{"id":33238,"date":"2024-03-14T12:50:29","date_gmt":"2024-03-14T07:20:29","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=33238"},"modified":"2024-05-07T14:28:59","modified_gmt":"2024-05-07T08:58:59","slug":"spencers-programmatic-and-world-cup-disney-hotstar-campaigns","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/spencers-programmatic-and-world-cup-disney-hotstar-campaigns\/","title":{"rendered":"Dissecting Spencer\u2019s Performance marketing &#038; World Cup Campaigns with Disney+Hotstar"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69fa5e8346cdb\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69fa5e8346cdb\"  type=\"checkbox\" id=\"item-69fa5e8346cdb\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/spencers-programmatic-and-world-cup-disney-hotstar-campaigns\/#ProductService\" title=\"Product\/Service\">Product\/Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/spencers-programmatic-and-world-cup-disney-hotstar-campaigns\/#Campaign_Objective\" title=\"Campaign Objective\">Campaign Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/spencers-programmatic-and-world-cup-disney-hotstar-campaigns\/#Target_Audience_and_Geography\" title=\"Target Audience and Geography\">Target Audience and Geography<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/spencers-programmatic-and-world-cup-disney-hotstar-campaigns\/#Campaign_Approach_and_execution\" title=\"Campaign Approach and execution\">Campaign Approach and execution<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/spencers-programmatic-and-world-cup-disney-hotstar-campaigns\/#Campaign_1-_Hotstar_World_Cup_2023_campaign_for_brand_awareness\" title=\"Campaign 1- Hotstar World Cup 2023 campaign for brand awareness\">Campaign 1- Hotstar World Cup 2023 campaign for brand awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/spencers-programmatic-and-world-cup-disney-hotstar-campaigns\/#How_Did_Spencer%E2%80%99s_boost_brand_visibility_with_the_World_Cup_2023_campaign_on_Hotstar\" title=\"How Did Spencer\u2019s boost brand visibility with the World Cup 2023 campaign on Hotstar?&nbsp;\">How Did Spencer\u2019s boost brand visibility with the World Cup 2023 campaign on Hotstar?&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/spencers-programmatic-and-world-cup-disney-hotstar-campaigns\/#Campaign_2-_Performance_marketing_campaign_for_driving_app_installs\" title=\"Campaign 2- Performance marketing campaign for driving app installs\">Campaign 2- Performance marketing campaign for driving app installs<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/spencers-programmatic-and-world-cup-disney-hotstar-campaigns\/#How_Did_Spencer%E2%80%99s_boost_app_install_their_performance_marketing_campaign\" title=\"How Did Spencer\u2019s boost app install their performance marketing campaign?\">How Did Spencer\u2019s boost app install their performance marketing campaign?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/spencers-programmatic-and-world-cup-disney-hotstar-campaigns\/#Campaign_Execution\" title=\"Campaign Execution\">Campaign Execution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/spencers-programmatic-and-world-cup-disney-hotstar-campaigns\/#Results\" title=\"Results\">Results<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/spencers-programmatic-and-world-cup-disney-hotstar-campaigns\/#Campaign_1_World_Cup_digital_campaign_for_brand_awareness\" title=\"Campaign 1 (World Cup digital campaign for brand awareness)\">Campaign 1 (World Cup digital campaign for brand awareness)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/spencers-programmatic-and-world-cup-disney-hotstar-campaigns\/#Campaign_2_Performance_marketing_campaign_for_app_installs\" title=\"Campaign 2 (Performance marketing campaign for app installs)\">Campaign 2 (Performance marketing campaign for app installs)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ProductService\"><\/span><strong>Product\/Service<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Spencer&#8217;s, a renowned retail brand, is widely recognized for its diverse range of quality products across grocery, fresh produce, and household essentials.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Objective\"><\/span><strong>Campaign Objective<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Spencer&#8217;s needed to execute two campaigns, each with two different objectives &#8211;<\/p>\n\n\n\n<ul>\n<li><strong>Campaign 1-<\/strong> A Hotstar World Cup (2023) campaign for building brand awareness &amp; product trial<\/li>\n\n\n\n<li><strong>Campaign 2-<\/strong> A performance marketing for driving app installs<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_Audience_and_Geography\"><\/span><strong>Target Audience and Geography<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign\u2019s target audience was-<\/p>\n\n\n\n<ul>\n<li>Gender- Male &amp; Female<\/li>\n\n\n\n<li>Age- 18 to 55 years&nbsp;<\/li>\n\n\n\n<li>Income bracket- middle to high income<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Approach_and_execution\"><\/span><strong>Campaign Approach and execution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_1-_Hotstar_World_Cup_2023_campaign_for_brand_awareness\"><\/span><strong>Campaign 1- Hotstar World Cup 2023 campaign for brand awareness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To build brand awareness and increase brand visibility, the approach taken was to advertise in digital in the World Cup matches on Hotstar. The idea was to leverage the massive viewership of the cricket event to showcase the brand\u2019s offerings and attract a wide audience, particularly in the targeted region of Kolkata.&nbsp;<\/p>\n\n\n\n<p>To achieve its objectives, Spencer&#8217;s Retail strategically aligned its campaign with the World Cup 2023 matches on Hotstar. The brand utilized 10-second mid-roll ads during key match moments, ensuring that the message is delivered when viewers are most engaged. The campaign focused on promoting Spencer&#8217;s diverse range of products, emphasizing convenience and quality.&nbsp;<\/p>\n\n\n\n<p>The use of 10-second mid-roll ads during key match moments reflects a strategic execution that aligned with the viewing patterns of the cricket audience. The emphasis on convenience and quality, combined with the local relevance in Kolkata, ensures that Spencer&#8217;s key value propositions are communicated effectively within a short timeframe. This strategic approach makes the campaign memorable and impactful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Did_Spencer%E2%80%99s_boost_brand_visibility_with_the_World_Cup_2023_campaign_on_Hotstar\"><\/span><strong>How Did Spencer\u2019s boost brand visibility with the World Cup 2023 campaign on Hotstar?<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The 10-second mid-roll ads during cricket matches allowed the brand to tap into the high viewership and engagement levels and&nbsp; ensured that the brand&#8217;s message reached viewers during key moments of the game, maximizing engagement.&nbsp;<\/p>\n\n\n\n<p>The campaign&#8217;s focus was on showcasing a diverse range of products aimed to create a lasting impression on viewers, associating Spencer&#8217;s with convenience and quality. The brand amplified its visibility by contacting their target group (i.e. 42%) with an average frequency of 8 through digital channels like YouTube and OTT platforms. During the whole World Cup on Hotstar campaign, a reach of 20% of the target audience with a frequency of 4 was done<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_2-_Performance_marketing_campaign_for_driving_app_installs\"><\/span><strong>Campaign 2- Performance marketing campaign for driving app installs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The performance marketing Campaign by Spencer was expertly created in a way that would attain the business goal of a sharp increase in the sales with the stimulation of app installs. The strategy centered on driving the app installs, signups and first purchases through Universal App Campaigns (UAC) and the Facebook\/Instagram App Ads and were also complemented by Customer Lifecycle Management (CLM) channels to reduce leaking in the funnel and a referral option for ongoing engagement.<\/p>\n\n\n\n<p>The campaign&#8217;s success was marked by significant achievements: a 100% rise in the number of installs to 40,000 from 20,000 on a monthly basis, a remarkable improvement in ROAS from 0.7 to 5.1 between August and November 2023, and a proportional growth in turnover in the same period from \u20b92.5 lakhs to \u20b91.5 crores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Did_Spencer%E2%80%99s_boost_app_install_their_performance_marketing_campaign\"><\/span><strong>How Did Spencer\u2019s boost app install their performance marketing<\/strong> <strong>campaign?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The campaign was using different platforms and different kinds of advertising for the maximum outreach and engagement rate. YouTube, prominent national news outlets, and niche channels on sports , as well as major region websites ensured wide and efficient coverage. The video ads and rich media banner placement to display catchy visual content which was memorable with the intended audience.<\/p>\n\n\n\n<p>Relating to the efficiency of the campaign , youtube captured the first with a reach of 0.8 Million, followed by national news, sports and top regional sites with 0.62 million and 0.63 million respectively, thus highlighting the campaign\u2019s widespread reach and effectiveness across different media outlet.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Execution\"><\/span><strong>Campaign Execution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh7-us.googleusercontent.com\/cI-HYy_W0M6sRX7oFiwXJwqeSXHh6uvt8TkpMgONuk-s6efOiDany4gESkdlF6Vngz4x7ecSwt5oSzlNUUlSL1ADnNqbpXyWnU_iOR3Tpr_vdm6ori1EAC-YktoH--5uZSyprZuOkagQbeumvm9m6sU\" alt=\"\" style=\"width:292px;height:182px\" width=\"292\" height=\"182\" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh7-us.googleusercontent.com\/ThHhDsXv-s22c3ZtEIWjwf5AOgXZUaDuq5v0YjOdG11iYS4YCUes2dwBlEi6B_Sftfr4ntX02glI5en4vCg7rJfA5UH2dTqiyCwozRSf75M_Dc03MgM8OXF1beM9QjYUbeN0q7IsXqf8FXN-hg0J5UM\" alt=\"\" style=\"width:220px;height:330px\" width=\"220\" height=\"330\" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/04\/15c38e07-0e42-4da3-be8f-2c13a583bcfe-2-1-459x1024-1.webp?resize=220%2C491&#038;ssl=1\" alt=\"\" class=\"wp-image-33579\" style=\"width:220px;height:491px\" width=\"220\" height=\"491\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/04\/15c38e07-0e42-4da3-be8f-2c13a583bcfe-2-1-459x1024-1.webp?w=459&amp;ssl=1 459w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/04\/15c38e07-0e42-4da3-be8f-2c13a583bcfe-2-1-459x1024-1.webp?resize=134%2C300&amp;ssl=1 134w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/04\/15c38e07-0e42-4da3-be8f-2c13a583bcfe-2-1-459x1024-1.webp?resize=150%2C335&amp;ssl=1 150w\" sizes=\"(max-width: 220px) 100vw, 220px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/04\/592621d6-fdea-403f-8635-f3c689da6118-2-459x1024-1.webp?resize=217%2C484&#038;ssl=1\" alt=\"\" class=\"wp-image-33580\" style=\"width:217px;height:484px\" width=\"217\" height=\"484\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/04\/592621d6-fdea-403f-8635-f3c689da6118-2-459x1024-1.webp?w=459&amp;ssl=1 459w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/04\/592621d6-fdea-403f-8635-f3c689da6118-2-459x1024-1.webp?resize=134%2C300&amp;ssl=1 134w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/04\/592621d6-fdea-403f-8635-f3c689da6118-2-459x1024-1.webp?resize=150%2C335&amp;ssl=1 150w\" sizes=\"(max-width: 217px) 100vw, 217px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Results\"><\/span><strong>Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_1_World_Cup_digital_campaign_for_brand_awareness\"><\/span><strong>Campaign 1 (World Cup digital campaign for brand awareness)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li><strong>Planned Impressions<\/strong>: Achieved a planned impression of 8.93M, exceeding the initial target and showcasing the campaign&#8217;s effective reach.<\/li>\n\n\n\n<li><strong>Total Impressions<\/strong>: Surpassed expectations with a total impression of 10.06M, indicating a high level of engagement during the World Cup matches on Hotstar.<\/li>\n\n\n\n<li><strong>Average CTR<\/strong>: Exceeded market standards with a 0.07% higher average click-through rate, highlighting the campaign&#8217;s success in capturing viewer attention and interest.<\/li>\n<\/ul>\n\n\n\n<p>The campaign&#8217;s planned impressions of 8.93M and a total impression of 10.06M indicate a substantial reach among the targeted audience. The average click-through rate (CTR) being 0.07% higher than the market standard suggests that the campaign effectively captured viewer attention. With a strategic alignment with a popular sporting event and a focus on showcasing its product range, Spencer&#8217;s was well-positioned to convert heightened interest into actual customer engagement and purchases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_2_Performance_marketing_campaign_for_app_installs\"><\/span><strong>Campaign 2 (Performance marketing campaign for app installs)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There was a tremendous rise in the number of app installations, with the average number of installs jumping from 20,000 a month to almost 40,000 a month. It proves that the strategy employed by the campaign resulted in a greater audience downloading the Spencer\u2019s Retail app, thus, consumer engagement and interest in the brand went up.<\/p>\n\n\n\n<ul>\n<li>The ROAS, which measures the revenue generated for every dollar spent on advertising, improved significantly from 0.7 to 5.1. Initially, a ROAS of 0.7 indicates that for every dollar spent on advertising, Spencer\u2019s Retail was making 70 cents back, which is less than the investment. However, the figure rose to 5.1, meaning that for every dollar spent, the company earned $5.10 in return. This substantial increase in ROAS reflects a highly efficient and effective marketing strategy that provided a significant return on investment.<\/li>\n\n\n\n<li>There was an exponential increase in revenue, from 2.5 lakh per month in August 2023 to 1.5 crore per month by November 2023. This translates to a 60-fold increase in revenue, showcasing the campaign&#8217;s effectiveness in not only attracting customers but also in significantly boosting sales.<\/li>\n\n\n\n<li>The performance marketing campaign helped in driving approx 15K purchases in Jan\u201924 to around 20K in Mar\u201923<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/drive.google.com\/file\/d\/11oOUciFundKUmojhVmDPl4DYJgDPiGpL\/view?usp=drive_link\" rel=\"nofollow noopener\" target=\"_blank\">Download Spencer\u2019s Case Study<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Product\/Service Spencer&#8217;s, a renowned retail brand, is widely recognized for its diverse range of quality products across grocery, fresh produce, and household essentials.&nbsp; Campaign Objective Spencer&#8217;s needed to execute two&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":33240,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3486],"tags":[882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/Case-Study-2.png?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/33238"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=33238"}],"version-history":[{"count":6,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/33238\/revisions"}],"predecessor-version":[{"id":34087,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/33238\/revisions\/34087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/33240"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=33238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=33238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=33238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}