{"id":39270,"date":"2025-08-14T11:52:14","date_gmt":"2025-08-14T06:22:14","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=39270"},"modified":"2026-02-13T12:35:38","modified_gmt":"2026-02-13T07:05:38","slug":"ctv-ad-formats-india-2026","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/ctv-ad-formats-india-2026\/","title":{"rendered":"CTV Ad Formats in India 2026: Top Trends, Best Platforms, and What Works for Brands"},"content":{"rendered":"\n<p>Connected TV (CTV) is no longer just streaming\u2014it&#8217;s the <strong>centerpiece of India\u2019s advertising future<\/strong>. With household penetration soaring (~60\u202fmillion by end-2026) and ad spend projected at \u20b92,300\u20132,500\u202fCr, brands must adopt <strong>smart, engaging formats<\/strong> to win attention and ROI. From pause ads to shoppable overlays and AI-driven interactivity, here\u2019s your go-to breakdown for 2026.<\/p>\n\n\n\n<p><strong>New to Connected TV advertising?<\/strong> Read our complete guide <a href=\"https:\/\/www.themediaant.com\/blog\/what-is-ctv-advertising-india-guide\/\"><strong>What Is CTV Advertising? Discover How It Works (2026)<\/strong><\/a> for definitions, audience trends, and platform insights before exploring the latest high-ROI ad formats for 2026.<\/p>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" width=\"624\" height=\"936\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdxROqpA3XJtJSZROURbCtEEzKziYyh4QS3BEy121U7GAjXM7eqPlHZzYVsQffw9tya0SWMkXbM4elsJ10D7zkEbqUhpql5i6uRAlCEWGvLFwPyWzj3tC9q_hfRS9Sf7vEIk1qhTg?key=ffYxR8GDYxV9zuF6iNFnrw\" alt=\"\" title=\"\"><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69d84d14023de\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69d84d14023de\"  type=\"checkbox\" id=\"item-69d84d14023de\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/ctv-ad-formats-india-2026\/#Why_These_Formats_Are_Exploding_Now\" title=\"Why These Formats Are Exploding Now\">Why These Formats Are Exploding Now<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/ctv-ad-formats-india-2026\/#1_Pause_Ads\" title=\"1. Pause Ads\">1. Pause Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/ctv-ad-formats-india-2026\/#2_QR_Shoppable_Overlays\" title=\"2. QR &amp; Shoppable Overlays\">2. QR &amp; Shoppable Overlays<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/ctv-ad-formats-india-2026\/#3_Full%E2%80%91Screen_Mastheads_Home%E2%80%91Screen_Billboards\" title=\"3. Full\u2011Screen Mastheads &amp; Home\u2011Screen Billboards\">3. Full\u2011Screen Mastheads &amp; Home\u2011Screen Billboards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/ctv-ad-formats-india-2026\/#4_Pre%E2%80%91Roll_Mid%E2%80%91Roll_Video_Ads\" title=\"4. Pre\u2011Roll &amp; Mid\u2011Roll Video Ads\">4. Pre\u2011Roll &amp; Mid\u2011Roll Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/ctv-ad-formats-india-2026\/#5_Interactive_Remote%E2%80%91Driven_Ads\" title=\"5. Interactive \/ Remote\u2011Driven Ads\">5. Interactive \/ Remote\u2011Driven Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/ctv-ad-formats-india-2026\/#6_AI_Addressable_Mashup\" title=\"6. AI + Addressable Mashup\">6. AI + Addressable Mashup<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/ctv-ad-formats-india-2026\/#Format_Comparison_at_a_Glance\" title=\"Format Comparison at a Glance\">Format Comparison at a Glance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/ctv-ad-formats-india-2026\/#The_2026_CTV_Campaign_Journey\" title=\"The 2026 CTV Campaign Journey\">The 2026 CTV Campaign Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/ctv-ad-formats-india-2026\/#The_Next_Frontier_for_CTV_Ads\" title=\"The Next Frontier for CTV Ads\">The Next Frontier for CTV Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/ctv-ad-formats-india-2026\/#Final_Takeaway\" title=\"Final Takeaway\">Final Takeaway<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/ctv-ad-formats-india-2026\/#References\" title=\"References:\">References:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_These_Formats_Are_Exploding_Now\"><\/span><strong>Why These Formats Are Exploding Now<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><strong>Explosive growth<\/strong>: 35\u202fmillion new CTV households (30\u201335% YoY growth) transforming viewership habits.<\/li>\n\n\n\n<li><strong>CTV spend boom<\/strong>: Ad budgets rose from \u20b986\u202fCr (2023) to \u20b91,500\u202fCr (2024), with \u20b92,300\u20132,500\u202fCr expected in 2026.<\/li>\n\n\n\n<li><strong>Viewer attrition away from traditional TV<\/strong>: 33% of urban homes now watch only CTV.<\/li>\n\n\n\n<li><strong>CTV performance edge<\/strong>: &gt;90% ad completion rates and 23% better ROI vs linear TV.<a href=\"https:\/\/www.adomni.com\/cms\/advertising-trends-what-does-2025-have-in-store?utm_source=chatgpt.com\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/li>\n\n\n\n<li><strong>Rise of addressable\u2014no \u201cspray and pray\u201d<\/strong>: Targeting household-level precision plus AI-driven personalization is now mainstream.<\/li>\n<\/ul>\n\n\n\n<p>Curious how CTV\u2019s performance compares directly with traditional television? Read our full breakdown in <a href=\"https:\/\/www.themediaant.com\/blog\/ctv-vs-linear-tv-india-roi-comparison\/\">CTV vs Linear TV in India: Which Works Better for Brands? <\/a>for reach, ROI, and targeting comparisons.<\/p>\n\n\n\n<p>\ud83c\udfa5 <em>Prefer watching instead of reading? Here\u2019s a quick video explainer on the rise of Connected TV advertising in India and the ad formats shaping 2026. It\u2019s a great primer before we dive into the details.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Top CTV Ad Formats in India 2025 | Connected TV Explained\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/4IxKp8ovqCk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Pause_Ads\"><\/span><strong>1. Pause Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Platforms<\/strong>: Disney+\u202fHotstar, soon YouTube Select<br><strong>What<\/strong>: Engaging static or short videos appear when viewers pause content.<br><strong>Why it works<\/strong>:<\/p>\n\n\n\n<ul>\n<li>Pauses occur 4\u20135x\/day\u2014ads feel natural and non-intrusive.<\/li>\n\n\n\n<li>20\u201380% longer attention span compared to traditional formats.<a href=\"https:\/\/www.articleted.com\/article\/935708\/295217\/2025-Trends-for-Programmatic-Advertising-Agencies?utm_source=chatgpt.com\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Example: <\/strong>Mondelez and Saffola generated double-digit brand lift using pause ads on Hotstar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_QR_Shoppable_Overlays\"><\/span><strong>2. QR &amp; Shoppable Overlays<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Platforms<\/strong>: YouTube CTV, Fire\u202fTV, Samsung TV+, LG Channels, Hotstar<br><strong>What<\/strong>: Viewers scan on-screen QR codes or click overlays to buy products instantly.<br><strong>Why it works<\/strong>:<\/p>\n\n\n\n<ul>\n<li>60%+ of viewers open to buying via TV<\/li>\n\n\n\n<li>Generates +71\u202fsec extra engagement.<a href=\"https:\/\/www.adomantra.com\/blog?utm_source=chatgpt.com\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Example<\/strong>: Kia\u2019s IPL campaign featured QR overlays that boosted test drive bookings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Full%E2%80%91Screen_Mastheads_Home%E2%80%91Screen_Billboards\"><\/span><strong>3. Full\u2011Screen Mastheads &amp; Home\u2011Screen Billboards<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Platforms<\/strong>: YouTube CTV masthead, Hotstar, JioCinema, Zee5<br><strong>What<\/strong>: Dominant ad slots front-and-center on app home pages.<br><strong>Why effective<\/strong>:<\/p>\n\n\n\n<ul>\n<li>Prime real estate attracts high impact and reach<\/li>\n\n\n\n<li>Core part of India\u2019s current \u20b91,500\u202fCr CTV ad spending.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Pre%E2%80%91Roll_Mid%E2%80%91Roll_Video_Ads\"><\/span><strong>4. Pre\u2011Roll &amp; Mid\u2011Roll Video Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Platforms<\/strong>: OTT and CTV apps like Hotstar, JioCinema, Netflix<br><strong>What<\/strong>: Traditional in-stream video ads with narrative control.<br><strong>Why still valuable<\/strong>:<\/p>\n\n\n\n<ul>\n<li>Over 90% completion rates\u2014higher than mobile or desktop<\/li>\n\n\n\n<li>Ideal for storytelling where viewers are engaged<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Interactive_Remote%E2%80%91Driven_Ads\"><\/span><strong>5. Interactive \/ Remote\u2011Driven Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Platforms<\/strong>: FAST (Samsung TV+, LG), SDK-powered OTT apps<br><strong>What<\/strong>: Ads feature polls, galleries, or choice-based interactive features through remote engagement.<br><strong>Why it works<\/strong>:<\/p>\n\n\n\n<ul>\n<li>+71\u202fsec added engagement\u2014immersive ad experience<\/li>\n\n\n\n<li>Shift from &#8220;lean-back&#8221; to &#8220;lean-forward&#8221; engagement\u2014enhancing message absorption<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_AI_Addressable_Mashup\"><\/span><strong>6. AI + Addressable Mashup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li><strong>Dynamic customization<\/strong>: Real-time AI adjusts ads based on viewer profile, content, ZIP code, or even time of day<\/li>\n\n\n\n<li><strong>Privacy-safe contextual targeting<\/strong>: High performance without cookies\u2014AI makes ads contextually relevant<a href=\"https:\/\/www.lotame.com\/resources\/top-ctv-advertising-trends-predictions-from-newfronts\/?utm_source=chatgpt.com\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Format_Comparison_at_a_Glance\"><\/span><strong>Format Comparison at a Glance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Format<\/strong><\/td><td><strong>Platform Examples<\/strong><\/td><td><strong>Why It Works<\/strong><\/td><\/tr><tr><td>Pause Ads<\/td><td>Hotstar, YouTube Select<\/td><td>Natural attention, non-intrusive, high recall<\/td><\/tr><tr><td>QR\/Shoppable Overlays<\/td><td>YouTube CTV, Fire TV, FAST<\/td><td>Immediate action, high engagement<\/td><\/tr><tr><td>Home\u2011Screen Mastheads<\/td><td>YouTube CTV, Hotstar, Zee5, JioCinema<\/td><td>Maximum visibility for awareness<\/td><\/tr><tr><td>Pre\/Mid-Roll Video Ads<\/td><td>OTT &amp; CTV apps<\/td><td>High completion, strong storytelling<\/td><\/tr><tr><td>Interactive Ads<\/td><td>FAST, SDK OTT apps<\/td><td>Deep engagement, remote-driven interaction<\/td><\/tr><tr><td>AI \/ Addressable Ads<\/td><td>All CTV platforms<\/td><td>Precision and personalization at scale<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Many of these formats are powered by AVOD platforms like YouTube, JioCinema, and MX Player. To understand how the freemium model is reshaping OTT and CTV in India, read our deep dive on <strong><a href=\"https:\/\/www.themediaant.com\/blog\/avod-india-freemium-ott-advertising-2025\/\">AVOD in India: How the Freemium Model Is Changing OTT Advertising in 202<\/a><\/strong>6<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_2026_CTV_Campaign_Journey\"><\/span><strong>The 2026 CTV Campaign Journey<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol>\n<li><strong>Awareness<\/strong>: Launch with mastheads and pre-roll ads.<\/li>\n\n\n\n<li><strong>Attention<\/strong>: Mid-campaign boost with pause &amp; interactive ads.<\/li>\n\n\n\n<li><strong>Conversion<\/strong>: Drive action with QR overlays and shoppable creatives.<\/li>\n\n\n\n<li><strong>Retention<\/strong>: Reinforce with mid-rolls, followed by cross-screen retargeting.<\/li>\n\n\n\n<li><strong>Optimization<\/strong>: Track dwell time, completion, scans, performance, and CPR to continuously refine<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Next_Frontier_for_CTV_Ads\"><\/span><strong>The Next Frontier for CTV Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><strong>Cross-screen harmonization<\/strong>: TV + mobile + DOOH = seamless campaign journeys.<\/li>\n\n\n\n<li><strong>GenAI ads<\/strong>: Ultra-personalized ad creative adjusted in real-time.<\/li>\n\n\n\n<li><strong>Enhanced contextual ad targeting<\/strong>: AI-infused ads placed based on show, tone, and sentiment<\/li>\n<\/ul>\n\n\n\n<p>Want to know who\u2019s behind India\u2019s booming CTV adoption? Read our deep dive <strong><a href=\"https:\/\/www.themediaant.com\/blog\/smart-tv-buyers-ctv-viewers-india-2025\/\">Smart TV Buyers = CTV Viewers in India: What Advertisers Must Know<\/a><\/strong> for audience personas, platform habits, and campaign blueprints.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Takeaway\"><\/span><strong>Final Takeaway<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>CTV in 2026 isn\u2019t just about reaching\u2014it\u2019s about <strong>engaging and converting<\/strong>. With a media mix rich in interactive and addressable formats, brands can now navigate viewers through awareness, to action, all within the same big-screen experience. Don\u2019t just be present\u2014be memorable, measurable, and meaningful.<\/p>\n\n\n\n<p><strong>Take your CTV to the next level \u2014 Talk to <\/strong><a href=\"https:\/\/www.themediaant.com\/\"><strong>The Media Ant<\/strong><\/a><strong> for format strategy, creative wizards, cross-screen execution, and live media optimization.<\/strong> Start by exploring our <a href=\"https:\/\/www.themediaant.com\/ctv-advertising-tool?utm_source=Plan_Tab\"><strong>CTV Planning Tool<\/strong><\/a> to map your audience, select the right formats, and estimate budgets before your campaign goes live.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"References\"><\/span>References:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.adomantra.com\/blog\/breaking-boundaries-top-ctv-advertising-trends-for-2025?utm_source=chatgpt.com\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.adomantra.com\/blog\/breaking-boundaries-top-ctv-advertising-trends-for-2025<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.innovid.com\/resources\/reports\/2025-ctv-advertising-insights-report?utm_source=chatgpt.com\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.innovid.com\/resources\/reports\/2025-ctv-advertising-insights-report<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Connected TV (CTV) is no longer just streaming\u2014it&#8217;s the centerpiece of India\u2019s advertising future. With household penetration soaring (~60\u202fmillion by end-2026) and ad spend projected at \u20b92,300\u20132,500\u202fCr, brands must adopt&#8230;<\/p>\n","protected":false},"author":34,"featured_media":39271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2563],"tags":[4155,2565,4150,4151,4149,4156,4154,4152,4153,1866],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/08\/feature-image-25.jpg?fit=740%2C549&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/39270"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=39270"}],"version-history":[{"count":7,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/39270\/revisions"}],"predecessor-version":[{"id":39939,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/39270\/revisions\/39939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/39271"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=39270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=39270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=39270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}