{"id":30309,"date":"2023-11-06T15:33:35","date_gmt":"2023-11-06T10:03:35","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=30309"},"modified":"2023-11-06T15:47:35","modified_gmt":"2023-11-06T10:17:35","slug":"vicks-yuvraj-singh-ensure-no-cheer-for-team-india-goes-unheard","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/vicks-yuvraj-singh-ensure-no-cheer-for-team-india-goes-unheard\/","title":{"rendered":"Vicks &amp; Yuvraj Singh ensure no cheer for team India goes unheard"},"content":{"rendered":"\n<p>The #VicksKholIndiaBol campaign is a cricket-centric campaign launched by Vicks Cough Drops in India in October 2023. The campaign features cricketer Yuvraj Singh and aims to celebrate India&#8217;s boundless enthusiasm for cricket and encourage people to cheer for their team without the hindrance of throat irritation.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Vicks Sign Language Anthem| Vicks Khol India Bol_E\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/KKdZP4tU1bk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"> <\/figcaption><\/figure>\n\n\n\n<p>Conceptualized by India Signing Hands, the anthem celebrates the nation\u2019s enthusiasm for cricket. The follow-up anthem features cricket fans from the hearing-impaired community grooving to the lyrics along with the cricketer, using the Indian sign language.<\/p>\n\n\n\n<p>In addition to the anthem, the campaign also includes a series of digital and offline activations. For example, Vicks has created a special #VicksKholIndiaBol filter for Instagram and Snapchat, which allows people to add the campaign&#8217;s signature elements to their photos and videos. Vicks has also partnered with several cricket leagues and teams to promote the campaign at stadiums and other cricket venues.<\/p>\n\n\n\n<p>The #VicksKholIndiaBol campaign has been well-received by Indian cricket fans, and has helped boost Vicks&#8217; brand awareness and engagement in the country.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The #VicksKholIndiaBol campaign is a cricket-centric campaign launched by Vicks Cough Drops in India in October 2023. The campaign features cricketer Yuvraj Singh and aims to celebrate India&#8217;s boundless enthusiasm&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":30311,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3698],"tags":[882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/11\/10-Best-Cricket-Creative-Ad-Campaigns-1.png?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/30309"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=30309"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/30309\/revisions"}],"predecessor-version":[{"id":30314,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/30309\/revisions\/30314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/30311"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=30309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=30309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=30309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}