{"id":39103,"date":"2025-06-30T10:40:24","date_gmt":"2025-06-30T05:10:24","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=39103"},"modified":"2025-06-30T10:40:26","modified_gmt":"2025-06-30T05:10:26","slug":"understanding-dooh-pricing-models","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/","title":{"rendered":"DOOH Pricing Models: Understanding Digital Out-of-Home Ad Costs"},"content":{"rendered":"\n<p>Digital Out-of-Home (DOOH) advertising is the next frontier in the Indian ad world \u2014 think dazzling LED <a href=\"https:\/\/www.themediaant.com\/outdoor?mediaTypes=Hoarding\">billboards at Mumbai<\/a> airports, interactive screens at Bengaluru metros, and screen-network campaigns in sprawling malls across Delhi NCR. With brands shifting budgets from traditional OOH to DOOH, understanding <strong>how pricing works<\/strong> isn\u2019t just important\u2014it\u2019s vital.<\/p>\n\n\n\n<p>Imagine you\u2019re a marketer planning your next launch during IPL season or festive foot-traffic at Delhi\u2019s Connaught Place\u2014you want to make <strong>every rupee count<\/strong>. And that&#8217;s exactly where DOOH pricing models come in. They determine your ad\u2019s performance, reach, and overall ROI. In this guide, we\u2019ll break down everything from CPM and CPT to dynamic and programmatic models\u2014so you can choose and negotiate like a pro.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a0aeb40a5540\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a0aeb40a5540\"  type=\"checkbox\" id=\"item-6a0aeb40a5540\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#What_is_DOOH_Advertising\" title=\"What is DOOH Advertising?\">What is DOOH Advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#How_DOOH_Pricing_Works\" title=\"How DOOH Pricing Works\">How DOOH Pricing Works<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#1_Slot-Based_Inventory_System\" title=\"1. Slot-Based Inventory System\">1. Slot-Based Inventory System<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#2_Static_vs_Dynamic_Rates\" title=\"2. Static vs Dynamic Rates\">2. Static vs Dynamic Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#3_Time-of-Day_Pricing\" title=\"3. Time-of-Day Pricing\">3. Time-of-Day Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#4_Impression-Based_Billing\" title=\"4. Impression-Based Billing\">4. Impression-Based Billing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#Key_Factors_Influencing_DOOH_Ad_Rates\" title=\"Key Factors Influencing DOOH Ad Rates\">Key Factors Influencing DOOH Ad Rates<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#1_Location_Footfall\" title=\"1. Location &amp; Footfall\">1. Location &amp; Footfall<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#2_Timing_Duration\" title=\"2. Timing &amp; Duration\">2. Timing &amp; Duration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#3_Audience_Demographics\" title=\"3. Audience Demographics\">3. Audience Demographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#4_Targeting_Capabilities\" title=\"4. Targeting Capabilities\">4. Targeting Capabilities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#5_Creative_Format\" title=\"5. Creative Format\">5. Creative Format<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#Types_of_DOOH_Pricing_Models\" title=\"Types of DOOH Pricing Models\">Types of DOOH Pricing Models<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#CPM_Cost_Per_Thousand_Impressions\" title=\"CPM (Cost Per Thousand Impressions)\">CPM (Cost Per Thousand Impressions)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#CPT_Cost_Per_Time\" title=\"CPT (Cost Per Time)\">CPT (Cost Per Time)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#CPD_Cost_Per_Day\" title=\"CPD (Cost Per Day)\">CPD (Cost Per Day)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#Dynamic_Pricing_Based_on_Audience_Data\" title=\"Dynamic Pricing Based on Audience Data\">Dynamic Pricing Based on Audience Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#Programmatic_Bidding_Models\" title=\"Programmatic Bidding Models\">Programmatic Bidding Models<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#How_DOOH_Pricing_Works-2\" title=\"How DOOH Pricing Works\">How DOOH Pricing Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#Key_Factors_Influencing_DOOH_Ad_Rates-2\" title=\"Key Factors Influencing DOOH Ad Rates\">Key Factors Influencing DOOH Ad Rates<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#1_Location_Footfall-2\" title=\"1. Location &amp; Footfall\">1. Location &amp; Footfall<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#2_Timing_Duration-2\" title=\"2. Timing &amp; Duration\">2. Timing &amp; Duration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#3_Audience_Demographics-2\" title=\"3. Audience Demographics\">3. Audience Demographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#4_Targeting_Capabilities-2\" title=\"4. Targeting Capabilities\">4. Targeting Capabilities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#5_Creative_Format-2\" title=\"5. Creative Format\">5. Creative Format<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#Types_of_DOOH_Pricing_Models-2\" title=\"Types of DOOH Pricing Models\">Types of DOOH Pricing Models<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#CPM_Cost_Per_Thousand_Impressions-2\" title=\"CPM (Cost Per Thousand Impressions)\">CPM (Cost Per Thousand Impressions)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#CPT_Cost_Per_Time-2\" title=\"CPT (Cost Per Time)\">CPT (Cost Per Time)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#CPD_Cost_Per_Day-2\" title=\"CPD (Cost Per Day)\">CPD (Cost Per Day)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#Dynamic_Pricing_Based_on_Audience_Data-2\" title=\"Dynamic Pricing Based on Audience Data\">Dynamic Pricing Based on Audience Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#Programmatic_Bidding_Models-2\" title=\"Programmatic Bidding Models\">Programmatic Bidding Models<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#Which_Pricing_Model_is_Best_for_Your_DOOH_Campaign\" title=\"Which Pricing Model is Best for Your DOOH Campaign?\">Which Pricing Model is Best for Your DOOH Campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#How_to_Estimate_DOOH_Advertising_Costs\" title=\"How to Estimate DOOH Advertising Costs\">How to Estimate DOOH Advertising Costs<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#1_Choose_Your_Objective\" title=\"1. Choose Your Objective\">1. Choose Your Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#2_Pick_Your_Locations\" title=\"2. Pick Your Locations\">2. Pick Your Locations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#3_Select_Format_and_Duration\" title=\"3. Select Format and Duration\">3. Select Format and Duration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#4_Factor_in_Frequency\" title=\"4. Factor in Frequency\">4. Factor in Frequency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#5_Add_Creative_Production_Costs\" title=\"5. Add Creative &amp; Production Costs\">5. Add Creative &amp; Production Costs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#Programmatic_DOOH_vs_Traditional_DOOH_Pricing\" title=\"Programmatic DOOH vs Traditional DOOH Pricing\">Programmatic DOOH vs Traditional DOOH Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#Optimizing_Budget_Allocation_Across_DOOH_Formats\" title=\"Optimizing Budget Allocation Across DOOH Formats\">Optimizing Budget Allocation Across DOOH Formats<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#1_Split_by_Objective\" title=\"1. Split by Objective\">1. Split by Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#2_Segment_by_Audience_Density\" title=\"2. Segment by Audience Density\">2. Segment by Audience Density<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#3_Reallocate_Based_on_Performance\" title=\"3. Reallocate Based on Performance\">3. Reallocate Based on Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#4_Leverage_Hybrid_Buying\" title=\"4. Leverage Hybrid Buying\">4. Leverage Hybrid Buying<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#Challenges_with_DOOH_Pricing_Transparency\" title=\"Challenges with DOOH Pricing Transparency\">Challenges with DOOH Pricing Transparency<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#1_Lack_of_Standardised_Rate_Cards\" title=\"1. Lack of Standardised Rate Cards\">1. Lack of Standardised Rate Cards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#2_Opaque_Audience_Metrics\" title=\"2. Opaque Audience Metrics\">2. Opaque Audience Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#3_Limited_Visibility_in_Programmatic_Auctions\" title=\"3. Limited Visibility in Programmatic Auctions\">3. Limited Visibility in Programmatic Auctions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#4_Creative_Display_Uncertainty\" title=\"4. Creative Display Uncertainty\">4. Creative Display Uncertainty<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#Best_Practices_for_DOOH_Media_Buying\" title=\"Best Practices for DOOH Media Buying\">Best Practices for DOOH Media Buying<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#1_Start_with_Clear_Goals\" title=\"1. Start with Clear Goals\">1. Start with Clear Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#2_Mix_Programmatic_Traditional\" title=\"2. Mix Programmatic + Traditional\">2. Mix Programmatic + Traditional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#3_Leverage_Data_for_Targeting\" title=\"3. Leverage Data for Targeting\">3. Leverage Data for Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#4_Ask_for_Impressions_Not_Just_Location\" title=\"4. Ask for Impressions, Not Just Location\">4. Ask for Impressions, Not Just Location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#5_Use_Short_Loops_with_High_Frequency\" title=\"5. Use Short Loops with High Frequency\">5. Use Short Loops with High Frequency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#6_Request_Proof_of_Play_Reports\" title=\"6. Request Proof of Play Reports\">6. Request Proof of Play Reports<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#DOOH_Pricing_Trends_and_Forecasts_India_2025\" title=\"DOOH Pricing Trends and Forecasts (India 2025)\">DOOH Pricing Trends and Forecasts (India 2025)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#1_Rise_of_Programmatic_DOOH\" title=\"1. Rise of Programmatic DOOH\">1. Rise of Programmatic DOOH<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#2_Increased_Use_of_Dynamic_Pricing\" title=\"2. Increased Use of Dynamic Pricing\">2. Increased Use of Dynamic Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#3_Cross-Screen_Retargeting_Integration\" title=\"3. Cross-Screen Retargeting Integration\">3. Cross-Screen Retargeting Integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#4_More_Budget_Going_to_Tier_2_Cities\" title=\"4. More Budget Going to Tier 2 Cities\">4. More Budget Going to Tier 2 Cities<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#FAQs_on_DOOH_Pricing_Models\" title=\"FAQs on DOOH Pricing Models\">FAQs on DOOH Pricing Models<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#What_does_DOOH_mean_in_marketing\" title=\"What does DOOH mean in marketing?\">What does DOOH mean in marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#What_are_the_different_types_of_pricing_models\" title=\"What are the different types of pricing models?\">What are the different types of pricing models?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"https:\/\/www.themediaant.com\/blog\/understanding-dooh-pricing-models\/#What_are_the_4_pricing_structures\" title=\"What are the 4 pricing structures?\">What are the 4 pricing structures?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_DOOH_Advertising\"><\/span><strong>What is DOOH Advertising?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Digital Out-of-Home (DOOH) advertising refers to <strong>digital screens and displays placed in public spaces<\/strong>\u2014from roadside billboards to transit hubs, petrol pumps, and elevator screens.<\/p>\n\n\n\n<ul>\n<li>Unlike traditional static OOH, DOOH delivers <strong>high-impact, changeable content<\/strong>.<\/li>\n\n\n\n<li>Brands can <strong>run multiple creatives<\/strong>, schedule timed messages, and even go interactive.<\/li>\n\n\n\n<li>Growing rapidly in India, DOOH is being leveraged by everyone from FMCG giants to local startups.<\/li>\n<\/ul>\n\n\n\n<p>Simply put, DOOH combines the mass-reach of outdoor advertising with the power and precision of digital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_DOOH_Pricing_Works\"><\/span><strong>How DOOH Pricing Works<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Digital Out-of-Home (DOOH) pricing may look complex at first glance, but it all boils down to <strong>how much visibility and impact your ad delivers<\/strong>. Here&#8217;s how pricing is structured across most Indian DOOH campaigns:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Slot-Based_Inventory_System\"><\/span><strong>1. Slot-Based Inventory System<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Each DOOH screen offers a fixed number of ad slots per day. For instance:<\/p>\n\n\n\n<ul>\n<li>A screen may operate 16 hours\/day.<\/li>\n\n\n\n<li>If each ad slot is 10 seconds long and there are 6 ads per minute, that\u2019s 5,760 ads\/day.<\/li>\n\n\n\n<li>Your cost depends on how many of these slots you buy.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Static_vs_Dynamic_Rates\"><\/span><strong>2. Static vs Dynamic Rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li><strong>Static pricing<\/strong> is pre-fixed for a period or slot.<\/li>\n\n\n\n<li><strong>Dynamic pricing<\/strong> adjusts rates based on demand, time, footfall, and audience behavior (more on this later).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Time-of-Day_Pricing\"><\/span><strong>3. Time-of-Day Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Prime-time pricing applies during:<\/p>\n\n\n\n<ul>\n<li>Morning and evening commutes<\/li>\n\n\n\n<li>Weekends and festive periods<\/li>\n\n\n\n<li>Public events or sports screenings<\/li>\n<\/ul>\n\n\n\n<p>These \u201cpremium windows\u201d cost more, but deliver better recall.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Impression-Based_Billing\"><\/span><strong>4. Impression-Based Billing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you&#8217;re opting for programmatic DOOH, pricing is based on <strong>estimated impressions<\/strong>\u2014how many people are expected to see your ad during its run.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Factors_Influencing_DOOH_Ad_Rates\"><\/span><strong>Key Factors Influencing DOOH Ad Rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are the primary elements that shape how much you pay:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Location_Footfall\"><\/span><strong>1. Location &amp; Footfall<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Screens in high-traffic locations such as airports, railway stations, metro stations, malls, or traffic junctions command higher prices. The more eyeballs, the higher the value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Timing_Duration\"><\/span><strong>2. Timing &amp; Duration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li><strong>Prime Time = Prime Price<\/strong>: Think evenings and weekends.<\/li>\n\n\n\n<li><strong>Festive Periods = Surge Pricing<\/strong>: Like Diwali, New Year, IPL season.<\/li>\n\n\n\n<li><strong>Longer Campaigns<\/strong>: May unlock discounted rates but require more budget upfront.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Audience_Demographics\"><\/span><strong>3. Audience Demographics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If a DOOH screen reaches a niche or premium audience (e.g., tech park employees or international fliers), expect higher pricing. Advertisers pay more for quality impressions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Targeting_Capabilities\"><\/span><strong>4. Targeting Capabilities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>More advanced targeting (e.g., age, gender, behavior via sensors or mobile data) increases effectiveness\u2014and cost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Creative_Format\"><\/span><strong>5. Creative Format<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Interactive screens, AR-enabled billboards, or ultra-HD video content may carry production and display surcharges.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_DOOH_Pricing_Models\"><\/span><strong>Types of DOOH Pricing Models<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>DOOH campaigns are typically priced using one (or a combination) of the following pricing models:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPM_Cost_Per_Thousand_Impressions\"><\/span><strong>CPM (Cost Per Thousand Impressions)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is the <strong>most common metric in <\/strong><a href=\"https:\/\/www.themediaant.com\/digital\"><strong>digital media<\/strong><\/a>, and now increasingly used in DOOH as well.<\/p>\n\n\n\n<ul>\n<li>You pay based on the number of times your ad is shown to 1,000 people.<\/li>\n\n\n\n<li>Impression data is tracked using footfall analytics, mobile location data, or camera-based AI.<\/li>\n\n\n\n<li>Great for <strong>brand awareness<\/strong> and campaigns requiring <strong>mass reach<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Example: If a metro screen receives 1,00,000 views per day, and the CPM is \u20b9200, your daily cost = \u20b920,000.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPT_Cost_Per_Time\"><\/span><strong>CPT (Cost Per Time)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is the <strong>traditional model<\/strong> in OOH where you buy ad space for a fixed amount of time.<\/p>\n\n\n\n<ul>\n<li>You purchase a 10-second spot, shown every 60 seconds.<\/li>\n\n\n\n<li>Pricing depends on duration, frequency, and the location of the screen.<\/li>\n\n\n\n<li>Ideal for <strong>visibility-focused<\/strong> campaigns without precise audience measurement needs.<\/li>\n<\/ul>\n\n\n\n<p>Example: \u20b91,000 per 10-sec spot\/hour in a mall, running 12 hours daily.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPD_Cost_Per_Day\"><\/span><strong>CPD (Cost Per Day)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A simple flat-rate model where advertisers pay for exclusive or semi-exclusive slots per day.<\/p>\n\n\n\n<ul>\n<li>Often used in <strong>transit hubs or event-based placements<\/strong>.<\/li>\n\n\n\n<li>You pay for how many days you want your ad to run, irrespective of impressions.<\/li>\n<\/ul>\n\n\n\n<p>Example: \u20b915,000 per day to run a full-day campaign on a digital billboard outside a cricket stadium.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dynamic_Pricing_Based_on_Audience_Data\"><\/span><strong>Dynamic Pricing Based on Audience Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>Uses <strong>real-time analytics and demand<\/strong> to adjust pricing.<\/li>\n\n\n\n<li>Ads are shown when audience density or quality is high.<\/li>\n\n\n\n<li>Costs vary throughout the day or week\u2014similar to Uber\u2019s surge pricing.<\/li>\n<\/ul>\n\n\n\n<p>Example: Your ad might cost \u20b9500 per slot during low footfall and \u20b92,000 during peak times in the same location.<\/p>\n\n\n\n<p>This model is ideal for <strong>data-driven marketers<\/strong> aiming for <strong>smart budget allocation<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Programmatic_Bidding_Models\"><\/span><strong>Programmatic Bidding Models<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>Advertisers use platforms like <strong>Google DV360 or Lemma<\/strong> to bid for screen space in real time.<\/li>\n\n\n\n<li>Bidding is based on parameters like screen location, audience type, weather, and time of day.<\/li>\n\n\n\n<li>You get <strong>maximum flexibility, precise targeting, and better ROI<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Example: A skincare brand only bids for spots in the afternoon near gyms or salons when foot traffic matches their TG.<\/p>\n\n\n\n<p>This model is ideal for <strong>agile campaigns<\/strong> with flexible messaging and optimization needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_DOOH_Pricing_Works-2\"><\/span><strong>How DOOH Pricing Works<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Unlike traditional hoardings where rates are often fixed and based on location and duration, <strong>DOOH pricing<\/strong> is more flexible and data-driven. Here&#8217;s how it works in 2025:<\/p>\n\n\n\n<ol>\n<li><strong>Slot-Based Inventory<\/strong>: Each DOOH screen is broken into time slots, such as 10-second ads repeated in a 60-second loop. The more frequently your ad runs, the higher the cost.<\/li>\n\n\n\n<li><strong>Screen Location<\/strong>: Pricing depends heavily on the screen\u2019s location\u2014screens in high-traffic areas (e.g., malls, airports, metro stations) have higher base costs.<\/li>\n\n\n\n<li><strong>Time of Day &amp; Day Parting<\/strong>: Ads during peak traffic hours (like office commute times) are priced higher due to increased visibility.<\/li>\n\n\n\n<li><strong>Duration &amp; Frequency<\/strong>: A campaign running over 15 days with high frequency will cost more than a 3-day low-frequency campaign.<\/li>\n\n\n\n<li><strong>Targeting &amp; Interactivity<\/strong>: If you&#8217;re using dynamic creatives that change by weather, time, or audience type, that adds premium pricing.<\/li>\n\n\n\n<li><strong>Buying Type \u2013 Programmatic or Direct<\/strong>: Buying directly from media owners is different from using programmatic platforms where you can bid in real-time.<\/li>\n<\/ol>\n\n\n\n<p>DOOH pricing is no longer static\u2014it\u2019s a <strong>blend of reach, impact, targeting, and creative delivery<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Factors_Influencing_DOOH_Ad_Rates-2\"><\/span><strong>Key Factors Influencing DOOH Ad Rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are the primary elements that shape how much you pay:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Location_Footfall-2\"><\/span><strong>1. Location &amp; Footfall<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Screens in high-traffic locations such as airports, railway stations, metro stations, malls, or traffic junctions command higher prices. The more eyeballs, the higher the value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Timing_Duration-2\"><\/span><strong>2. Timing &amp; Duration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li><strong>Prime Time = Prime Price<\/strong>: Think evenings and weekends.<\/li>\n\n\n\n<li><strong>Festive Periods = Surge Pricing<\/strong>: Like Diwali, New Year, IPL season.<\/li>\n\n\n\n<li><strong>Longer Campaigns<\/strong>: May unlock discounted rates but require more budget upfront.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Audience_Demographics-2\"><\/span><strong>3. Audience Demographics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If a DOOH screen reaches a niche or premium audience (e.g., tech park employees or international fliers), expect higher pricing. Advertisers pay more for quality impressions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Targeting_Capabilities-2\"><\/span><strong>4. Targeting Capabilities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>More advanced targeting (e.g., age, gender, behavior via sensors or mobile data) increases effectiveness\u2014and cost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Creative_Format-2\"><\/span><strong>5. Creative Format<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Interactive screens, AR-enabled billboards, or ultra-HD video content may carry production and display surcharges.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_DOOH_Pricing_Models-2\"><\/span><strong>Types of DOOH Pricing Models<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>DOOH campaigns are typically priced using one (or a combination) of the following pricing models:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPM_Cost_Per_Thousand_Impressions-2\"><\/span><strong>CPM (Cost Per Thousand Impressions)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is the <strong>most common metric in digital media<\/strong>, and now increasingly used in DOOH as well.<\/p>\n\n\n\n<ul>\n<li>You pay based on the number of times your ad is shown to 1,000 people.<\/li>\n\n\n\n<li>Impression data is tracked using footfall analytics, mobile location data, or camera-based AI.<\/li>\n\n\n\n<li>Great for <strong>brand awareness<\/strong> and campaigns requiring <strong>mass reach<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Example: If a metro screen receives 1,00,000 views per day, and the CPM is \u20b9200, your daily cost = \u20b920,000.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPT_Cost_Per_Time-2\"><\/span><strong>CPT (Cost Per Time)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is the <strong>traditional model<\/strong> in OOH where you buy ad space for a fixed amount of time.<\/p>\n\n\n\n<ul>\n<li>You purchase a 10-second spot, shown every 60 seconds.<\/li>\n\n\n\n<li>Pricing depends on duration, frequency, and the location of the screen.<\/li>\n\n\n\n<li>Ideal for <strong>visibility-focused<\/strong> campaigns without precise audience measurement needs.<\/li>\n<\/ul>\n\n\n\n<p>Example: \u20b91,000 per 10-sec spot\/hour in a mall, running 12 hours daily.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPD_Cost_Per_Day-2\"><\/span><strong>CPD (Cost Per Day)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A simple flat-rate model where advertisers pay for exclusive or semi-exclusive slots per day.<\/p>\n\n\n\n<ul>\n<li>Often used in <strong>transit hubs or event-based placements<\/strong>.<\/li>\n\n\n\n<li>You pay for how many days you want your ad to run, irrespective of impressions.<\/li>\n<\/ul>\n\n\n\n<p>Example: \u20b915,000 per day to run a full-day campaign on a digital billboard outside a cricket stadium.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dynamic_Pricing_Based_on_Audience_Data-2\"><\/span><strong>Dynamic Pricing Based on Audience Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>Uses <strong>real-time analytics and demand<\/strong> to adjust pricing.<\/li>\n\n\n\n<li>Ads are shown when audience density or quality is high.<\/li>\n\n\n\n<li>Costs vary throughout the day or week\u2014similar to Uber\u2019s surge pricing.<\/li>\n<\/ul>\n\n\n\n<p>Example: Your ad might cost \u20b9500 per slot during low footfall and \u20b92,000 during peak times in the same location.<\/p>\n\n\n\n<p>This model is ideal for <strong>data-driven marketers<\/strong> aiming for <strong>smart budget allocation<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Programmatic_Bidding_Models-2\"><\/span><strong>Programmatic Bidding Models<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>Advertisers use platforms like <strong>Google DV360 or Lemma<\/strong> to bid for screen space in real time.<\/li>\n\n\n\n<li>Bidding is based on parameters like screen location, audience type, weather, and time of day.<\/li>\n\n\n\n<li>You get <strong>maximum flexibility, precise targeting, and better ROI<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Example: A skincare brand only bids for spots in the afternoon near gyms or salons when foot traffic matches their TG.<\/p>\n\n\n\n<p>This model is ideal for <strong>agile campaigns<\/strong> with flexible messaging and optimization needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_Pricing_Model_is_Best_for_Your_DOOH_Campaign\"><\/span><strong>Which Pricing Model is Best for Your DOOH Campaign?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Choosing the right pricing model for your DOOH (Digital Out-of-Home) campaign in 2025 depends on your <strong>goals, budget, and audience targeting strategy<\/strong>. Let\u2019s break down when each model makes the most sense:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Pricing Model<\/strong><\/td><td><strong>Best For<\/strong><\/td><td><strong>Why<\/strong><\/td><\/tr><tr><td><strong>CPM (Cost per Thousand Impressions)<\/strong><\/td><td>Brand awareness campaigns targeting large audiences<\/td><td>Optimized for <strong>measurable reach<\/strong> and performance via audience data.<\/td><\/tr><tr><td><strong>CPT (Cost per Time)<\/strong><\/td><td>Broad visibility with predictable timing<\/td><td>Ideal for <strong>branding campaigns<\/strong> or event announcements.<\/td><\/tr><tr><td><strong>CPD (Cost per Day)<\/strong><\/td><td>Full-day visibility across fewer but premium locations<\/td><td>Suitable for <strong>premium branding<\/strong> or exclusivity.<\/td><\/tr><tr><td><strong>Dynamic Pricing<\/strong><\/td><td>Adaptive campaigns based on audience volume or behavior<\/td><td>Great for <strong>data-driven marketers<\/strong> looking to <strong>maximize ROI<\/strong>.<\/td><\/tr><tr><td><strong>Programmatic Bidding<\/strong><\/td><td>Targeted, scalable, and flexible campaigns<\/td><td>Perfect for <strong>retargeting, real-time optimization<\/strong>, and <strong>cost control<\/strong>.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Pro Tip<\/strong>: For Indian businesses launching DOOH for the first time, starting with a CPT model gives good predictability. For digital-first brands with solid performance teams, CPM or programmatic models offer greater scalability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Estimate_DOOH_Advertising_Costs\"><\/span><strong>How to Estimate DOOH Advertising Costs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Estimating costs accurately helps avoid overspending and under-delivering. Here\u2019s a 5-step framework to calculate your DOOH ad spend:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Choose_Your_Objective\"><\/span><strong>1. Choose Your Objective<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>Awareness (CPM\/CPT)<\/li>\n\n\n\n<li>Engagement (Programmatic\/Interactive)<\/li>\n\n\n\n<li>Conversion (Programmatic + Retargeting)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Pick_Your_Locations\"><\/span><strong>2. Pick Your Locations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>Tier 1 Cities: Higher costs (Mumbai, Delhi, Bengaluru)<\/li>\n\n\n\n<li>Tier 2\/3 Cities: More affordable but less footfall<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Select_Format_and_Duration\"><\/span><strong>3. Select Format and Duration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Format<\/strong><\/td><td><strong>Avg Cost per Day (INR)<\/strong><\/td><\/tr><tr><td>Metro Panels<\/td><td>\u20b98,000 \u2013 \u20b920,000<\/td><\/tr><tr><td>Mall Screens<\/td><td>\u20b910,000 \u2013 \u20b925,000<\/td><\/tr><tr><td>Airport DOOH<\/td><td>\u20b950,000+<\/td><\/tr><tr><td>Street Billboards<\/td><td>\u20b95,000 \u2013 \u20b915,000<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"> <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Factor_in_Frequency\"><\/span><strong>4. Factor in Frequency<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Are you running it all day or just in peak hours? Choose wisely based on your audience\u2019s activity window.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Add_Creative_Production_Costs\"><\/span><strong>5. Add Creative &amp; Production Costs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019re using <strong>animated or interactive creatives<\/strong>, add design costs (~\u20b910,000\u2013\u20b91,00,000) depending on complexity.<\/p>\n\n\n\n<p><strong>Example<\/strong>: 10-second ad in a mall, running 10 times\/hour, for 7 days =<br>\u20b912,000\/day x 7 = \u20b984,000<br>Add creative cost (~\u20b925,000) = \u20b91,09,000 total<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Programmatic_DOOH_vs_Traditional_DOOH_Pricing\"><\/span><strong>Programmatic DOOH vs Traditional DOOH Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Feature<\/strong><\/td><td><strong>Traditional DOOH<\/strong><\/td><td><strong>Programmatic DOOH<\/strong><\/td><\/tr><tr><td><strong>Buying Method<\/strong><\/td><td>Manual media buying through vendors<\/td><td>Automated real-time bidding<\/td><\/tr><tr><td><strong>Flexibility<\/strong><\/td><td>Fixed schedules<\/td><td>Buy based on weather, time, audience, etc.<\/td><\/tr><tr><td><strong>Targeting<\/strong><\/td><td>Limited to screen location<\/td><td>Geo, behavior, demographics, weather, etc.<\/td><\/tr><tr><td><strong>Creative Changes<\/strong><\/td><td>Slower, need vendor coordination<\/td><td>Dynamic creatives, quick updates<\/td><\/tr><tr><td><strong>Measurement<\/strong><\/td><td>Estimated views<\/td><td>Actual impressions tracked via data<\/td><\/tr><tr><td><strong>Pricing<\/strong><\/td><td>Fixed (CPD or CPT)<\/td><td>Variable (CPM or auction-based)<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"> <\/figcaption><\/figure>\n\n\n\n<p><strong>Verdict<\/strong>:<\/p>\n\n\n\n<ul>\n<li>Go <strong>traditional<\/strong> if you&#8217;re doing a <strong>long-term brand awareness<\/strong> campaign and want <strong>wide but stable reach<\/strong>.<\/li>\n\n\n\n<li>Choose <strong>programmatic DOOH<\/strong> if you want <strong>performance-driven, agile campaigns with advanced targeting.<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizing_Budget_Allocation_Across_DOOH_Formats\"><\/span><strong>Optimizing Budget Allocation Across DOOH Formats<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Not all DOOH formats deliver the same value for every brand. Here\u2019s how to spread your budget smartly:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Split_by_Objective\"><\/span><strong>1. Split by Objective<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li><strong>60%<\/strong> for high-visibility formats (malls, metros, airports)<\/li>\n\n\n\n<li><strong>30%<\/strong> for interactive\/digital engagement (programmatic screens, AR kiosks)<\/li>\n\n\n\n<li><strong>10%<\/strong> for experimental or regional formats<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Segment_by_Audience_Density\"><\/span><strong>2. Segment by Audience Density<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Spend more where your <strong>target audience clusters<\/strong>. A premium clothing brand may focus on malls and airports, while a local food delivery brand may invest in metro stations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Reallocate_Based_on_Performance\"><\/span><strong>3. Reallocate Based on Performance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Track impression counts, dwell time, and conversions (via Snap Pixel equivalents or QR code scans). Shift budget toward formats and screens with higher engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Leverage_Hybrid_Buying\"><\/span><strong>4. Leverage Hybrid Buying<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Combine <strong>fixed slots (for branding)<\/strong> with <strong>programmatic spots (for retargeting)<\/strong>. This ensures broad reach and performance depth.<\/p>\n\n\n\n<p><strong>Example<\/strong>:<br>An EdTech brand could run fixed-format ads at college fest venues and retarget the same students later with dynamic programmatic creatives in nearby cafes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenges_with_DOOH_Pricing_Transparency\"><\/span><strong>Challenges with DOOH Pricing Transparency<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While DOOH offers immense potential, pricing transparency remains a significant challenge. Here\u2019s why:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Lack_of_Standardised_Rate_Cards\"><\/span><strong>1. Lack of Standardised Rate Cards<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Unlike traditional media like print or radio, DOOH pricing isn\u2019t uniform. Two screens in the same area might have vastly different rates due to ownership, audience data, or tech used\u2014making <strong>rate benchmarking difficult<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Opaque_Audience_Metrics\"><\/span><strong>2. Opaque Audience Metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Some media owners still use <strong>estimated footfall<\/strong> rather than verified impression data. Without real-time audience measurement, advertisers can\u2019t be sure they\u2019re paying for actual views.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Limited_Visibility_in_Programmatic_Auctions\"><\/span><strong>3. Limited Visibility in Programmatic Auctions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While programmatic DOOH is meant to be transparent, buyers often don\u2019t know which screen or exact slot they\u2019re winning, unless they work with trusted SSPs (Supply-Side Platforms).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Creative_Display_Uncertainty\"><\/span><strong>4. Creative Display Uncertainty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Advertisers may not get proof of when or how often their creatives were shown, especially in static loops. This can affect <strong>billing disputes<\/strong> and <strong>performance tracking<\/strong>.<\/p>\n\n\n\n<p><strong>Tip<\/strong>: Always ask for playback reports, loop durations, and audience impression guarantees. Platforms like The Media Ant offer greater transparency by standardizing reporting across vendors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_DOOH_Media_Buying\"><\/span><strong>Best Practices for DOOH Media Buying<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To ensure your campaign delivers maximum value, follow these DOOH media buying best practices:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Start_with_Clear_Goals\"><\/span><strong>1. Start with Clear Goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Define whether you want <strong>brand awareness, lead generation, footfall, or app installs<\/strong>. Your goals should shape everything from pricing model to format.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Mix_Programmatic_Traditional\"><\/span><strong>2. Mix Programmatic + Traditional<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Combine <strong>fixed visibility placements<\/strong> with <strong>real-time bidding<\/strong> to balance reach and efficiency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Leverage_Data_for_Targeting\"><\/span><strong>3. Leverage Data for Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Use <strong>demographics, geofencing, dayparting<\/strong>, and even weather triggers to make your ads contextually relevant. This increases engagement and lowers wasted spend.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Ask_for_Impressions_Not_Just_Location\"><\/span><strong>4. Ask for Impressions, Not Just Location<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Modern DOOH should be <strong>measured by impressions<\/strong> rather than just screen location. Ask vendors or platforms for <strong>expected audience volume<\/strong> based on tech integrations (e.g., mobile data, sensors).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Use_Short_Loops_with_High_Frequency\"><\/span><strong>5. Use Short Loops with High Frequency<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Shorter ad loops (1\u20132 minutes) ensure <strong>higher ad frequency<\/strong>. The more often your ad plays, the more likely it is to register with viewers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Request_Proof_of_Play_Reports\"><\/span><strong>6. Request Proof of Play Reports<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Always request a <strong>proof-of-play report<\/strong> or <strong>third-party verification<\/strong> that confirms when and where your ad appeared.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DOOH_Pricing_Trends_and_Forecasts_India_2025\"><\/span><strong>DOOH Pricing Trends and Forecasts (India 2025)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The DOOH market in India is growing rapidly\u2014expected to cross <strong>\u20b94,500 crores by 2026<\/strong>, driven by tech and data advances. Here are key pricing trends:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Rise_of_Programmatic_DOOH\"><\/span><strong>1. Rise of Programmatic DOOH<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Programmatic is becoming mainstream in urban India. Expect <strong>more bidding-based pricing<\/strong>, driven by audience behavior and mobile integration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Increased_Use_of_Dynamic_Pricing\"><\/span><strong>2. Increased Use of Dynamic Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Advertisers are moving away from fixed CPT rates to <strong>time-sensitive and audience-responsive pricing<\/strong>. For example, evening slots in metros might cost more than morning ones due to higher footfall.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Cross-Screen_Retargeting_Integration\"><\/span><strong>3. Cross-Screen Retargeting Integration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Brands will increasingly sync DOOH with <strong>mobile retargeting<\/strong>. A user who sees an ad on a screen at a mall might see a follow-up ad on YouTube or Instagram, tracked via geolocation data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_More_Budget_Going_to_Tier_2_Cities\"><\/span><strong>4. More Budget Going to Tier 2 Cities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While metros remain key, brands are discovering <strong>cost-effective reach in Tier 2\/3 towns<\/strong> with smart DOOH placements\u2014especially near transit points, shopping hubs, and college campuses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>DOOH advertising in 2025 isn\u2019t just a screen in a mall\u2014it\u2019s a <strong>data-driven, interactive, and high-impact medium<\/strong> that can rival digital campaigns in precision. With a variety of pricing models like CPM, CPD, and programmatic bidding, brands in India now have <strong>more flexibility than ever<\/strong> to customize their strategies based on budgets and goals.<\/p>\n\n\n\n<p>But success in DOOH requires more than picking a screen. It\u2019s about <strong>choosing the right pricing model, optimizing your creative, tracking ROI, and ensuring transparency.<\/strong><\/p>\n\n\n\n<p>Whether you&#8217;re a startup in Bengaluru or a national FMCG brand, understanding these DOOH pricing models will <strong>empower smarter buys, higher ROI, and better audience engagement<\/strong> in the real world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs_on_DOOH_Pricing_Models\"><\/span><strong>FAQs on DOOH Pricing Models<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1751258615327\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_does_DOOH_mean_in_marketing\"><\/span><strong>What does DOOH mean in marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>DOOH stands for <strong>Digital Out-of-Home<\/strong> advertising. It refers to dynamic, screen-based ads displayed in public spaces like malls, airports, metros, or streets. Unlike traditional hoardings, DOOH allows real-time updates, audience targeting, and programmatic buying.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1751258653264\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_are_the_different_types_of_pricing_models\"><\/span><strong>What are the different types of pricing models?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>There are five main pricing models in DOOH:<br \/><strong>1. CPM (Cost Per Thousand Impressions)<\/strong>: You pay based on the number of people who actually view your ad.<br \/><strong>2. CPT (Cost Per Time)<\/strong>: You pay for the duration your ad runs, regardless of impressions.<br \/><strong>3. CPD (Cost Per Day)<\/strong>: You buy a slot for an entire day.<br \/><strong>4. Dynamic Pricing<\/strong>: Rates change based on audience density or time of day.<br \/><strong>5. Programmatic Bidding<\/strong>: Real-time bidding based on targeting criteria like location, time, or weather.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1751258769947\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_are_the_4_pricing_structures\"><\/span><strong>What are the 4 pricing structures?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The 4 foundational pricing structures commonly used in advertising (including DOOH) are:<br \/><strong>1. Fixed Pricing<\/strong> \u2013 Flat rate for predefined slots or time windows.<br \/><strong>2. Performance-Based Pricing<\/strong> \u2013 Pay only for actions or verified impressions.<br \/><strong>3. Auction-Based Pricing<\/strong> \u2013 Bidding for slots (used in programmatic DOOH).<br \/><strong>4. Tiered Pricing<\/strong> \u2013 Different rates for different locations or times (e.g., prime time vs non-prime).<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Digital Out-of-Home (DOOH) advertising is the next frontier in the Indian ad world \u2014 think dazzling LED billboards at Mumbai airports, interactive screens at Bengaluru metros, and screen-network campaigns in&#8230;<\/p>\n","protected":false},"author":34427,"featured_media":39105,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3475],"tags":[4093,882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/06\/91.png?fit=740%2C549&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/39103"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34427"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=39103"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/39103\/revisions"}],"predecessor-version":[{"id":39107,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/39103\/revisions\/39107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/39105"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=39103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=39103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=39103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}