{"id":34917,"date":"2024-06-20T10:14:48","date_gmt":"2024-06-20T04:44:48","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=34917"},"modified":"2024-06-20T10:17:20","modified_gmt":"2024-06-20T04:47:20","slug":"t20-world-cup-survey-fan-preferences-advertisement-impact","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/t20-world-cup-survey-fan-preferences-advertisement-impact\/","title":{"rendered":"TV is Preferred by 50% of T20 World Cup Fans, Streaming Services by 21%, Reveals iCubesWire Survey"},"content":{"rendered":"\n<p><strong>59% of fans acknowledge TV commercials as the most noticed form of advertisement during the T20 World Cup<\/strong><\/p>\n\n\n\n<p><strong>New Delhi:<\/strong> A groundbreaking survey conducted by iCubesWire, a leading ad technology platform, has unveiled crucial insights into the viewing habits, platform preferences, and advertisement influences among fans of the T20 Cricket World Cup.<\/p>\n\n\n\n<p>According to the survey, an overwhelming 85% of respondents are aware of influencers promoting the T20 World Cup, with a significant 81% influenced by <a href=\"https:\/\/www.themediaant.com\/blog\/top-10-t20-world-cup-ad-campaigns\/\">T20 World Cup advertisements<\/a> to purchase products or services. This reflects the potent impact of targeted marketing strategies.<\/p>\n\n\n\n<p>\u201cThis survey underscores the dynamic interaction between T20 Cricket World Cup fans and the diverse media platforms, highlighting significant trends in viewership and advertisement impact,\u201d stated Sahil Chopra, CEO and Founder of iCubesWire.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69fe146dbc99b\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69fe146dbc99b\"  type=\"checkbox\" id=\"item-69fe146dbc99b\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/t20-world-cup-survey-fan-preferences-advertisement-impact\/#Survey_Insights_Summary\" title=\"Survey Insights Summary:\">Survey Insights Summary:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/t20-world-cup-survey-fan-preferences-advertisement-impact\/#Detailed_Survey_Results\" title=\"Detailed Survey Results:\">Detailed Survey Results:<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Survey_Insights_Summary\"><\/span><strong>Survey Insights Summary:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Influencer Awareness:<\/strong><strong><br><\/strong>An overwhelming 85% of respondents are aware of influencers promoting the T20 World Cup, primarily on YouTube (47%) and Instagram (32%).<\/p>\n\n\n\n<p><strong>Advertisement Influence:<\/strong><strong><br><\/strong>A significant 81% of fans have been influenced by T20 World Cup advertisements to purchase products or services, demonstrating the power of strategic marketing.<\/p>\n\n\n\n<p><strong>Frequent Viewership:<\/strong><strong><br><\/strong>A remarkable 68% of respondents watch every T20 match, with 18% tuning in for most matches, indicating a highly engaged fan base.<\/p>\n\n\n\n<p><strong>Preferred Viewing Platforms:<\/strong><strong><br><\/strong><a href=\"https:\/\/www.themediaant.com\/television\">Television<\/a> remains the dominant platform, with 50% of fans watching matches on TV, followed by streaming services (21%), social media platforms (12%), and the official T20 World Cup website (12%).<\/p>\n\n\n\n<p><strong>Advertisement Recognition:<\/strong><strong><br><\/strong>TV commercials are the most noticed form of advertisement during the T20 World Cup, with 59% of fans acknowledging them, followed by social media ads (15%) and stadium billboards (12%).<\/p>\n\n\n\n<p><strong>Engaging Content Types:<\/strong><strong><br><\/strong>Match highlights are the most engaging content for fans (53%), followed by behind-the-scenes content (18%) and promotional content from sponsors (17%).<\/p>\n\n\n\n<p>\u201cThe findings reveal the multifaceted ways fans engage with T20 Cricket, from traditional TV viewing to active participation on social media. Brands looking to connect with this audience must consider these diverse touchpoints,\u201d added Mr. Chopra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Detailed_Survey_Results\"><\/span><strong>Detailed Survey Results:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>1. Viewership Frequency:<\/strong><\/p>\n\n\n\n<ul>\n<li>Every match: 68%<\/li>\n\n\n\n<li>Most matches: 18%<\/li>\n\n\n\n<li>Occasionally: 9%<\/li>\n\n\n\n<li>Rarely: 4%<\/li>\n\n\n\n<li>Never: 1%<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Viewing Platforms:<\/strong><\/p>\n\n\n\n<ul>\n<li>Television: 50%<\/li>\n\n\n\n<li>Streaming services: 21%<\/li>\n\n\n\n<li>Social media platforms: 12%<\/li>\n\n\n\n<li>Official T20 World Cup website: 12%<\/li>\n\n\n\n<li>Other: 5%<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Advertisement Types Noticed:<\/strong><\/p>\n\n\n\n<ul>\n<li>TV commercials: 59%<\/li>\n\n\n\n<li>Social media ads: 15%<\/li>\n\n\n\n<li>Online banners: 9%<\/li>\n\n\n\n<li>Stadium billboards: 12%<\/li>\n\n\n\n<li>In-app ads: 5%<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Influencer Awareness:<\/strong><\/p>\n\n\n\n<ul>\n<li>Yes: 85%<\/li>\n\n\n\n<li>No: 15%<\/li>\n<\/ul>\n\n\n\n<p><strong>5. Platforms for Influencer Promotions:<\/strong><\/p>\n\n\n\n<ul>\n<li>Instagram: 32%<\/li>\n\n\n\n<li>YouTube: 47%<\/li>\n\n\n\n<li>Twitter: 15%<\/li>\n\n\n\n<li>Facebook: 6%<\/li>\n<\/ul>\n\n\n\n<p><strong>6. Advertisement Influence on Purchases:<\/strong><\/p>\n\n\n\n<ul>\n<li>Yes: 81%<\/li>\n\n\n\n<li>No: 19%<\/li>\n<\/ul>\n\n\n\n<p><strong>7. Engaging Content Types:<\/strong><\/p>\n\n\n\n<ul>\n<li>Match highlights: 53%<\/li>\n\n\n\n<li>Behind-the-scenes content: 18%<\/li>\n\n\n\n<li>Player interviews: 9%<\/li>\n\n\n\n<li>Promotional content from sponsors: 17%<\/li>\n\n\n\n<li>Influencer content: 3%<\/li>\n<\/ul>\n\n\n\n<p>This comprehensive survey sheds light on the evolving consumption patterns of T20 cricket fans and the significant role of media and <a href=\"https:\/\/www.themediaant.com\/\">advertising<\/a> in shaping their experiences and purchasing decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>59% of fans acknowledge TV commercials as the most noticed form of advertisement during the T20 World Cup New Delhi: A groundbreaking survey conducted by iCubesWire, a leading ad technology&#8230;<\/p>\n","protected":false},"author":34427,"featured_media":34918,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2503],"tags":[882,1662,3934,3930],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/FEATURED-IMAGES-86.png?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/34917"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34427"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=34917"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/34917\/revisions"}],"predecessor-version":[{"id":34919,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/34917\/revisions\/34919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/34918"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=34917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=34917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=34917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}