<\/span><\/h2>\n\n\n\nConnected TV (CTV):<\/strong> Gained viewers primarily through internet-connected devices like smart TVs and streaming sticks, targeting an urban and technology-savvy demographic.<\/p>\n\n\n\nHousehold Internet (HH WEB): <\/strong>Captured a wide audience through web platforms such as computers and mobile devices, highlighting Crex India’s strong digital presence.<\/p>\n\n\n\n<\/span>The Numbers Behind the Impact: <\/strong><\/span><\/h2>\n\n\n\nDuring the India vs Afghanistan series, the Crex campaign significantly exceeded expectations, reaching 48.1 million unique visitors <\/strong>through Super 6\u2019s, tripling initial projections. This surge in reach underscores the campaign’s strong resonance with the audience and effectively highlights Crex\u2019s brand message. <\/p>\n\n\n\nThe viewership was distributed across two primary platforms: Connected TV (CTV) and household internet (HH WEB). Specifically, the campaign reached approximately 10.5 million viewers <\/strong>through CTV, showcasing a strong brand presence among urban and technologically savvy demographics.<\/p>\n\n\n\n Meanwhile, the HH WEB platform reached about 37.7 million people<\/strong>, reflecting a broad and diverse online audience engagement, greatly enhancing Crex’s online presence.<\/p>\n\n\n\nParallel to this, Crex’s IPL campaign featuring Shikhar Dhawan boosted its Google Trends presence and brand recall significantly, resulting in a surge in app downloads and positioning Crex as the No. 1 cricket app on the Play Store. This campaign also attracted high advertising interest from other brands, looking to leverage Crex’s app organically for promotional activities.<\/p>\n\n\n\n
The results of Crex’s campaigns with TMA were nothing short of impressive. Crex secured a total of 44.65 million visits<\/strong>, with users spending an average of 18 minutes and 13 seconds per session<\/strong>, making 9.51 page views<\/strong>. The platform achieved a bounce rate of 27.42%<\/strong>, demonstrating high engagement with its content. <\/p>\n\n\n\n
Additionally, Crex saw consistent monthly visits of 3.725 million<\/strong>, a testament to its growing relevance in the market. This remarkable performance not only showcased Crex\u2019s ability to capture the attention of its audience but also positioned the platform as a serious competitor in the cricket update market, defying the dominance of established players.<\/p>\n\n\n\n
During the high-profile India vs. Afghanistan and India vs. England series in 2023, and the IPL in 2024, Crex soared to the #1 Sports app on the Play Store. This milestone highlights Crex’s effective engagement with cricket fans and its commitment to providing real-time match updates and analysis, reinforcing its position as the premier destination for cricket enthusiasts.<\/p>\n\n\n
\n
<\/span>Setting a New Standard for Cricket Coverage: <\/strong><\/span><\/h2>\n\n\n\nCrex\u2019s journey from a new entrant to a formidable player in the cricket update space is a story of resilience and strategic brilliance. By collaborating with TMA and leveraging their expertise in selecting the right ad platforms and placements, Crex was able to carve out its own space in a market dominated by giants. <\/p>\n\n\n\n
The platform’s ability to engage its target audience with innovative content and strategic marketing helped it secure significant user loyalty. Crex\u2019s success story stands as an inspiration for other emerging platforms, proving that with the right strategy and execution, it is possible to challenge even the largest competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"
We’ve all wondered what it’s like to be in the shadow of a giant, knowing the odds are stacked against you. This is Crex\u2019s story\u2014a young, driven platform that had…<\/p>\n","protected":false},"author":34416,"featured_media":36531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3486],"tags":[882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/Feature-Image-2-82.jpg?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/36530"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=36530"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/36530\/revisions"}],"predecessor-version":[{"id":36533,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/36530\/revisions\/36533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/36531"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=36530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=36530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=36530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}