{"id":34738,"date":"2024-06-10T11:15:35","date_gmt":"2024-06-10T05:45:35","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=34738"},"modified":"2024-06-10T11:15:37","modified_gmt":"2024-06-10T05:45:37","slug":"everything-about-billboard-advertising","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/everything-about-billboard-advertising\/","title":{"rendered":"Everything You Need to Know About Billboard Advertising"},"content":{"rendered":"\n<p>Let\u2019s start with some facts: it&#8217;s reported that the average person encounters around 1,000 ads daily but remembers only about seven of them. With the advent of <a href=\"https:\/\/www.themediaant.com\/digital\">digital advertising<\/a>, this initial number has likely increased. For those who drive regularly, billboard commercials are a common sight.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/outdoor?mediaTypes=Hoarding\">Billboard advertisements<\/a> come in various shapes and sizes and are strategically placed along highways, in city centers, and virtually anywhere a billboard maker can generate revenue. This traditional form of advertising remains a popular method for promoting brands, leveraging their high visibility to reach a wide audience.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a012b0143d0a\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a012b0143d0a\"  type=\"checkbox\" id=\"item-6a012b0143d0a\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/everything-about-billboard-advertising\/#What_Is_a_Billboard\" title=\"What Is a Billboard?\">What Is a Billboard?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/everything-about-billboard-advertising\/#What_Is_Billboard_Advertising\" title=\"What Is Billboard Advertising?\">What Is Billboard Advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/everything-about-billboard-advertising\/#Billboard_Advertising_Statistics\" title=\"Billboard Advertising Statistics?\">Billboard Advertising Statistics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/everything-about-billboard-advertising\/#Types_Of_Billboards\" title=\"Types Of Billboards&nbsp;\">Types Of Billboards&nbsp;<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/everything-about-billboard-advertising\/#1_Digital_Billboards\" title=\"1. Digital Billboards\">1. Digital Billboards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/everything-about-billboard-advertising\/#2_Mobile_Billboards\" title=\"2. Mobile Billboards\">2. Mobile Billboards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/everything-about-billboard-advertising\/#3_Painted_Billboards\" title=\"3. Painted Billboards\">3. Painted Billboards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/everything-about-billboard-advertising\/#4_Static_Billboards\" title=\"4. Static Billboards\">4. Static Billboards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/everything-about-billboard-advertising\/#5_3-D_Billboards\" title=\"5. 3-D Billboards\">5. 3-D Billboards<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/everything-about-billboard-advertising\/#Billboard_Advertising_Cost\" title=\"Billboard Advertising Cost\">Billboard Advertising Cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/everything-about-billboard-advertising\/#Advantages_of_Billboard_Advertising\" title=\"Advantages of Billboard Advertising\">Advantages of Billboard Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/everything-about-billboard-advertising\/#Disadvantages_of_Billboard_Advertising\" title=\"Disadvantages of Billboard Advertising\">Disadvantages of Billboard Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediaant.com\/blog\/everything-about-billboard-advertising\/#How_To_Use_Billboard_Advertising_Correctly\" title=\"How To Use Billboard Advertising Correctly?\">How To Use Billboard Advertising Correctly?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediaant.com\/blog\/everything-about-billboard-advertising\/#Billboard_Advertising_Agency\" title=\"Billboard Advertising Agency&nbsp;\">Billboard Advertising Agency&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediaant.com\/blog\/everything-about-billboard-advertising\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediaant.com\/blog\/everything-about-billboard-advertising\/#FAQs_on_How_To_Use_Billboard_Advertising\" title=\"FAQs on How To Use Billboard Advertising\">FAQs on How To Use Billboard Advertising<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.themediaant.com\/blog\/everything-about-billboard-advertising\/#1_How_effective_is_billboard_advertising\" title=\"1. How effective is billboard advertising?\">1. How effective is billboard advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.themediaant.com\/blog\/everything-about-billboard-advertising\/#2_What_are_the_two_main_types_of_billboards\" title=\"2. What are the two main types of billboards?\">2. What are the two main types of billboards?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.themediaant.com\/blog\/everything-about-billboard-advertising\/#3_Are_billboards_profitable\" title=\"3. Are billboards profitable?\">3. Are billboards profitable?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.themediaant.com\/blog\/everything-about-billboard-advertising\/#4_Why_do_brands_use_billboards\" title=\"4. Why do brands use billboards?\">4. Why do brands use billboards?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_a_Billboard\"><\/span><strong>What Is a Billboard?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A Billboard is a large<a href=\"https:\/\/www.themediaant.com\/outdoor\"> outdoor advertising<\/a> space designed to capture the attention of both drivers and pedestrians. The term &#8220;billboard&#8221; originates from the phrase &#8220;billing board.&#8221; These advertisements are crafted to be simple, striking, and imaginative, and are usually placed in high-traffic areas, attracting significant vehicular and pedestrian attention. For creative departments within advertising agencies, billboards remain a valuable opportunity to produce groundbreaking and impactful work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Billboard_Advertising\"><\/span><strong>What Is Billboard Advertising?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Billboard Advertising is involved in purchasing AD space on a billboard to promote your company, its products and services, or a special campaign.These billboards are strategically placed in high-traffic areas to attract maximum attention from drivers and pedestrians. Common locations include highways, railroads, and subways.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Billboard_Advertising_Statistics\"><\/span><strong>Billboard Advertising Statistics?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In 2018, the outdoor advertising industry in India generated an estimated Rs 3,972 crores in revenue. This figure was projected to exceed \u20b94,300 crores in 2019, representing 5.5% of total advertising expenditures in the country. This marks an 8% increase from 2018 and a remarkable 100% growth since 2013, when the industry&#8217;s revenue first reached \u20b92,000 crores.<\/p>\n\n\n\n<p>Data Source -Google<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_Of_Billboards\"><\/span><strong>Types Of Billboards&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Digital_Billboards\"><\/span><strong>1. Digital Billboards<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Digital billboards use advanced computer technology and digital signage software to display various images and text. These billboards can be programmed to show dynamic content that changes based on the time of day, ensuring they deliver targeted messages to specific audiences. For instance, a restaurant might promote lunch specials in the morning and afternoon, then switch to dinner deals starting at 3pm, maximizing their impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Mobile_Billboards\"><\/span><strong>2. Mobile Billboards<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mobile billboards are advertisements placed on buses, cars, and other moving vehicles. The key advantage of mobile billboards is their mobility, which allows them to reach specific target areas effectively. By navigating through designated regions, these moving ads ensure high visibility among the intended demographic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Painted_Billboards\"><\/span><strong>3. Painted Billboards<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Painted billboards are traditional advertisements created by hand, either directly on-site or in studios before being installed. Although graphic design has largely replaced painted billboards, they are still used in certain locations where a unique, handcrafted look is desired, especially when only a single billboard is needed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Static_Billboards\"><\/span><strong>4. Static Billboards<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Static billboards consist of large printed vinyl sheets stretched across the billboard&#8217;s frame. Unlike digital billboards, static ads cannot be changed quickly; updating them requires physically replacing the vinyl sheet. This type of billboard is ideal for long-term campaigns where the message remains consistent over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_3-D_Billboards\"><\/span><strong>5. 3-D Billboards<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Three-dimensional billboards feature eye-catching, three-dimensional images and pop-up graphics that engage and intrigue viewers. These billboards can even animate static images, creating the illusion of movement and allowing for multiple messages to be displayed at different times. This innovative approach captures attention and enhances the visual impact of the advertisement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Billboard_Advertising_Cost\"><\/span><strong>Billboard Advertising Cost<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/blog\/cost-of-billboard-advertising\/\">Billboard advertising costs in India<\/a> vary widely based on location, size, and duration. Prices range from Rs 20,000 to Rs 2 lakhs per month in smaller cities, while prime spots in metropolitan areas can exceed Rs 1 crore annually. Factors like visibility, traffic, and audience demographics significantly influence the rates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advantages_of_Billboard_Advertising\"><\/span><strong>Advantages of Billboard Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li>High visibility and wide reach, placed in high-traffic areas.<\/li>\n\n\n\n<li>Continuous exposure, operating 24\/7 for repeated message visibility.<\/li>\n\n\n\n<li>Cost-effective for long-term campaigns.<\/li>\n\n\n\n<li>Ability to deliver impactful, creative visuals that capture attention quickly.<\/li>\n\n\n\n<li>Target specific geographic locations, ideal for local businesses aiming to attract nearby customers.<\/li>\n\n\n\n<li>Blend of visibility, frequency, and targeted reach makes billboard advertising a powerful marketing tool.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Disadvantages_of_Billboard_Advertising\"><\/span><strong>Disadvantages of Billboard Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li>High initial costs, especially in prime locations.<\/li>\n\n\n\n<li>Limited message space, restricting detailed information and nuanced communication.<\/li>\n\n\n\n<li>Brief exposure time as viewers typically pass by quickly.<\/li>\n\n\n\n<li>Susceptibility to weather damage and vandalism, potentially increasing maintenance costs.<\/li>\n\n\n\n<li>Static nature, requiring significant effort and expense for updates.<\/li>\n\n\n\n<li>Challenging to measure effectiveness and ROI, making it harder to assess the campaign&#8217;s impact accurately.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Use_Billboard_Advertising_Correctly\"><\/span><strong>How To Use Billboard Advertising Correctly?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/blog\/billboard-advertising-guide\/\">Billboards<\/a> can indeed be highly effective marketing tools when utilized correctly. Effective usage means targeting specific areas where there is a high concentration of service providers. The volume of traffic that passes a billboard is a critical factor in its success.<\/p>\n\n\n\n<p>Unlike radio or television, billboards are relatively inexpensive. One of their greatest advantages is their inescapability; people can&#8217;t easily avoid seeing them. To maximize the impact of a billboard, companies must carefully consider various factors, such as location, visibility, and audience demographics. When compared to other advertising mediums, billboards offer a cost-effective solution. With strategic placement and smart marketing tactics, they can yield impressive results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Billboard_Advertising_Agency\"><\/span><strong>Billboard Advertising Agency&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/\">The Media Ant<\/a> is an advertising agency that excels in planning and purchasing optimal media space. Utilizing its extensive expertise, the agency helps businesses reach their target audiences efficiently by strategically placing ads across a range of traditional and digital channels. Please write an email to <a href=\"mailto:ad@themediaant.com\">ad@themediaant.com<\/a> for more information.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Billboard advertising is a traditional medium that significantly enhances the advertising experience due to its eye-catching nature. Billboards are designed to be highly visible and strategically placed in high-traffic areas, making them difficult to miss. Their large size, bold graphics, and prominent placement grab the attention of passersby, whether they are driving or walking. This immediate visual impact ensures that the advertisement stands out, making it an effective way to communicate messages quickly and memorably.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs_on_How_To_Use_Billboard_Advertising\"><\/span><strong>FAQs on How To Use Billboard Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_How_effective_is_billboard_advertising\"><\/span>1. How effective is billboard advertising?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Billboards are crafted to be highly effective and visually appealing when positioned in the right location at the right time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_What_are_the_two_main_types_of_billboards\"><\/span>2. What are the two main types of billboards?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The two main types of billboards are digital billboards, which display dynamic content using electronic screens, and static billboards, which feature fixed printed images. Both types are strategically placed in high-traffic areas to maximize visibility and impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Are_billboards_profitable\"><\/span>3. Are billboards profitable?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yes, billboards can be profitable due to their high visibility, constant exposure, and ability to reach a wide audience, making them an effective advertising tool for driving brand awareness and sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Why_do_brands_use_billboards\"><\/span>4. Why do brands use billboards?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Brands use billboards for their high visibility, continuous exposure, and ability to reach a broad audience, making them an effective tool for increasing brand awareness and driving consumer engagement.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The Media Ant is an advertising agency specializing in planning and buying optimal media space. Leveraging its expertise, it assists businesses in reaching their target audiences effectively through strategic placement across various traditional and digital channels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s start with some facts: it&#8217;s reported that the average person encounters around 1,000 ads daily but remembers only about seven of them. With the advent of digital advertising, this&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":34739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[450],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/06\/FEATURED-IMAGES-2024-06-05T142626.187.jpg?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/34738"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=34738"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/34738\/revisions"}],"predecessor-version":[{"id":34740,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/34738\/revisions\/34740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/34739"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=34738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=34738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=34738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}