{"id":33698,"date":"2024-04-22T11:44:44","date_gmt":"2024-04-22T06:14:44","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=33698"},"modified":"2024-04-22T11:45:23","modified_gmt":"2024-04-22T06:15:23","slug":"sangeetha-mobiles-campaign-world-cup-asia-cup-2023","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/sangeetha-mobiles-campaign-world-cup-asia-cup-2023\/","title":{"rendered":"Dissecting Sangeetha\u2019s World Cup &amp; Asia Cup 2023 Campaign with Disney+Hotstar"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69f07ecc39e69\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69f07ecc39e69\"  type=\"checkbox\" id=\"item-69f07ecc39e69\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/sangeetha-mobiles-campaign-world-cup-asia-cup-2023\/#Product_Service\" title=\"Product\/ Service\">Product\/ Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/sangeetha-mobiles-campaign-world-cup-asia-cup-2023\/#Objective\" title=\"Objective\">Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/sangeetha-mobiles-campaign-world-cup-asia-cup-2023\/#Target_Audience\" title=\"Target Audience\">Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/sangeetha-mobiles-campaign-world-cup-asia-cup-2023\/#Geography\" title=\"Geography\">Geography<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/sangeetha-mobiles-campaign-world-cup-asia-cup-2023\/#Ad_Options_Utilized_by_Sangeetha_Mobiles_to_Engage_Their_Ideal_Audience\" title=\"Ad Options Utilized by Sangeetha Mobiles to Engage Their Ideal Audience:\">Ad Options Utilized by Sangeetha Mobiles to Engage Their Ideal Audience:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/sangeetha-mobiles-campaign-world-cup-asia-cup-2023\/#Could_the_Association_of_Sangeetha_with_World_Cup_Asia_cup_2023_Lead_to_Interest_among_Customers\" title=\"Could the Association of Sangeetha with World Cup &amp; Asia cup 2023 Lead to Interest among Customers?\">Could the Association of Sangeetha with World Cup &amp; Asia cup 2023 Lead to Interest among Customers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/sangeetha-mobiles-campaign-world-cup-asia-cup-2023\/#Results_and_Impact\" title=\"Results and Impact\">Results and Impact<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Service\"><\/span>Product\/ Service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sangeetha Mobiles is a leading brand in the electronics industry in India. They are known for innovative mobile devices, providing exceptional customer service, and delivering cutting-edge solutions to consumers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Objective\"><\/span>Objective<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Enhance Brand Visibility:<\/strong> Increase awareness and recognition of the brand among the target audience during the big cricket matches.<\/p>\n\n\n\n<p><strong>Drive Interest: <\/strong>Spark curiosity and interest among potential customers, encouraging them to explore Sangeetha\u2019s product offerings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_Audience\"><\/span>Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The<a href=\"https:\/\/www.themediaant.com\/blog\/download-target-audience-template\/\"> target audience<\/a> of the brand were tech-savvy individuals interested in mobile devices during the World Cup and Asia Cup matches in 2023.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geography\"><\/span>Geography<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign specifically targeted viewers in the top 8 metros of India, including Delhi, Mumbai, Bangalore, Kolkata, Ahmedabad, Chennai, Hyderabad, and Pune.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ad_Options_Utilized_by_Sangeetha_Mobiles_to_Engage_Their_Ideal_Audience\"><\/span>Ad Options Utilized by Sangeetha Mobiles to Engage Their Ideal Audience:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sangeetha Mobiles strategically chose to utilize midroll ads as the primary <a href=\"https:\/\/www.themediaant.com\/\">advertising option<\/a> during the World Cup and Asia Cup 2023 matches on Disney+Hotstar. This decision was rooted in the effectiveness of midroll ads in capturing viewers&#8217; attention during key moments of live matches, ensuring high engagement levels. Compared to pre-roll or post-roll ads, midroll ads are less intrusive and seamlessly integrated into natural breaks in the content, leading to increased viewability and absorption of the brand&#8217;s message by the audience. By leveraging midroll ads, Sangeetha Mobiles maximized the impact of their campaign, effectively communicating their brand message and showcasing their product offerings to the target audience during the peak viewership periods of the cricket tournaments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Could_the_Association_of_Sangeetha_with_World_Cup_Asia_cup_2023_Lead_to_Interest_among_Customers\"><\/span>Could the Association of Sangeetha with World Cup &amp; Asia cup 2023 Lead to Interest among Customers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The association of Sangeetha Mobiles with the World Cup and Asia Cup 2023 could lead to heightened interest among customers for several reasons. Firstly, cricket is immensely popular in India, and major tournaments like the World Cup and Asia Cup attract a massive audience, including both passionate cricket fans and casual viewers. By aligning its marketing efforts with these high-profile sporting events, Sangeetha Mobiles taps into the existing excitement and engagement of the audience, increasing the likelihood of capturing their attention and generating interest in the brand&#8217;s products.<\/p>\n\n\n\n<p>Secondly, the strategic placement of midroll ads during the matches ensures that Sangeetha Mobiles&#8217; brand message and product offerings are showcased to a highly engaged audience during breaks in the action. This targeted exposure, coupled with the prestige and visibility associated with cricket tournaments of this magnitude, can significantly impact brand recall and consideration among viewers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Results_and_Impact\"><\/span>Results and Impact<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The combined campaign during the World Cup and Asia Cup 2023 matches on Disney+Hotstar yielded impressive results:<\/p>\n\n\n\n<p>World Cup Campaign: 15.33 million impressions and 7.88 thousand clicks.<\/p>\n\n\n\n<p>Asia Cup Campaign: 5.67 million impressions and 3.33 thousand clicks.<\/p>\n\n\n\n<p>These metrics demonstrated significant reach and engagement with the target audience, showcasing the campaign&#8217;s effectiveness in enhancing brand visibility and driving interest among potential customers during both cricketing events.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product\/ Service Sangeetha Mobiles is a leading brand in the electronics industry in India. They are known for innovative mobile devices, providing exceptional customer service, and delivering cutting-edge solutions to&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":33699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3486],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/04\/Case-Study-17.png?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/33698"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=33698"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/33698\/revisions"}],"predecessor-version":[{"id":33700,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/33698\/revisions\/33700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/33699"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=33698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=33698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=33698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}