What must a biscuit contain to be considered as good and popular among the people of different age, income and from different regions, for almost a century? <\/p>\n\n\n\n
This is the story of one such brand. So how did a simple biscuit company sell 40 crore Parle-G biscuits every day and still remained the world\u2019s largest selling biscuit? <\/p>\n\n\n\n
Parle Products began in the year 1929 by the Chauhan family in Vile Parle Mumbai. Although a small-scale manufacturing company then, it was the most trusted company for India consumers especially through Parle G. Despite this biscuit, Parle has over 150 products, and currently, operates in diverse food segments like snacks, confectionery, beverages, etc.<\/p>\n\n\n\n
Known earlier as Parle Gluco Biscuits, the name underwent a change in the 1980s. The “G” initially stood for “Glucose,” though it later took on a new meaning: “G for Genius.” In 1947 when India got independence, Parle Biscuits confidently marketed its biscuits as the \u2018Made in India\u2019 substitute to British manufactured biscuit brands, thus carving out a personality and USP for itself.<\/p>\n\n\n\n
But how exactly has an enlarged-and-spread Parle managed to remain relevant for such a long time? The answer lies in the application of the 4 Ps of marketing- Product, Price, Place and Promotion. Every single factor has been honed down to the last detail for the decades that have passed in order to ensure Parle-G stays relevant, no matter the competition. <\/p>\n\n\n\n