{"id":37846,"date":"2025-01-21T12:19:19","date_gmt":"2025-01-21T06:49:19","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=37846"},"modified":"2025-01-24T12:02:50","modified_gmt":"2025-01-24T06:32:50","slug":"dissecting-vibgyor-schools-ind-aus-test-series-campaign-on-hotstar","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/dissecting-vibgyor-schools-ind-aus-test-series-campaign-on-hotstar\/","title":{"rendered":"Dissecting Vibgyor Schools IND vs Aus Test Series Sports Campaign with Hotstar"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69f34e0e3a3f3\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69f34e0e3a3f3\"  type=\"checkbox\" id=\"item-69f34e0e3a3f3\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/dissecting-vibgyor-schools-ind-aus-test-series-campaign-on-hotstar\/#ProductService\" title=\"Product\/Service\">Product\/Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/dissecting-vibgyor-schools-ind-aus-test-series-campaign-on-hotstar\/#Objective\" title=\"Objective\">Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/dissecting-vibgyor-schools-ind-aus-test-series-campaign-on-hotstar\/#Target_audience\" title=\"Target audience\">Target audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/dissecting-vibgyor-schools-ind-aus-test-series-campaign-on-hotstar\/#Geography\" title=\"Geography\">Geography<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/dissecting-vibgyor-schools-ind-aus-test-series-campaign-on-hotstar\/#How_Did_Vibgyor_Schools_Aim_to_Boost_Brand_Visibility_by_digital_marketing\" title=\"How Did Vibgyor Schools Aim to Boost Brand Visibility by digital marketing\">How Did Vibgyor Schools Aim to Boost Brand Visibility by digital marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/dissecting-vibgyor-schools-ind-aus-test-series-campaign-on-hotstar\/#What_Strategies_Did_Vibgyor_Schools_Use_to_Identify_and_Engage_Their_Ideal_Audience\" title=\"What Strategies Did Vibgyor Schools&nbsp; Use to Identify and Engage Their Ideal Audience?\">What Strategies Did Vibgyor Schools&nbsp; Use to Identify and Engage Their Ideal Audience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/dissecting-vibgyor-schools-ind-aus-test-series-campaign-on-hotstar\/#Campaign_Execution\" title=\"Campaign Execution&nbsp;\">Campaign Execution&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/dissecting-vibgyor-schools-ind-aus-test-series-campaign-on-hotstar\/#Results\" title=\"Results&nbsp;\">Results&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ProductService\"><\/span><strong>Product\/Service<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vibgyor Schools, a prominent network of educational institutions, aimed to increase their brand visibility and student enrollments through targeted advertising during the high-profile IND vs Aus Test Series, leveraging Hotstar\u2019s extensive digital reach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Objective\"><\/span><strong>Objective<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The primary objective of the campaign was to elevate Vibgyor Schools&#8217; brand recognition among families and young parents, ultimately driving inquiries and admissions. By associating with a major sporting event watched by millions, Vibgyor Schools intended to position itself as a top-of-mind choice for quality education.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_audience\"><\/span><strong>Target audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign targeted middle to upper-middle-class families with children in school-going age, specifically focusing on cricket enthusiasts who are likely to watch the Test series, thus ensuring the message was seen by potential decision-makers in household education choices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geography\"><\/span><strong>Geography<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign was geographically targeted at Indian audiences&nbsp; where cricket viewership and internet penetration are high, matching the profile of potential Vibgyor Schools parents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Did_Vibgyor_Schools_Aim_to_Boost_Brand_Visibility_by_digital_marketing\"><\/span><strong>How Did Vibgyor Schools Aim to Boost Brand Visibility by digital marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>These digital content about balancing sports and education, subtly integrating Vibgyor\u2019s educational messages has helped in reaching an engaged audience and added a layer of credibility through trusted voices within the community.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Strategies_Did_Vibgyor_Schools_Use_to_Identify_and_Engage_Their_Ideal_Audience\"><\/span><strong>What Strategies Did Vibgyor Schools&nbsp; Use to Identify and Engage Their Ideal Audience?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vibgyor Schools employed a multi-faceted strategy to engage their audience:<\/p>\n\n\n\n<ul>\n<li><strong>Segmentation: <\/strong>Using data analytics to segment the audience based on their viewing patterns, preferences, and demographic details available through Hotstar.<\/li>\n\n\n\n<li><strong>Personalized Ad Content<\/strong>: Tailoring messages that resonate with the emotions of cricket fans, highlighting discipline, teamwork, and excellence \u2014 qualities essential in both sports and education.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Execution\"><\/span><strong>Campaign Execution&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcpV8QhP3aOpkM6L8RJcuR99BcX9goN2GJ6JsAd2c4rqFXtRIk2T5NwEbEsXM8d8t2JbuOzK5kxZ1j9h7Ro7vHcyey9kVmRFTVkxkU5h-1jSQ4_zQe0vIsJd3k7QB8aGnTQqlzC8g?key=UW5r8UQAxsDeZaW7aTklMgcQ\" alt=\"\" style=\"width:245px;height:531px\" width=\"245\" height=\"531\" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe90mB8pf0h53KzONuxaHYPF3sww2Phgwm1pZE2YWkCoeLkL6l332mcnyj9Bg1oUPpnwQ6D1o3uf9LEOnIb2bs0BrpTE0wSBuJ5S_KbzsAZ5rhNPP7zPvKxytWzqj8AiVLqF9erKw?key=UW5r8UQAxsDeZaW7aTklMgcQ\" alt=\"\" style=\"width:241px;height:523px\" width=\"241\" height=\"523\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Results\"><\/span><strong>Results&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign was a success, delivering slightly more impressions than planned:<\/p>\n\n\n\n<ul>\n<li>Total Planned Impressions: 943,333<\/li>\n\n\n\n<li>Total Delivered Impressions: 944,587<\/li>\n<\/ul>\n\n\n\n<p>This precise targeting and execution led to an increase in brand awareness and an uptick in inquiries about admissions post the series, indicating effective audience engagement and interest generation. The campaign\u2019s alignment with a widely watched sports event and its strategic use of influencer marketing proved pivotal in achieving these results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product\/Service Vibgyor Schools, a prominent network of educational institutions, aimed to increase their brand visibility and student enrollments through targeted advertising during the high-profile IND vs Aus Test Series, leveraging&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":37847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3486],"tags":[4021,4020],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/Case-Study-16.jpg?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/37846"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=37846"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/37846\/revisions"}],"predecessor-version":[{"id":37868,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/37846\/revisions\/37868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/37847"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=37846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=37846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=37846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}