{"id":36298,"date":"2024-09-17T10:55:13","date_gmt":"2024-09-17T05:25:13","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=36298"},"modified":"2024-09-17T10:55:15","modified_gmt":"2024-09-17T05:25:15","slug":"10-best-practices-for-effective-email-marketing-using-hubspot","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/10-best-practices-for-effective-email-marketing-using-hubspot\/","title":{"rendered":"10 Best Practices for Effective Email Marketing Using HubSpot"},"content":{"rendered":"\n<p>Email marketing is a really powerful way to connect with people and get them interested in what you have to offer. Even with all the new ways to reach people, email still works really well! According to a survey by HubSpot, 94% of people who <a href=\"https:\/\/www.themediaant.com\/blog\/best-email-marketing-automation-techniques\/\">try email marketing<\/a> find that it helps them reach the right audience.<\/p>\n\n\n\n<p>HubSpot is a popular CRM and marketing automation platform that offers <a href=\"https:\/\/www.themediaant.com\/blog\/top-10-email-marketing-platforms\/\">powerful tools for email marketing<\/a>. Let\u2019s explore 10 best practices for effective email marketing using HubSpot that can help your business achieve higher engagement and ROI.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69fa275e7af34\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69fa275e7af34\"  type=\"checkbox\" id=\"item-69fa275e7af34\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/10-best-practices-for-effective-email-marketing-using-hubspot\/#10_Best_Practices_for_Effective_Email_Marketing_Using_HubSpot\" title=\"10 Best Practices for Effective Email Marketing Using HubSpot\">10 Best Practices for Effective Email Marketing Using HubSpot<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/10-best-practices-for-effective-email-marketing-using-hubspot\/#1_Know_Your_Audience\" title=\"1. Know Your Audience\">1. Know Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/10-best-practices-for-effective-email-marketing-using-hubspot\/#2_Segment_Your_Audience\" title=\"2. Segment Your Audience\">2. Segment Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/10-best-practices-for-effective-email-marketing-using-hubspot\/#3_Use_Hubspot%E2%80%99s_AB_Testing\" title=\"3. Use Hubspot\u2019s A\/B Testing\">3. Use Hubspot\u2019s A\/B Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/10-best-practices-for-effective-email-marketing-using-hubspot\/#4_HubSpot%E2%80%99s_Automation_Tools\" title=\"4. HubSpot\u2019s Automation Tools\">4. HubSpot\u2019s Automation Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/10-best-practices-for-effective-email-marketing-using-hubspot\/#5_Pre-designed_Templates\" title=\"5. Pre-designed Templates\">5. Pre-designed Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/10-best-practices-for-effective-email-marketing-using-hubspot\/#6_Optimise_For_Mobile_Devices\" title=\"6. Optimise For Mobile Devices\">6. Optimise For Mobile Devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/10-best-practices-for-effective-email-marketing-using-hubspot\/#7_Analyse_your_Email_Performance\" title=\"7. Analyse your Email Performance\">7. Analyse your Email Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/10-best-practices-for-effective-email-marketing-using-hubspot\/#8_Clean_your_Email_List_Regularly\" title=\"8. Clean your Email List Regularly\">8. Clean your Email List Regularly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/10-best-practices-for-effective-email-marketing-using-hubspot\/#9_Use_Clear_CTA\" title=\"9. Use Clear CTA\">9. Use Clear CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/10-best-practices-for-effective-email-marketing-using-hubspot\/#10_Exclude_Unengaged_Contacts\" title=\"10. Exclude Unengaged Contacts\">10. Exclude Unengaged Contacts<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Best_Practices_for_Effective_Email_Marketing_Using_HubSpot\"><\/span><strong>10 Best Practices for Effective Email Marketing Using HubSpot<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Know_Your_Audience\"><\/span><strong>1. Know Your Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Just like every other marketing, the first step and one of the best practices for Effective Email Marketing is knowing your audience. Hubspot\u2019s analytic tools can help in gathering data about the audience\u2019s preferences and behaviors that will allow the brand to craft a message. The message will increase the engagement rate and open rates. Implementing progressive profiling will help you eventually collect more information about your TG.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"450\" height=\"450\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/183021177-know-your-audience-blue-gradient-concept-icon-targeted-visual-content-graphic-design-rules-abstract.jpg?resize=450%2C450&#038;ssl=1\" alt=\"\" class=\"wp-image-36300\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/183021177-know-your-audience-blue-gradient-concept-icon-targeted-visual-content-graphic-design-rules-abstract.jpg?w=450&amp;ssl=1 450w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/183021177-know-your-audience-blue-gradient-concept-icon-targeted-visual-content-graphic-design-rules-abstract.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/183021177-know-your-audience-blue-gradient-concept-icon-targeted-visual-content-graphic-design-rules-abstract.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/183021177-know-your-audience-blue-gradient-concept-icon-targeted-visual-content-graphic-design-rules-abstract.jpg?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/183021177-know-your-audience-blue-gradient-concept-icon-targeted-visual-content-graphic-design-rules-abstract.jpg?resize=96%2C96&amp;ssl=1 96w\" sizes=\"(max-width: 450px) 100vw, 450px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Segment_Your_Audience\"><\/span><strong>2. Segment Your Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Huspsot offers an audience segmentation feature that allows the brand or the marketer to group the TG based on demographics, behavior, and engagement levels. Segmentation will help you to tailor and personalize emails to specific audiences, leading to higher open rates and conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_Hubspot%E2%80%99s_AB_Testing\"><\/span><strong>3. Use Hubspot\u2019s A\/B Testing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"618\" height=\"638\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-17-100954.png?resize=618%2C638&#038;ssl=1\" alt=\"\" class=\"wp-image-36302\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-17-100954.png?w=618&amp;ssl=1 618w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-17-100954.png?resize=291%2C300&amp;ssl=1 291w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-17-100954.png?resize=150%2C155&amp;ssl=1 150w\" sizes=\"(max-width: 618px) 100vw, 618px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p>Source: Hubspot<\/p>\n\n\n\n<p>Use A\/B testing to identify which subject lines lead to the highest open rates and which content fosters the most engagement and conversions. Analyze your data further to uncover who interacts with your emails, when they engage, and which content resonates the most. With these insights, craft new email marketing campaigns designed to elevate your conversion rates to the next level.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_HubSpot%E2%80%99s_Automation_Tools\"><\/span><strong>4. HubSpot\u2019s Automation Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Automation plays an important role in this modern email marketing era and with HubSpot, you can integrate automated email features into other CMS platforms. These automated emails work behind the scenes, triggered whenever a user completes a specific action on your site. For instance, when someone fills out a contact form for a particular product or subscribes to your newsletter, automated emails will seamlessly follow up, ensuring timely communication with your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Pre-designed_Templates\"><\/span><strong>5. Pre-designed Templates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-17-101333.png?resize=740%2C357&#038;ssl=1\" alt=\"\" class=\"wp-image-36303\" style=\"width:740px;height:357px\" width=\"740\" height=\"357\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p>Source: Hubspot<\/p>\n\n\n\n<p>HubSpot\u2019s intuitive drag-and-drop email editor allows you to easily create and customize emails without needing to code a template. Starting from scratch, you can quickly add elements like text, logos, CTAs, and contact links in just a few clicks. Additionally, the editor automatically optimizes your design for both desktop and mobile, ensuring a seamless and visually appealing experience for your audience across all devices\u2014no HTML expertise needed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Optimise_For_Mobile_Devices\"><\/span><strong>6. Optimise For Mobile Devices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With a significant portion of emails being opened on mobile devices, it\u2019s essential to ensure your emails are mobile-friendly. HubSpot provides responsive design templates that adapt to different screen sizes, improving user experience and <a href=\"https:\/\/www.themediaant.com\/blog\/glossary\/click-through-rate-ctr\/\">click-through rates<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Analyse_your_Email_Performance\"><\/span><strong>7. Analyse your Email Performance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"727\" height=\"461\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-17-104140.png?resize=727%2C461&#038;ssl=1\" alt=\"\" class=\"wp-image-36304\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-17-104140.png?w=727&amp;ssl=1 727w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-17-104140.png?resize=300%2C190&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-17-104140.png?resize=150%2C95&amp;ssl=1 150w\" sizes=\"(max-width: 727px) 100vw, 727px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p>Source: Hubspot<\/p>\n\n\n\n<p>Analyzing the performance of your sent emails provides valuable insights to refine and optimize your campaigns for better results. By interpreting this data, you can discover actionable strategies to enhance your marketing efforts. For instance, you might learn that shifting your weekly newsletter to a later time in the week could boost open rates. With HubSpot, you can generate detailed reports on a wide range of KPIs, not only for emails but also for your website, landing pages, and sales team performance, enabling a more data-driven approach to your overall marketing strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Clean_your_Email_List_Regularly\"><\/span><strong>8. Clean your Email List Regularly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Maintaining a clean email list is crucial for effective email marketing. You can regularly remove inactive subscribers and bounced emails to improve your sender&#8217;s reputation and overall deliverability. HubSpot\u2019s list management tools can help streamline this process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Use_Clear_CTA\"><\/span><strong>9. Use Clear CTA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"427\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-17-104756.png?resize=740%2C427&#038;ssl=1\" alt=\"\" class=\"wp-image-36305\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-17-104756.png?w=803&amp;ssl=1 803w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-17-104756.png?resize=300%2C173&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-17-104756.png?resize=768%2C443&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-17-104756.png?resize=150%2C86&amp;ssl=1 150w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p>Source: Hubspot<\/p>\n\n\n\n<p>Effective CTAs guide your subscribers on what to do next. Use HubSpot\u2019s CTA tools to create visually appealing buttons that stand out in your emails. Ensure that your CTAs are clear, concise, and aligned with your campaign goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Exclude_Unengaged_Contacts\"><\/span><strong>10. Exclude Unengaged Contacts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>HubSpot&#8217;s exclusion feature offers a valuable solution for managing unengaged contacts. While some recipients may delete your emails rather than unsubscribe, their lack of interaction can lower your open rates and potentially harm your email-sending reputation. Continuing to target these uninterested contacts is also an inefficient use of resources. HubSpot helps you track engagement, identifying contacts who are no longer responsive or marked as &#8220;unengaged.&#8221; Before sending an email, you can easily exclude these contacts from your list, allowing you to focus your efforts on those who are genuinely interested and more likely to convert.<\/p>\n\n\n\n<p>Email marketing using HubSpot can be highly effective if done right. Whether you\u2019re just starting or looking to improve your existing campaigns, HubSpot\u2019s powerful tools and features make it easier to execute effective email marketing strategies that drive results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is a really powerful way to connect with people and get them interested in what you have to offer. Even with all the new ways to reach people,&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":36299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[450],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/09\/Effective-Email-Marketing-Practise-by-HubSpot.png?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/36298"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=36298"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/36298\/revisions"}],"predecessor-version":[{"id":36306,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/36298\/revisions\/36306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/36299"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=36298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=36298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=36298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}