{"id":38005,"date":"2025-02-04T15:29:32","date_gmt":"2025-02-04T09:59:32","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=38005"},"modified":"2025-02-10T17:46:07","modified_gmt":"2025-02-10T12:16:07","slug":"ipl-2025-advertising-small-business-benefits","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-small-business-benefits\/","title":{"rendered":"Reasons Why IPL 2025 Advertising is Perfect for Small Businesses"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Think IPL advertising is reserved for big brands with deep pockets? Think again. IPL 2025, with its massive reach and cost-effective ad formats on JioCinema, offers small and medium businesses (SMBs) the perfect platform to connect with millions of potential customers across India.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With an estimated <strong>620 million viewers<\/strong>, regional language streams, and flexible self-serve ad tools, IPL 2025 makes it easier than ever for SMBs to target their ideal audiences and scale their businesses. Whether you run a local restaurant, a boutique fashion store, or a home d\u00e9cor brand, IPL\u2019s advertising opportunities can work wonders for your growth story.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.themediaant.com\/sports-marketing\/ipl-advertising?utm_source=Blog&amp;utm_medium=Banner&amp;utm_campaign=IPL+2025+Advertising+for+SMBs&amp;utm_id=7&amp;utm_term=IPL+SMBs\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"740\" height=\"192\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/BANNER-2-7.png?resize=740%2C192&#038;ssl=1\" alt=\"\" class=\"wp-image-38071\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/BANNER-2-7.png?w=965&amp;ssl=1 965w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/BANNER-2-7.png?resize=300%2C78&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/BANNER-2-7.png?resize=768%2C199&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/BANNER-2-7.png?resize=150%2C39&amp;ssl=1 150w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-small-business-benefits\/#1_Why_IPL_Advertising_is_a_Game-Changer_for_SMBs\" >1. Why IPL Advertising is a Game-Changer for SMBs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-small-business-benefits\/#11_Massive_Reach_Across_India\" >1.1 Massive Reach Across India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-small-business-benefits\/#12_Affordable_and_Flexible_Options\" >1.2 Affordable and Flexible Options<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-small-business-benefits\/#2_Strategies_for_SMBs_to_Advertise_During_IPL_2025\" >2. Strategies for SMBs to Advertise During IPL 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-small-business-benefits\/#21_Target_Specific_Regions\" >2.1 Target Specific Regions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-small-business-benefits\/#22_Choose_Cost-Effective_Ad_Formats\" >2.2 Choose Cost-Effective Ad Formats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-small-business-benefits\/#23_Leverage_JioCinemas_Self-Serve_Ad_Tools\" >2.3 Leverage JioCinema\u2019s Self-Serve Ad Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-small-business-benefits\/#24_Engage_with_Regional_Festivals_During_IPL\" >2.4 Engage with Regional Festivals During IPL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-small-business-benefits\/#25_Focus_on_Clear_Call-to-Actions_CTAs\" >2.5 Focus on Clear Call-to-Actions (CTAs)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-small-business-benefits\/#3_Examples_SMBs_Winning_with_IPL_Advertising\" >3. Examples: SMBs Winning with IPL Advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-small-business-benefits\/#Example_1_A_Local_Dairy_Brand\" >Example 1: A Local Dairy Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-small-business-benefits\/#Example_2_A_Fitness_Center_in_Bengaluru\" >Example 2: A Fitness Center in Bengaluru<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-small-business-benefits\/#4_How_IPL_2025_Levels_the_Playing_Field_for_SMBs\" >4 How IPL 2025 Levels the Playing Field for SMBs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-small-business-benefits\/#41_Accessible_Budgets\" >4.1 Accessible Budgets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-small-business-benefits\/#42_Granular_Targeting\" >4.2 Granular Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-small-business-benefits\/#43_Scalability\" >4.3 Scalability<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-small-business-benefits\/#5_Future_Trends_in_SMB_IPL_Advertising\" >5. Future Trends in SMB IPL Advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-small-business-benefits\/#51_Growth_of_Hyper-Local_Campaigns\" >5.1 Growth of Hyper-Local Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-small-business-benefits\/#52_Interactive_Ad_Formats_for_SMBs\" >5.2 Interactive Ad Formats for SMBs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2025-advertising-small-business-benefits\/#53_AI-Driven_Insights_for_Better_Targeting\" >5.3 AI-Driven Insights for Better Targeting<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Why_IPL_Advertising_is_a_Game-Changer_for_SMBs\"><\/span>1. Why IPL Advertising is a Game-Changer for SMBs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Massive_Reach_Across_India\"><\/span>1.1 Massive Reach Across India<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">IPL 2025 provides unparalleled visibility, offering access to over <strong>620 million viewers<\/strong> across urban and rural India. With matches streamed in <strong>12 regional languages<\/strong>, JioCinema enables SMBs to connect emotionally with audiences in their preferred dialects.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Example:<\/strong> A sweets brand in Tamil Nadu ran ads in Tamil during Chennai Super Kings matches, significantly boosting local engagement and sales.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Affordable_and_Flexible_Options\"><\/span>1.2 Affordable and Flexible Options<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Contrary to popular belief, IPL advertising is no longer limited to big-budget campaigns. JioCinema\u2019s pricing model includes budget-friendly formats like pre-roll ads, native banners, and mid-roll ads, tailored to SMBs\u2019 needs.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Key Insight:<\/strong> SMBs can start with small budgets, track performance, and scale campaigns based on ROI.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Strategies_for_SMBs_to_Advertise_During_IPL_2025\"><\/span>2. Strategies for SMBs to Advertise During IPL 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Target_Specific_Regions\"><\/span>2.1 Target Specific Regions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SMBs often cater to specific geographic areas, and IPL\u2019s regional targeting capabilities allow advertisers to focus on these markets.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How to Do It:<\/strong> Run ads in regional languages to build emotional connections with local audiences.<\/li>\n\n\n\n<li><strong>Example:<\/strong> A cloud kitchen in Chennai ran Tamil-language ads during Sunrisers Hyderabad vs. Chennai Super Kings matches, increasing local orders.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Choose_Cost-Effective_Ad_Formats\"><\/span>2.2 Choose Cost-Effective Ad Formats<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Affordable ad options for SMBs include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pre-Roll Ads:<\/strong> Short video ads played before live matches.<\/li>\n\n\n\n<li><strong>Mid-Roll Banners:<\/strong> Display ads during match breaks.<\/li>\n\n\n\n<li><strong>Native Companion Ads:<\/strong> Persistent, non-intrusive banners visible throughout matches.<\/li>\n\n\n\n<li><strong>Example:<\/strong> A boutique fashion store used pre-roll ads to showcase its festive collection, resulting in a spike in website traffic during IPL 2024.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23_Leverage_JioCinemas_Self-Serve_Ad_Tools\"><\/span>2.3 Leverage JioCinema\u2019s Self-Serve Ad Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">JioCinema offers intuitive tools for creating, targeting, and managing campaigns without needing agency support.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How SMBs Benefit:<\/strong> Self-serve tools provide complete control over ad budgets, targeting, and performance metrics.<\/li>\n\n\n\n<li><strong>Example:<\/strong> A home d\u00e9cor brand targeting tier 2 cities used JioCinema\u2019s tools to create a campaign that generated a 100% ROI<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"24_Engage_with_Regional_Festivals_During_IPL\"><\/span>2.4 Engage with Regional Festivals During IPL<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">IPL often overlaps with key festivals like Holi and regional harvest celebrations, offering SMBs a chance to blend festive marketing with cricket fever.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Example:<\/strong> A sweets brand offered special IPL-Holi discounts, tying cricket excitement with festival joy, leading to an increase in footfall.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"25_Focus_on_Clear_Call-to-Actions_CTAs\"><\/span>2.5 Focus on Clear Call-to-Actions (CTAs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Effective CTAs like &#8220;Shop Now,&#8221; &#8220;Limited-Time Offer,&#8221; or &#8220;Order Before the Match Ends!&#8221; can drive immediate customer actions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Example:<\/strong> A food delivery app ran a &#8220;Match Special Combo&#8221; campaign with a direct order link, increasing sales during the IPL season.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Examples_SMBs_Winning_with_IPL_Advertising\"><\/span>3. Examples: SMBs Winning with IPL Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example_1_A_Local_Dairy_Brand\"><\/span>Example 1: A Local Dairy Brand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Objective:<\/strong> Expand presence in rural Tamil Nadu.<\/li>\n\n\n\n<li><strong>Strategy:<\/strong> Ran Tamil-language pre-roll ads during Chennai Super Kings matches.<\/li>\n\n\n\n<li><strong>Result:<\/strong> Sales increased by <strong>50%<\/strong> in the targeted regions.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example_2_A_Fitness_Center_in_Bengaluru\"><\/span>Example 2: A Fitness Center in Bengaluru<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Objective:<\/strong> Drive gym memberships among urban Millennials.<\/li>\n\n\n\n<li><strong>Strategy:<\/strong> Used mid-roll banners targeting mobile viewers in Bengaluru.<\/li>\n\n\n\n<li><strong>Result:<\/strong> Doubled membership sign-ups during IPL 2024.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_How_IPL_2025_Levels_the_Playing_Field_for_SMBs\"><\/span>4 How IPL 2025 Levels the Playing Field for SMBs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"41_Accessible_Budgets\"><\/span>4.1 Accessible Budgets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">JioCinema\u2019s flexible pricing model allows SMBs to advertise without overspending. Starting small and scaling campaigns ensures budget optimization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"42_Granular_Targeting\"><\/span>4.2 Granular Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">JioCinema enables SMBs to narrow down audiences by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Location:<\/strong> Target specific cities or towns.<\/li>\n\n\n\n<li><strong>Language:<\/strong> Advertise in local languages to build trust.<\/li>\n\n\n\n<li><strong>Device Type:<\/strong> Reach specific audiences, such as high-income CTV users or mobile-first Millennials.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"43_Scalability\"><\/span>4.3 Scalability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SMBs can start with a modest campaign and use performance insights to scale. JioCinema\u2019s real-time analytics offer valuable data for optimization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Future_Trends_in_SMB_IPL_Advertising\"><\/span>5. Future Trends in SMB IPL Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"51_Growth_of_Hyper-Local_Campaigns\"><\/span>5.1 Growth of Hyper-Local Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SMBs will increasingly use IPL\u2019s regional language streams to target untapped markets in tier 2 and 3 cities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"52_Interactive_Ad_Formats_for_SMBs\"><\/span>5.2 Interactive Ad Formats for SMBs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Interactive formats like polls and clickable carousels will empower SMBs to engage audiences while collecting valuable data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"53_AI-Driven_Insights_for_Better_Targeting\"><\/span>5.3 AI-Driven Insights for Better Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI-powered tools will help SMBs optimize campaigns by predicting audience behavior and offering tailored recommendations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to take your small business to the next level with IPL 2025 advertising? Leverage JioCinema\u2019s affordable ad formats and self-serve tools to connect with millions. <a href=\"https:\/\/www.themediaant.com\/sports-marketing\/ipl-advertising\">Visit this page<\/a> to explore your options and submit your details today!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.themediaant.com\/sports-marketing\/ipl-advertising?utm_source=Blog&amp;utm_medium=Banner&amp;utm_campaign=IPL+2025+Advertising+for+SMBs&amp;utm_id=7&amp;utm_term=IPL+SMBs\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"740\" height=\"192\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/BANNER-2-7.png?resize=740%2C192&#038;ssl=1\" alt=\"\" class=\"wp-image-38071\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/BANNER-2-7.png?w=965&amp;ssl=1 965w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/BANNER-2-7.png?resize=300%2C78&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/BANNER-2-7.png?resize=768%2C199&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/BANNER-2-7.png?resize=150%2C39&amp;ssl=1 150w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Think IPL advertising is reserved for big brands with deep pockets? Think again. IPL 2025, with its massive reach and cost-effective ad formats on JioCinema, offers small and medium businesses&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":38025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[4025],"tags":[],"class_list":["post-38005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipl-advertising"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/Feature-Image-2-2025-02-04T172503.384.jpg?fit=1024%2C760&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/38005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=38005"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/38005\/revisions"}],"predecessor-version":[{"id":38073,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/38005\/revisions\/38073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/38025"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=38005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=38005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=38005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}