{"id":38210,"date":"2025-03-05T16:03:48","date_gmt":"2025-03-05T10:33:48","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=38210"},"modified":"2025-03-25T16:57:03","modified_gmt":"2025-03-25T11:27:03","slug":"jiostar-aims-for-5000-crore-in-ad-revenue-for-ipl-2025","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/jiostar-aims-for-5000-crore-in-ad-revenue-for-ipl-2025\/","title":{"rendered":"JioStar Aims for \u20b95,000 Crore in Ad Revenue for IPL 2025"},"content":{"rendered":"\n<p>JioStar, the joint venture between Viacom18 and Disney, is targeting \u20b95,000 crore in ad revenue for IPL 2025, adjusting from an initial \u20b96,000 crore projection. With IPL\u2019s TV and digital audience expected to surpass 1 billion, advertiser interest remains strong.<\/p>\n\n\n\n<p>The company has already secured 12 major sponsors, including Campa, My11Circle, Coca-Cola, and SBI, with more deals in the pipeline. Campa has reportedly committed \u20b9200 crore, while My11Circle has also confirmed its partnership.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-guide-on-jiocinema-and-star-sports\/\">JioStar<\/a> is enhancing ad offerings with advanced targeting across Connected TV, iOS, and premium Android devices. It is also expanding hyperlocal advertising and improving transparency through Nielsen\u2019s third-party ad measurement.<\/p>\n\n\n\n<p>To attract small and medium businesses (SMBs), JioStar is hosting a 10-city roadshow showcasing <a href=\"https:\/\/www.themediaant.com\/tataipl-jiocinema-advertisement\">IPL\u2019s advertising potential<\/a>. Meanwhile, its new paywall model\u2014offering four free hours of IPL content per month before requiring a subscription\u2014has raised some concerns about digital audience retention.<\/p>\n\n\n\n<p>Despite challenges such as ad pricing, digital measurement concerns, and the impact of its new subscription model, JioStar is confident in its innovations and advertiser demand to drive record-breaking revenue for IPL 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JioStar, the joint venture between Viacom18 and Disney, is targeting \u20b95,000 crore in ad revenue for IPL 2025, adjusting from an initial \u20b96,000 crore projection. With IPL\u2019s TV and digital&#8230;<\/p>\n","protected":false},"author":34435,"featured_media":38347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3698],"tags":[882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/03\/jiostar-revenue-1.png?fit=512%2C380&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/38210"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34435"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=38210"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/38210\/revisions"}],"predecessor-version":[{"id":38211,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/38210\/revisions\/38211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/38347"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=38210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=38210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=38210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}