{"id":38054,"date":"2025-02-10T16:13:00","date_gmt":"2025-02-10T10:43:00","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=38054"},"modified":"2025-02-12T14:17:32","modified_gmt":"2025-02-12T08:47:32","slug":"why-ipl-2025-is-best-platform-to-reach-620-million-fans","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/why-ipl-2025-is-best-platform-to-reach-620-million-fans\/","title":{"rendered":"Why IPL 2025 is the Best Platform to Reach 620 Million Fans?"},"content":{"rendered":"\n<p>Imagine your brand captivating <strong>620 million cricket enthusiasts in just 60 days<\/strong>. That\u2019s the power of IPL 2025\u2014India\u2019s biggest cultural phenomenon. This isn\u2019t just a cricket tournament; it\u2019s a festival that unites people across states, languages, and demographics.<\/p>\n\n\n\n<p>For Indian brands aiming to expand their reach, IPL 2025 offers an unparalleled platform to connect with diverse audiences across the nation. With its unmatched reach, emotional resonance, and innovative advertising options, IPL 2025 is a golden opportunity for Indian businesses to amplify their message.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.themediaant.com\/sports-marketing\/ipl-advertising?utm_source=Blog&amp;utm_medium=Banner&amp;utm_campaign=IPL+2025+Best+Platform&amp;utm_id=10&amp;utm_term=IPL+Best+Platform\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/BANNER-2-10.png?resize=740%2C192&#038;ssl=1\" alt=\"\" class=\"wp-image-38080\" style=\"width:740px;height:192px\" width=\"740\" height=\"192\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/BANNER-2-10.png?w=965&amp;ssl=1 965w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/BANNER-2-10.png?resize=300%2C78&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/BANNER-2-10.png?resize=768%2C199&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/BANNER-2-10.png?resize=150%2C39&amp;ssl=1 150w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/a><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69f7f65557c3f\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69f7f65557c3f\"  type=\"checkbox\" id=\"item-69f7f65557c3f\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/why-ipl-2025-is-best-platform-to-reach-620-million-fans\/#The_Unmatched_Reach_of_IPL_2025\" title=\"The Unmatched Reach of IPL 2025\">The Unmatched Reach of IPL 2025<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/why-ipl-2025-is-best-platform-to-reach-620-million-fans\/#Rural_Penetration\" title=\"Rural Penetration\">Rural Penetration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/why-ipl-2025-is-best-platform-to-reach-620-million-fans\/#Metro_Engagement\" title=\"Metro Engagement\">Metro Engagement<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/why-ipl-2025-is-best-platform-to-reach-620-million-fans\/#Why_IPL_Advertising_Works_for_Indian_Brands\" title=\"Why IPL Advertising Works for Indian Brands?\">Why IPL Advertising Works for Indian Brands?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/why-ipl-2025-is-best-platform-to-reach-620-million-fans\/#1_Emotional_Connection\" title=\"1. Emotional Connection\">1. Emotional Connection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/why-ipl-2025-is-best-platform-to-reach-620-million-fans\/#2_Targeting_Across_Demographics\" title=\"2. Targeting Across Demographics\">2. Targeting Across Demographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/why-ipl-2025-is-best-platform-to-reach-620-million-fans\/#3_Affordable_and_Customizable_Advertising\" title=\"3. Affordable and Customizable Advertising\">3. Affordable and Customizable Advertising<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/why-ipl-2025-is-best-platform-to-reach-620-million-fans\/#The_Digital-First_Revolution_in_IPL_2025\" title=\"The Digital-First Revolution in IPL 2025\">The Digital-First Revolution in IPL 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/why-ipl-2025-is-best-platform-to-reach-620-million-fans\/#Case_Studies_Real_Success_from_IPL_Advertising\" title=\"Case Studies: Real Success from IPL Advertising\">Case Studies: Real Success from IPL Advertising<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/why-ipl-2025-is-best-platform-to-reach-620-million-fans\/#1_Urban_Market_Domination\" title=\"1. Urban Market Domination\">1. Urban Market Domination<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/why-ipl-2025-is-best-platform-to-reach-620-million-fans\/#2_Non-Metro_Reach\" title=\"2. Non-Metro Reach\">2. Non-Metro Reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/why-ipl-2025-is-best-platform-to-reach-620-million-fans\/#3_Regional_Success\" title=\"3. Regional Success\">3. Regional Success<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediaant.com\/blog\/why-ipl-2025-is-best-platform-to-reach-620-million-fans\/#Why_Brands_Should_Act_Now\" title=\"Why Brands Should Act Now\">Why Brands Should Act Now<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Unmatched_Reach_of_IPL_2025\"><\/span><strong>The Unmatched Reach of IPL 2025<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>IPL\u2019s reach is unparalleled in the Indian advertising landscape, touching both urban hubs and rural heartlands.<\/p>\n\n\n\n<ul>\n<li><strong>650+ million total viewers<\/strong> tuned into IPL 2024 (Digital and TV combined, <a href=\"https:\/\/economictimes.indiatimes.com\/industry\/media\/entertainment\/media\/ipl-2024-audience-reach-on-tv-digital-platforms-hits-a-record\/articleshow\/110472200.cms?from=mdr\" rel=\"nofollow noopener\" target=\"_blank\">source<\/a>)<\/li>\n\n\n\n<li><strong>12 language streams<\/strong> cater to audiences from Tamil Nadu to West Bengal, ensuring local resonance.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rural_Penetration\"><\/span><strong>Rural Penetration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In rural India, IPL is a bridge between cricket and technology. Affordable devices like JioBharat and JioPhone were expected to bring about 35-40 million additional viewers into the fold during IPL 2024 (<a href=\"https:\/\/www.exchange4media.com\/marketing-initiative-news\/jio-4g-feature-phones-to-unlock-massive-incremental-audiences-for-advertisers-on-ipl-132144.html\" rel=\"nofollow noopener\" target=\"_blank\">Source<\/a>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metro_Engagement\"><\/span><strong>Metro Engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Meanwhile, IPL dominates urban markets with high-income, aspirational audiences. Connected TVs (CTVs) and iOS users accounted for a significant share of the viewership, giving brands access to premium households. For brands like Vivo, this premium positioning during IPL has translated into higher brand recall and direct sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_IPL_Advertising_Works_for_Indian_Brands\"><\/span><strong>Why IPL Advertising Works for Indian Brands?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>IPL is more than cricket; it\u2019s a medium for storytelling, connection, and results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Emotional_Connection\"><\/span><strong>1. Emotional Connection<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cricket is an emotion in India, and IPL takes this sentiment to new heights. By combining sports, entertainment, and glamour, IPL creates a unique advertising environment that unites a diverse population.<\/p>\n\n\n\n<ul>\n<li><strong>Dream11 Case Study:<\/strong> Dream11 became synonymous with fantasy sports by aligning its brand with IPL\u2019s aspirational and fun persona. The brand utilized in-game integrations like \u201cFantasy Picks\u201d and strategic timeouts to cement its leadership in the fantasy gaming category (<em>MediaBrief Report on IPL Fantasy Sports Sponsorship<\/em>).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Targeting_Across_Demographics\"><\/span><strong>2. Targeting Across Demographics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Few platforms offer the diversity that IPL does:<\/p>\n\n\n\n<ul>\n<li><strong>Age Groups:<\/strong> Millennials, Gen Z, and family audiences alike tune in.<\/li>\n\n\n\n<li><strong>Income Levels:<\/strong> From rural households on affordable phones to affluent CTV users.<\/li>\n\n\n\n<li><strong>Geographies:<\/strong> IPL dominates in metro cities and tier 2\/3 towns simultaneously<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Affordable_and_Customizable_Advertising\"><\/span><strong>3. Affordable and Customizable Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>JioCinema has revolutionized IPL advertising with its flexible formats:<\/p>\n\n\n\n<ul>\n<li><strong>Pre-rolls<\/strong> for short, impactful messaging.<\/li>\n\n\n\n<li><strong>Interactive polls<\/strong> for engaging audiences in real time.<\/li>\n\n\n\n<li><strong>Native companion ads<\/strong> for non-intrusive yet persistent visibility.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Digital-First_Revolution_in_IPL_2025\"><\/span><strong>The Digital-First Revolution in IPL 2025<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>JioCinema has reshaped how IPL is consumed, making it a digital-first phenomenon.<\/p>\n\n\n\n<ul>\n<li><strong>Seamless Access Across Devices:<\/strong> Viewers can switch from mobiles to tablets to Connected TVs effortlessly&nbsp;<\/li>\n\n\n\n<li><strong>Hyper-Localized Campaigns:<\/strong> Geo-targeted ads allow brands to tailor messaging based on location and language.<\/li>\n\n\n\n<li><strong>The 12-Language Advantage:<\/strong> From Marathi to Kannada, multi-language streams ensure brands resonate locally.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case_Studies_Real_Success_from_IPL_Advertising\"><\/span><strong>Case Studies: Real Success from IPL Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Urban_Market_Domination\"><\/span><strong>1. Urban Market Domination<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A leading Financial brand leveraged JioCinema&#8217;s digital streaming platform during IPL 2024 to target affluent urban audiences effectively. A significant focus was placed on using Connected TV (CTV) for cost-effective reach. The campaign executed pre-roll, mid-roll, and squeeze-up ads during high-concurrency matches such as playoffs and finals. This approach achieved a 78.57% target group (TG) reach with a frequency of 10 while maintaining cost efficiency by avoiding traditional TV investments. By combining this with outdoor activations in Tier-1 cities and high-TRP election programming on television news channels, the campaign exceeded expectations, achieving a 14% increase in brand awareness and reducing the cost per TG reach by 25%.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Non-Metro_Reach\"><\/span><strong>2. Non-Metro Reach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Spinny, a brand revolutionizing the pre-owned car market, leveraged IPL 2023 and 2024 to boost its brand presence and connect emotionally with consumers. It used Connected TV (CTV) ads on JioCinema and associated with cricket legend Sachin Tendulkar to amplify its message of trust and reliability. The IPL platform allowed Spinny to position itself as more than just a car marketplace\u2014one that delivers dreams and emotional connections tied to car ownership.<\/p>\n\n\n\n<p>Key results included:<\/p>\n\n\n\n<ul>\n<li>A 9% increase in aided brand awareness.<\/li>\n\n\n\n<li>A 5% boost in online ad recall, as per Kantar&#8217;s brand lift study.<\/li>\n\n\n\n<li>Enhanced visibility in tier 2\/3 cities through a culturally resonant campaign.<\/li>\n\n\n\n<li>Successfully transitioned from being a challenger in the used car market to a trusted leader.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Regional_Success\"><\/span><strong>3. Regional Success<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Clarke Gable, a premium Indian menswear brand, utilized JioCinema&#8217;s IPL and WPL 2024 digital platforms to target Tamil and Malayalam-speaking audiences in South India. The campaign focused on:<\/p>\n\n\n\n<ul>\n<li><strong>Localized Content:<\/strong> Ads in Tamil and Malayalam for cultural relevance.<\/li>\n\n\n\n<li><strong>High-Impact Formats:<\/strong> Mid-roll and fence ads during strategic match moments.<\/li>\n\n\n\n<li><strong>Regional Reach:<\/strong> Ads primarily focused on Tamil Nadu and Kerala.<\/li>\n<\/ul>\n\n\n\n<p><strong>Results:<\/strong><\/p>\n\n\n\n<ul>\n<li>Tamil Feed: 3.45 million viewers with 9.54 million impressions.<\/li>\n\n\n\n<li>Malayalam Feed: 0.12 million viewers with 0.26 million impressions.<\/li>\n\n\n\n<li>Mid-roll ads significantly boosted engagement and brand recall among the regional audience.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Brands_Should_Act_Now\"><\/span><strong>Why Brands Should Act Now<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>IPL\u2019s 60-day window is more than a seasonal opportunity\u2014it\u2019s the most competitive advertising battleground in India.<\/p>\n\n\n\n<ol>\n<li><strong>Early Bird Advantage:<\/strong> Securing ad slots early ensures premium placements, higher ROI, and less competition.<\/li>\n\n\n\n<li><strong>Top Brands Compete Fiercely:<\/strong> From FMCG giants to fintech disruptors, IPL is where every major brand fights for attention.<\/li>\n\n\n\n<li><strong>Future-Proofing Your Brand:<\/strong> Associating with IPL builds long-term brand recall, credibility, and loyalty.<\/li>\n<\/ol>\n\n\n\n<p>IPL 2025 is more than an advertising opportunity\u2014it\u2019s the gateway to connecting with millions of Indian consumers. Whether you\u2019re a startup or a corporate giant, the league offers unmatched reach, engagement, and results.<\/p>\n\n\n\n<p>Don\u2019t wait for your competition to take the lead. <strong>Explore IPL advertising opportunities today<\/strong> and ensure your brand is part of India\u2019s biggest cricketing celebration. Visit <a href=\"https:\/\/www.themediaant.com\/sports-marketing\/ipl-advertising\">IPL Advertising<\/a> page to get started!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.themediaant.com\/sports-marketing\/ipl-advertising?utm_source=Blog&amp;utm_medium=Banner&amp;utm_campaign=IPL+2025+Best+Platform&amp;utm_id=10&amp;utm_term=IPL+Best+Platform\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/BANNER-2-10.png?resize=740%2C192&#038;ssl=1\" alt=\"\" class=\"wp-image-38080\" style=\"width:740px;height:192px\" width=\"740\" height=\"192\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/BANNER-2-10.png?w=965&amp;ssl=1 965w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/BANNER-2-10.png?resize=300%2C78&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/BANNER-2-10.png?resize=768%2C199&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/BANNER-2-10.png?resize=150%2C39&amp;ssl=1 150w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Imagine your brand captivating 620 million cricket enthusiasts in just 60 days. That\u2019s the power of IPL 2025\u2014India\u2019s biggest cultural phenomenon. This isn\u2019t just a cricket tournament; it\u2019s a festival&#8230;<\/p>\n","protected":false},"author":34422,"featured_media":38091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4025],"tags":[2871,2405,4029],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/Why-IPL-2025-is-the-Best-Platform.png?fit=512%2C380&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/38054"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34422"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=38054"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/38054\/revisions"}],"predecessor-version":[{"id":38081,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/38054\/revisions\/38081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/38091"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=38054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=38054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=38054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}