{"id":37763,"date":"2025-01-15T10:53:29","date_gmt":"2025-01-15T05:23:29","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=37763"},"modified":"2025-01-15T10:53:32","modified_gmt":"2025-01-15T05:23:32","slug":"dissecting-ehl-influencer-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/dissecting-ehl-influencer-marketing-campaign\/","title":{"rendered":"Dissecting EHL Influencer Marketing Campaign\u00a0"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69e8bfc302b23\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69e8bfc302b23\"  type=\"checkbox\" id=\"item-69e8bfc302b23\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/dissecting-ehl-influencer-marketing-campaign\/#ProductService\" title=\"Product\/Service\">Product\/Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/dissecting-ehl-influencer-marketing-campaign\/#Objective\" title=\"Objective\">Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/dissecting-ehl-influencer-marketing-campaign\/#Target_audience\" title=\"Target audience\">Target audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/dissecting-ehl-influencer-marketing-campaign\/#Geography\" title=\"Geography\">Geography<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/dissecting-ehl-influencer-marketing-campaign\/#How_Did_EHL_Aim_to_Boost_Brand_Visibility_by_influencer_marketing\" title=\"How Did EHL Aim to Boost Brand Visibility by influencer marketing\">How Did EHL Aim to Boost Brand Visibility by influencer marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/dissecting-ehl-influencer-marketing-campaign\/#What_Strategies_Did_EHL_Use_to_Identify_and_Engage_Their_Ideal_Audience\" title=\"What Strategies Did EHL Use to Identify and Engage Their Ideal Audience?\">What Strategies Did EHL Use to Identify and Engage Their Ideal Audience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/dissecting-ehl-influencer-marketing-campaign\/#Campaign_Execution\" title=\"Campaign Execution&nbsp;\">Campaign Execution&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/dissecting-ehl-influencer-marketing-campaign\/#Results\" title=\"Results\">Results<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ProductService\"><\/span><strong>Product\/Service<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>EHL Group, a prestigious hospitality university with over 125 years of expertise, offers a comprehensive range of educational programs, from apprenticeships to master&#8217;s degrees. It also provides professional and executive education across three campuses in Switzerland and Singapore, in addition to offering consulting and certification services globally.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Objective\"><\/span><strong>Objective<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The primary goal of the campaign was to raise awareness about the benefits of studying abroad and to position EHL as the top choice for prospective students in the hospitality field.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_audience\"><\/span><strong>Target audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign specifically targeted young adults aged 18-25 located in Pan India, aiming to engage those interested in international education opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geography\"><\/span><strong>Geography<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&nbsp;The campaign was focused on a Pan India audience, encompassing a diverse and vibrant demographic keen on exploring educational prospects abroad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Did_EHL_Aim_to_Boost_Brand_Visibility_by_influencer_marketing\"><\/span><strong>How Did EHL Aim to Boost Brand Visibility by influencer marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To boost brand visibility, EHL leveraged the power of influencer marketing by collaborating with prominent Indian influencers known for their expertise in study abroad consultation. The influencers used were Nidhi Nagori, Anmol Kalra, and Murrad Beigh, who have substantial followings on Instagram and credibility among young Indian audiences considering overseas education.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Strategies_Did_EHL_Use_to_Identify_and_Engage_Their_Ideal_Audience\"><\/span><strong>What Strategies Did EHL Use to Identify and Engage Their Ideal Audience?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Selection of Influencers:<\/strong> EHL strategically chose influencers who specialize in study abroad content, ensuring that the message reaches the most relevant audience.<\/p>\n\n\n\n<p><strong>Content Format and Platform:<\/strong> The campaign utilized Instagram, a platform popular among the target age group, with dynamic content formats including Reels and Stories to maximize engagement.<\/p>\n\n\n\n<p><strong>Engagement-Driven Content:<\/strong> The content was designed to be highly engaging, informative, and relevant, encouraging interactions such as likes, comments, saves, and shares.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Execution\"><\/span><strong>Campaign Execution&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfOLTi7Tg0X14dk6f2j9y0hvLSbSJIOpSyyrDOVFSPq4DNSBaAXkPnsgcOuaTtc4wp31gwaM2FRPU5HjtwtPK6vUJuASvwbB-oFUfY2BcgofWfL-fcmery6b5tpyIorExPmqyxL?key=CA_dZJ5zqyu9jJjz_REqVE0g\" alt=\"\" style=\"width:605px;height:294px\" width=\"605\" height=\"294\" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc-_XIFSkzPJW_fZFPpKyqRSpJQHCbXOHswXy9uzeb4GWDk9C_hRoMXoPdhH0VENnTHRuwmSVdF5k-UBf5EmgoR-C-l3rX7_71cck_JYMZ8E-21qeLrTu3c6w9Cpf4U3Hl3O9ql?key=CA_dZJ5zqyu9jJjz_REqVE0g\" alt=\"\" style=\"width:608px;height:279px\" width=\"608\" height=\"279\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Results\"><\/span><strong>Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><strong>Reels Campaign:<\/strong>\n<ul>\n<li><strong>Total Reach:<\/strong> 342,339<\/li>\n\n\n\n<li><strong>Total Views:<\/strong> 437,318<\/li>\n\n\n\n<li><strong>Total Likes:<\/strong> 9,670<\/li>\n\n\n\n<li><strong>Total Comments:<\/strong> 266<\/li>\n\n\n\n<li><strong>Total Saves:<\/strong> 1,161<\/li>\n\n\n\n<li><strong>Total Shares:<\/strong> 2,588<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Story Campaign:<\/strong>\n<ul>\n<li><strong>Accounts Reached:<\/strong> 9,670<\/li>\n\n\n\n<li><strong>Likes:<\/strong> 108<\/li>\n\n\n\n<li><strong>Replies:<\/strong> 43<\/li>\n\n\n\n<li><strong>Link Clicks:<\/strong> 648<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>These results highlight the effectiveness of the influencer marketing strategy in reaching a substantial number of potential students and generating significant engagement, thus enhancing EHL&#8217;s visibility and appeal among Indian youths considering studying abroad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product\/Service EHL Group, a prestigious hospitality university with over 125 years of expertise, offers a comprehensive range of educational programs, from apprenticeships to master&#8217;s degrees. It also provides professional and&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":37764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3486],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/01\/Case-Study-14.jpg?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/37763"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=37763"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/37763\/revisions"}],"predecessor-version":[{"id":37765,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/37763\/revisions\/37765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/37764"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=37763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=37763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=37763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}