{"id":33894,"date":"2024-04-25T10:51:02","date_gmt":"2024-04-25T05:21:02","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=33894"},"modified":"2024-04-25T10:51:04","modified_gmt":"2024-04-25T05:21:04","slug":"e-commerce-gaming-ipl-2024-advertising","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/e-commerce-gaming-ipl-2024-advertising\/","title":{"rendered":"E-commerce and gaming take the spotlight as the leading advertisers for IPL 2024."},"content":{"rendered":"\n<p><a href=\"https:\/\/www.themediaant.com\/television\">Television Advertising<\/a> saw a 9% percent increase in growth in comparison to 2023 in just the first 31 matches of Indian Premier League 2024.<\/p>\n\n\n\n<p>There has been significant growth as there were 35 categories in the first 31 matches which is now 55 plus categories within the same time period like last year. The <a href=\"https:\/\/www.themediaant.com\/\">top advertising category<\/a> for the season to date is e-commerce gaming, capturing an 18 percent share of ad volumes, followed by a variety of food products, pan masala, cellular phones (smartphones), and perfumes\/deodorants.<\/p>\n\n\n\n<p>Ecom Gaming and Pan Masala are the only 2 same categories as last year.<\/p>\n\n\n\n<p>This year, notable brands include Parle Products, Sporta Technologies (Dream11), Playgames 24*7 (My11Circle), Vishnu Packaging (Vimal Elaichi Pan Masala), and K P Pan Foods (Kamla Pasand Silver Coated Elaichi).<\/p>\n\n\n\n<p>There are 37 new categories and 94 new brands in the first 31 matches of IPL 2024 compared to the previous year. Among the emerging categories, the top five include a diverse range: food products, securities\/share broking organizations, e-commerce financial services, internet service providers, and e-commerce wallets.The top 5 new brands which are included are Parle foods, Groww, Fogg , Airtel and many more.<\/p>\n\n\n\n<p>The growth of the Gaming Platforms in terms of advertising in IPL has been visible and it will grow more. Opportunities are growing at a very fast rate hence the platforms wants to leverage to showcase their brands to a larger audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Television Advertising saw a 9% percent increase in growth in comparison to 2023 in just the first 31 matches of Indian Premier League 2024. There has been significant growth as&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":33895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3475],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/04\/FEATURED-IMAGES-2024-04-23T175637.380.png?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/33894"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=33894"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/33894\/revisions"}],"predecessor-version":[{"id":33896,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/33894\/revisions\/33896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/33895"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=33894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=33894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=33894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}