{"id":30302,"date":"2023-11-06T15:27:14","date_gmt":"2023-11-06T09:57:14","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=30302"},"modified":"2023-11-06T15:27:16","modified_gmt":"2023-11-06T09:57:16","slug":"food-brand-yu-launches-new-tvc-with-hardik-pandya","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/food-brand-yu-launches-new-tvc-with-hardik-pandya\/","title":{"rendered":"Food brand Yu Launches new TVC with Hardik Pandya"},"content":{"rendered":"\n<p>Yu Foods has introduced a fresh advertising campaign featuring their brand ambassador, Hardik Pandya. In partnership with NINE 1 Films, the commercials emphasize Yu&#8217;s commitment to preservative-free, chef-crafted instant food, encouraging consumers to explore their diverse offerings under the hashtag #CheerWithYu and promoting the idea of #AbNoCompromise. This campaign is part of Yu&#8217;s broader &#8220;Rise &amp; Conquer&#8221; initiative, celebrating the energy of the World Cup and the festive season.<\/p>\n\n\n\n<p>Yu Foods is at the forefront of a fresh food movement, creating innovative, wholesome, and delicious meals. Produced in collaboration with NINE 1 Films, these commercials will be broadcast on Hotstar digital and connected TV across entertainment and sports channels. According to Pandya, &#8220;Yu&#8217;s preservative-free instant foods, ranging from pastas to noodles and even halwas, are an excellent choice for watching an exciting match, hosting home celebrations, or enjoying a healthy snack.&#8221;<\/p>\n\n\n\n<p>Founders Bharat Bhalla and Varun Kapur expressed their enthusiasm for the campaign, noting that it perfectly captures the brand&#8217;s modern approach and Hardik&#8217;s cheerful personality, aligning with the spirit of the <a href=\"https:\/\/www.themediaant.com\/sports-marketing\/icc-mens-cricket-world-cup-advertising\">ICC World Cup<\/a> and the festive season. They are eager to &#8220;rise and conquer&#8221; with Yu and its culinary revolution.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hardik Pandya| Chef Crafted Instant Foods| Match time\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/fQO1AxpmPcE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hardik&#039;s favourite| Noodles &amp; Pasta| Chef crafted Instant Foods\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/0RoeSgAiD5E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Yu Foods has introduced a fresh advertising campaign featuring their brand ambassador, Hardik Pandya. In partnership with NINE 1 Films, the commercials emphasize Yu&#8217;s commitment to preservative-free, chef-crafted instant food,&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":30307,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3698],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-06-152606.png?fit=740%2C557&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/30302"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=30302"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/30302\/revisions"}],"predecessor-version":[{"id":30308,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/30302\/revisions\/30308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/30307"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=30302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=30302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=30302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}