{"id":39788,"date":"2025-12-08T16:31:38","date_gmt":"2025-12-08T11:01:38","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=39788"},"modified":"2025-12-08T16:46:43","modified_gmt":"2025-12-08T11:16:43","slug":"sports-advertising-faqs","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/","title":{"rendered":"The Media Ant\u2019s Sports Advertising FAQs: Planning, Pricing, and Measurement"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69ea84d6428d2\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69ea84d6428d2\"  type=\"checkbox\" id=\"item-69ea84d6428d2\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#1_What_is_the_advantage_of_advertising_in_live_sports_vs_entertainment_on_OTT\" title=\"1. What is the advantage of advertising in live sports vs entertainment on OTT?\">1. What is the advantage of advertising in live sports vs entertainment on OTT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#2_In_OTT_sports_can_my_ad_be_split_between_the_first_half_and_second_half_of_the_match\" title=\"2. In OTT sports, can my ad be split between the first half and second half of the match?\">2. In OTT sports, can my ad be split between the first half and second half of the match?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#3_What_is_the_minimum_budget_for_good_visibility_in_OTT_sports_advertising\" title=\"3. What is the minimum budget for good visibility in OTT sports advertising?\">3. What is the minimum budget for good visibility in OTT sports advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#4_How_many_matches_should_a_brand_target_and_why\" title=\"4. How many matches should a brand target and why?\">4. How many matches should a brand target and why?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#5_Is_live_sports_advertising_right_for_my_target_audience_TG\" title=\"5. Is live sports advertising right for my target audience (TG)?\">5. Is live sports advertising right for my target audience (TG)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#6_Why_is_sports_advertising_more_expensive_than_other_media\" title=\"6. Why is sports advertising more expensive than other media?\">6. Why is sports advertising more expensive than other media?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#7_Can_I_drive_performance_or_direct_conversions_through_sports_advertising\" title=\"7. Can I drive performance or direct conversions through sports advertising?\">7. Can I drive performance or direct conversions through sports advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#8_I_already_advertise_on_other_media_Why_should_I_invest_in_sports_instead_of_adding_more_budget_there\" title=\"8. I already advertise on other media. Why should I invest in sports instead of adding more budget there?\">8. I already advertise on other media. Why should I invest in sports instead of adding more budget there?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#9_What_targeting_options_are_available_for_OTT_sports_advertising\" title=\"9. What targeting options are available for OTT sports advertising?\">9. What targeting options are available for OTT sports advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#10_What_has_more_impact_%E2%80%93_video_ads_or_team_branding_during_live_sports\" title=\"10. What has more impact \u2013 video ads or team branding during live sports?\">10. What has more impact \u2013 video ads or team branding during live sports?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#12_On_average_how_many_times_will_a_viewer_see_my_sports_ad_frequency\" title=\"12. On average, how many times will a viewer see my sports ad (frequency)?\">12. On average, how many times will a viewer see my sports ad (frequency)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#13_What_value_does_The_Media_Ant_add_Why_not_buy_directly_from_the_platform\" title=\"13. What value does The Media Ant add? Why not buy directly from the platform?\">13. What value does The Media Ant add? Why not buy directly from the platform?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#14_Which_is_better_for_me_%E2%80%93_Mobile_OTT_or_CTV_for_sports_advertising\" title=\"14. Which is better for me \u2013 Mobile OTT or CTV for sports advertising?\">14. Which is better for me \u2013 Mobile OTT or CTV for sports advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#15_Will_I_get_the_detailed_demographic_profile_of_viewers\" title=\"15. Will I get the detailed demographic profile of viewers?\">15. Will I get the detailed demographic profile of viewers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#16_Is_retargeting_possible_in_live_sports_advertising\" title=\"16. Is retargeting possible in live sports advertising?\">16. Is retargeting possible in live sports advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#17_I_am_a_female-centric_brand_Is_cricket_or_sports_the_right_environment_for_me\" title=\"17. I am a female-centric brand. Is cricket or sports the right environment for me?\">17. I am a female-centric brand. Is cricket or sports the right environment for me?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#18_There_is_too_much_ad_clutter_in_sports_Does_it_still_make_sense_to_advertise\" title=\"18. There is too much ad clutter in sports. Does it still make sense to advertise?\">18. There is too much ad clutter in sports. Does it still make sense to advertise?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#19_Can_I_run_a_brand_lift_survey_during_live_sports_campaigns\" title=\"19. Can I run a brand lift survey during live sports campaigns?\">19. Can I run a brand lift survey during live sports campaigns?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#20_Can_I_use_independent_trackers_like_Seismic_to_track_delivery\" title=\"20. Can I use independent trackers like Seismic to track delivery?\">20. Can I use independent trackers like Seismic to track delivery?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#21_What_is_better_%E2%80%93_going_deep_in_one_tournament_or_spreading_presence_across_multiple_tournaments\" title=\"21. What is better \u2013 going deep in one tournament or spreading presence across multiple tournaments?\">21. What is better \u2013 going deep in one tournament or spreading presence across multiple tournaments?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#22_Out_of_750M_sports_viewers_what_of_TV_and_CTV_audiences_are_unique_vs_overlapping_with_OTT_mobile\" title=\"22. Out of 750M sports viewers, what % of TV and CTV audiences are unique vs overlapping with OTT mobile?\">22. Out of 750M sports viewers, what % of TV and CTV audiences are unique vs overlapping with OTT mobile?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#23_The_viewership_shown_on_screen_%E2%80%93_is_it_concurrent_or_cumulative_Is_it_devices_or_audience_count\" title=\"23. The viewership shown on screen \u2013 is it concurrent or cumulative? Is it devices or audience count?\">23. The viewership shown on screen \u2013 is it concurrent or cumulative? Is it devices or audience count?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#24_How_do_you_recommend_the_right_ad_assets_branded_cards_fence_mid-roll_etc_for_a_client\" title=\"24. How do you recommend the right ad assets (branded cards, fence, mid-roll, etc.) for a client?\">24. How do you recommend the right ad assets (branded cards, fence, mid-roll, etc.) for a client?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#25_How_do_I_know_if_my_live_sports_campaign_performed_well\" title=\"25. How do I know if my live sports campaign performed well?\">25. How do I know if my live sports campaign performed well?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#27_I_have_a_budget_of_%E2%82%B91Cr_Should_I_pick_3%E2%80%934_main_India_matches_or_spread_across_the_full_tournament\" title=\"27. I have a budget of \u20b91Cr. Should I pick 3\u20134 main India matches or spread across the full tournament?\">27. I have a budget of \u20b91Cr. Should I pick 3\u20134 main India matches or spread across the full tournament?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#28_How_do_I_choose_between_on-screen_media_properties_and_on-ground_properties_for_a_%E2%82%B92Cr_budget\" title=\"28. How do I choose between on-screen media properties and on-ground properties for a \u20b92Cr budget?\">28. How do I choose between on-screen media properties and on-ground properties for a \u20b92Cr budget?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#29_Do_brands_at_different_lifecycle_stages_need_different_sports_strategies_even_with_similar_budgets\" title=\"29. Do brands at different lifecycle stages need different sports strategies even with similar budgets?\">29. Do brands at different lifecycle stages need different sports strategies even with similar budgets?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#30_If_a_match_I%E2%80%99ve_booked_gets_washed_out_what_happens_to_my_unutilised_impressions\" title=\"30. If a match I\u2019ve booked gets washed out, what happens to my unutilised impressions?\">30. If a match I\u2019ve booked gets washed out, what happens to my unutilised impressions?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#31_How_does_sports_advertising_strategy_differ_for_B2C_vs_B2B_brands\" title=\"31. How does sports advertising strategy differ for B2C vs B2B brands?\">31. How does sports advertising strategy differ for B2C vs B2B brands?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#32_Is_it_a_good_strategy_for_a_D2C_brand_to_advertise_on_linear_TV_LTV\" title=\"32. Is it a good strategy for a D2C brand to advertise on linear TV (LTV)?\">32. Is it a good strategy for a D2C brand to advertise on linear TV (LTV)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#33_Why_do_brands_advertise_on_Test_Cricket_matches\" title=\"33. Why do brands advertise on Test Cricket matches?\">33. Why do brands advertise on Test Cricket matches?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#35_How_does_T20_World_Cup_reach_compare_with_IPL_or_other_big_events\" title=\"35. How does T20 World Cup reach compare with IPL or other big events?\">35. How does T20 World Cup reach compare with IPL or other big events?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#36_How_does_the_viewership_of_India_matches_compare_to_non-India_matches\" title=\"36. How does the viewership of India matches compare to non-India matches?\">36. How does the viewership of India matches compare to non-India matches?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#37_If_a_brand_wants_to_pick_only_2%E2%80%933_matches_how_do_you_decide_which_ones\" title=\"37. If a brand wants to pick only 2\u20133 matches, how do you decide which ones?\">37. If a brand wants to pick only 2\u20133 matches, how do you decide which ones?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#38_We_have_a_limited_budget_but_want_to_be_visible_during_matches_What_do_you_suggest\" title=\"38. We have a limited budget but want to be visible during matches. What do you suggest?\">38. We have a limited budget but want to be visible during matches. What do you suggest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#39_Our_TG_is_high-income_With_a_%E2%82%B950L_budget_should_we_choose_CTV_LTV_or_Mobile\" title=\"39. Our TG is high-income. With a \u20b950L budget, should we choose CTV, LTV or Mobile?\">39. Our TG is high-income. With a \u20b950L budget, should we choose CTV, LTV or Mobile?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.themediaant.com\/blog\/sports-advertising-faqs\/#40_For_a_limited_budget_which_is_more_visible_%E2%80%93_pre-roll_or_mid-roll_ads\" title=\"40. For a limited budget, which is more visible \u2013 pre-roll or mid-roll ads?\">40. For a limited budget, which is more visible \u2013 pre-roll or mid-roll ads?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_What_is_the_advantage_of_advertising_in_live_sports_vs_entertainment_on_OTT\"><\/span>1. What is the advantage of advertising in live sports vs entertainment on OTT?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Live sports on OTT offer three big advantages over entertainment content:<\/p>\n\n\n\n<ol>\n<li><strong>Massive reach in a short time<\/strong><strong><br><\/strong> A single T20 match (like IPL or an India international game) can deliver <strong>100M+ viewers pan-India in one day<\/strong>, and the same holds true even for specific target geographies or TG slices.<br><\/li>\n\n\n\n<li><strong>2\u20134x higher engagement<\/strong><strong><br><\/strong> Sports is <strong>live, appointment-viewing<\/strong> and \u201c<strong>lean-forward<\/strong>\u201d content. Viewers are actively watching every ball, unlike entertainment, which is usually \u201c<strong>lean-back<\/strong>\u201d and passive.<br><\/li>\n\n\n\n<li><strong>Higher trust and credibility for brands<\/strong><strong><br><\/strong> Your ad appears next to <strong>high-quality, premium sports content<\/strong> (vs generic OTT shows, UGC on YouTube, or social content), which builds <strong>trust, stature and recall<\/strong> for both new and established brands.<br><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_In_OTT_sports_can_my_ad_be_split_between_the_first_half_and_second_half_of_the_match\"><\/span>2. In OTT sports, can my ad be split between the first half and second half of the match?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Not exactly by \u201cfirst half\u201d and \u201csecond half\u201d, but:<\/p>\n\n\n\n<ul>\n<li><strong>Impressions are served dynamically<\/strong> based on <strong>actual live concurrency and views<\/strong>.<\/li>\n\n\n\n<li>Your ad delivery is usually <strong>distributed across the full live coverage<\/strong>, so it can appear in <strong>either or both innings<\/strong> depending on viewer behaviour and platform optimisation.<\/li>\n\n\n\n<li>You can <strong>target specific matches and formats<\/strong>, but <strong>exact over-by-over positioning<\/strong> is not guaranteed.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_What_is_the_minimum_budget_for_good_visibility_in_OTT_sports_advertising\"><\/span>3. What is the minimum budget for good visibility in OTT sports advertising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Minimum \u201cgood visibility\u201d budgets depend on <strong>platform, format and match type<\/strong>:<\/p>\n\n\n\n<ul>\n<li><strong>Connected TV (CTV)<\/strong>:<br>~ <strong>\u20b950L \u2013 \u20b91Cr<\/strong> with <strong>video ads \/ squeeze-ups<\/strong> gives meaningful impact and visibility.<\/li>\n\n\n\n<li><strong>Mobile OTT (apps\/web)<\/strong>:<br>~ <strong>\u20b915L \u2013 \u20b925L<\/strong> with <strong>video + banner combinations<\/strong> and proper targeting delivers strong reach.<\/li>\n<\/ul>\n\n\n\n<p>Below these levels, visibility becomes too thin and frequency may not be ideal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_How_many_matches_should_a_brand_target_and_why\"><\/span>4. How many matches should a brand target and why?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It depends on <strong>budget and tournament<\/strong>:<\/p>\n\n\n\n<ul>\n<li><strong>Bilateral series<\/strong>: Plan for <strong>a minimum of 5 matches<\/strong> to build frequency and recall.<\/li>\n\n\n\n<li><strong>IPL<\/strong>: At least <strong>10 matches<\/strong> for meaningful continuous presence.<\/li>\n<\/ul>\n\n\n\n<p>More matches = more <strong>consistent reach and frequency<\/strong>, rather than a one-off appearance that users may miss.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Is_live_sports_advertising_right_for_my_target_audience_TG\"><\/span>5. Is live sports advertising right for my target audience (TG)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In India, sports (especially cricket) reach <strong>600M+ viewers<\/strong>.<\/p>\n\n\n\n<ul>\n<li>On <strong>Digital (CTV + Mobile)<\/strong>, you get <strong>40+ targeting options<\/strong> (age, gender, income, interests, device type, city tiers etc.).<\/li>\n\n\n\n<li>On <strong>Linear TV (LTV)<\/strong>, you can customize by <strong>language feeds, HD\/SD and regions<\/strong>.<br><\/li>\n<\/ul>\n\n\n\n<p>So yes, sports can work for <strong>mass TG<\/strong> as well as <strong>sharp, niche TG<\/strong>, if targeting is planned correctly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Why_is_sports_advertising_more_expensive_than_other_media\"><\/span>6. Why is sports advertising more expensive than other media?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sports tends to have a <strong>higher CPM<\/strong> because:<\/p>\n\n\n\n<ul>\n<li>It delivers <strong>large live audiences<\/strong> in a short period.<br><\/li>\n\n\n\n<li>Engagement during live moments is <strong>much higher<\/strong> than regular content.<\/li>\n<\/ul>\n\n\n\n<p>However, at a <strong>recommended minimum spend<\/strong>, sports usually gives a <strong>very efficient cost per reach<\/strong> because you get <strong>huge impact quickly<\/strong>, instead of spreading the same budget thinly across months.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Can_I_drive_performance_or_direct_conversions_through_sports_advertising\"><\/span>7. Can I drive performance or direct conversions through sports advertising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sports advertising on OTT is primarily for:<\/p>\n\n\n\n<ul>\n<li><strong>Awareness (Top Funnel)<\/strong><\/li>\n\n\n\n<li><strong>Consideration (Mid Funnel)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>It <strong>is not a pure performance channel<\/strong> like search or always-on social ads. You can see <strong>indirect performance impact<\/strong> (more searches, visits, brand queries), but the primary role of sports is <strong>brand building<\/strong>, not immediate cost-per-lead optimisation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_I_already_advertise_on_other_media_Why_should_I_invest_in_sports_instead_of_adding_more_budget_there\"><\/span>8. I already advertise on other media. Why should I invest in sports instead of adding more budget there?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sports should usually be seen as a <strong>booster layer<\/strong>, not a replacement:<\/p>\n\n\n\n<ol>\n<li>It adds <strong>impact and salience<\/strong> on top of regular media.<\/li>\n\n\n\n<li>You get <strong>high reach and frequency in a compressed time window<\/strong>.<\/li>\n\n\n\n<li>The <strong>engagement and emotional intensity<\/strong> of sports creates <strong>higher brand recall<\/strong> vs regular media at the same GRPs.<\/li>\n<\/ol>\n\n\n\n<p>So the right approach is often: <strong>\u201cDo your regular media + add sports for impact\u201d<\/strong> rather than only increasing base spends.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_What_targeting_options_are_available_for_OTT_sports_advertising\"><\/span>9. What targeting options are available for OTT sports advertising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are <strong>multiple targeting options<\/strong>, especially on digital:<\/p>\n\n\n\n<ul>\n<li><strong>On CTV<\/strong>:\n<ul>\n<li>Pan-India<\/li>\n\n\n\n<li>Top metros<\/li>\n\n\n\n<li>State \/ regional focus<\/li>\n\n\n\n<li>Language feeds<\/li>\n\n\n\n<li>Premium audience segments<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>On Mobile OTT<\/strong>:\n<ul>\n<li>Geography: Pan India, Metros, 1M+ population cities, single-city targeting<\/li>\n\n\n\n<li>Device type: Android vs iOS, premium vs mass handsets<\/li>\n\n\n\n<li>Demographics: Gender, age brackets (platform-dependent)<\/li>\n\n\n\n<li>Other filters: Interests, income proxies, telecom circles (where available)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Overall, you can use <strong>40+ targeting combinations<\/strong> to match your brand\u2019s TG.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_What_has_more_impact_%E2%80%93_video_ads_or_team_branding_during_live_sports\"><\/span>10. What has more impact \u2013 video ads or team branding during live sports?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Both play different roles:<\/p>\n\n\n\n<ul>\n<li><strong>Video ads (pre-roll, mid-roll)<\/strong>\n<ul>\n<li>Best for <strong>storytelling<\/strong>, explaining <strong>product benefits<\/strong> and driving <strong>actions (visits, searches)<\/strong>.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Team branding (jersey, on-ground, logo presence)<\/strong>\n<ul>\n<li>Builds <strong>long-term association<\/strong>, <strong>prestige<\/strong> and <strong>recall<\/strong> with the team and the tournament.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Ideally, brands combine both: <strong>video for message + branding for association<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_On_average_how_many_times_will_a_viewer_see_my_sports_ad_frequency\"><\/span>12. On average, how many times will a viewer see my sports ad (frequency)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Frequency depends on:<\/p>\n\n\n\n<ul>\n<li>Your <strong>budget<\/strong><\/li>\n\n\n\n<li><strong>Number of matches<\/strong><\/li>\n\n\n\n<li><strong>Ad formats and placements<\/strong> selected<\/li>\n<\/ul>\n\n\n\n<p>Most platforms and plans aim for a <strong>minimum frequency of 3+ exposures per unique viewer<\/strong>, to ensure recall.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_What_value_does_The_Media_Ant_add_Why_not_buy_directly_from_the_platform\"><\/span>13. What value does The Media Ant add? Why not buy directly from the platform?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Working with <strong>The Media Ant<\/strong> gives you:<\/p>\n\n\n\n<ul>\n<li><strong>Strategic planning support<\/strong> across OTT, CTV, mobile and TV.<\/li>\n\n\n\n<li><strong>Better negotiated rates and value-adds<\/strong> as strategic partners with key platforms.<\/li>\n\n\n\n<li><strong>7+ years of experience<\/strong> in servicing clients from <strong>multiple categories<\/strong> in live sports.<\/li>\n\n\n\n<li>A <strong>dedicated dashboard<\/strong> with complete <strong>campaign performance visibility<\/strong>, ensuring <strong>full transparency<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>You don\u2019t just get inventory\u2014you get <strong>planning, optimisation and reporting<\/strong>, end-to-end.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Which_is_better_for_me_%E2%80%93_Mobile_OTT_or_CTV_for_sports_advertising\"><\/span>14. Which is better for me \u2013 Mobile OTT or CTV for sports advertising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It depends on <strong>budget and objectives<\/strong>:<\/p>\n\n\n\n<ul>\n<li><strong>CTV<\/strong>\n<ul>\n<li>Best for <strong>premium audiences<\/strong>, <strong>top metros<\/strong>, and <strong>high-income households<\/strong>.<\/li>\n\n\n\n<li>Great for <strong>brand-building and perception<\/strong>.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Mobile OTT<\/strong>\n<ul>\n<li>Lower <strong>CPM<\/strong>, <strong>higher reach<\/strong>, and <strong>more granular targeting<\/strong>.<\/li>\n\n\n\n<li>Good for <strong>scale<\/strong> and <strong>diverse TG<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>For many brands, a <strong>mix of CTV (for quality) + Mobile (for scale)<\/strong> works best.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_Will_I_get_the_detailed_demographic_profile_of_viewers\"><\/span>15. Will I get the detailed demographic profile of viewers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No, you do <strong>not<\/strong> get <strong>individual-level demographic data<\/strong> of each viewer.<\/p>\n\n\n\n<p>Platforms can share <strong>high-level audience summaries or compositions<\/strong> (e.g., % male\/female, key cities, age brackets) depending on the package, but not personally identifiable audience profiles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_Is_retargeting_possible_in_live_sports_advertising\"><\/span>16. Is retargeting possible in live sports advertising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In most live sports packages, <strong>retargeting is not available<\/strong> the way it is in standard performance campaigns.<\/p>\n\n\n\n<p>Sports ad delivery is largely <strong>contextual and live-moment driven<\/strong>, not based on <strong>user retargeting pools<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17_I_am_a_female-centric_brand_Is_cricket_or_sports_the_right_environment_for_me\"><\/span>17. I am a female-centric brand. Is cricket or sports the right environment for me?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yes, it can be.<\/p>\n\n\n\n<ul>\n<li>While some tournaments skew more male, others (including certain cricket events, leagues and women\u2019s matches) have <strong>balanced or growing female viewership<\/strong>.<\/li>\n\n\n\n<li>With <strong>digital targeting on CTV &amp; mobile<\/strong>, you can <strong>focus your buys on female-heavy segments<\/strong> or relevant geos.<\/li>\n<\/ul>\n\n\n\n<p>So, sports can work well for <strong>female-centric brands<\/strong>, as long as the <strong>tournament and targeting<\/strong> are chosen carefully.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18_There_is_too_much_ad_clutter_in_sports_Does_it_still_make_sense_to_advertise\"><\/span>18. There is too much ad clutter in sports. Does it still make sense to advertise?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yes, because:<\/p>\n\n\n\n<ul>\n<li>Being seen among <strong>top national advertisers<\/strong> actually <strong>elevates your brand perception<\/strong>.<\/li>\n\n\n\n<li>Sports delivers <strong>very high-impact reach<\/strong> in a short window, which helps you <strong>stand out in consumers\u2019 memory<\/strong>, even with clutter.<\/li>\n\n\n\n<li>The <strong>social conversation and word-of-mouth<\/strong> around big matches further <strong>amplify presence<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Clutter is real, but <strong>share of voice during sports still delivers strong brand value<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"19_Can_I_run_a_brand_lift_survey_during_live_sports_campaigns\"><\/span>19. Can I run a brand lift survey during live sports campaigns?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yes.<\/p>\n\n\n\n<p>Most OTT platforms and measurement partners support <strong>brand lift studies<\/strong> during or immediately after live sports campaigns to measure:<\/p>\n\n\n\n<ul>\n<li><strong>Ad recall<\/strong><\/li>\n\n\n\n<li><strong>Brand awareness<\/strong><\/li>\n\n\n\n<li><strong>Consideration \/ preference uplift<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"20_Can_I_use_independent_trackers_like_Seismic_to_track_delivery\"><\/span>20. Can I use independent trackers like Seismic to track delivery?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yes, in many cases.<\/p>\n\n\n\n<p>Subject to <strong>platform compatibility and approvals<\/strong>, you can use <strong>independent tracking tools<\/strong> (e.g., Seismic or similar) to track:<\/p>\n\n\n\n<ul>\n<li><strong>Impressions delivered<\/strong><\/li>\n\n\n\n<li><strong>Viewability (where supported)<\/strong><\/li>\n\n\n\n<li><strong>Basic campaign delivery metrics<\/strong><strong><br><\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_What_is_better_%E2%80%93_going_deep_in_one_tournament_or_spreading_presence_across_multiple_tournaments\"><\/span>21. What is better \u2013 going deep in one tournament or spreading presence across multiple tournaments?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It depends on <strong>budget and brand objective<\/strong>:<\/p>\n\n\n\n<ul>\n<li><strong>Lower budgets (\u20b910\u201320L or ~2\u20133 matches)<br><\/strong> \u2192 Better to <strong>go deep in a single tournament<\/strong> and achieve a <strong>high Share of Voice (SOV)<\/strong>.<\/li>\n\n\n\n<li><strong>Higher budgets<br><\/strong> \u2192 More effective to <strong>spread proportionately across key matches and multiple tournaments<\/strong> to maximise <strong>overall reach<\/strong> and <strong>sustained presence<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Out_of_750M_sports_viewers_what_of_TV_and_CTV_audiences_are_unique_vs_overlapping_with_OTT_mobile\"><\/span>22. Out of 750M sports viewers, what % of TV and CTV audiences are unique vs overlapping with OTT mobile?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Exact overlap is hard to pin down, but broadly:<\/p>\n\n\n\n<ul>\n<li><strong>Linear TV (LTV \/ Star Sports)<\/strong> unique reach: ~<strong>280M<\/strong><\/li>\n\n\n\n<li><strong>Mobile OTT<\/strong> unique reach: ~<strong>340M<\/strong><\/li>\n\n\n\n<li><strong>CTV<\/strong> unique reach: ~<strong>130M<\/strong><\/li>\n<\/ul>\n\n\n\n<p>There <strong>will be intersections<\/strong> between these, but these numbers show that <strong>each screen type brings its own incremental unique audience<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23_The_viewership_shown_on_screen_%E2%80%93_is_it_concurrent_or_cumulative_Is_it_devices_or_audience_count\"><\/span>23. The viewership shown on screen \u2013 is it concurrent or cumulative? Is it devices or audience count?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>On platforms like JioCinema \/ Star:<\/p>\n\n\n\n<ul>\n<li>The <strong>on-screen number<\/strong> shown is usually <strong>cumulative reach<\/strong> across <strong>Mobile + CTV<\/strong>.<\/li>\n\n\n\n<li><strong>Concurrent<\/strong> and <strong>unique<\/strong> audience metrics are derived from:\n<ul>\n<li>Average <strong>session time<\/strong><\/li>\n\n\n\n<li>Number of <strong>devices<\/strong><\/li>\n\n\n\n<li>Platform-specific formulas \/ deduplication.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>So, the number you see live is generally <strong>cumulative<\/strong>, not just current concurrent viewers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"24_How_do_you_recommend_the_right_ad_assets_branded_cards_fence_mid-roll_etc_for_a_client\"><\/span>24. How do you recommend the right ad assets (branded cards, fence, mid-roll, etc.) for a client?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We always start with the <strong>objective<\/strong>:<\/p>\n\n\n\n<ul>\n<li><strong>For storytelling &amp; awareness<br><\/strong> \u2192 Use <strong>video assets<\/strong> like <strong>pre-rolls \/ mid-rolls<\/strong> to explain the brand and build memory.<\/li>\n\n\n\n<li><strong>For brand consideration &amp; call-to-action<br><\/strong> \u2192 Use <strong>static or semi-static assets<\/strong> like <strong>branded cards, squeeze-ups, fences, scorecards<\/strong>, which keep your logo and message visible alongside the match.<\/li>\n<\/ul>\n\n\n\n<p>A <strong>combination of video + static<\/strong> often works best.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"25_How_do_I_know_if_my_live_sports_campaign_performed_well\"><\/span>25. How do I know if my live sports campaign performed well?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We evaluate impact using:<\/p>\n\n\n\n<ul>\n<li><strong>Brand Lift Studies<\/strong> (awareness, recall, consideration uplift)<\/li>\n\n\n\n<li><strong>Google \/ search trends<\/strong> for brand keywords during and post-campaign<\/li>\n\n\n\n<li><strong>Organic traffic and direct visits<\/strong> spikes<\/li>\n\n\n\n<li><strong>Word of Mouth \/ dipstick checks<\/strong> with key stakeholders, customers or partners<\/li>\n<\/ul>\n\n\n\n<p>A mix of <strong>quantitative (data)<\/strong> and <strong>qualitative (feedback)<\/strong> signals gives a full picture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"27_I_have_a_budget_of_%E2%82%B91Cr_Should_I_pick_3%E2%80%934_main_India_matches_or_spread_across_the_full_tournament\"><\/span>27. I have a budget of \u20b91Cr. Should I pick 3\u20134 main India matches or spread across the full tournament?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s again <strong>objective and brand-stage driven<\/strong>:<\/p>\n\n\n\n<ul>\n<li>For <strong>maximum impact and buzz<br><\/strong> \u2192 Focus on <strong>3\u20134 marquee India matches<\/strong> (e.g., big rivals, weekends, knockouts).<\/li>\n\n\n\n<li>For <strong>sustained reach and frequency<br><\/strong> \u2192 Use the <strong>same \u20b91Cr across the full tournament<\/strong>, ensuring your brand is seen consistently across more matches.<\/li>\n<\/ul>\n\n\n\n<p>New brands usually prefer <strong>high-impact India matches<\/strong>; established brands often prefer <strong>sustained presence<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"28_How_do_I_choose_between_on-screen_media_properties_and_on-ground_properties_for_a_%E2%82%B92Cr_budget\"><\/span>28. How do I choose between on-screen media properties and on-ground properties for a \u20b92Cr budget?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Both have distinct roles:<\/p>\n\n\n\n<ul>\n<li><strong>On-ground (stadium branding, perimeter boards, dugout, etc.)<\/strong>\n<ul>\n<li>Great for <strong>top-of-mind recall<\/strong> and <strong>logo salience<\/strong>.<\/li>\n\n\n\n<li>Strong association with the <strong>venue and event<\/strong>.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>On-screen (OTT \/ TV ad spots, branded graphics)<\/strong>\n<ul>\n<li>Allows <strong>storytelling<\/strong>, <strong>creative messaging<\/strong> and <strong>reasons to believe<\/strong>.<\/li>\n\n\n\n<li>Better for <strong>explaining offers, features, and CTAs<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Your <strong>choice depends on the primary objective<\/strong> \u2013 <strong>logo presence vs storytelling<\/strong>, or a balanced mix of both.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"29_Do_brands_at_different_lifecycle_stages_need_different_sports_strategies_even_with_similar_budgets\"><\/span>29. Do brands at different lifecycle stages need different sports strategies even with similar budgets?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yes.<\/p>\n\n\n\n<ul>\n<li><strong>New \/ challenger brands<\/strong>\n<ul>\n<li>Need <strong>sharper focus<\/strong>: specific <strong>markets\/TG<\/strong>, and mostly <strong>mobile \/ CTV<\/strong> with tight targeting.<\/li>\n\n\n\n<li>Aim for <strong>high impact in fewer, priority markets<\/strong>.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Established brands with new messaging \/ relaunch<\/strong>\n<ul>\n<li>Should aim for <strong>sustained reach and frequency<\/strong> using a mix of <strong>video + static<\/strong> across more matches and broader audiences.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Same budget, <strong>different strategy<\/strong> based on <strong>brand maturity<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"30_If_a_match_I%E2%80%99ve_booked_gets_washed_out_what_happens_to_my_unutilised_impressions\"><\/span>30. If a match I\u2019ve booked gets washed out, what happens to my unutilised impressions?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If a match is <strong>washed out or severely affected by rain<\/strong>:<\/p>\n\n\n\n<ul>\n<li>The <strong>unutilised impressions are carried forward<\/strong> to:\n<ul>\n<li><strong>Replacement matches<\/strong>, or<\/li>\n\n\n\n<li>The <strong>next available match dates<br><\/strong> in line with the platform\u2019s policy.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Your committed impressions are <strong>honoured across other matches<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"31_How_does_sports_advertising_strategy_differ_for_B2C_vs_B2B_brands\"><\/span>31. How does sports advertising strategy differ for B2C vs B2B brands?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><strong>B2C brands<\/strong>\n<ul>\n<li>Focus on <strong>mass reach<\/strong>, <strong>emotion<\/strong>, and <strong>top-of-mind recall<\/strong>.<\/li>\n\n\n\n<li>Broader targeting, more <strong>consumer-focused messaging<\/strong>.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>B2B brands<\/strong>\n<ul>\n<li>Focus on <strong>key stakeholders, decision-makers and gatekeepers<\/strong>.<\/li>\n\n\n\n<li>Use <strong>targeting filters<\/strong> (CTV, specific cities, premium audiences) and <strong>contextual messaging<\/strong> to build <strong>trust and credibility<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"32_Is_it_a_good_strategy_for_a_D2C_brand_to_advertise_on_linear_TV_LTV\"><\/span>32. Is it a good strategy for a D2C brand to advertise on linear TV (LTV)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Same media, but <strong>different creative and targeting logic<\/strong>.<\/p>\n\n\n\n<p>For most D2C brands, <strong>a digital-first strategy<\/strong> works better:<\/p>\n\n\n\n<ul>\n<li>D2C models are usually <strong>online-heavy or omnichannel<\/strong>, where <strong>CTV + Mobile OTT<\/strong> gives better:\n<ul>\n<li><strong>Targeting<\/strong><\/li>\n\n\n\n<li><strong>Measurability<\/strong><\/li>\n\n\n\n<li><strong>Audience fit<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>So instead of classic LTV alone, we recommend a <strong>Digital-first sports plan (CTV + Mobile OTT)<\/strong> for D2C brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"33_Why_do_brands_advertise_on_Test_Cricket_matches\"><\/span>33. Why do brands advertise on Test Cricket matches?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Test cricket appeals to a <strong>more serious, mature cricket audience<\/strong>:<\/p>\n\n\n\n<ul>\n<li>TG is usually <strong>~80% male<\/strong> and often more <strong>affluent \/ older<\/strong>.<\/li>\n\n\n\n<li>Works very well for <strong>B2B brands<\/strong>, <strong>financial services<\/strong>, <strong>automotive<\/strong>, and <strong>mass brands<\/strong> that want <strong>sustained reach over multiple days<\/strong>.<\/li>\n\n\n\n<li>You can also <strong>own the Highlights section<\/strong>, which continues to drive views after live action.<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s less \u201cinstant-buzz\u201d than T20, but <strong>strong for depth and quality of engagement<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"35_How_does_T20_World_Cup_reach_compare_with_IPL_or_other_big_events\"><\/span>35. How does T20 World Cup reach compare with IPL or other big events?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The <strong>T20 World Cup<\/strong> (especially when India are defending champions and hosts) is estimated to reach <strong>~700\u2013750M+ viewers<\/strong>, which is:<\/p>\n\n\n\n<ul>\n<li><strong>Higher than a single IPL season<\/strong><\/li>\n\n\n\n<li>Also above many other standalone sporting events, including some earlier World Cups<\/li>\n<\/ul>\n\n\n\n<p>For brands, this means <strong>unprecedented reach and buzz<\/strong> in a compact window.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"36_How_does_the_viewership_of_India_matches_compare_to_non-India_matches\"><\/span>36. How does the viewership of India matches compare to non-India matches?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Typically:<\/p>\n\n\n\n<ul>\n<li><strong>India matches<\/strong> deliver <strong>~50% more reach<\/strong> compared to non-India matches.<\/li>\n\n\n\n<li>They also have <strong>higher engagement, conversation and social buzz<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>So, if budget is limited, <strong>prioritising India games<\/strong> gives <strong>better visibility per rupee<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"37_If_a_brand_wants_to_pick_only_2%E2%80%933_matches_how_do_you_decide_which_ones\"><\/span>37. If a brand wants to pick only 2\u20133 matches, how do you decide which ones?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With just <strong>2\u20133 matches<\/strong>, we usually:<\/p>\n\n\n\n<ul>\n<li>Prioritise <strong>India matches<\/strong><\/li>\n\n\n\n<li>Prefer <strong>weekend and prime-time fixtures<\/strong><\/li>\n\n\n\n<li>Include <strong>high-stakes games<\/strong>: knockouts, big rivalries, or opening\/closing games<\/li>\n<\/ul>\n\n\n\n<p>This ensures your limited budget is used on <strong>maximum-viewership, maximum-buzz matches<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"38_We_have_a_limited_budget_but_want_to_be_visible_during_matches_What_do_you_suggest\"><\/span>38. We have a limited budget but want to be visible during matches. What do you suggest?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For limited budgets:<\/p>\n\n\n\n<ul>\n<li>Focus on <strong>fewer matches<\/strong> but <strong>deeper presence<\/strong> in those (not thin spread).<\/li>\n\n\n\n<li>Prioritise <strong>either Mobile OTT or CTV<\/strong>, not both with very small budgets.<\/li>\n\n\n\n<li>Use <strong>sharp targeting<\/strong> (geo, income, device, TG) to maximise <strong>relevant reach<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>In short: <strong>\u201cBe sharp, not shallow\u201d<\/strong> with limited money.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"39_Our_TG_is_high-income_With_a_%E2%82%B950L_budget_should_we_choose_CTV_LTV_or_Mobile\"><\/span>39. Our TG is high-income. With a \u20b950L budget, should we choose CTV, LTV or Mobile?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For <strong>high-income target audiences<\/strong> with <strong>\u20b950L<\/strong>:<\/p>\n\n\n\n<ul>\n<li>Allocate <strong>~70% to CTV<\/strong> (for premium households and large screens).<\/li>\n\n\n\n<li>Allocate <strong>~30% to Mobile OTT<\/strong> with <strong>targeting filters<\/strong> on:\n<ul>\n<li>Geography<\/li>\n\n\n\n<li>Income proxies (premium devices, cities etc.)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>This gives a good mix of <strong>premium impact (CTV)<\/strong> and <strong>incremental reach (Mobile)<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"40_For_a_limited_budget_which_is_more_visible_%E2%80%93_pre-roll_or_mid-roll_ads\"><\/span>40. For a limited budget, which is more visible \u2013 pre-roll or mid-roll ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Both are useful but slightly different:<\/p>\n\n\n\n<ul>\n<li><strong>Pre-roll ads<\/strong>\n<ul>\n<li>Appear <strong>before the content starts<\/strong>.<\/li>\n\n\n\n<li>Great for <strong>launches and first impressions<\/strong>, when attention is very high.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Mid-roll ads<\/strong>\n<ul>\n<li>Appear <strong>during live action breaks<\/strong>.<\/li>\n\n\n\n<li>Very good for <strong>brand visibility and recall<\/strong> over the course of the match.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>With a limited budget, many brands prefer <strong>pre-roll for that strong first impact<\/strong>, and then add <strong>mid-roll<\/strong> as budget scales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. What is the advantage of advertising in live sports vs entertainment on OTT? Live sports on OTT offer three big advantages over entertainment content: 2. In OTT sports, can&#8230;<\/p>\n","protected":false},"author":34,"featured_media":39790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3475],"tags":[4202,4203,2405,4205,4204,4198,4199,4206],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/12\/feature-image-7.jpg?fit=740%2C549&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/39788"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=39788"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/39788\/revisions"}],"predecessor-version":[{"id":39789,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/39788\/revisions\/39789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/39790"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=39788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=39788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=39788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}