{"id":33190,"date":"2024-03-11T17:22:20","date_gmt":"2024-03-11T11:52:20","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=33190"},"modified":"2024-03-11T17:22:21","modified_gmt":"2024-03-11T11:52:21","slug":"advertisers-leverage-ad-options-jiocinema-app-wpl-ipl-2024","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/advertisers-leverage-ad-options-jiocinema-app-wpl-ipl-2024\/","title":{"rendered":"Advertisers Leverage Ad Options in JioCinema App During WPL &amp; IPL 2024"},"content":{"rendered":"\n<p>The <a href=\"https:\/\/www.themediaant.com\/digital\/ipl-on-jiocinema-advertising\">Indian Premier League (IPL)<\/a> stands as the preeminent league for many players, widely recognized as the world&#8217;s largest T20 League. It represents a grand opportunity for brands to showcase themselves to a massive audience. The IPL captivates cricket enthusiasts, with its fan base expanding annually. It has evolved into an entertainment nexus, enabling brands to enhance their visibility by associating with the Indian Premier League.<\/p>\n\n\n\n<p>Currently, the <a href=\"https:\/\/www.themediaant.com\/digital\/womens-premier-league-on-jio-cinema-advertising\">Women\u2019s Premier League (WPL)<\/a> is in its second season and has shown considerable growth since its debut last year. The tournament is anticipated to experience significant increases in viewership and sponsorship.<\/p>\n\n\n\n<p>Brands have strategically positioned themselves in the WPL 2024 through various advertising options, and similar opportunities will be available for brands in the IPL 2024.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a00e0d58f505\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a00e0d58f505\"  type=\"checkbox\" id=\"item-6a00e0d58f505\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/advertisers-leverage-ad-options-jiocinema-app-wpl-ipl-2024\/#Digital_Ad_media_options\" title=\"Digital Ad media options\">Digital Ad media options<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/advertisers-leverage-ad-options-jiocinema-app-wpl-ipl-2024\/#Pre_Roll_Video\" title=\"Pre Roll Video\">Pre Roll Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/advertisers-leverage-ad-options-jiocinema-app-wpl-ipl-2024\/#Mid_Roll_Video\" title=\"Mid Roll Video\">Mid Roll Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/advertisers-leverage-ad-options-jiocinema-app-wpl-ipl-2024\/#Fence_ADBanner_ADs\" title=\"Fence AD\/Banner ADs&nbsp;\">Fence AD\/Banner ADs&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/advertisers-leverage-ad-options-jiocinema-app-wpl-ipl-2024\/#Masthead_Banner\" title=\"Masthead Banner\">Masthead Banner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/advertisers-leverage-ad-options-jiocinema-app-wpl-ipl-2024\/#Squeeze_up\" title=\"Squeeze up&nbsp;\">Squeeze up&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/advertisers-leverage-ad-options-jiocinema-app-wpl-ipl-2024\/#Featured_Cards\" title=\"Featured Cards\">Featured Cards<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Digital_Ad_media_options\"><\/span><strong>Digital Ad media options<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Brands are using various options to get visibility in IPL and WPL. Let&#8217;s see some of the options for the Advertisers to Leverage Ad Options in the JioCinema App.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pre_Roll_Video\"><\/span><strong>Pre Roll<\/strong> <strong>Video<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/digital\/ipl-on-jiocinema-advertising\/video\">Pre-roll video ads<\/a>, typically lasting 5-10 seconds, are non-skippable advertisements shown before the commencement of live game streaming. While they may not have the same level of impact as mid-roll ads, they often yield a higher Click-Through Rate (CTR) due to their placement. Pre-roll video ads offer two levels of targeting, providing advertisers with opportunities to reach specific audiences effectively.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"342\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/image7.png?resize=740%2C342&#038;ssl=1\" alt=\"\" class=\"wp-image-33196\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/image7.png?resize=1024%2C473&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/image7.png?resize=300%2C139&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/image7.png?resize=768%2C355&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/image7.png?resize=1536%2C710&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/image7.png?resize=150%2C69&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/image7.png?w=1792&amp;ssl=1 1792w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/image7.png?w=1480&amp;ssl=1 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mid_Roll_Video\"><\/span><strong>Mid Roll<\/strong> <strong>Video<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/digital\/ipl-on-jiocinema-advertising\/vod-package\">Midroll video ads<\/a> are a type of digital advertising that appears in the middle of video content. Unlike pre-roll ads that play before the content starts or post-roll ads that appear after the content ends, midroll ads are inserted at specific points during the video.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fence_ADBanner_ADs\"><\/span><strong>Fence AD\/Banner ADs<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/digital\/ipl-on-jiocinema-advertising\/banner\">Banner ads<\/a> are a form of digital advertising that appears on websites and digital platforms as rectangular graphics or images, typically placed at the top, bottom, or sides of a web page. They are one of the most common forms of online advertising and serve as a visual way to promote products, services, or brands to users visiting a website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"498\" height=\"1024\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/Fence-1.png?resize=498%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-33193\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/Fence-1.png?resize=498%2C1024&amp;ssl=1 498w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/Fence-1.png?resize=146%2C300&amp;ssl=1 146w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/Fence-1.png?resize=768%2C1580&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/Fence-1.png?resize=747%2C1536&amp;ssl=1 747w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/Fence-1.png?resize=150%2C309&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/Fence-1.png?w=828&amp;ssl=1 828w\" sizes=\"(max-width: 498px) 100vw, 498px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Masthead_Banner\"><\/span><strong>Masthead Banner<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A <a href=\"https:\/\/www.themediaant.com\/digital\/ipl-on-jiocinema-advertising\/masthead-banner\">web banner<\/a>, commonly referred to as a banner ad, is a type of advertising material visible on websites or mobile apps. These ads mainly consist of images, sometimes incorporating multimedia components such as .png, .jpg, or .gif files. In contrast, masthead banners are prominently positioned at the homepage\u2019s top on a platform for an entire day. They possess the capability to appear on both the platform\u2019s app and website interfaces.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"293\" height=\"575\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/Masthead.png?resize=293%2C575&#038;ssl=1\" alt=\"\" class=\"wp-image-33194\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/Masthead.png?w=293&amp;ssl=1 293w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/Masthead.png?resize=153%2C300&amp;ssl=1 153w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/Masthead.png?resize=150%2C294&amp;ssl=1 150w\" sizes=\"(max-width: 293px) 100vw, 293px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Squeeze_up\"><\/span><strong>Squeeze up<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Squeeze-up ads are a type of television advertising format that has transitioned into the digital realm, particularly in video content. These ads typically involve shrinking the main content to a smaller size and repositioning it on the screen to make room for an advertisement, usually toward the end of a program or video segment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"342\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/Squeeze-Ups-min.png?resize=740%2C342&#038;ssl=1\" alt=\"\" class=\"wp-image-33197\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/Squeeze-Ups-min.png?resize=1024%2C473&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/Squeeze-Ups-min.png?resize=300%2C139&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/Squeeze-Ups-min.png?resize=768%2C355&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/Squeeze-Ups-min.png?resize=1536%2C710&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/Squeeze-Ups-min.png?resize=150%2C69&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/Squeeze-Ups-min.png?w=1792&amp;ssl=1 1792w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/Squeeze-Ups-min.png?w=1480&amp;ssl=1 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Featured_Cards\"><\/span><strong>Featured Cards<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/digital\/ipl-on-jiocinema-advertising\/feature-packages\">Featured Cards<\/a> are streamlined banners designed to showcase brand logos and messages effectively.&nbsp;<\/p>\n\n\n\n<p>Options for Featured Cards include:<\/p>\n\n\n\n<ul>\n<li>Super 4\u2019s<\/li>\n\n\n\n<li>Fall of Wickets<\/li>\n\n\n\n<li>Super Saves<\/li>\n\n\n\n<li>Player Specific Moments<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"730\" height=\"395\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/96027-starmainipl.jpg?resize=730%2C395&#038;ssl=1\" alt=\"\" class=\"wp-image-33097\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/96027-starmainipl.jpg?w=730&amp;ssl=1 730w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/96027-starmainipl.jpg?resize=300%2C162&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/96027-starmainipl.jpg?resize=150%2C81&amp;ssl=1 150w\" sizes=\"(max-width: 730px) 100vw, 730px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p><strong>For other options kindly have a look at our <\/strong><a href=\"https:\/\/www.themediaant.com\/digital\/ipl-on-jiocinema-advertising\"><strong>IPL 2024 AD Plans<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Indian Premier League (IPL) stands as the preeminent league for many players, widely recognized as the world&#8217;s largest T20 League. It represents a grand opportunity for brands to showcase&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":33199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3475,450],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/03\/FEATURED-IMAGES-65.png?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/33190"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=33190"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/33190\/revisions"}],"predecessor-version":[{"id":33200,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/33190\/revisions\/33200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/33199"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=33190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=33190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=33190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}