{"id":34819,"date":"2024-06-13T14:35:40","date_gmt":"2024-06-13T09:05:40","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=34819"},"modified":"2026-05-12T12:46:45","modified_gmt":"2026-05-12T07:16:45","slug":"what-is-digital-out-of-home-advertising","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/what-is-digital-out-of-home-advertising\/","title":{"rendered":"What is Digital OOH? 7 Examples of Digital-Out-of-Home Advertising"},"content":{"rendered":"\n<p>Picture yourself strolling in the main street, your attention being drawn to what looks like a beacon placed in space. This is not just an <a href=\"https:\/\/www.themediaant.com\/outdoor?mediaTypes=Hoarding&amp;sortBy=views\">ordinary billboard<\/a>, it is a DOOH advertising or more commonly known as digital billboards, and it has the creative use of the platform that makes the ordinary locations come alive in digital way. In this journey, our focus will be on DOOH advertising, with seven fantastic examples demonstrating that brands really invest time, effort, and creativity to interact with consumers on the move. You are in for a ride as the streets become a stage and get transformed in ways you could have not ever thought of!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a2f679f6e4e2\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a2f679f6e4e2\"  type=\"checkbox\" id=\"item-6a2f679f6e4e2\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/what-is-digital-out-of-home-advertising\/#What_is_Digital_OOH\" title=\"What is Digital OOH?\">What is Digital OOH?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/what-is-digital-out-of-home-advertising\/#7_Examples_of_Digital-Out-of-Home_Advertising\" title=\"7 Examples of Digital-Out-of-Home Advertising\">7 Examples of Digital-Out-of-Home Advertising<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/what-is-digital-out-of-home-advertising\/#1_Amul%E2%80%99s_Topical_Digital_Billboard_Ad_Campaigns\" title=\"1. Amul&#8217;s Topical Digital Billboard Ad Campaigns:&nbsp;\">1. Amul&#8217;s Topical Digital Billboard Ad Campaigns:&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/what-is-digital-out-of-home-advertising\/#2_Google_Maps_DOOH_Campaign\" title=\"2. Google Maps DOOH Campaign :&nbsp; &nbsp; \">2. Google Maps DOOH Campaign :&nbsp; &nbsp; <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/what-is-digital-out-of-home-advertising\/#3_Samsung_Galaxy_Digital_OOH_Campaign\" title=\"3. Samsung Galaxy Digital OOH Campaign :\">3. Samsung Galaxy Digital OOH Campaign :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/what-is-digital-out-of-home-advertising\/#4_Augmented_Reality_Surprise_Pepsi_Max%E2%80%99s_Unbelievable_Campaign\" title=\"4. Augmented Reality Surprise: Pepsi Max&#8217;s Unbelievable Campaign\">4. Augmented Reality Surprise: Pepsi Max&#8217;s Unbelievable Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/what-is-digital-out-of-home-advertising\/#5_VIOOH_Platform_for_Real-Time_DOOH_Optimization\" title=\"5. VIOOH Platform for Real-Time DOOH Optimization:\">5. VIOOH Platform for Real-Time DOOH Optimization:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/what-is-digital-out-of-home-advertising\/#6_Paytm%E2%80%99s_Location-Based_QR_Code_Campaign\" title=\"6. Paytm&#8217;s Location-Based QR Code Campaign:&nbsp;\">6. Paytm&#8217;s Location-Based QR Code Campaign:&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/what-is-digital-out-of-home-advertising\/#7_Coca-Cola%E2%80%99s_Augmented_Reality_Bus_Shelter\" title=\"7. Coca-Cola&#8217;s Augmented Reality Bus Shelter:&nbsp;\">7. Coca-Cola&#8217;s Augmented Reality Bus Shelter:&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/what-is-digital-out-of-home-advertising\/#FAQs_on_Digital_OOH\" title=\"FAQs on Digital OOH\">FAQs on Digital OOH<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/what-is-digital-out-of-home-advertising\/#What_does_OOH_stand_for\" title=\"What does OOH stand for?\">What does OOH stand for?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/what-is-digital-out-of-home-advertising\/#What_is_the_difference_between_traditional_and_digital_OOH\" title=\"What is the difference between traditional and digital OOH?\">What is the difference between traditional and digital OOH?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediaant.com\/blog\/what-is-digital-out-of-home-advertising\/#How_does_digital_out_of_home_work\" title=\"How does digital out of home work?\">How does digital out of home work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediaant.com\/blog\/what-is-digital-out-of-home-advertising\/#What_is_digital_advertising_called\" title=\"What is digital advertising called?\">What is digital advertising called?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediaant.com\/blog\/what-is-digital-out-of-home-advertising\/#What_is_a_digital_billboard_called\" title=\"What is a digital billboard called?\">What is a digital billboard called?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Digital_OOH\"><\/span><strong>What is Digital OOH?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/outdoor?mediaTypes=Digital%20OOH&amp;sortBy=views\">Digital Out Of Home (DOOH) advertising <\/a>is basically a new way of advertising that resembles the older out of home advertising technique but is more advanced as it incorporates digital advertisements that are never static. These advertisements are placed on electronic billboards which are located in various areas such as transport stations, commercial buildings and even along most of the country\u2019s major thoroughfares.<\/p>\n\n\n\n<p>This is because the nature of the advertisements is usually digital, which not only affords more interactive and engaging content but also more varied and fluid. Advertisers can easily alter content in real-time, use the targeted-advertising approach, and even combine interactive features, which make advertising more effective.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Examples_of_Digital-Out-of-Home_Advertising\"><\/span><strong>7 Examples of Digital-Out-of-Home Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Amul%E2%80%99s_Topical_Digital_Billboard_Ad_Campaigns\"><\/span><strong>1. Amul&#8217;s Topical Digital Billboard Ad Campaigns:&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/AMul_milk_add_in_Times_Square_1697446026814_1697446026973-1.jpg?resize=587%2C330&#038;ssl=1\" alt=\"\" class=\"wp-image-34823\" style=\"width:587px;height:330px\" width=\"587\" height=\"330\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/AMul_milk_add_in_Times_Square_1697446026814_1697446026973-1.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/AMul_milk_add_in_Times_Square_1697446026814_1697446026973-1.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/AMul_milk_add_in_Times_Square_1697446026814_1697446026973-1.jpg?resize=150%2C85&amp;ssl=1 150w\" sizes=\"(max-width: 587px) 100vw, 587px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<p>These adverts can reach many people as the location is highly visible, and placing them there effectively promoted Amul on the global stage. Probably the most effective advertisement spaces are the digital billboards placed in the area of Times Square, where everybody can see them as they are being watched by people from all over the world. Such positioning not only reiterates their message but also places them in strategic themes that enhances the image of Amul as a modern and international brand that could effectively market its products to an audience beyond its primary market.<\/p>\n\n\n\n<p>The use of digital billboards was especially helpful for sharing engaging content that could be changed on the spot. This feature is critical to topical types of advertising because they always have to appear timely and relevant to a situation. Digital OOH also affords the potential to display a high-grossing, higher-impact multimedia appeal that makes the ads more visually appealing. This proved not only that Amul has a powerful brand presence on an international level, but also exemplified the impact <a href=\"https:\/\/www.themediaant.com\/\">Outdoor advertising<\/a> can have crafting units that cut through cultural norms and deliver clear advertising messages on a global level.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Google_Maps_DOOH_Campaign\"><\/span><strong>2. Google Maps DOOH Campaign :&nbsp; &nbsp; <\/strong><strong><\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/Google-Maps-2-image.jpg?resize=519%2C287&#038;ssl=1\" alt=\"\" class=\"wp-image-34824\" style=\"width:519px;height:287px\" width=\"519\" height=\"287\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/Google-Maps-2-image.jpg?w=940&amp;ssl=1 940w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/Google-Maps-2-image.jpg?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/Google-Maps-2-image.jpg?resize=768%2C425&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/Google-Maps-2-image.jpg?resize=150%2C83&amp;ssl=1 150w\" sizes=\"(max-width: 519px) 100vw, 519px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<p>Using high viewability DOOH screens in busy centers, the Google Map DOOH advertising informs pedestrians and car owners about the traffic status and directions of the cities. Some of the largest digital billboards are dynamic and connected to Google Maps to provide real-time road information for specific regions and areas, suggesting the fastest routes that drivers should take or warning them about current road conditions on the roads.<\/p>\n\n\n\n<p>Besides, apart from promoting Google Maps as a navigation tool, this innovative and creative use of DOOH shows how the service is useful at the present moment, enabling it to organize car traffic better, and make the daily commute more comfortable. It is important to note that the campaign is very distinct in the sense that it mixes a practical aspect to a promotional aspect.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Samsung_Galaxy_Digital_OOH_Campaign\"><\/span><strong>3. Samsung Galaxy Digital OOH Campaign :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/maxresdefault-23.jpg?resize=564%2C317&#038;ssl=1\" alt=\"\" class=\"wp-image-34826\" style=\"width:564px;height:317px\" width=\"564\" height=\"317\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/maxresdefault-23.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/maxresdefault-23.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/maxresdefault-23.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/maxresdefault-23.jpg?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/maxresdefault-23.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 564px) 100vw, 564px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<p>The Samsung Galaxy Launch DOOH media campaign was a revolutionary form of advertising that employed High-Impact DOOH, to launch their new Smartphone, the Galaxy. One of the key aspects of the promotional campaign was the usage of elements of the installations, primarily in the form of bright images on digital billboards in popular locations, with active sharing of the content in the social networks in real time.<\/p>\n\n\n\n<p>Incredibly sited in crucial cities across the globe, these digital boards performed elegant demonstrations of the phone\u2019s functionalities with the assistance of augmented reality and live streaming, thereby generating curiosity and enthralment. This approach served two functions of presenting the superior features of the Galaxy while also driving the most value from DOOH advertising by influencing the dynamic capabilities of the media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Augmented_Reality_Surprise_Pepsi_Max%E2%80%99s_Unbelievable_Campaign\"><\/span><strong>4. Augmented Reality Surprise: Pepsi Max&#8217;s Unbelievable Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pepsi Max Unbelievable Bus Shelter Augmented Reality Digital OOH | Talon OOH\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/GB_qT6rAPyY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In another flare for spectacular advertising method, Pepsi Max with its unbelievable campaign of advertising was more creative with its technological display on New Oxford Street Bus shelter targeting the busy commuters of London. By embracing innovation such as augmented reality, Pepsi Max was able to turn what would be perceived as boring time-consuming periods into interesting experiences or events.<\/p>\n\n\n\n<p>The look of the billboards was clear, and whatever the digital screens displayed, gave audiences a vision of a parade of neighbors with such sights as flying saucers coming down for a closer look at pedestrians being eaten by gigantic monsters or huge robots firing lasers. The chaotic interaction that followed did not only entertain people but brought the mundane into a range, making them viral pictures and becoming the fodder for a story among friends.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_VIOOH_Platform_for_Real-Time_DOOH_Optimization\"><\/span><strong>5. VIOOH Platform for Real-Time DOOH Optimization:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/VIOOH-650x320-1-620x305-2.png?resize=516%2C254&#038;ssl=1\" alt=\"\" class=\"wp-image-34827\" style=\"width:516px;height:254px\" width=\"516\" height=\"254\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/VIOOH-650x320-1-620x305-2.png?w=620&amp;ssl=1 620w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/VIOOH-650x320-1-620x305-2.png?resize=300%2C148&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/VIOOH-650x320-1-620x305-2.png?resize=150%2C74&amp;ssl=1 150w\" sizes=\"(max-width: 516px) 100vw, 516px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<p>Another perfect-case study of how AI is transforming DOOH advertising in India is VIOOH or Artificial Intelligence Digital-Out-Of-Home Advertising. This programmatic DOOH platform not only allows advertisers to reach millions of users in multiple geo-locations but also can analyze in real-time various data to make ad placements more effective.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>In the same way, due to the application of machine learning algorithms, VIOOH has the ability of providing targeted advertising since the ads can be tweaked according to the demographic and behavioral data provided. This opens up opportunities for advertisers to put out tremendously targeted advertising campaigns to consumers and thus achieve significantly high click-through rates and corresponding advertising returns. The application of such technology proves as a new adequate approach to be more data-driven and adaptive in the DOOH marketplace to cater for the potential consumers\u2019 behavior and preference across different segments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Paytm%E2%80%99s_Location-Based_QR_Code_Campaign\"><\/span><strong>6. Paytm&#8217;s Location-Based QR Code Campaign:&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/maxresdefault-24.jpg?resize=539%2C303&#038;ssl=1\" alt=\"\" class=\"wp-image-34828\" style=\"width:539px;height:303px\" width=\"539\" height=\"303\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/maxresdefault-24.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/maxresdefault-24.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/maxresdefault-24.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/maxresdefault-24.jpg?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/maxresdefault-24.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 539px) 100vw, 539px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<p>Users began to engage with Paytm more, increasing the number of transactions that they made leading to the company employing a DOOH campaign that incorporated QR codes. By placing the digital screens at areas of high traffic like malls, metro stations, and airports, Paytm uploaded QR codes, as a result of which the passersby could avail free transactions for oneself along with discounts on one\u2019s transactions through Paytm\u2019s platform.<\/p>\n\n\n\n<p>This campaign targeted DOOH displays at advantageous places while incorporating a direct response mechanism through the use of QR codes as a CTA , the campaign boosted transaction by 200% during the campaign period. The success of this campaign proves the potentiality of harmonizing the location-based advertisement and the interactive advertisement to promote consumers\u2019 direct action; thereby underlines the actual ability of DOOH which is to precipitate the direct and measurable consumer response.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Coca-Cola%E2%80%99s_Augmented_Reality_Bus_Shelter\"><\/span><strong>7. Coca-Cola&#8217;s Augmented Reality Bus Shelter:&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/sddefault.jpg?resize=471%2C353&#038;ssl=1\" alt=\"\" class=\"wp-image-34829\" style=\"width:471px;height:353px\" width=\"471\" height=\"353\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/sddefault.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/sddefault.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/sddefault.jpg?resize=150%2C113&amp;ssl=1 150w\" sizes=\"(max-width: 471px) 100vw, 471px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<p>An example of its popular AR campaign was an art installation of an AR multimedia wall that was placed on an actual bus shelter in Mumbai, and turned it into an engaging and interactive sculpture. One past <a href=\"https:\/\/www.statista.com\/outlook\/amo\/advertising\/out-of-home-advertising\/digital-out-of-home-advertising\/india\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">campaign provided a video<\/a> display element that augmented live objects in the real environment and allowed commuters waiting at the shelter to watch interesting scenarios. Students could \u2018touch\u2019 these components that had to do with promoting the consumption of such commodities as Coca-Cola more engagingly and favourably.\u00a0<\/p>\n\n\n\n<p>The interactive installation not only generated people\u2019s interest to look at it but also increased the amount of people engaging with the brand. Such campaigns exemplify how utilizing AR in combination with DOOH has high chances of creating synergistic advertising experiences that engage consumers\u2019 senses on a deeper level and allow the advertising message to become more compelling and memorable to them.<\/p>\n\n\n\n<p>Are you considering the impact of<a href=\"https:\/\/www.themediaant.com\/outdoor?location=Bangalore%2C%20Karnataka%2C%20India&amp;locationId=ChIJbU60yXAWrjsR4E9-UejD3_g&amp;mediaTypes=Digital%20OOH&amp;sortBy=views\"> DOOH advertising<\/a> for your next campaign?&nbsp;<\/p>\n\n\n\n<p>Explore the possibilities with <a href=\"https:\/\/www.themediaant.com\/\"><strong>The Media Ant<\/strong><\/a>, a leader in <a href=\"https:\/\/www.themediaant.com\/outdoor\">outdoor advertising<\/a> across India. We specialize in connecting brands with high brand impact advertising solutions tailored to meet diverse marketing goals. Discover our comprehensive range of services and start making a larger than life impression today. Explore Now!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs_on_Digital_OOH\"><\/span><strong>FAQs on Digital OOH<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1718269427541\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_does_OOH_stand_for\"><\/span><strong>What does OOH stand for?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>OOH stands for Out-Of-Home advertising, which refers to any visual advertising media found outside of the home, including billboards, transit posters, and digital displays that engage people while they are in public places.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1718269433613\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_traditional_and_digital_OOH\"><\/span><strong>What is the difference between traditional and digital OOH?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Traditional OOH uses static images on materials like billboards and bus stops, while digital OOH (DOOH) features dynamic digital screens that can display changing images and videos, often with the ability to update content remotely and in real-time.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1718269450724\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_does_digital_out_of_home_work\"><\/span><strong>How does digital out of home work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Digital Out Of Home (DOOH) advertising uses connected digital screens installed in public spaces. These screens display dynamic content that can be updated remotely, allowing for timely and targeted advertisements based on time, audience, or events.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1718269458264\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_is_digital_advertising_called\"><\/span><strong>What is digital advertising called?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Digital advertising is broadly referred to as online advertising or digital marketing. It encompasses various formats like display ads, social media ads, search engine marketing, and more, utilizing the internet and digital platforms to reach consumers.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1718269471632\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_is_a_digital_billboard_called\"><\/span><strong>What is a digital billboard called?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A digital billboard is often called a digital display or an electronic billboard. It features high-resolution digital screens that show rotating advertisements from multiple advertisers, allowing for flexible and dynamic content updates.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Picture yourself strolling in the main street, your attention being drawn to what looks like a beacon placed in space. This is not just an ordinary billboard, it is a&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":34830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3475],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/FEATURED-IMAGES-2024-06-13T140759.286-1.jpg?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/34819"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=34819"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/34819\/revisions"}],"predecessor-version":[{"id":40379,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/34819\/revisions\/40379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/34830"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=34819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=34819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=34819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}