{"id":34920,"date":"2024-06-21T10:00:38","date_gmt":"2024-06-21T04:30:38","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=34920"},"modified":"2024-06-21T10:00:40","modified_gmt":"2024-06-21T04:30:40","slug":"t20-cricket-world-cup-ads-influence-viewers-icubeswire-survey","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/t20-cricket-world-cup-ads-influence-viewers-icubeswire-survey\/","title":{"rendered":"T20 Cricket World Cup Ads Influence 85% of Viewers, Reveals iCubesWire Survey"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A recent survey conducted by iCubesWire, an ad technology platform, has unveiled significant insights into the viewing habits, platform preferences, and advertisement influences among fans of the <a href=\"https:\/\/www.themediaant.com\/blog\/icc-t20-worldcup-2024-viewership\/\">T20 Cricket World Cup<\/a>. The findings reveal the potent impact of strategic marketing on the event&#8217;s audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the survey, a remarkable 85% of respondents are aware of influencers promoting the T20 World Cup, with the majority encountering these promotions primarily on YouTube (47%) and Instagram (32%). This influencer marketing seems highly effective, as 81% of fans reported being influenced by T20 World Cup advertisements to purchase products or services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sahil Chopra, CEO and Founder of iCubesWire, commented on the survey&#8217;s findings, stating, \u201cThis survey underscores the interaction between T20 Cricket World Cup fans and the diverse media platforms, highlighting trends in viewership and advertisement impact.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The survey also revealed that the T20 World Cup enjoys a highly engaged fan base, with 68% of respondents watching every match, and an additional 18% tuning in for most matches. This high level of engagement is mirrored in their platform preferences. <a href=\"https:\/\/www.themediaant.com\/television\">Television<\/a> remains the dominant medium, with 50% of fans watching matches on TV, followed by streaming services (21%), social media platforms (12%), and the official T20 World Cup website (12%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In terms of advertising, TV commercials are the most noticed form during the T20 World Cup, with 59% of fans acknowledging them. Social media ads follow at 15%, and stadium billboards at 12%. Match highlights are the most engaging content for fans (53%), with behind-the-scenes content (18%) and promotional content from sponsors (17%) also proving popular.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The survey highlights the critical role of targeted marketing in engaging a highly active and attentive fan base, leveraging multiple platforms to maximize reach and influence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, the iCubesWire survey provides valuable insights into how fans interact with the T20 Cricket World Cup and the significant impact of advertisements, suggesting that strategic, multi-platform marketing is key to influencing purchasing decisions among cricket enthusiasts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent survey conducted by iCubesWire, an ad technology platform, has unveiled significant insights into the viewing habits, platform preferences, and advertisement influences among fans of the T20 Cricket World&#8230;<\/p>\n","protected":false},"author":34427,"featured_media":34936,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2383,3939],"tags":[],"class_list":["post-34920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-series","category-t20-cricket-world-cup"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/FEATURED-IMAGES-79-2.jpg?fit=1024%2C760&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/34920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34427"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=34920"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/34920\/revisions"}],"predecessor-version":[{"id":34937,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/34920\/revisions\/34937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/34936"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=34920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=34920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=34920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}