{"id":37483,"date":"2024-12-11T16:59:58","date_gmt":"2024-12-11T11:29:58","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=37483"},"modified":"2024-12-11T17:00:00","modified_gmt":"2024-12-11T11:30:00","slug":"zepto-launches-jarvis-ad-platform-for-brands-and-sellers","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/zepto-launches-jarvis-ad-platform-for-brands-and-sellers\/","title":{"rendered":"Zepto Launches Jarvis: A Game-Changing In-House Ad Platform for Brands and Sellers"},"content":{"rendered":"\n<p>In a significant move to enhance its platform offerings, <strong>Zepto<\/strong>, the quick-commerce giant, has introduced <strong>Jarvis<\/strong>, an in-house advertising platform designed to empower both small and large brands. Jarvis enables businesses to boost their visibility, improve platform sales, and drive brand salience through targeted and optimized campaigns directed at <a href=\"https:\/\/www.themediaant.com\/digital\/zepto-advertising\">Zepto\u2019s<\/a> extensive user base.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a0397407e8f0\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a0397407e8f0\"  type=\"checkbox\" id=\"item-6a0397407e8f0\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/zepto-launches-jarvis-ad-platform-for-brands-and-sellers\/#Revolutionizing_Quick-Commerce_Advertising\" title=\"Revolutionizing Quick-Commerce Advertising\">Revolutionizing Quick-Commerce Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/zepto-launches-jarvis-ad-platform-for-brands-and-sellers\/#An_All-in-One_Solution_for_Brands\" title=\"An All-in-One Solution for Brands\">An All-in-One Solution for Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/zepto-launches-jarvis-ad-platform-for-brands-and-sellers\/#Delivering_Results_for_Sellers\" title=\"Delivering Results for Sellers\">Delivering Results for Sellers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/zepto-launches-jarvis-ad-platform-for-brands-and-sellers\/#Paving_the_Way_for_Growth\" title=\"Paving the Way for Growth\">Paving the Way for Growth<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Revolutionizing_Quick-Commerce_Advertising\"><\/span><strong>Revolutionizing Quick-Commerce Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jarvis has already made a remarkable impact, serving over <strong>15 billion ad impressions<\/strong> and generating ad revenue that exceeds <strong>4% of platform sales<\/strong>\u2014well above the industry benchmark of 3%-3.5%, as reported by BofA Global Research in 2024. The platform\u2019s capabilities reflect a strong potential for growth in the quick-commerce advertising space.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_All-in-One_Solution_for_Brands\"><\/span><strong>An All-in-One Solution for Brands<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;Jarvis represents the convergence of quick-commerce agility and advertising sophistication,&#8221; said <strong>Ashwinikumar Patil<\/strong>, VP of Product at Zepto. &#8220;We&#8217;ve engineered a solution that addresses the full spectrum of marketing challenges\u2014from creating brand awareness to driving conversions\u2014all powered by real-time insights.&#8221;<\/p>\n\n\n\n<p>The platform offers a <strong>comprehensive suite of tools<\/strong> that empower brands with smart control, efficiency, and measurable outcomes. According to Patil, Jarvis&#8217;s rapid launch within just four months is a testament to the collaborative efforts of Zepto\u2019s engineering, data science, and product teams.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Delivering_Results_for_Sellers\"><\/span><strong>Delivering Results for Sellers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jarvis has proven to be a game-changer for sellers on the platform, delivering up to <strong>8x returns on ad spends<\/strong>. The intuitive and user-friendly interface enables brands to:<\/p>\n\n\n\n<ul>\n<li>Enhance product discovery,<\/li>\n\n\n\n<li>Build long-term relationships with users, and<\/li>\n\n\n\n<li>Maximize their return on advertising investments.<\/li>\n<\/ul>\n\n\n\n<p>Koushik Kottamasu, Director of Engineering \u2013 Growth &amp; Monetisation, highlighted Jarvis\u2019s role in driving growth for smaller businesses:<br>\u201cEven in its early stages, we\u2019ve seen sellers maximize product visibility and improve ad spend efficiency. Jarvis is a critical tool for businesses with limited resources, ensuring they can compete effectively in the marketplace.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paving_the_Way_for_Growth\"><\/span><strong>Paving the Way for Growth<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With its innovative approach and robust advertising capabilities, Zepto is positioning itself as a vital platform for brands aiming to expand their reach and drive sales. Jarvis is expected to play a pivotal role in Zepto&#8217;s growth, with the company on track to achieve a <strong>\u20b91,000 crore annualized run rate<\/strong> by the end of FY25.<\/p>\n\n\n\n<p>As quick commerce continues to evolve, tools like Jarvis could redefine how brands approach advertising, offering a perfect blend of efficiency, precision, and scalability.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a significant move to enhance its platform offerings, Zepto, the quick-commerce giant, has introduced Jarvis, an in-house advertising platform designed to empower both small and large brands. Jarvis enables&#8230;<\/p>\n","protected":false},"author":34427,"featured_media":37484,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3475],"tags":[879,882,1662,3977],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/12\/Feature-Image-2.png?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/37483"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34427"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=37483"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/37483\/revisions"}],"predecessor-version":[{"id":37485,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/37483\/revisions\/37485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/37484"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=37483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=37483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=37483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}