Marketing teams today have no shortage of AI tools to choose from. A quick search throws up hundreds of options, each promising to save time, cut costs or “revolutionize” your workflow. The real challenge isn’t finding AI. It’s knowing which AI tool solves which marketing problem, and where it fits into a campaign that already spans paid media, organic search, email, social and now, AI search.<\/p>\n\n\n\n
This article doesn’t attempt to rank tools or pick winners. Instead, it groups the most useful AI marketing automation tools by the stage of the marketing workflow they support, from strategy and planning to creation, distribution, SEO and the newest frontier: AI visibility. Along the way, we’ve pulled in our own experience running these tools inside a media planning business, along with the reservations our brand team still has about handing certain jobs over to AI.<\/p>\n\n\n\n
“We’ve tested most of these tools inside our own campaigns before writing a word about them here. Some earned a permanent place in our workflow. Others we still use with a fair bit of caution.” \u2014 Arpita Nayak, Head of Marketing, The Media Ant<\/strong><\/p>\n\n\n\n