{"id":35945,"date":"2024-08-20T14:53:29","date_gmt":"2024-08-20T09:23:29","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=35945"},"modified":"2024-08-20T14:53:33","modified_gmt":"2024-08-20T09:23:33","slug":"memorable-raksha-bandhan-ads","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/memorable-raksha-bandhan-ads\/","title":{"rendered":"Memorable Rakhi Advertisements That Stood Out"},"content":{"rendered":"\n<p>Raksha Bandhan is one of India&#8217;s most cherished festivals, celebrating the special bond between brothers and sisters. This occasion is rich with memories, and as it approaches, brands are eager to craft <a href=\"https:\/\/www.themediaant.com\/blog\/top-innovative-advertising-campaigns\/\">innovative campaigns<\/a> with compelling stories and concepts.<\/p>\n\n\n\n<p>Once again, it&#8217;s that time of year when brands showcase the unique bond between siblings during Raksha Bandhan. Indian advertisers are exploring fresh approaches to connect with the younger generation, highlighting the sibling relationship through innovative Rakhi campaigns that reflect modern sensibilities and mobility. Let&#8217;s see what brands did.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a142660387a1\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a142660387a1\"  type=\"checkbox\" id=\"item-6a142660387a1\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/memorable-raksha-bandhan-ads\/#Cadbury\" title=\"Cadbury\">Cadbury<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/memorable-raksha-bandhan-ads\/#ParleG\" title=\"ParleG\">ParleG<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/memorable-raksha-bandhan-ads\/#Surf_Excel_Daag_Acche_hai\" title=\"Surf Excel: Daag Acche hai\">Surf Excel: Daag Acche hai<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/memorable-raksha-bandhan-ads\/#Micromax\" title=\"Micromax\">Micromax<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/memorable-raksha-bandhan-ads\/#Honeywell\" title=\"Honeywell\">Honeywell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/memorable-raksha-bandhan-ads\/#Tanishq\" title=\"Tanishq\">Tanishq<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/memorable-raksha-bandhan-ads\/#Myntra\" title=\"Myntra\">Myntra<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cadbury\"><\/span>Cadbury<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There is no Raksha Bandhan without Cadbury Celebrations <a href=\"https:\/\/www.themediaant.com\/blog\/top-10-emotional-branding-campaigns\/\">emotional advertisements<\/a>. Out of so many campaigns, the 2015 one touched millions of hearts. In the ad, a sister tells her brother that she doesn\u2019t need his protection and then she explains her reason for tying rakhi every year is because he brings her favorite Cadbury. The last words of the ad are ironically uttered by the sister who mocks the claim that she cannot protect chocolate by refusing to share it with the boy. This ad still stands out as one of Cadbury\u2019s brilliant and memorable Raksha Bandhan advertisements.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Iss Rakhi, Khushiyan Le Chalo \u2013 Cadbury Celebrations TVC\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/u-EMqPJTNOs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ParleG\"><\/span>ParleG<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is a developing story and as part of five advertisement series on #YouAreMyParleG for Raksha Bandhan, Parle Products has released the second ad. The digital film, which is very content dense, did a magnificent job in portraying the dynamics of the sibling relationship- especially that of a brother and sister with the competitiveness and undertone of playfulness which is a characteristic of such a relationship.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Parle-G | Brother &amp; Sister Film\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/7TKVyeUHICQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Surf_Excel_Daag_Acche_hai\"><\/span>Surf Excel: Daag Acche hai<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Being a detergent brand, Surf Excel always provides content which is emotionally touching and based on real relationships. In particular, one of its most memorable campaigns was tied to the Raksha Bandhan festival of siblings. This commercial was able to capture the true nature of their relationship, portraying the innate, autonomous aspect of an older brother to look out for his younger sister.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Surf Excel TVC  PuddleWar\" width=\"740\" height=\"555\" src=\"https:\/\/www.youtube.com\/embed\/ne43kNbbJbE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Micromax\"><\/span>Micromax<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Progressive in its approach, this TVC breaks stereotypical tropes by reimagining the nature of brother-sister relationships. This Raksha Bandhan, Micromax portrayed a contemporary sibling relationship where the \u2018Raksha\u2019 is equally acquired by the brother as much as it is by the sister who stands by him in every possible way.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Thank Your Sister | Micromax Raksha Bandhan 2017\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/rnXVP8Uvx0s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Honeywell\"><\/span>Honeywell<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>#HindustaniHainWon: Honeywell\u2019s digital film by The Womb for Raksha Bandhan showcases a distinctive bond sans the clich\u00e9d protectionism, the brother who stands by his sister&#8217;s corporate dreams. This concept gives the brother-sister relationship a new and contemporary look while at the same time retaining the cultural flavor of the festival.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Best Rakhi Ad by Honeywell 2018\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/s1dQwA6tLPY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tanishq\"><\/span>Tanishq<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The popular jewelry brand Tanishq in India has recently released a new digital film for Raksha Bandhan, a festival dedicated to the sister and her sister-in-law. The ad remarkably captures the essence of your familial bond #SistersByChoice. It showcases the \u2018Lumba Rakhi\u2019 bond, meaning that both the brother as well as the sister-in-law have the same responsibility and role of protection of the sisters.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Celebrating sisters-in-law who are #SistersByChoice\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/tylRt7nPalQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Myntra\"><\/span>Myntra<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In celebration of Raksha Bandhan, Myntra unveiled an engaging \u2018House of Pataudi\u2019 video series with actors Saif Ali Khan and Soha Ali Khan. Being the clothes brand offering contemporary ethnic apparels, House of Pataudi is a venture between Myntra, Saif Ali Khan, and Exceed Entertainment. The commercial that Myntra released for Raksha Bandhan is endearing, but this one is special. The concept of the campaign focuses on using fashionable gifts to show love.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ethnic Wear by House of Pataudi | SHOP NOW | 40% - 60% OFF!\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/pXkAhwRiPvQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Siblings are a special gift that should not be forgotten on this day, so send your brother or sister a heartfelt message of thank you and love. Most of the people don\u2019t express their love to their siblings often and this Raksha Bandhan, take a point to tell them how important they are to you. Despite the distance, you can be together almost only through the Internet, exchange gifts, and express your love through Facetime and social networks. This year, the best way to ensure your brother\/spouse feels appreciated is to give Rakhi along with chocolates and gifts at their doorstep. The web shops provide a vast assortment of Rakhi gifts, and the facility to send Rakhi through online mode is quite convenient. Joyous celebrationw and once again Happy Raksha Bandhan to all.<\/p>\n\n\n\n<p>Source &#8211; <a href=\"https:\/\/www.floweraura.com\/blog\/famous-rakhi-ads-that-have-stolen-hearts?srsltid=AfmBOopRnAgqAtw_foaITNrq_L4huVe9xnr5SYw8FkEKf2oqoA4kWRHp\" rel=\"nofollow noopener\" target=\"_blank\">Floweraura.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Raksha Bandhan is one of India&#8217;s most cherished festivals, celebrating the special bond between brothers and sisters. This occasion is rich with memories, and as it approaches, brands are eager&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":35956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3475],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/08\/Feature-Image-2-2.png?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/35945"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=35945"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/35945\/revisions"}],"predecessor-version":[{"id":35957,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/35945\/revisions\/35957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/35956"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=35945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=35945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=35945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}