\n\n
Examples of BTL marketing include in-store promotions with special offers and product demos, direct mail campaigns with personalized letters or brochures, targeted and personalized email marketing campaigns, interactive experiential marketing events and pop-up stores, guerrilla street marketing tactics like flash mobs and giveaways, sampling campaigns distributing free product samples, and showcasing products at trade shows and exhibitions.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"
BTL advertising, short for Below-the-Line advertising, is all about reaching specific customers with targeted messages. Instead of blasting out ads on TV or radio like traditional advertising (ATL – Above-the-Line),…<\/p>\n","protected":false},"author":34435,"featured_media":34862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3475,13],"tags":[882,1662],"class_list":["post-34859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-nontraditional-advertising","tag-show-at-top","tag-show-on-top"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/FEATURED-IMAGES-2024-06-18T120255.703-1.jpg?fit=1024%2C760&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/34859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34435"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=34859"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/34859\/revisions"}],"predecessor-version":[{"id":34861,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/34859\/revisions\/34861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/34862"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=34859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=34859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=34859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}