{"id":33492,"date":"2024-04-08T14:45:17","date_gmt":"2024-04-08T09:15:17","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=33492"},"modified":"2024-04-08T14:45:19","modified_gmt":"2024-04-08T09:15:19","slug":"l-t-finance-world-cup-2023-campaign-disney-hotstar","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/l-t-finance-world-cup-2023-campaign-disney-hotstar\/","title":{"rendered":"Dissecting L&amp;T Finance&#8217;s World Cup 2023 Campaign with Disney+Hotstar"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a00e101335d5\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a00e101335d5\"  type=\"checkbox\" id=\"item-6a00e101335d5\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/l-t-finance-world-cup-2023-campaign-disney-hotstar\/#ProductService\" title=\"Product\/Service\">Product\/Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/l-t-finance-world-cup-2023-campaign-disney-hotstar\/#Objective\" title=\"Objective\">Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/l-t-finance-world-cup-2023-campaign-disney-hotstar\/#Target_Audience\" title=\"Target Audience\">Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/l-t-finance-world-cup-2023-campaign-disney-hotstar\/#Geography\" title=\"Geography\">Geography<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/l-t-finance-world-cup-2023-campaign-disney-hotstar\/#Approach\" title=\"Approach\">Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/l-t-finance-world-cup-2023-campaign-disney-hotstar\/#How_did_L_T_finance_increase_brand_visibility_through_the_World_Cup_2023_Hotstar\" title=\"How did L&amp;T finance increase brand visibility through the World Cup 2023 Hotstar?\">How did L&amp;T finance increase brand visibility through the World Cup 2023 Hotstar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/l-t-finance-world-cup-2023-campaign-disney-hotstar\/#What_Strategies_Did_L_T_Finance_Use_to_Identify_Engage_Their_Target_Audience\" title=\"What Strategies Did L&amp;T Finance Use to Identify &amp; Engage Their Target Audience?\">What Strategies Did L&amp;T Finance Use to Identify &amp; Engage Their Target Audience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/l-t-finance-world-cup-2023-campaign-disney-hotstar\/#Can_Association_of_L_T_Finance_with_World_Cup_2023_Lead_to_Interest_among_Customers\" title=\"Can Association of L&amp;T Finance with World Cup 2023 Lead to Interest among Customers?\">Can Association of L&amp;T Finance with World Cup 2023 Lead to Interest among Customers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/l-t-finance-world-cup-2023-campaign-disney-hotstar\/#Ad_options_identified_by_L_T_to_engage_with_their_ideal_audience\" title=\"Ad options identified by L&amp;T to engage with their ideal audience\">Ad options identified by L&amp;T to engage with their ideal audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/l-t-finance-world-cup-2023-campaign-disney-hotstar\/#The_use_of_L_Bands\" title=\"The use of L Bands\">The use of L Bands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/l-t-finance-world-cup-2023-campaign-disney-hotstar\/#Result\" title=\"Result\">Result<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ProductService\"><\/span>Product\/Service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L&amp;T Finance is a leading financial services company offering a wide range of products, including business loans and EMI services. The company wanted to raise awareness and create interest in these products during World Cup matches on Hotstar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Objective\"><\/span>Objective<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L&amp;T Finance aimed primarily at boosting brand visibility and creating interest among potential clients for its business loans and EMI services during the World Cup matches on <a href=\"https:\/\/www.themediaant.com\/digital\/hotstar-advertising\">Hotstar<\/a>. The brand wanted to tap into the cricket\u2019s excitement and viewership of a nationwide audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_Audience\"><\/span>Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign targeted both male and female viewers across India, aiming to reach a diverse audience interested in cricket and financial services.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geography\"><\/span>Geography<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L&amp;T took a pan-India approach, thus reaching out to viewers from all corners of the country.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Approach\"><\/span>Approach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>During World Cup 2023 matches on Hotstar, L&amp;T Finance strategically deployed custom L-Bands. These L-Bands were specifically placed in order to get target viewers\u2019 attention at key match moments, thereby ensuring high visibility as well as engagement. It was also geared towards increasing brand presence and displaying effectively promoted items.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_did_L_T_finance_increase_brand_visibility_through_the_World_Cup_2023_Hotstar\"><\/span>How did L&amp;T finance increase brand visibility through the World Cup 2023 Hotstar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The company employed a strategic approach in building its brand image for the period of World Cup 2023 through the use of customized L-Bands. These were positioned strategically during live matches so as to capture an involved audience at critical times in matches. L&amp;T Finance aligned itself with such popular sporting events thus ensuring that viewership counts and engagement scores were maximized, making it possible for a boosting of its brand presence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Strategies_Did_L_T_Finance_Use_to_Identify_Engage_Their_Target_Audience\"><\/span>What Strategies Did L&amp;T Finance Use to Identify &amp; Engage Their Target Audience?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Leveraging cricket&#8217;s popularity and the World Cup matches on Hotstar, enabled L&amp;T Finance to reach out to its target audience. The use of custom-made \u2018L-bands\u2019 helped focus the viewer\u2019s attention during these live matches especially when important turns took place. Thus, this was a strategic move that ensured that the message from the brand reached its intended group hence increasing interest towards their business loan and EMI services by both parties.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_Association_of_L_T_Finance_with_World_Cup_2023_Lead_to_Interest_among_Customers\"><\/span>Can Association of L&amp;T Finance with World Cup 2023 Lead to Interest among Customers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L&amp;T Finance&#8217;s association with the World Cup 2023 on Hotstar has proven to be a compelling driver of customer interest. With an impressive achievement of 1.22 billion impressions, surpassing the initial target of 360 million, the campaign has demonstrated a high level of visibility among the target audience. This visibility was further reinforced by the campaign&#8217;s strategic engagement during key match moments, leading to increased brand recall and interest among potential customers. By targeting both male and female viewers across India and leveraging the popularity of cricket, L&amp;T Finance successfully engaged a diverse audience interested in financial services. The strategic placement of custom L-Bands during live matches amplified brand visibility, ensuring that the message reached viewers across all devices and languages nationwide.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ad_options_identified_by_L_T_to_engage_with_their_ideal_audience\"><\/span><strong>Ad options identified by L&amp;T to engage with their ideal audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"416\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/04\/image.jpeg?resize=740%2C416&#038;ssl=1\" alt=\"\" class=\"wp-image-33495\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/04\/image.jpeg?w=1599&amp;ssl=1 1599w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/04\/image.jpeg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/04\/image.jpeg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/04\/image.jpeg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/04\/image.jpeg?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/04\/image.jpeg?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/04\/image.jpeg?w=1480&amp;ssl=1 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_use_of_L_Bands\"><\/span>The use of L Bands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L&amp;T Finance leveraged L-Bands as a means to amplify its brand presence during live matches, taking advantage of the heightened viewership and excitement surrounding such events. These L-Bands were strategically positioned between overs, ensuring that they appeared during key match moments when the audience was most engaged. This strategic placement helped L&amp;T Finance capture the attention of viewers and enhance brand recall and visibility.<\/p>\n\n\n\n<p>Additionally, L-Bands emerged as the best advertising asset for pan-India targeting due to their delivery across all devices, including <a href=\"https:\/\/www.themediaant.com\/digital\/ott-play-advertising\">OTT (Over-The-Top)<\/a> and <a href=\"https:\/\/www.themediaant.com\/digital\/connected-tv-advertising\">CTV (Connected TV)<\/a>, and in multiple languages. This ensured that the campaign reached a diverse audience nationwide, aligning with L&amp;T Finance&#8217;s goal of targeting both male and female viewers interested in financial services. The versatility and widespread reach of L-Bands made them an effective tool for gaining high visibility and engaging the audience during the World Cup matches on Hotstar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Result\"><\/span>Result<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a result of the campaign&#8217;s strategic execution, L&amp;T Finance achieved outstanding outcomes, including a total impression of 1.22 billion, exceeding the planned target of 360 million. This remarkable result showcases the campaign&#8217;s success in maximizing brand visibility, targeting key match moments, and engaging a wide audience during the World Cup matches on Hotstar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product\/Service L&amp;T Finance is a leading financial services company offering a wide range of products, including business loans and EMI services. The company wanted to raise awareness and create interest&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":33493,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[450],"tags":[882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/04\/Case-Study-7.png?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/33492"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=33492"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/33492\/revisions"}],"predecessor-version":[{"id":33496,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/33492\/revisions\/33496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/33493"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=33492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=33492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=33492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}