{"id":38411,"date":"2025-04-03T12:20:15","date_gmt":"2025-04-03T06:50:15","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=38411"},"modified":"2025-04-03T12:20:17","modified_gmt":"2025-04-03T06:50:17","slug":"prestige-group-video-ad-campaign-case-study","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/prestige-group-video-ad-campaign-case-study\/","title":{"rendered":"Prestige Group Digital Video Advertising Campaign: Case Study"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69d015cd88822\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69d015cd88822\"  type=\"checkbox\" id=\"item-69d015cd88822\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/prestige-group-video-ad-campaign-case-study\/#Campaign_Objective\" title=\"Campaign Objective\">Campaign Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/prestige-group-video-ad-campaign-case-study\/#Target_Audience\" title=\"Target Audience\">Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/prestige-group-video-ad-campaign-case-study\/#Geography_Covered\" title=\"Geography Covered\">Geography Covered<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/prestige-group-video-ad-campaign-case-study\/#Approach\" title=\"Approach\">Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/prestige-group-video-ad-campaign-case-study\/#Solution_Provided\" title=\"Solution Provided\">Solution Provided<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/prestige-group-video-ad-campaign-case-study\/#Results\" title=\"Results\">Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/prestige-group-video-ad-campaign-case-study\/#Campaign_Execution_Creatives\" title=\"Campaign Execution Creatives\">Campaign Execution Creatives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/prestige-group-video-ad-campaign-case-study\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Objective\"><\/span><strong>Campaign Objective<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Prestige Group, one of India\u2019s leading real estate developers, aimed to enhance brand awareness and engagement among potential homebuyers. The objective was to reach a premium audience segment interested in high-end residential and commercial properties, ensuring maximum visibility and recall through digital video advertising.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_Audience\"><\/span><strong>Target Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign targeted high-net-worth individuals (HNWIs), business professionals, and aspirational homebuyers who seek luxury living spaces. The ideal audience was digitally savvy, frequently consuming content on premium <a href=\"https:\/\/www.themediaant.com\/digital?categories=OTT\">OTT platforms<\/a>, financial news portals, and smart TV ecosystems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geography_Covered\"><\/span><strong>Geography Covered<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign was executed across six major Indian cities:<\/p>\n\n\n\n<ul>\n<li>Bangalore<\/li>\n\n\n\n<li>Mumbai<\/li>\n\n\n\n<li>Delhi NCR<\/li>\n\n\n\n<li>Chennai<\/li>\n\n\n\n<li>Kochi<\/li>\n\n\n\n<li>Hyderabad<\/li>\n<\/ul>\n\n\n\n<p>These cities were chosen due to their high demand for luxury real estate and strong digital consumption trends.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Approach\"><\/span><strong>Approach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To achieve Prestige Group\u2019s objective, The Media Ant devised a digital video advertising strategy, leveraging a mix of Connected TV (CTV) and <a href=\"https:\/\/www.themediaant.com\/digital\">premium digital platforms<\/a>. The goal was to deliver high-quality video ads in an immersive, non-skippable format to drive engagement and brand recall.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Solution_Provided\"><\/span><strong>Solution Provided<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Media Ant implemented a multi-platform digital amplification strategy:<\/p>\n\n\n\n<ol>\n<li><strong>Premium OTT and CTV Advertising<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Ads were placed on Samsung TV,  SonyLIV,  LG, and OnePlus TV to capture the affluent segment that prefers streaming content over traditional TV.<\/p>\n\n\n\n<ol start=\"2\">\n<li><strong>Targeted Digital Video Ads<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Moneycontrol was included to engage business professionals and financially savvy homebuyers actively looking for investment opportunities.&nbsp;<\/p>\n\n\n\n<p>SonyLIV provided access to premium entertainment audiences, ensuring high dwell time and brand exposure.<\/p>\n\n\n\n<ol start=\"3\">\n<li><strong>Data-Driven Execution<\/strong><\/li>\n<\/ol>\n\n\n\n<p>The campaign leveraged audience targeting tools to ensure ad delivery to users most likely to engage with Prestige Group\u2019s offerings.&nbsp;<\/p>\n\n\n\n<p>A mix of programmatic and direct placements was used to optimize reach and cost efficiency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Results\"><\/span><strong>Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign delivered exceptional performance, surpassing most key metrics:<\/p>\n\n\n\n<p>Impressions: Achieved 111% of the targeted impressions, significantly increasing brand visibility.<br>View-Through Rate (VTR): An outstanding 90%, indicating strong audience engagement with the video ads.<br>Reach: Attained 87% of the planned audience, slightly below the target but still ensuring a significant brand presence in the six cities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Execution_Creatives\"><\/span><strong>Campaign Execution Creatives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"416\" data-id=\"38418\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339827121-3.jpg?resize=740%2C416&#038;ssl=1\" alt=\"\" class=\"wp-image-38418\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339827121-3.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339827121-3.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339827121-3.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339827121-3.jpg?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339827121-3.jpg?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339827121-3.jpg?w=2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339827121-3.jpg?w=1480&amp;ssl=1 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"555\" data-id=\"38419\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339826728-2.jpg?resize=740%2C555&#038;ssl=1\" alt=\"\" class=\"wp-image-38419\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339826728-2.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339826728-2.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339826728-2.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339826728-2.jpg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339826728-2.jpg?resize=150%2C113&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339826728-2.jpg?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339826728-2.jpg?w=1480&amp;ssl=1 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"415\" data-id=\"38420\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339825459-1.jpg?resize=740%2C415&#038;ssl=1\" alt=\"\" class=\"wp-image-38420\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339825459-1.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339825459-1.jpg?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339825459-1.jpg?resize=1024%2C574&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339825459-1.jpg?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/1739339825459-1.jpg?resize=150%2C84&amp;ssl=1 150w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Prestige Group campaign effectively utilized digital video advertising to enhance brand awareness among high-value customers. By leveraging premium platforms and a strategic CTV approach, the campaign successfully maximized engagement and impressions, reinforcing Prestige Group\u2019s position as a leader in luxury real estate.<\/p>\n\n\n\n<p>This case study highlights how digital-first strategies can drive impactful results for real estate brands looking to connect with their target audience in a cluttered digital landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campaign Objective Prestige Group, one of India\u2019s leading real estate developers, aimed to enhance brand awareness and engagement among potential homebuyers. The objective was to reach a premium audience segment&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":38422,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3486],"tags":[2201,4058,4057,882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/Case-Study-1.png?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/38411"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=38411"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/38411\/revisions"}],"predecessor-version":[{"id":38423,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/38411\/revisions\/38423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/38422"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=38411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=38411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=38411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}