning, network rate negotiation, execution, and post-campaign analysis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.themediaant.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Contact The Media Ant today<\/strong><\/a> to request a tailored TV campaign proposal built specifically for your audience, target geography, and budget guardrails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are planning your first TV Advertising in India, the most expensive mistake you can make is treating television like a simple commodity purchase: &#8220;Give me the cheapest 10-second&#8230;<\/p>\n","protected":false},"author":34443,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[450],"tags":[],"class_list":["post-40817","post","type-post","status-publish","format-standard","hentry","category-uncategorized-en"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/40817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34443"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=40817"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/40817\/revisions"}],"predecessor-version":[{"id":40818,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/40817\/revisions\/40818"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=40817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=40817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=40817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}