{"id":38942,"date":"2025-05-26T15:48:58","date_gmt":"2025-05-26T10:18:58","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=38942"},"modified":"2025-05-30T12:58:21","modified_gmt":"2025-05-30T07:28:21","slug":"why-brands-should-advertise-during-the-ipl-with-real-campaign-wins-of-2024-2025","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/why-brands-should-advertise-during-the-ipl-with-real-campaign-wins-of-2024-2025\/","title":{"rendered":"Why Brands Should Advertise During the IPL &#8211; With Real Campaign Wins of 2024 &#038; 2025"},"content":{"rendered":"\n<p>The Indian Premier League (IPL) isn\u2019t just a sporting event\u2014it\u2019s India\u2019s biggest advertising stage. With hundreds of millions of viewers tuning in across mobile, TV, and Connected TV (CTV) screens, the IPL offers brands a rare combination: mass reach and precise targeting. Whether you want to woo premium metro consumers or win the hearts of Tier 2 audiences, IPL delivers the kind of <strong>attention, frequency, and context<\/strong> that few other media properties can match.<\/p>\n\n\n\n<p>In IPL 2024, several forward-thinking brands partnered with <strong>The Media Ant<\/strong> to run high-impact campaigns that delivered both awareness and action. Here\u2019s a look at how each of them made IPL work for their goals\u2014and why your brand should consider it too.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69e798cab2bfd\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69e798cab2bfd\"  type=\"checkbox\" id=\"item-69e798cab2bfd\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/why-brands-should-advertise-during-the-ipl-with-real-campaign-wins-of-2024-2025\/#%F0%9F%95%B0_Movado_%E2%80%93_Driving_Premium_Recall_with_Digital_Efficiency_2024\" title=\"\ud83d\udd70 Movado \u2013 Driving Premium Recall with Digital Efficiency (2024)\">\ud83d\udd70 Movado \u2013 Driving Premium Recall with Digital Efficiency (2024)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/why-brands-should-advertise-during-the-ipl-with-real-campaign-wins-of-2024-2025\/#%F0%9F%8F%8F_Crex_%E2%80%93_Winning_Visibility_in_High-Stakes_Matches_2024\" title=\"\ud83c\udfcf Crex \u2013 Winning Visibility in High-Stakes Matches (2024)\">\ud83c\udfcf Crex \u2013 Winning Visibility in High-Stakes Matches (2024)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/why-brands-should-advertise-during-the-ipl-with-real-campaign-wins-of-2024-2025\/#%F0%9F%8F%A1_L_T_Finance_%E2%80%93_Building_Brand_Mindshare_Among_Urban_Homebuyers_2024\" title=\"\ud83c\udfe1 L&amp;T Finance \u2013 Building Brand Mindshare Among Urban Homebuyers 2024\">\ud83c\udfe1 L&amp;T Finance \u2013 Building Brand Mindshare Among Urban Homebuyers 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/why-brands-should-advertise-during-the-ipl-with-real-campaign-wins-of-2024-2025\/#%F0%9F%A7%AC_Agilus_%E2%80%93_Full-Season_Consistency_That_Drove_Brand_Favorability_2024\" title=\"\ud83e\uddec Agilus \u2013 Full-Season Consistency That Drove Brand Favorability (2024)\">\ud83e\uddec Agilus \u2013 Full-Season Consistency That Drove Brand Favorability (2024)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/why-brands-should-advertise-during-the-ipl-with-real-campaign-wins-of-2024-2025\/#%F0%9F%A7%A6_Supersox_%E2%80%93_Tactical_Presence_in_High-Impact_Matches_2025\" title=\"\ud83e\udde6 Supersox \u2013 Tactical Presence in High-Impact Matches (2025)\">\ud83e\udde6 Supersox \u2013 Tactical Presence in High-Impact Matches (2025)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/why-brands-should-advertise-during-the-ipl-with-real-campaign-wins-of-2024-2025\/#%F0%9F%94%8D_What_These_Case_Studies_Prove\" title=\"\ud83d\udd0d What These Case Studies Prove\">\ud83d\udd0d What These Case Studies Prove<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/why-brands-should-advertise-during-the-ipl-with-real-campaign-wins-of-2024-2025\/#%F0%9F%8E%AF_So_Why_Should_You_Advertise_in_IPL\" title=\"\ud83c\udfaf So, Why Should You Advertise in IPL?\">\ud83c\udfaf So, Why Should You Advertise in IPL?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%95%B0_Movado_%E2%80%93_Driving_Premium_Recall_with_Digital_Efficiency_2024\"><\/span><strong>\ud83d\udd70 Movado \u2013 Driving Premium Recall with Digital Efficiency (2024)<\/strong><img decoding=\"async\" loading=\"lazy\" width=\"533\" height=\"107\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcpr5F09IOG2Z9ym1aO1AITtC-Ah1ZX7Wuh4s0Unq_U2LVOCNLOMavfLVGkeFcpLJnKnRp-9XYbmAASiwdju-NK9fudIlZCvbB-M_hMQQ4laDyFMDzPSRaKZGbcAHYHd_dpsIhakg?key=6AAXrwozvF3IV2aCB_I1TQ\" alt=\"\" title=\"\"><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Movado partnered with The Media Ant for a two-phase video-led campaign during IPL 2024, focused on premium urban audiences. The campaign ran across <strong>JioCinema OTT and CTV<\/strong>, using <strong>10-second video ads, expandable Fence Ads, and Squeeze Ups<\/strong>. Movado delivered <strong>41.1 million+ impressions<\/strong>, a <strong>1.72% CTR in Phase 1<\/strong>, and achieved over <strong>121% delivery efficiency for CTV Midrolls in Phase 2<\/strong>. Notably, <strong>Google Trends showed a spike in Movado searches during the IPL Finals<\/strong>, confirming strong brand recall. The campaign exceeded planned media goals by <strong>\u20b99.1L+ in value<\/strong>, cementing Movado\u2019s positioning as a premium brand among India\u2019s top digital consumers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%8F%8F_Crex_%E2%80%93_Winning_Visibility_in_High-Stakes_Matches_2024\"><\/span><strong>\ud83c\udfcf Crex \u2013 Winning Visibility in High-Stakes Matches (2024)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><img decoding=\"async\" style=\"\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfsJOqjljO0SwlIQpIPUBb1To8N0hj5qVwIDbtYejcuI0Z1LgGO17IundRttzguq4FFxG3saF0GbAwkREuPgLEIZAxx0AShz8UU3T6bE9xnAwgo-Eedw0jqeuh7Jj1UqyTwhhvZrw?key=6AAXrwozvF3IV2aCB_I1TQ\" alt=\"\" title=\"\"><\/p>\n\n\n\n<p>Crex executed a high-intensity awareness campaign during IPL 2024 targeting <strong>sports enthusiasts<\/strong> in <strong>10 key cities<\/strong> like Bangalore, Hyderabad, and Delhi NCR. Crex used JioCinema\u2019s <strong>OTT and Display (Handheld + Web)<\/strong> inventory, featuring <strong>10-sec and 20-sec midroll videos, Squeeze Ups, and Fence Ads<\/strong>. The campaign delivered an impressive <strong>95.6 million video impressions<\/strong> (vs 72M planned), and <strong>Squeeze Ups alone delivered 392.7 million impressions<\/strong> with <strong>8.5 Cr+ reach<\/strong>. Fence Ads in Delhi NCR received <strong>11.5K+ clicks<\/strong> with a <strong>1.53% CTR<\/strong>, while overall clicks crossed <strong>125K<\/strong>. Delivery efficiency during the IPL Final and Eliminators crossed <strong>200%<\/strong>, proving flawless execution during peak moments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%8F%A1_L_T_Finance_%E2%80%93_Building_Brand_Mindshare_Among_Urban_Homebuyers_2024\"><\/span><strong>\ud83c\udfe1 L&amp;T Finance \u2013 Building Brand Mindshare Among Urban Homebuyers 2024<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeZNUO8AvLgtyi9Fe9GuJxSjiy0pkZBSmbGkFXLAokCpmYGgPglDOciVugD40R_MrTHBdIXRai9oOxuhS3BSQtzi2XggC9nIN7zw1_gIkDgj9dGgFHhuKcscfvr1FuwANWMF5Dq3w?key=6AAXrwozvF3IV2aCB_I1TQ\" alt=\"\" style=\"width:404px;height:404px\" width=\"404\" height=\"404\" title=\"\"><\/figure>\n\n\n\n<p>L&amp;T Finance Home Loans launched a strategically timed campaign during IPL 2024 to drive awareness among <strong>urban, high-income audiences<\/strong>. The campaign spanned <strong>JioCinema CTV and OTT platforms<\/strong>, delivering <strong>10s\/20s midroll videos, Squeeze Ups<\/strong>, and <strong>studio integrations<\/strong> as a <strong>Co-Presenting Sponsor<\/strong>. Ads were broadcast during league and playoff matches across <strong>Hindi, English, and Tamil feeds<\/strong>. The campaign overdelivered with <strong>278M+ impressions vs. 191M planned (113% delivery)<\/strong>, reaching over <strong>3.4 Cr individuals<\/strong> with an <strong>average frequency of 9+<\/strong>. Creative spots like <strong>\u2018Ageing\u2019, \u2018Kidnap\u2019, and \u2018Home D\u00e9cor\u2019<\/strong> gained strong visibility, while Google Trends saw spikes during key IPL matches such as <strong>Qualifiers and Finals<\/strong>. Despite rain-related disruptions, delivery remained on track.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%A7%AC_Agilus_%E2%80%93_Full-Season_Consistency_That_Drove_Brand_Favorability_2024\"><\/span><strong>\ud83e\uddec Agilus \u2013 Full-Season Consistency That Drove Brand Favorability (2024<\/strong>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdbbis5XrdD4Qik80J2zu0RwUxzlE9a6vGdrmNALFLS9LqxVJnearcvLm2c9dR-w6wRYWLkACZ6bYlrDZYjBTBI_z93TknGHOrc3S-P1VchCPb_L2VYQtKWjg5PmPS9RKO95K8doA?key=6AAXrwozvF3IV2aCB_I1TQ\" alt=\"\" style=\"width:419px;height:419px\" width=\"419\" height=\"419\" title=\"\"><\/figure>\n\n\n\n<p>Agilus partnered with The Media Ant as a <strong>full-season sponsor<\/strong> during IPL 2024 with the goal of building <strong>long-term brand awareness<\/strong>. The brand used <strong>Action Replay (AR Bug)<\/strong> placements across alternate innings on <strong>Handheld, Web, and CTV<\/strong> platforms. The results were staggering: the campaign overdelivered with <strong>37.8 billion impressions vs. 11.2 billion planned (337% delivery)<\/strong>. Viewer-level reach hit <strong>6.1 Cr on CTV<\/strong> and <strong>1.68 Cr on handheld<\/strong>. The campaign was especially impactful among viewers aged <strong>30\u201340<\/strong>, leading to a <strong>13% lift in aided awareness, brand favorability, and purchase intent<\/strong>. Google Trends peaked during matches like <strong>RCB vs CSK<\/strong> and the <strong>Finals<\/strong>, reflecting high interest and search volume.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%A7%A6_Supersox_%E2%80%93_Tactical_Presence_in_High-Impact_Matches_2025\"><\/span><strong>\ud83e\udde6 Supersox \u2013 Tactical Presence in High-Impact Matches (2025)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcIVRCJY-XEu-w_ji-Nmnx3kLKTF5T0ceeNFbW1cBN3RzC4PFx9qlXbDMMcxC08Bu1rNtLQut80VRvMjqdxLNLWYwhdWqjH2hHOHq3Be1CQyFdt35rfHmX7w3XLM42dnInPC3NXpw?key=6AAXrwozvF3IV2aCB_I1TQ\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p>Supersox took a focused approach by running a <strong>targeted campaign<\/strong> across <strong>10 high-engagement matches<\/strong> during IPL 2024. The lineup included blockbuster games like <strong>CSK vs MI, RCB vs CSK<\/strong>, and the <strong>IPL Final<\/strong>, including <strong>Qualifier 1 and 2<\/strong>. With a <strong>cumulative FCT of 400 seconds<\/strong>, Supersox ensured prime visibility in cities such as <strong>Mumbai, Chennai, Hyderabad, and Kolkata<\/strong>. By aligning ad slots with <strong>popular teams and high-stakes playoff games<\/strong>, Supersox captured attention when viewer intensity was at its highest\u2014amplifying brand recall in a premium, emotionally charged context.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%8D_What_These_Case_Studies_Prove\"><\/span><strong>\ud83d\udd0d What These Case Studies Prove<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol>\n<li><strong>Diverse Objectives, One Platform:<\/strong> Whether the goal is <strong>awareness (Agilus)<\/strong>, <strong>CTR (Movado)<\/strong>, or <strong>hyperlocal clicks (Crex)<\/strong>\u2014IPL delivers.<br><\/li>\n\n\n\n<li><strong>OTT + CTV = Digital Dominance:<\/strong> All campaigns showed that OTT and Connected TV now rival TV in terms of reach and even surpass it in targeting.<br><\/li>\n\n\n\n<li><strong>Strategic Formats Work:<\/strong> From full-season bugs to midrolls and Squeeze Ups, IPL offers brands flexible formats for different funnel stages.<br><\/li>\n\n\n\n<li><strong>Timing Is Everything:<\/strong> Peak delivery during playoffs and finals confirms the importance of syncing with <strong>match moments that matter.<\/strong><strong><br><\/strong><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%8E%AF_So_Why_Should_You_Advertise_in_IPL\"><\/span><strong><strong>\ud83c\udfaf So, Why Should You Advertise in IPL?<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Because it&#8217;s <strong>where attention lives<\/strong>. IPL 2024 wasn\u2019t just about cricket\u2014it was about cultural moments, real-time engagement, and mass conversations. Whether you\u2019re a premium brand looking to scale awareness or a startup aiming for visibility in crowded markets, IPL provides the media moment India pays attention to. And when your ad shows up during that moment\u2014you\u2019re not just seen. <strong>You\u2019re remembered.<\/strong><\/p>\n\n\n\n<p>Let <strong>The Media Ant<\/strong> help you plan your IPL strategy for 2025. We\u2019ll help you bat big, smart, and on-brand. Reach out to us- <a href=\"mailto:Ad@themediaant.com\">Ad@themediaant.com<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Indian Premier League (IPL) isn\u2019t just a sporting event\u2014it\u2019s India\u2019s biggest advertising stage. With hundreds of millions of viewers tuning in across mobile, TV, and Connected TV (CTV) screens,&#8230;<\/p>\n","protected":false},"author":34441,"featured_media":38979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3475,2384,3218,3594,450],"tags":[882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/05\/69-2.png?fit=740%2C549&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/38942"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34441"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=38942"}],"version-history":[{"count":4,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/38942\/revisions"}],"predecessor-version":[{"id":39007,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/38942\/revisions\/39007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/38979"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=38942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=38942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=38942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}