{"id":38960,"date":"2025-05-27T11:20:28","date_gmt":"2025-05-27T05:50:28","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=38960"},"modified":"2025-05-30T12:59:14","modified_gmt":"2025-05-30T07:29:14","slug":"why-brands-should-advertise-during-the-champions-trophy-with-real-campaign-wins-from-2025","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/why-brands-should-advertise-during-the-champions-trophy-with-real-campaign-wins-from-2025\/","title":{"rendered":"Why Brands Should Advertise During the Champions Trophy \u2013 With Real Campaign Wins from 2025"},"content":{"rendered":"\n<p>The ICC Champions Trophy may be shorter in duration than the World Cup or IPL, but it delivers concentrated, high-intensity viewership\u2014especially when India takes the field. Packed with blockbuster matches and knockout energy, the tournament offers brands a powerful opportunity to reach engaged cricket audiences across TV, OTT, and Connected TV platforms. With fewer matches and more spotlight per game, advertisers can integrate deeply into the viewer experience, ensuring high recall and sharp brand association. In the 2025 edition of the Champions Trophy, several brands partnered with The Media Ant to execute impactful campaigns that delivered both reach and results. Here\u2019s how they performed.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69e76f2d11a72\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69e76f2d11a72\"  type=\"checkbox\" id=\"item-69e76f2d11a72\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/why-brands-should-advertise-during-the-champions-trophy-with-real-campaign-wins-from-2025\/#Case_Study_1_Delta_Exchange_%E2%80%93_Massive_National_Reach_with_Contextual_Creativity_2025\" title=\"Case Study 1: Delta Exchange \u2013 Massive National Reach with Contextual Creativity (2025)\">Case Study 1: Delta Exchange \u2013 Massive National Reach with Contextual Creativity (2025)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/why-brands-should-advertise-during-the-champions-trophy-with-real-campaign-wins-from-2025\/#Case_Study_2_Agilus_Diagnostics_%E2%80%93_Regional_TV_Visibility_with_Value_Uplift_2025\" title=\"Case Study 2: Agilus Diagnostics \u2013 Regional TV Visibility with Value Uplift (2025)\">Case Study 2: Agilus Diagnostics \u2013 Regional TV Visibility with Value Uplift (2025)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/why-brands-should-advertise-during-the-champions-trophy-with-real-campaign-wins-from-2025\/#Case_Study_3_Technocrats_Institute_%E2%80%93_Regional_Impact_with_341_Delivery_Spike_2025\" title=\"Case Study 3: Technocrats Institute \u2013 Regional Impact with 341% Delivery Spike (2025)\">Case Study 3: Technocrats Institute \u2013 Regional Impact with 341% Delivery Spike (2025)<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case_Study_1_Delta_Exchange_%E2%80%93_Massive_National_Reach_with_Contextual_Creativity_2025\"><\/span><strong>Case Study 1: Delta Exchange \u2013 Massive National Reach with Contextual Creativity (2025)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span id=\"docs-internal-guid-f4b4c363-7fff-1851-7570-f9203b08d98b\"><span style=\"font-size: 17pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; vertical-align: baseline;\"><span style=\"border:none;display:inline-block;overflow:hidden;width:358px;height:256px;\"><img decoding=\"async\" loading=\"lazy\" width=\"358\" height=\"256\" style=\"margin-left:0px;margin-top:0px;\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXexrwZI2rOcPKrysEU68Ly2VVH45COXU-HlWe7BZGqvfBqzn4UsHTaA02KX5IeLQp6dXMZU5ehroz9cnwpClx-I8pYebUXYJDUyQP-KKQVS3m0DSkSs2Cmmi9wdE7IVGo4EnzemwA?key=344dkphqAtboAOYnDykzIw\" alt=\"\" title=\"\"><\/span><\/span><\/span><\/p>\n\n\n\n<p>Delta Exchange made a bold statement during the <strong>Champions Trophy 2025<\/strong>, positioning itself as <strong>India\u2019s #1 Crypto F&amp;O Exchange<\/strong> through a high-impact national campaign across Hotstar platforms.<\/p>\n\n\n\n<p>Delta Exchange activated a powerful mix of ad formats including <strong>L-Bands, Fence Takeovers, Branded Cards<\/strong>, and <strong>dynamic contextual creatives<\/strong> like \u201cX Player on Screen,\u201d \u201cDRS,\u201d and \u201cThird Umpire.\u201d The campaign ran across <strong>15 live matches<\/strong> on <strong>Hotstar Handheld, Web, and CTV<\/strong>, integrating seamlessly into live cricket moments.<\/p>\n\n\n\n<p>The results were remarkable. The campaign delivered <strong>1.34 billion total impressions<\/strong> and reached <strong>269 million+ unique users<\/strong>, covering over <strong>67% of India\u2019s digital cricket audience<\/strong>. Among the creatives, <strong>\u201cThird Umpire\u201d<\/strong> and <strong>\u201cX Player on Screen\u201d<\/strong> stood out as top performers, driving deep visual engagement. <strong>Fence Ads alone generated 377,000+ clicks<\/strong>, while <strong>daily CTRs peaked at 0.54%<\/strong>. A sharp spike in <strong>Google Trends search interest<\/strong> was observed right after the <strong>India vs New Zealand match on March 3rd<\/strong>, confirming strong brand lift and recall. By embedding itself directly into match-defining moments, Delta Exchange achieved one of the most effective digital branding campaigns of the tournament.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case_Study_2_Agilus_Diagnostics_%E2%80%93_Regional_TV_Visibility_with_Value_Uplift_2025\"><\/span><strong>Case Study 2: Agilus Diagnostics \u2013 Regional TV Visibility with Value Uplift (2025)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc3YHlERhrloV6YQxUQP99144HPOGQbGn9PWkAiThhqZFEXF4eithtvsQZe6AL_6NqbN6KkGBJS1splXYeK_FoqU5r1tMI0RMxlHx9R3bkMakJvZ5Tr4N9hyi13viZv7vKGgOkzrw?key=344dkphqAtboAOYnDykzIw\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p>Agilus Diagnostics extended its sports marketing strategy into the <strong>Champions Trophy 2025<\/strong> with a focused <strong>TV campaign across the Star Sports network<\/strong> between <strong>February 22\u201324, 2025<\/strong>.<\/p>\n\n\n\n<p>The campaign targeted both <strong>national and regional audiences<\/strong>, with ad insertions running across <strong>nine key channels<\/strong>, including <strong>Star Sports 1, Star Sports 1 HD<\/strong>, and regional language feeds in <strong>Hindi, Tamil, Telugu, and Kannada<\/strong>. A total of <strong>90 ad spots<\/strong> were planned, but the brand received <strong>179 insertions<\/strong>\u2014nearly <strong>double the planned inventory<\/strong>\u2014leading to <strong>1,790 seconds of total TV airtime<\/strong>.<\/p>\n\n\n\n<p>By spreading across multiple languages and channels during a short but high-impact tournament window, Agilus achieved widespread visibility and ensured <strong>strong recall among India\u2019s TV-viewing audience<\/strong>, particularly in <strong>Southern and Hindi-speaking regions<\/strong>. This high-frequency approach allowed Agilus to drive credibility and awareness at scale without the need for a prolonged media burst.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case_Study_3_Technocrats_Institute_%E2%80%93_Regional_Impact_with_341_Delivery_Spike_2025\"><\/span><strong>Case Study 3: Technocrats Institute \u2013 Regional Impact with 341% Delivery Spike (2025)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe2Oh72e3XmO4mwhbNjulPQ0BvqMJimEBGaAMXGRoqsOBoZcundtjTqX6JPP_lrQlu4Bo07UiQNIj8VFTEiHBXUkF_aypOoDJWexs3QqmPVWjOrLaNeYRppcbB5fTqx7Xmqh7aOng?key=344dkphqAtboAOYnDykzIw\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p>Technocrats Institute of Technology leveraged the <strong>India vs Pakistan match on February 23, 2025<\/strong>, to run a sharply focused campaign during the <strong>Champions Trophy 2025<\/strong>, aimed specifically at audiences in <strong>Madhya Pradesh and Chhattisgarh<\/strong>.<\/p>\n\n\n\n<p>The campaign featured a <strong>10-second mid-roll video ad<\/strong> on <strong>JioCinema<\/strong>, strategically placed during one of the most-watched matches of the tournament. The planned delivery was <strong>933,333 impressions<\/strong>, but actual performance far exceeded expectations, with the campaign achieving <strong>3.18 million impressions<\/strong>\u2014a staggering <strong>341.6% overdelivery<\/strong>.<\/p>\n\n\n\n<p>The ad drove <strong>771 clicks<\/strong> and reached <strong>over 2.7 million viewers<\/strong>, validating the campaign\u2019s effectiveness in both scale and relevance. This regional digital push reinforced Technocrats&#8217; presence in its key markets, demonstrating how localized campaigns during major cricketing moments can deliver outsized results without national-scale budgets.<\/p>\n\n\n\n<p>Let <strong>The Media Ant<\/strong> help you plan your Champions Trophy strategy. We\u2019ll help you bat big, smart, and on-brand. Reach out to us- <a href=\"mailto:Ad@themediaant.com\">Ad@themediaant.com<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ICC Champions Trophy may be shorter in duration than the World Cup or IPL, but it delivers concentrated, high-intensity viewership\u2014especially when India takes the field. Packed with blockbuster matches&#8230;<\/p>\n","protected":false},"author":34441,"featured_media":38988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3475,2502,2503,3219,3218,3594],"tags":[882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/05\/feature-image-2-1.png?fit=740%2C549&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/38960"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34441"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=38960"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/38960\/revisions"}],"predecessor-version":[{"id":39008,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/38960\/revisions\/39008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/38988"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=38960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=38960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=38960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}