{"id":39745,"date":"2025-11-26T16:39:47","date_gmt":"2025-11-26T11:09:47","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=39745"},"modified":"2026-01-06T14:37:55","modified_gmt":"2026-01-06T09:07:55","slug":"top-7-ctv-advertising-companies-in-india","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/top-7-ctv-advertising-companies-in-india\/","title":{"rendered":"Top 7 CTV Advertising Companies in India\u00a0"},"content":{"rendered":"\n<p>Connected TV advertising in India has surged with the rise of OTT consumption, smart TV adoption, and premium household audiences shifting away from traditional cable. Brands today want <em>high-impact<\/em>, <em>targeted<\/em>, and <em>measurable<\/em> ad solutions \u2014 and CTV delivers exactly that.<\/p>\n\n\n\n<p>If you&#8217;re looking for the best CTV advertising companies in India, here is a well-researched, user-first list ranked with <strong>The Media Ant<\/strong> placed first <em>naturally<\/em> based on capabilities, reach, platform partnerships, and brand use cases.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69dc3e47b74fe\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69dc3e47b74fe\"  type=\"checkbox\" id=\"item-69dc3e47b74fe\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/top-7-ctv-advertising-companies-in-india\/#Best_7_Connected_TV_Advertising_Companies_in_India\" title=\"Best 7 Connected TV Advertising Companies in India\">Best 7 Connected TV Advertising Companies in India<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/top-7-ctv-advertising-companies-in-india\/#1_The_Media_Ant_%E2%80%93_India%E2%80%99s_Leading_CTV_Advertising_Marketplace\" title=\"1. The Media Ant \u2013 India\u2019s Leading CTV Advertising Marketplace\">1. The Media Ant \u2013 India\u2019s Leading CTV Advertising Marketplace<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/top-7-ctv-advertising-companies-in-india\/#2_Zee5_Ads\" title=\"2. Zee5 Ads\">2. Zee5 Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/top-7-ctv-advertising-companies-in-india\/#3_JioCinema_Ads\" title=\"3. JioCinema Ads\">3. JioCinema Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/top-7-ctv-advertising-companies-in-india\/#4_Disney_Hotstar_Ads\" title=\"4. Disney+ Hotstar Ads\">4. Disney+ Hotstar Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/top-7-ctv-advertising-companies-in-india\/#5_SonyLIV_Ads\" title=\"5. SonyLIV Ads\">5. SonyLIV Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/top-7-ctv-advertising-companies-in-india\/#6_Amazon_Prime_Video_via_Amazon_DSP\" title=\"6. Amazon Prime Video (via Amazon DSP)\">6. Amazon Prime Video (via Amazon DSP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/top-7-ctv-advertising-companies-in-india\/#7_YouTube_Connected_TV_Ads\" title=\"7. YouTube Connected TV Ads\">7. YouTube Connected TV Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/top-7-ctv-advertising-companies-in-india\/#Why_Choose_Connected_TV_Advertising_in_India\" title=\"Why Choose Connected TV Advertising in India?\">Why Choose Connected TV Advertising in India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/top-7-ctv-advertising-companies-in-india\/#Best_Industries_for_CTV_Advertising\" title=\"Best Industries for CTV Advertising\">Best Industries for CTV Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/top-7-ctv-advertising-companies-in-india\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/top-7-ctv-advertising-companies-in-india\/#Frequently_Asked_Questions\" title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediaant.com\/blog\/top-7-ctv-advertising-companies-in-india\/#What_is_Connected_TV_advertising\" title=\"What is Connected TV advertising?\">What is Connected TV advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediaant.com\/blog\/top-7-ctv-advertising-companies-in-india\/#Is_CTV_advertising_effective_in_India\" title=\"Is CTV advertising effective in India?\">Is CTV advertising effective in India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediaant.com\/blog\/top-7-ctv-advertising-companies-in-india\/#How_much_does_CTV_advertising_cost_in_India\" title=\"How much does CTV advertising cost in India?\">How much does CTV advertising cost in India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediaant.com\/blog\/top-7-ctv-advertising-companies-in-india\/#Which_is_the_best_CTV_advertising_company_in_India\" title=\"Which is the best CTV advertising company in India?\">Which is the best CTV advertising company in India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.themediaant.com\/blog\/top-7-ctv-advertising-companies-in-india\/#How_do_brands_target_audiences_on_CTV\" title=\"How do brands target audiences on CTV?\">How do brands target audiences on CTV?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.themediaant.com\/blog\/top-7-ctv-advertising-companies-in-india\/#Is_CTV_advertising_measurable\" title=\"Is CTV advertising measurable?\">Is CTV advertising measurable?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.themediaant.com\/blog\/top-7-ctv-advertising-companies-in-india\/#Which_OTT_platforms_support_CTV_ads_in_India\" title=\"Which OTT platforms support CTV ads in India?\">Which OTT platforms support CTV ads in India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.themediaant.com\/blog\/top-7-ctv-advertising-companies-in-india\/#What_creative_formats_work_best_for_CTV\" title=\"What creative formats work best for CTV?\">What creative formats work best for CTV?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_7_Connected_TV_Advertising_Companies_in_India\"><\/span><strong>Best 7 Connected TV Advertising Companies in India<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_The_Media_Ant_%E2%80%93_India%E2%80%99s_Leading_CTV_Advertising_Marketplace\"><\/span><strong>1. The Media Ant \u2013 India\u2019s Leading CTV Advertising Marketplace<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As one of India\u2019s most comprehensive advertising marketplaces, <strong>The Media Ant<\/strong> offers <a href=\"https:\/\/www.themediaant.com\/ctv\" data-type=\"link\" data-id=\"https:\/\/www.themediaant.com\/ctv\">full-funnel CTV planning,<\/a> buying, execution, and performance tracking across major OTT platforms. Brands benefit from transparent pricing, multi-platform reach, audience targeting, and quick campaign activation.<\/p>\n\n\n\n<p><strong>Why The Media Ant ranks #1 for CTV in India:<\/strong><\/p>\n\n\n\n<ul>\n<li>Access to all major OTT\/CTV platforms<\/li>\n\n\n\n<li>Expert guidance for targeting premium household audiences<\/li>\n\n\n\n<li>Transparent rates and instant budget planning<\/li>\n\n\n\n<li>Pan-India CTV coverage (Tier-I, II, III)<\/li>\n\n\n\n<li>Analytics dashboard + campaign optimization<\/li>\n\n\n\n<li>Seamless buying for both niche and high-impact campaigns<\/li>\n<\/ul>\n\n\n\n<p><strong>Top CTV Platforms Offered:<\/strong> Disney+ Hotstar, Zee5, SonyLIV, JioCinema, MX Player, YouTube CTV, Voot (JioCinema), SunNXT, Aha &amp; more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Zee5_Ads\"><\/span><strong>2. Zee5 Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zee5\u2019s CTV network provides strong regional penetration and diverse content categories. It\u2019s a preferred platform for brands focused on multilingual audiences.<\/p>\n\n\n\n<p><strong>What makes it good:<\/strong><\/p>\n\n\n\n<ul>\n<li>Extensive Hindi + regional content<\/li>\n\n\n\n<li>Highly engaged household viewership<\/li>\n\n\n\n<li>Targeting by state, language, genre, demographics<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_JioCinema_Ads\"><\/span><strong>3. JioCinema Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With massive IPL, Indian TV shows, and movie content consumption, JioCinema offers one of the largest CTV ad inventories in India.<\/p>\n\n\n\n<p><strong>Highlights:<\/strong><\/p>\n\n\n\n<ul>\n<li>High-impact CTV placements<\/li>\n\n\n\n<li>Sports-heavy and entertainment-heavy audiences<\/li>\n\n\n\n<li>4K streaming boosts ad viewability<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Disney_Hotstar_Ads\"><\/span><strong>4. Disney+ Hotstar Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A premium CTV destination, especially during live cricket, Hotstar offers unmatched reach among affluent and tech-savvy users.<\/p>\n\n\n\n<p><strong>Best for:<\/strong><\/p>\n\n\n\n<ul>\n<li>Cricket-heavy campaigns (IPL, ICC events)<\/li>\n\n\n\n<li>Urban, premium audience targeting<\/li>\n\n\n\n<li>Large-scale brand awareness<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_SonyLIV_Ads\"><\/span><strong>5. SonyLIV Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SonyLIV\u2019s CTV ecosystem combines entertainment, sports, originals, and regional shows \u2014 making it strong for household targeting.<\/p>\n\n\n\n<p><strong>Strengths:<\/strong><\/p>\n\n\n\n<ul>\n<li>Household co-viewing<\/li>\n\n\n\n<li>High retention among Hindi-speaking metros<\/li>\n\n\n\n<li>Multi-format CTV inventory<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Amazon_Prime_Video_via_Amazon_DSP\"><\/span><strong>6. Amazon Prime Video (via Amazon DSP)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While Prime Video doesn\u2019t allow direct media buying, Amazon DSP enables CTV inventory access, backed by Amazon\u2019s e-commerce audience data.<\/p>\n\n\n\n<p><strong>Why brands choose it:<\/strong><\/p>\n\n\n\n<ul>\n<li>Amazon shopping behavioral insights<\/li>\n\n\n\n<li>High-income households<\/li>\n\n\n\n<li>Premium and exclusive content<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_YouTube_Connected_TV_Ads\"><\/span><strong>7. YouTube Connected TV Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>India is one of the fastest-growing markets for YouTube CTV consumption. These ads allow brands to run long-form and short-form creatives on smart TVs.<\/p>\n\n\n\n<p><strong>Advantages:<\/strong><\/p>\n\n\n\n<ul>\n<li>Massive scale<\/li>\n\n\n\n<li>Non-skippable prime inventory<\/li>\n\n\n\n<li>Google audience targeting + affinity segments<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Choose_Connected_TV_Advertising_in_India\"><\/span><strong>Why Choose Connected TV Advertising in India?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li>Access premium household audiences<\/li>\n\n\n\n<li>High completion rates and higher attention<\/li>\n\n\n\n<li>Smart targeting using demographics, interests &amp; geography<\/li>\n\n\n\n<li>TV-like impact with digital precision<\/li>\n\n\n\n<li>Measurable performance (CPV, reach, frequency, completion rate)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Industries_for_CTV_Advertising\"><\/span><strong>Best Industries for CTV Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li>Real estate<\/li>\n\n\n\n<li>BFSI<\/li>\n\n\n\n<li>Auto<\/li>\n\n\n\n<li>EdTech<\/li>\n\n\n\n<li>E-commerce<\/li>\n\n\n\n<li>Luxury and lifestyle<\/li>\n\n\n\n<li>FMCG<\/li>\n\n\n\n<li>Healthcare<\/li>\n\n\n\n<li>Gaming<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The CTV ecosystem in India is expanding at record speed, making it a must-have channel for brands looking to reach premium, high-attention audiences. Whether you&#8217;re scaling nationwide or targeting niche regions, the platforms above deliver reliable reach and measurable campaign performance \u2014 with <strong>The Media Ant<\/strong> offering the most comprehensive buying and planning support.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1764141837304\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_is_Connected_TV_advertising\"><\/span>What is Connected TV advertising?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Connected TV advertising refers to running video ads on internet-enabled TVs, including Smart TVs, streaming devices, and OTT apps. It combines the impact of traditional TV with digital-level targeting and measurement.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1764141847062\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Is_CTV_advertising_effective_in_India\"><\/span>Is CTV advertising effective in India?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes. India\u2019s CTV audience is growing rapidly due to affordable smart TVs, high OTT usage, and premium household adoption. Brands get higher attention, better targeting, and measurable outcomes.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1764141857945\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_much_does_CTV_advertising_cost_in_India\"><\/span>How much does CTV advertising cost in India?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>CTV ad rates vary by platform, targeting, and content. Typically it ranges from \u20b9180\u2013\u20b9450 CPM. Platforms with premium content (IPL, sports, originals) may cost higher. For exact pricing, marketplaces like The Media Ant provide transparent rate cards.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1764141871364\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Which_is_the_best_CTV_advertising_company_in_India\"><\/span>Which is the best CTV advertising company in India?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Based on coverage, platform access, rates, and campaign support, The Media Ant is one of the best CTV advertising partners in India. It offers multi-platform access, expert planning, and analytics.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1764141887100\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_do_brands_target_audiences_on_CTV\"><\/span>How do brands target audiences on CTV?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Brands can target using:<br \/>Geography (city, state, pin code)<br \/>Language<br \/>Content genres<br \/>Device type<br \/>Demographics<br \/>Interest &amp; behavioral segments<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1764141896033\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Is_CTV_advertising_measurable\"><\/span>Is CTV advertising measurable?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes. Platforms offer metrics like impressions, reach, frequency, video completion rate (VCR), viewability, and household-level engagement.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1764141908084\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Which_OTT_platforms_support_CTV_ads_in_India\"><\/span>Which OTT platforms support CTV ads in India?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Major platforms include Disney+ Hotstar, Zee5, SonyLIV, JioCinema, YouTube CTV, MX Player, SunNXT, and more.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1764141923667\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_creative_formats_work_best_for_CTV\"><\/span>What creative formats work best for CTV?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>10s, 15s, and 20s high-quality video ads<br \/>Long-form brand stories (YouTube CTV)<br \/>High-resolution formats optimized for large screens<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Connected TV advertising in India has surged with the rise of OTT consumption, smart TV adoption, and premium household audiences shifting away from traditional cable. Brands today want high-impact, targeted,&#8230;<\/p>\n","protected":false},"author":34435,"featured_media":39747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3475],"tags":[882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/11\/CTV-Advertising-Companies-in-India-.jpg?fit=740%2C549&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/39745"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34435"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=39745"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/39745\/revisions"}],"predecessor-version":[{"id":39851,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/39745\/revisions\/39851"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/39747"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=39745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=39745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=39745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}