The ICC Cricket World Cup 2023 experienced a notable 55 percent surge in advertisements featuring celebrity endorsements compared to the 2019 edition.<\/p>\n\n\n\n
In this year’s tournament, sports personalities became the most sought-after figures for brand endorsements, constituting 58 percent of the total endorsements\u2014a significant increase from the 26 percent recorded in the 2019 season. Conversely, film actors observed a decline in their endorsement share, decreasing from 60 percent to 30 percent.<\/p>\n\n\n\n
Rahul Dravid, the coach of Team India, emerged as a dominant figure in the endorsement landscape during the ICC Men’s Cricket World Cup 2023, securing the top positions in both overall and sports celebrity rankings.<\/p>\n\n\n\n
The top five sports personalities in terms of endorsement popularity were Rahul Dravid, M S Dhoni, Rohit Sharma, Rishabh Pant, and Shubman Gill.<\/p>\n\n\n\n
The top five overall endorsers were led by Rahul Dravid, followed by Shahrukh Khan, M S Dhoni, Rohit Sharma, and Rishabh Pant.<\/p>\n\n\n\n
Leading advertisers included Vishnu Packaging, K P Pan Foods, Sporta Technologies, Bharat Petroleum Corporation, and Coca Cola India.<\/p>\n\n\n\n
The top five brands featured Vimal Elaichi Pan Masala, Kamla Pasand Silver Coated Elaichi, dream11.Com, Bharat Petroleum Mak, and Thums Up.<\/p>\n\n\n\n
In the realm of celebrity couples, Ajay Devgan\/Kajol, Akshay Kumar\/Twinkal Khanna, Anushka Sharma\/Virat Kohli, Ranbir Kapoor\/Alia Bhatt, and Deepika Padukone\/Ranveer Singh took the lead.<\/p>\n","protected":false},"excerpt":{"rendered":"
The ICC Cricket World Cup 2023 experienced a notable 55 percent surge in advertisements featuring celebrity endorsements compared to the 2019 edition. In this year’s tournament, sports personalities became the…<\/p>\n","protected":false},"author":34416,"featured_media":31216,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[450],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/12\/unnamed-11.jpg?fit=512%2C380&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/31215"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=31215"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/31215\/revisions"}],"predecessor-version":[{"id":31217,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/31215\/revisions\/31217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/31216"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=31215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=31215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=31215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}