{"id":36107,"date":"2024-09-02T12:27:38","date_gmt":"2024-09-02T06:57:38","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=36107"},"modified":"2025-01-10T11:40:17","modified_gmt":"2025-01-10T06:10:17","slug":"advertise-on-linkedin-tutorial","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/advertise-on-linkedin-tutorial\/","title":{"rendered":"Advertise on LinkedIn in 2025: A Step-by-Step Tutorial"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.themediaant.com\/digital\/linkedin-advertising\">Advertising on LinkedIn<\/a> in 2025 offers businesses a unique opportunity to connect with a professional audience, particularly for B2B marketers. This comprehensive tutorial will guide you through the essential steps to effectively advertise on LinkedIn, leveraging its powerful ad platform to reach decision-makers and influencers.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a0573e724c5a\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a0573e724c5a\"  type=\"checkbox\" id=\"item-6a0573e724c5a\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/advertise-on-linkedin-tutorial\/#Why_Advertise_on_LinkedIn\" title=\"Why Advertise on LinkedIn?\">Why Advertise on LinkedIn?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/advertise-on-linkedin-tutorial\/#How_To_Advertise_On_LinkedIn\" title=\"How To Advertise On LinkedIn?\">How To Advertise On LinkedIn?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/advertise-on-linkedin-tutorial\/#1_Set_up_your_Ad_Account\" title=\"1. Set up your Ad Account\">1. Set up your Ad Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/advertise-on-linkedin-tutorial\/#2_Set_Up_your_Campaign_Name\" title=\"2. Set Up your Campaign Name\">2. Set Up your Campaign Name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/advertise-on-linkedin-tutorial\/#3_Select_Your_Target_Audience\" title=\"3. Select Your Target Audience\">3. Select Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/advertise-on-linkedin-tutorial\/#4_Select_Ad_Format\" title=\"4. Select Ad Format\">4. Select Ad Format<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/advertise-on-linkedin-tutorial\/#5_URL_Tracking_Parameters_Ad_Placements\" title=\"5. URL Tracking Parameters &amp; Ad Placements\">5. URL Tracking Parameters &amp; Ad Placements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/advertise-on-linkedin-tutorial\/#6_Set_Your_Budget_Schedule\" title=\"6. Set Your Budget &amp; Schedule\">6. Set Your Budget &amp; Schedule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/advertise-on-linkedin-tutorial\/#7_Conversion_Tracker\" title=\"7. Conversion Tracker\">7. Conversion Tracker<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/advertise-on-linkedin-tutorial\/#8_Create_your_Ad\" title=\"8. Create your Ad\">8. Create your Ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/advertise-on-linkedin-tutorial\/#9_Review_Launch\" title=\"9. Review &amp; Launch\">9. Review &amp; Launch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/advertise-on-linkedin-tutorial\/#10_Monitor_and_Optimize_Your_Campaign\" title=\"10. Monitor and Optimize Your Campaign\">10. Monitor and Optimize Your Campaign<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Advertise_on_LinkedIn\"><\/span><strong>Why Advertise on LinkedIn?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>LinkedIn is the premier platform for B2B marketing, boasting an audience that includes executives and professionals with significantly higher buying power than other social media platforms. This makes it an ideal environment for lead generation and brand awareness campaigns. With various ad formats, businesses can tailor their advertising strategies to meet specific goals. This becomes one of the major <a href=\"https:\/\/www.themediaant.com\/blog\/linkedin-advertising-types-benefits-best-practices\/\">benefits of LinkedIn Advertising<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Advertise_On_LinkedIn\"><\/span><strong>How To Advertise On LinkedIn?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Set_up_your_Ad_Account\"><\/span><strong>1. Set up your Ad Account<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before you start advertising on LinkedIn, ensure you have a LinkedIn Company Page and that your payment details are set up in the Campaign Manager. This platform is where you will manage your ads, track performance, and optimize campaigns.<\/p>\n\n\n\n<ul>\n<li>When you open your LinkedIn account, you will see a Tab named \u2018Advertise\u2019 on the page\u2019s top right corner. Or you can tap on the \u2018For Business\u2019 tab and select \u2018Advertise On LinkedIn\u2019.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"495\" height=\"515\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/1-1.png?resize=495%2C515&#038;ssl=1\" alt=\"\" class=\"wp-image-36112\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/1-1.png?w=495&amp;ssl=1 495w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/1-1.png?resize=288%2C300&amp;ssl=1 288w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/1-1.png?resize=150%2C156&amp;ssl=1 150w\" sizes=\"(max-width: 495px) 100vw, 495px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<ul>\n<li>Once you tap \u2018Advertise\u2019 or \u2018Advertise on LinkedIn\u2019, you will be taken to your Ad Account. If you do not have an account, follow the next steps given by LinkedIn and create an Ad Account.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"507\" height=\"574\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/2.png?resize=507%2C574&#038;ssl=1\" alt=\"\" class=\"wp-image-36113\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/2.png?w=507&amp;ssl=1 507w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/2.png?resize=265%2C300&amp;ssl=1 265w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/2.png?resize=150%2C170&amp;ssl=1 150w\" sizes=\"(max-width: 507px) 100vw, 507px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Set_Up_your_Campaign_Name\"><\/span><strong>2. Set Up your Campaign Name<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"240\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/3.png?resize=740%2C240&#038;ssl=1\" alt=\"\" class=\"wp-image-36114\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/3.png?resize=1024%2C332&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/3.png?resize=300%2C97&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/3.png?resize=768%2C249&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/3.png?resize=150%2C49&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/3.png?w=1365&amp;ssl=1 1365w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<ul>\n<li>Now that you have an Ad Account, your dashboard will have a small blue tab \u2018Create\u2019.<\/li>\n\n\n\n<li>Once you click on Create, select \u2018Campaign\u2019 or \u2018Campaign Group\u2019. A pop-up box will appear where you can select your campaign objective.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"595\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/4.png?resize=740%2C595&#038;ssl=1\" alt=\"\" class=\"wp-image-36115\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/4.png?w=780&amp;ssl=1 780w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/4.png?resize=300%2C241&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/4.png?resize=768%2C617&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/4.png?resize=150%2C121&amp;ssl=1 150w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<ul>\n<li>Give a name to your campaign.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"281\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-124917.png?resize=740%2C281&#038;ssl=1\" alt=\"\" class=\"wp-image-36116\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-124917.png?resize=1024%2C389&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-124917.png?resize=300%2C114&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-124917.png?resize=768%2C292&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-124917.png?resize=150%2C57&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-124917.png?w=1069&amp;ssl=1 1069w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<ul>\n<li>Next, define how and when you plan to spend across your campaigns. You will have the option to switch to Budget Optimisation where LinkedIn will distribute your budget across your best-performing campaigns for better ROI based on your bid strategy.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"543\" height=\"529\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-125114.png?resize=543%2C529&#038;ssl=1\" alt=\"\" class=\"wp-image-36117\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-125114.png?w=543&amp;ssl=1 543w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-125114.png?resize=300%2C292&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-125114.png?resize=150%2C146&amp;ssl=1 150w\" sizes=\"(max-width: 543px) 100vw, 543px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Select_Your_Target_Audience\"><\/span><strong>3. Select Your Target Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>After setting up your campaign name and budget, you will be directed to another page where you can customize your target audience by specifying details such as location, profile language, job title, industry, or skills. You can include the attributes you want and exclude those you don&#8217;t.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Select one of LinkedIn&#8217;s predefined audiences from the drop-down menu. The right-hand sidebar will display details on the expected performance based on your custom selections.<\/li>\n\n\n\n<li>At the bottom of the menu, you have the option to save this audience for future use or reset all settings to start over.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"347\" height=\"524\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-30-175235.png?resize=347%2C524&#038;ssl=1\" alt=\"\" class=\"wp-image-36123\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-30-175235.png?w=347&amp;ssl=1 347w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-30-175235.png?resize=199%2C300&amp;ssl=1 199w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-30-175235.png?resize=150%2C227&amp;ssl=1 150w\" sizes=\"(max-width: 347px) 100vw, 347px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Select_Ad_Format\"><\/span><strong>4. Select Ad Format<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>LinkedIn will provide you with a list of Ad formats that you can choose from. Go ahead and select the one that you feel would work best for your LinkedIn Advertising Campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"357\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-131128.png?resize=740%2C357&#038;ssl=1\" alt=\"\" class=\"wp-image-36120\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-131128.png?w=864&amp;ssl=1 864w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-131128.png?resize=300%2C145&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-131128.png?resize=768%2C371&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-131128.png?resize=150%2C72&amp;ssl=1 150w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_URL_Tracking_Parameters_Ad_Placements\"><\/span><strong>5. URL Tracking Parameters &amp; Ad Placements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>Adding your account URL to track the performance of your campaign and creatives is optional, but it can help you see how well your ads are doing. The URL will include details from your account, campaign, and creatives.<\/li>\n\n\n\n<li>Scrolling down, you will also have the option to broaden the placement of your ad beyond just LinkedIn and include trusted third-party publishers.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"432\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-131142.png?resize=740%2C432&#038;ssl=1\" alt=\"\" class=\"wp-image-36121\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-131142.png?w=864&amp;ssl=1 864w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-131142.png?resize=300%2C175&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-131142.png?resize=768%2C448&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-131142.png?resize=150%2C88&amp;ssl=1 150w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Set_Your_Budget_Schedule\"><\/span><strong>6. Set Your Budget &amp; Schedule<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Select a daily budget, a lifetime budget, or both, and set your ad to run continuously or within a specific date range. Additionally, you can adjust your optimization goal and bidding strategy to align with your campaign objectives.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"716\" height=\"582\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-30-175406.png?resize=716%2C582&#038;ssl=1\" alt=\"\" class=\"wp-image-36124\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-30-175406.png?w=716&amp;ssl=1 716w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-30-175406.png?resize=300%2C244&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-30-175406.png?resize=150%2C122&amp;ssl=1 150w\" sizes=\"(max-width: 716px) 100vw, 716px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Conversion_Tracker\"><\/span><strong>7. Conversion Tracker<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Below the Budget Category, you will find \u2018Conversion Tracking\u2019 where you can track the actions users take on your site after interacting with your LinkedIn ad, whether by clicking or viewing it.<\/p>\n\n\n\n<p>Conversions are key actions you want users to perform on your website, such as downloading content, registering for an event, or making a purchase.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"249\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-142427.png?resize=740%2C249&#038;ssl=1\" alt=\"\" class=\"wp-image-36125\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-142427.png?resize=1024%2C344&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-142427.png?resize=300%2C101&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-142427.png?resize=768%2C258&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-142427.png?resize=150%2C50&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-142427.png?w=1204&amp;ssl=1 1204w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Create_your_Ad\"><\/span><strong>8. Create your Ad<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>When you click Next, you will land on a page where you can click on \u2018Create New Ad(s)\u2019.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"309\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-143226.png?resize=740%2C309&#038;ssl=1\" alt=\"\" class=\"wp-image-36126\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-143226.png?resize=1024%2C428&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-143226.png?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-143226.png?resize=768%2C321&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-143226.png?resize=150%2C63&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-143226.png?w=1346&amp;ssl=1 1346w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<ul>\n<li>Selecting \u2018Create New Ad(s)\u2019 will take you to the next page where you can Create your ad by providing a title, writing introductory text, adding a destination URL, and uploading an image. You can also include a headline and a call-to-action button to capture attention effectively and can preview it according to the devices.&nbsp;<\/li>\n\n\n\n<li>Once you\u2019re satisfied with your ad, click the &#8220;Save Ad&#8221; button in the bottom right corner.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"533\" height=\"598\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-143013.png?resize=533%2C598&#038;ssl=1\" alt=\"\" class=\"wp-image-36127\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-143013.png?w=533&amp;ssl=1 533w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-143013.png?resize=267%2C300&amp;ssl=1 267w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-28-143013.png?resize=150%2C168&amp;ssl=1 150w\" sizes=\"(max-width: 533px) 100vw, 533px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Review_Launch\"><\/span><strong>9. Review &amp; Launch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>You are now ready with all the details and creatives related to the Ad campaign and you can review it all in one go on the Review &amp; Launch page where you will also get to do all the billings of the LinkedIn Ad Campaign, including your business contact info and credit card details.<\/li>\n\n\n\n<li>Once you are done reviewing and adding all the asked information, hit the Agree &amp; Launch Campaign button in the bottom right and see the campaign going live!<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Monitor_and_Optimize_Your_Campaign\"><\/span><strong>10. Monitor and Optimize Your Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once your ads are live, use LinkedIn\u2019s analytics tools to track their performance. Monitor key metrics such as clicks, impressions, and engagement rates. Be prepared to adjust your targeting, ad content, and budget based on the data you collect to improve results over time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising on LinkedIn in 2025 offers businesses a unique opportunity to connect with a professional audience, particularly for B2B marketers. This comprehensive tutorial will guide you through the essential steps&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":36139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[450],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Advertise-on-LI-2024.png?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/36107"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=36107"}],"version-history":[{"count":4,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/36107\/revisions"}],"predecessor-version":[{"id":37735,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/36107\/revisions\/37735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/36139"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=36107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=36107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=36107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}