{"id":34305,"date":"2024-05-16T11:56:57","date_gmt":"2024-05-16T06:26:57","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=34305"},"modified":"2024-05-16T11:56:59","modified_gmt":"2024-05-16T06:26:59","slug":"indexed-ad-volumes-ipl-17-tv-growth","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/indexed-ad-volumes-ipl-17-tv-growth\/","title":{"rendered":"Indexed Ad Volumes for IPL 17 on TV Witness 16% Growth in First 55 Matches"},"content":{"rendered":"\n<p>According to the latest update from TAM Sports-IPL 17 ad report, the indexed ad volumes per channel for IPL 17 on television have surged by 16% compared to IPL 16 during the first 55 matches. This surge reflects the growing interest of advertisers in leveraging the <a href=\"https:\/\/www.themediaant.com\/sports-marketing\/ipl-advertising\">Indian Premier League<\/a> (IPL) platform to reach their target audiences effectively.<\/p>\n\n\n\n<p>The report highlights a significant increase in the count of categories and advertisers for IPL 17, showcasing a 45% rise in categories and a 29% increase in advertisers compared to IPL 16.<\/p>\n\n\n\n<p>Among the top categories advertised during IPL 17, two belonged to the F&amp;B sector, collectively contributing 45% of the ad volumes. Notably, Ecom-Gaming and Pan Masala were the only common categories present in both IPL 17 and IPL 16.<\/p>\n\n\n\n<p>Similarly, Sporta Technologies, Vishnu Packaging, and K P Pan Foods emerged as the common advertisers present in both editions of the IPL.<\/p>\n\n\n\n<p>The top five advertisers in IPL 17 collectively covered 35% of the ad volumes, with Parle Products leading in 38 matches.<\/p>\n\n\n\n<p>IPL 17 also witnessed the introduction of 34 new categories and 107 new brands compared to IPL 16. Among the top five new categories, two each were from the <a href=\"https:\/\/www.themediaant.com\/magazine\/food-beverage-business-review-magazine-advertising\">F&amp;B<\/a> and <a href=\"https:\/\/www.themediaant.com\/magazine\/the-banking-finance-post-magazine-advertising\">BFSI<\/a> sectors. Parle Food Products and Fogg dominated the list of new brands in IPL 17.<\/p>\n\n\n\n<p>On national (Hindi+English) channels, Dabur Real Range emerged as the top brand, while Mobil Super\/Mobil Super Moto secured the first position on regional language channels. Notably, Parle Food Products led the list of 100 brands that advertised on both Hindi+English language channels and regional language channels during the 55 matches of IPL 17.<\/p>\n\n\n\n<p>Overall, these insights underscore the continued popularity and effectiveness of IPL as a premier advertising platform for brands across diverse sectors, driving significant growth and engagement in the <a href=\"https:\/\/www.themediaant.com\/television\">television advertising<\/a> space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the latest update from TAM Sports-IPL 17 ad report, the indexed ad volumes per channel for IPL 17 on television have surged by 16% compared to IPL 16&#8230;<\/p>\n","protected":false},"author":34427,"featured_media":34306,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2384],"tags":[3433,879,882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/05\/FEATURED-IMAGES-4.jpg?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/34305"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34427"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=34305"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/34305\/revisions"}],"predecessor-version":[{"id":34307,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/34305\/revisions\/34307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/34306"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=34305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=34305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=34305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}