{"id":37970,"date":"2025-02-05T12:27:12","date_gmt":"2025-02-05T06:57:12","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=37970"},"modified":"2025-02-05T17:44:39","modified_gmt":"2025-02-05T12:14:39","slug":"ipl-2023-advertisements-you-should-watch-now","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/ipl-2023-advertisements-you-should-watch-now\/","title":{"rendered":"Top IPL 2023 Advertisements You Should Watch Now"},"content":{"rendered":"\n<p>In this blog, we\u2019ll dive into the <strong>top IPL 2023 advertisements<\/strong> that caught everyone\u2019s attention. Whether it was a campaign featuring Bollywood celebrities, clever storytelling, or iconic brands bringing something new to the table, these ads did more than just market products\u2014they <strong>captured the imagination of the IPL audience.<\/strong><\/p>\n\n\n\n<p>So, get ready to explore some of the most memorable and creative ads that lit up our screens during the IPL 2023 season &amp; inspirations for <a href=\"https:\/\/www.themediaant.com\/sports-marketing\/ipl-advertising\">IPL 2025 advertising<\/a>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69f7f6489b53d\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69f7f6489b53d\"  type=\"checkbox\" id=\"item-69f7f6489b53d\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2023-advertisements-you-should-watch-now\/#1_Dream11_%E2%80%93_3_Idiots_Sab_Khelenge_Campaign\" title=\"1) Dream11 &#8211; 3 Idiots Sab Khelenge Campaign\">1) Dream11 &#8211; 3 Idiots Sab Khelenge Campaign<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2023-advertisements-you-should-watch-now\/#Why_It_Stood_Out\" title=\"Why It Stood Out\">Why It Stood Out<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2023-advertisements-you-should-watch-now\/#2_Fevicol_%E2%80%93_%E2%80%9CNo_Chindichori%E2%80%9D_Campaign_in_IPL_2023\" title=\"2) Fevicol &#8211; &#8220;No Chindichori&#8221; Campaign in IPL 2023\">2) Fevicol &#8211; &#8220;No Chindichori&#8221; Campaign in IPL 2023<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2023-advertisements-you-should-watch-now\/#Why_It_Stood_Out-2\" title=\"Why It Stood Out\">Why It Stood Out<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2023-advertisements-you-should-watch-now\/#3_Frooti_Campaign_with_Ram_Charan_Alia_Bhatt\" title=\"3) Frooti Campaign with Ram Charan &amp; Alia Bhatt\">3) Frooti Campaign with Ram Charan &amp; Alia Bhatt<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2023-advertisements-you-should-watch-now\/#Why_It_Stood_Out-3\" title=\"Why It Stood Out\">Why It Stood Out<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2023-advertisements-you-should-watch-now\/#4_JioMart_IPL_2023_Campaign_%E2%80%93_%E2%80%9CShopping_Aisa_India_Jaisa%E2%80%9D\" title=\"4) JioMart IPL 2023 Campaign \u2013 &#8220;Shopping Aisa, India Jaisa&#8221;\">4) JioMart IPL 2023 Campaign \u2013 &#8220;Shopping Aisa, India Jaisa&#8221;<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2023-advertisements-you-should-watch-now\/#Why_It_Stood_Out-4\" title=\"Why It Stood Out\">Why It Stood Out<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2023-advertisements-you-should-watch-now\/#5_RuPay_%E2%80%9CChaos_in_the_Museum%E2%80%9D_IPL_2023_Ad_Campaign\" title=\"5) RuPay &#8220;Chaos in the Museum&#8221; IPL 2023 Ad Campaign\">5) RuPay &#8220;Chaos in the Museum&#8221; IPL 2023 Ad Campaign<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2023-advertisements-you-should-watch-now\/#Why_It_Stood_Out-5\" title=\"Why It Stood Out\">Why It Stood Out<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Dream11_%E2%80%93_3_Idiots_Sab_Khelenge_Campaign\"><\/span><strong>1) Dream11 &#8211; 3 Idiots Sab Khelenge Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dream11, one of the leading fantasy sports platforms, launched its &#8220;Sab Khelenge&#8221; campaign during IPL 2023, featuring the iconic trio from the Bollywood movie 3 Idiots\u2014Aamir Khan, R. Madhavan, and Sharman Joshi. This campaign aimed to capture the excitement of IPL while promoting Dream11&#8217;s message of inclusivity in fantasy cricket. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sab Khelenge !! @Dream11  #Dream11 #TeamCricketers\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/OyFl4sUW_Ew?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_It_Stood_Out\"><\/span><strong>Why It Stood Out<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol>\n<li><strong>Nostalgia Factor<\/strong> \u2013 The <em>3 Idiots<\/em> cast reunion created excitement among fans.<\/li>\n\n\n\n<li><strong>Relatable Humor<\/strong> \u2013 The ad blended cricket enthusiasm with witty storytelling.<\/li>\n\n\n\n<li><strong>Mass Appeal<\/strong> \u2013 It reinforced Dream11\u2019s message that fantasy cricket is for everyone.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Fevicol_%E2%80%93_%E2%80%9CNo_Chindichori%E2%80%9D_Campaign_in_IPL_2023\"><\/span><strong>2) Fevicol &#8211; &#8220;No Chindichori&#8221; Campaign in IPL 2023<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fevicol, India&#8217;s iconic adhesive brand, launched its <strong>&#8220;No Chindichori&#8221;<\/strong> campaign during IPL 2023, bringing its signature humor and creativity to the cricketing spectacle. The campaign aimed to reinforce Fevicol\u2019s strong bonding message while cleverly integrating cricket culture.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Fevicol - Jija Saala Ad | No Chindichori\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/O8_VkfRkjRg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_It_Stood_Out-2\"><\/span><strong>Why It Stood Out<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol>\n<li><strong>Perfect Cricket Connect<\/strong> \u2013 Integrated the stadium and fan experience seamlessly.<\/li>\n\n\n\n<li><strong>Humor &amp; Relatability<\/strong> \u2013 Used a funny yet relatable insight to make an impact.<\/li>\n\n\n\n<li><strong>Strong Brand Recall<\/strong> \u2013 Reinforced Fevicol\u2019s long-standing brand identity in an entertaining way.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Frooti_Campaign_with_Ram_Charan_Alia_Bhatt\"><\/span><strong>3) Frooti Campaign with Ram Charan &amp; Alia Bhatt<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Frooti, one of India&#8217;s most popular mango drink brands, launched an exciting IPL 2023 campaign featuring Bollywood actress <strong>Alia Bhatt<\/strong> and South Indian superstar <strong>Ram Charan<\/strong>. This campaign aimed to enhance brand visibility during the high-energy IPL season while capitalizing on the massive fan following of both celebrities.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sip vs Gulp featuring Alia Bhatt and Ram Charan - Hindi\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/txJZKq37bAk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_It_Stood_Out-3\"><\/span><strong>Why It Stood Out<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol>\n<li><strong>Star Power<\/strong> \u2013 Featuring two A-list celebrities created a massive buzz.<\/li>\n\n\n\n<li><strong>Perfect IPL Connection<\/strong> \u2013 The campaign aligned with the summer season and match-viewing experience.<\/li>\n\n\n\n<li><strong>Engaging Storytelling<\/strong> \u2013 A fun, energetic concept made the ad memorable and shareable.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_JioMart_IPL_2023_Campaign_%E2%80%93_%E2%80%9CShopping_Aisa_India_Jaisa%E2%80%9D\"><\/span><strong>4) JioMart IPL 2023 Campaign \u2013 &#8220;Shopping Aisa, India Jaisa&#8221;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>JioMart, Reliance\u2019s e-commerce platform, launched its <strong>IPL 2023 campaign<\/strong>, <strong>&#8220;Shopping Aisa, India Jaisa,&#8221;<\/strong> celebrating India&#8217;s diverse shopping culture while leveraging the IPL&#8217;s mass appeal. The campaign positioned JioMart as a one-stop destination for everyday shopping needs, aligning perfectly with cricket fever and festive consumerism.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Shopping Aisa, India Jaisa-Cricket | JioMart\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/VyeTbORkD_4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_It_Stood_Out-4\"><\/span><strong>Why It Stood Out<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol>\n<li><strong>Strong IPL Connect<\/strong> \u2013 Tied cricket passion with shopping excitement.<\/li>\n\n\n\n<li><strong>Mass Appeal<\/strong> \u2013 Targeted diverse Indian consumers, from urban to rural audiences.<\/li>\n\n\n\n<li><strong>Seamless Brand Integration<\/strong> \u2013 Showcased JioMart as a convenient and budget-friendly shopping hub.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_RuPay_%E2%80%9CChaos_in_the_Museum%E2%80%9D_IPL_2023_Ad_Campaign\"><\/span>5) <strong>RuPay &#8220;Chaos in the Museum&#8221; IPL 2023 Ad Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>RuPay&#8217;s <strong>&#8220;Chaos in the Museum&#8221;<\/strong> campaign during IPL 2023 brought humor and excitement to the world of digital payments. The campaign was designed to capture the essence of <strong>quick, seamless transactions<\/strong> in the fast-paced environment of IPL, with a playful twist featuring a unique museum setting.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Chaos in the Museum! Catch Dinesh Karthik in action as he tries to save the day | 25sec\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/anbB2z50wiU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_It_Stood_Out-5\"><\/span><strong>Why It Stood Out<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol>\n<li><strong>Seamless IPL Integration<\/strong> \u2013 Showcased how RuPay makes spending easy during cricket fever.<\/li>\n\n\n\n<li><strong>Strong Digital Push<\/strong> \u2013 Engaged audiences through fintech promotions and social media.<\/li>\n\n\n\n<li><strong>Financial Inclusivity Message<\/strong> \u2013 Reinforced RuPay\u2019s vision of <strong>affordable and accessible digital payments<\/strong> for all.<\/li>\n<\/ol>\n\n\n\n<p>Want to win big during IPL 2025? Copy these strategies and make your brand shine in India\u2019s most-watched cricket tournament.<a href=\"https:\/\/www.themediaant.com\/digital\/ipl-on-jiocinema-advertising\"> Visit IPL Advertising page<\/a> to explore ad options!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this blog, we\u2019ll dive into the top IPL 2023 advertisements that caught everyone\u2019s attention. Whether it was a campaign featuring Bollywood celebrities, clever storytelling, or iconic brands bringing something&#8230;<\/p>\n","protected":false},"author":34422,"featured_media":38014,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4025],"tags":[4026,2390,4027,2405,882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/02\/Guide-to-Choosing-the-Right-IPL-2025-Ad-Plan-for-Your-Brand-1.png?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/37970"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34422"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=37970"}],"version-history":[{"count":6,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/37970\/revisions"}],"predecessor-version":[{"id":38033,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/37970\/revisions\/38033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/38014"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=37970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=37970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=37970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}