<\/span><\/h3>\n\n\n\nVibgyor partnered with The Media Ant to build strong brand recall<\/strong> and convert that awareness into increased admissions for the new academic cycle.<\/p>\n\n\n\nThe school had recorded 30,000 admissions<\/strong> in the previous year. For this campaign, the goal was to surpass that benchmark and strengthen market presence in regions where Vibgyor was still emerging.<\/p>\n\n\n\nCore goals included:<\/strong><\/p>\n\n\n\n\nEnhancing brand recall among parents<\/li>\n\n\n\n Scaling admissions across metro and Tier 2 cities<\/li>\n\n\n\n Establishing Vibgyor\u2019s position in new and competitive markets.<\/li>\n<\/ul>\n\n\n\n<\/p>\n\n\n\n
<\/span>Key Performance I<\/strong>ndicators<\/span><\/h3>\n\n\n\n\nIncrease admissions from 30,000 to 36,000<\/strong><\/li>\n<\/ul>\n\n\n\n<\/p>\n\n\n\n
<\/span>Challenges<\/span><\/h3>\n\n\n\nThe brand needed clarity on how to enter new markets effectively and build a media strategy that could reach the right audience with consistency and trust. In practical terms, this meant:<\/p>\n\n\n\n
\nEntering new markets with no established recall<\/li>\n\n\n\n Identifying the right combination of media channels<\/li>\n\n\n\n Ensuring high-frequency visibility during the long admission season<\/li>\n\n\n\n Reaching high-income decision-makers in busy metro cities<\/li>\n<\/ul>\n\n\n\n<\/p>\n\n\n\n
<\/span>Geography and Target Audience<\/strong><\/span><\/h3>\n\n\n\nRegions Covered:<\/strong> Metro and Tier 2 citiesTarget Audience:<\/strong><\/p>\n\n\n\n\nParents aged 25 and above<\/li>\n\n\n\n Male and female<\/li>\n\n\n\n High-income households<\/li>\n\n\n\n Families with strong affinity toward quality education<\/li>\n<\/ul>\n\n\n\n<\/p>\n\n\n\n
<\/span>Campaign Duration<\/strong><\/span><\/h3>\n\n\n\nFirst week of October 2024 to March 2025, covering the full admission window.<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/span>Media Mix<\/strong><\/span><\/h3>\n\n\n\nA diverse, multi-vertical mix was used to maximize reach and build trust:Print, Radio, OOH, BTL, and Digital<\/strong><\/p>\n\n\n\n<\/p>\n\n\n\n
<\/span>Strategy and Approach<\/strong><\/span><\/h3>\n\n\n\nThe approach centered on combining high-frequency visibility<\/strong>, trust-building media<\/strong>, and targeted communication<\/strong>.<\/p>\n\n\n\nKey Messaging:<\/strong><\/p>\n\n\n\n\nHighlights on new courses<\/li>\n\n\n\n Long legacy and academic credibility<\/li>\n\n\n\n Clear call-to-action: Enquire Now<\/em><\/li>\n<\/ul>\n\n\n\nWhy These Channels:<\/strong><\/p>\n\n\n\n\nOOH:<\/strong> To create repeated exposure near high-traffic routes<\/li>\n\n\n\nBTL:<\/strong> Presence in tech parks to reach high-income working parents<\/li>\n\n\n\nDigital:<\/strong> Precision targeting for families across cities<\/li>\n\n\n\nRadio:<\/strong> High-frequency recall during peak hours<\/li>\n\n\n\nPrint:<\/strong> Building trust and credibility through established newspapers<\/li>\n<\/ul>\n\n\n\n<\/p>\n\n\n\n
<\/span>Execution<\/strong><\/span><\/h3>\n\n\n\nThe campaign followed a phased rollout to maintain momentum across the full admission cycle.<\/p>\n\n\n\n
Rollout Sequence:<\/strong><\/p>\n\n\n\n\nOOH first:<\/strong> To establish mass visibility<\/li>\n\n\n\nBTL next:<\/strong> To engage working parents directly<\/li>\n\n\n\nRadio + Print:<\/strong> To build recall and credibility<\/li>\n\n\n\nDigital last:<\/strong> To sustain interest and retarget families closer to decision-making<\/li>\n<\/ul>\n\n\n\nMedia Placements:<\/strong><\/p>\n\n\n\n\nProminent hoardings<\/li>\n\n\n\n High-footfall BQS (Bus Queue Shelters)<\/li>\n\n\n\n Centre-focused BTL activities<\/li>\n\n\n\n Digital ads targeted at family audiences<\/li>\n<\/ul>\n\n\n\n<\/span>Results and Impact<\/strong><\/span><\/h3>\n\n\n\nQuantitative Impact:<\/strong>36,000 admissions<\/strong>, a significant increase from the previous year\u2019s 30,000, demonstrating clear uplift from consistent branding and targeted outreach.<\/p>\n\n\n\nQualitative Impact:<\/strong><\/span>Key Learnings and Takeaways<\/strong><\/span><\/h3>\n\n\n\n\nDigital media played a crucial role<\/strong>. Vibgyor introduced digital advertising for the first time, and it significantly contributed to the rise in admissions.<\/li>\n\n\n\nA balanced mix of frequency-building and trust-building channels<\/strong> ensured holistic coverage.<\/li>\n\n\n\nHyperlocal activities in tech parks successfully reached the right parent profiles.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Brand Overview Vibgyor is a well-established high school brand known for its academic excellence and holistic learning environment. With a growing presence across metro and Tier 2 markets, the brand…<\/p>\n","protected":false},"author":34416,"featured_media":39721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3475,2111],"tags":[882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/11\/feature-image-45.jpg?fit=740%2C549&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/39699"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=39699"}],"version-history":[{"count":5,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/39699\/revisions"}],"predecessor-version":[{"id":39726,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/39699\/revisions\/39726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/39721"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=39699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=39699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=39699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}