{"id":32507,"date":"2024-02-05T15:08:42","date_gmt":"2024-02-05T09:38:42","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=32507"},"modified":"2024-02-05T15:08:44","modified_gmt":"2024-02-05T09:38:44","slug":"harsha-bhogle-atomberg-tvc-eco-friendly-fandom","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/harsha-bhogle-atomberg-tvc-eco-friendly-fandom\/","title":{"rendered":"Harsha Bhogle Stars in Atomberg&#8217;s TVC: Redefining Fandom with Eco-Friendly Innovation"},"content":{"rendered":"\n<p>Harsha Bhogle, the famous commentator, appeared recently on a TVC from Atomberg Technologies, a new product. This creative advert skilfully uses the double meaning of \u2018fan\u2019, which reflects on the zeal of die-hard cricket fans and cutting-edge features of Atomberg\u2019s fans. With cricket, as an already established theme in Atomberg\u2019s <a href=\"https:\/\/www.themediaant.com\/\" data-type=\"link\" data-id=\"https:\/\/www.themediaant.com\/\">advertising<\/a> strategy through its associations of the India home matches from 2024 to 2026, the TVC brings a new way of looking at fandom.<\/p>\n\n\n\n<p>The commercial begins with Harsha Bhogle in the commentator box who spots an animated cricket fan in the crowd and calls out, \u2018What a Fan!\u2019 The scene immediately changes to characters Atom and Berg who pose a series of whimsical questions about the fan\u2019s qualities, such as its ability to save electricity and the direct control offered via a smartphone. Not only do these questions leave Bhogle bewildered but give the audience a comic deviation from the phenomenon of \u2018fanship.\u2019<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What a Fan! | Harsha Bhogle x Atomberg\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/prF2IROgBzg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>It reinventes the old concept of fandom through the BLDC technology integration into the storyline of the TVC. It showcases the energy-saving features, remote control operation, and ability to reduce electricity bills of the fan which connects the fan\u2019s passion for cricket with the innovative aspects of Atomberg\u2019s fan range.<\/p>\n\n\n\n<p>The highlighted element in the campaign is that Atomberg is committed to delivering energy-efficient solutions. Utilizing dynamic camera work, the TVC demonstrates the functions of the smart fan, establishing the background for the second chapter of the \u201cWhat a Fan!\u201d series.<\/p>\n\n\n\n<p>Nikhil Pandey, Atomberg Technologies&#8217; category manager for ceiling fans, expressed his excitement about the launch of the TVC following the company&#8217;s partnership with the BCCI. He remarked on the synergy between the celebratory spirit of cricket fans and the joy and efficiency Atomberg&#8217;s smart fans aim to bring to consumers. Pandey&#8217;s enthusiasm for the campaign reflects the company&#8217;s hope that Harsha Bhogle&#8217;s involvement will enhance the TVC&#8217;s visibility and impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Harsha Bhogle, the famous commentator, appeared recently on a TVC from Atomberg Technologies, a new product. This creative advert skilfully uses the double meaning of \u2018fan\u2019, which reflects on the&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":32510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3698],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2024\/02\/FEATURED-IMAGES-46-1.jpg?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/32507"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=32507"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/32507\/revisions"}],"predecessor-version":[{"id":32515,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/32507\/revisions\/32515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/32510"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=32507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=32507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=32507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}