{"id":33956,"date":"2024-04-30T14:16:57","date_gmt":"2024-04-30T08:46:57","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=33956"},"modified":"2024-04-30T14:16:59","modified_gmt":"2024-04-30T08:46:59","slug":"jio-cinema-aims-for-record-breaking-ipl-viewership","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/jio-cinema-aims-for-record-breaking-ipl-viewership\/","title":{"rendered":"Uday Shankar Reveals: JioCinema Aims for Record-Breaking 600 Million IPL Viewership Across Digital and CTV Platforms"},"content":{"rendered":"\n<p>Uday Shankar, Vice Chairman of Viacom18, highlighted JioCinema&#8217;s ambitious goal of reaching 600 million viewers for IPL across <a href=\"https:\/\/www.themediaant.com\/digital\">Digital<\/a> and CTV platforms. He emphasized the importance of inclusive advertising practices to drive monetization, particularly by engaging smaller advertisers, aiming to create a more inclusive advertising ecosystem. Shankar, known for his strategic disruptions in media, stressed the need for a paradigm shift in advertising, advocating for the inclusion of smaller advertisers to boost revenue.<\/p>\n\n\n\n<p>The IPL streaming landscape saw a major disruption with JioCinema offering free, high-quality 4K streaming in 2023 and continuing this trend in 2024 with several matches already streamed. Shankar expressed confidence that the <a href=\"https:\/\/www.themediaant.com\/digital\/ipl-on-jiocinema-advertising\">IPL<\/a> will be the most watched event in a single country globally, citing increased viewership and growing mobile and connected <a href=\"https:\/\/www.themediaant.com\/television\">TV<\/a> usage in India.<\/p>\n\n\n\n<p>Shankar&#8217;s insights reflect Viacom18&#8217;s strategic approach to leverage India&#8217;s vast market potential while navigating its complex media landscape. He emphasized the importance of catering to diverse segments of Indian society and their preferences.<\/p>\n\n\n\n<p>Regarding the profitability of live sports streaming, Shankar acknowledged the challenges posed by rights agreements and emphasized strategic planning to maximize profitability while fulfilling contractual obligations.<\/p>\n\n\n\n<p>Shankar mentioned that JioCinema is well-capitalized and has potential for further fundraising or mergers and acquisitions. Viacom18 remains committed to unlocking India&#8217;s market potential and currently has no plans for international expansion.<br>As <a href=\"https:\/\/www.themediaant.com\/digital\/jiocinema-advertising\">JioCinema<\/a> continues to tease new plans on its IPL stream, anticipation grows for potential developments on the largest OTT platform in the country. If you&#8217;re a brand or business looking to advertise on JioCinema, consider reaching out to The Media Ant for strategic advertising opportunities and maximizing your reach to the platform&#8217;s vast audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uday Shankar, Vice Chairman of Viacom18, highlighted JioCinema&#8217;s ambitious goal of reaching 600 million viewers for IPL across Digital and CTV platforms. He emphasized the importance of inclusive advertising practices&#8230;<\/p>\n","protected":false},"author":34427,"featured_media":33957,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2384],"tags":[3914,3287,879,882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/04\/3.png?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/33956"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34427"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=33956"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/33956\/revisions"}],"predecessor-version":[{"id":33958,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/33956\/revisions\/33958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/33957"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=33956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=33956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=33956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}