<\/span><\/h3>\n\n\n\nEuroKids is one of India\u2019s leading pre-primary education brands with a strong presence across the country. Known for its child-first learning philosophy, EuroKids has consistently invested in modern and research-backed teaching methodologies. The brand recently introduced HEUREKA<\/strong>, a learning framework inspired by Harvard\u2019s Project Zero<\/strong>, aimed at enhancing early childhood cognitive development.<\/p>\n\n\n\n<\/p>\n\n\n\n
<\/span>Campaign Objective<\/strong><\/span><\/h3>\n\n\n\nEuroKids partnered with The Media Ant to strengthen visibility, drive admissions, and create widespread awareness for its new HEUREKA curriculum across India.<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/span>Key Performance Indicators<\/strong><\/span><\/h3>\n\n\n\n\nIncrease admissions across EuroKids centres<\/li>\n\n\n\n Establish strong brand presence in regions with limited digital visibility<\/li>\n\n\n\n Drive awareness for the newly launched HEUREKA curriculum<\/li>\n<\/ul>\n\n\n\n<\/p>\n\n\n\n
<\/span>Challenges<\/strong><\/span><\/h3>\n\n\n\nBefore the campaign, EuroKids lacked consistent digital visibility in several high-potential locations. Admissions needed to be scaled across centres, and the new curriculum required strong nationwide communication for recall and differentiation.<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/span>Geography and Target Audience<\/strong><\/span><\/h3>\n\n\n\nLocations Covered:<\/strong> PAN India<\/p>\n\n\n\nTarget Audience:<\/strong><\/p>\n\n\n\n\nAge: 25\u201339 years<\/li>\n\n\n\n Gender: Male and Female<\/li>\n\n\n\n SEC: Mid to high income households<\/li>\n\n\n\n Audience Affinity: New parents, families focused on early childhood learning and quality education<\/li>\n<\/ul>\n\n\n\n<\/p>\n\n\n\n
<\/span>Campaign Duration<\/strong><\/span><\/h3>\n\n\n\nJanuary to April 2025<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/span>Media Mix<\/strong><\/span><\/h3>\n\n\n\nRadio, OOH, Print, BTL (including buses and mobile vans)<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/span>Strategy and Approach<\/strong><\/span><\/h3>\n\n\n\n\nOOH was deployed to create wide visibility and establish EuroKids\u2019 physical presence in priority markets.<\/li>\n\n\n\n Radio and BTL activities were selected to drive frequency and enable hyperlocal communication around EuroKids centres.<\/li>\n\n\n\n Messaging focused on generating urgency for admission season and highlighting the introduction of the HEUREKA curriculum.<\/li>\n<\/ul>\n\n\n\nKey Message:<\/strong>Admissions Open<\/strong> with emphasis on Introducing HEUREKA \u2013 based on Harvard\u2019s Project Zero.<\/em><\/p>\n\n\n\n<\/p>\n\n\n\n
<\/span>Execution<\/strong><\/span><\/h3>\n\n\n\n\nRollout Phases:<\/strong>\n\nJanuary\u2013February:<\/strong> Radio-heavy phase to build momentum in local languages<\/li>\n\n\n\nFebruary\u2013March:<\/strong> OOH-focused visibility across key traffic touchpoints<\/li>\n\n\n\nMarch\u2013April:<\/strong> BTL-heavy phase near centres using mobile vans and bus branding<\/li>\n<\/ul>\n<\/li>\n\n\n\nCreative Assets:<\/strong>Media Placement Strategy:<\/strong>\n\nRadio:<\/strong> Top 2 stations in each market using local language creatives<\/li>\n\n\n\nOOH:<\/strong> High-traffic and high-dwell time areas for maximum visibility<\/li>\n\n\n\nBTL:<\/strong> Activity hubs, residential clusters, and centre catchment zones<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\nHoarding: Chennai<\/p>\n\n\n\nHoarding: Hyderabad<\/p>\n\n\n\nKolkata – Print<\/p>\n\n\n\nHoarding: Pune<\/p>\n\n\n\nBus stop: Chennai<\/p>\n\n\n\nBus Branding: Bengaluru<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/span>Results and Impact<\/strong><\/span><\/h3>\n\n\n\nQualitative Results:<\/strong><\/p>\n\n\n\n\nSignificant uplift in enquiries across key centres<\/li>\n\n\n\n Increased walk-ins during the admission cycle<\/li>\n\n\n\n Enhanced visibility in previously low-presence markets<\/li>\n<\/ul>\n\n\n\n<\/p>\n\n\n\n
<\/span>Key Learnings and Takeaways<\/strong><\/span><\/h3>\n\n\n\n\nTargeting new parents through BTL activities in hyperlocal pockets<\/strong> proved highly effective.<\/li>\n\n\n\nLocal language radio stations<\/strong> delivered strong frequency and recall, contributing to walk-ins.<\/li>\n\n\n\nA phased rollout ensured consistent visibility during the entire admission season.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Brand Overview EuroKids is one of India\u2019s leading pre-primary education brands with a strong presence across the country. Known for its child-first learning philosophy, EuroKids has consistently invested in modern…<\/p>\n","protected":false},"author":34416,"featured_media":39685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3978,3475,3061],"tags":[882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/11\/feature-image-5-1.png?fit=740%2C549&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/39645"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=39645"}],"version-history":[{"count":7,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/39645\/revisions"}],"predecessor-version":[{"id":39696,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/39645\/revisions\/39696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/39685"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=39645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=39645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=39645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}