{"id":29927,"date":"2023-10-18T16:16:57","date_gmt":"2023-10-18T10:46:57","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=29927"},"modified":"2023-10-19T14:10:53","modified_gmt":"2023-10-19T08:40:53","slug":"4-brands-that-advertised-indian-victory","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/4-brands-that-advertised-indian-victory\/","title":{"rendered":"4 Brands That Advertised The Indian Victory Without Letting The Other Team Down"},"content":{"rendered":"\n<p>Ind vs Pak is one of the most anticipated <a href=\"https:\/\/www.themediaant.com\/blog\/upcoming-sports-events-to-advertise-your-brand\/\">sporting events<\/a> in the world, and brands are always eager to capitalize on the excitement by advertising during the match. However, it can be difficult to celebrate an Indian victory without offending Pakistani fans. Here are five brands that managed to do it tastefully.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a299eab4698c\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a299eab4698c\"  type=\"checkbox\" id=\"item-6a299eab4698c\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/4-brands-that-advertised-indian-victory\/#Cleartrip\" title=\"Cleartrip\">Cleartrip<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/4-brands-that-advertised-indian-victory\/#Lifebuoy\" title=\"Lifebuoy\">Lifebuoy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/4-brands-that-advertised-indian-victory\/#Flipkart\" title=\"Flipkart\">Flipkart<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/4-brands-that-advertised-indian-victory\/#KitKat\" title=\"KitKat\">KitKat<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cleartrip\"><\/span><strong>Cleartrip<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"741\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-2.png?resize=740%2C741&#038;ssl=1\" alt=\"\" class=\"wp-image-29931\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-2.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-2.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-2.png?resize=1022%2C1024&amp;ssl=1 1022w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-2.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-2.png?resize=768%2C769&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-2.png?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-2.png?resize=96%2C96&amp;ssl=1 96w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p>Clear Trip chose to promote their brand in a respectful manner that didn&#8217;t involve putting down their competitors. Instead, they encouraged people to embrace a spirit of not celebrating anyone&#8217;s losses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lifebuoy\"><\/span><strong>Lifebuoy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"680\" height=\"671\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image.png?resize=680%2C671&#038;ssl=1\" alt=\"\" class=\"wp-image-29930\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image.png?w=680&amp;ssl=1 680w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image.png?resize=300%2C296&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image.png?resize=96%2C96&amp;ssl=1 96w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image.png?resize=150%2C148&amp;ssl=1 150w\" sizes=\"(max-width: 680px) 100vw, 680px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p>Lifebuoy used the match as an opportunity to talk about the importance of hygiene. The ad featured fans from both teams washing their hands together, to promote the message of unity and good health. This is another great example of how to create an ad that is both relevant to the event and respectful to both teams. The ad does not mention either team&#8217;s victory, but instead focuses on a message that is important to all fans<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Flipkart\"><\/span><strong>Flipkart<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" width=\"624\" height=\"832\" src=\"https:\/\/lh4.googleusercontent.com\/RGAhhDK7ulD-VyHVnyyaQff75Pq7Pqy1jE7JkseJtiC7s7gYFDIk2tgSxkbOOT3hn7SQgA4KsrDdtrsEtrjtb85BhVbmBKuoeGf9JxThNvUdHbqB6zOGRoa33TPy5LSeQT0ALvmfnV6tZ7yStDxiDpI\" alt=\"\" title=\"\"><\/p>\n\n\n\n<p>Flipkart turned their ad into bingo tickets with QR codes. Fans could scan the QR codes to win prizes, regardless of which team they supported. This is a clever way to engage fans and create excitement, without favoring one team over the other. The ad also shows that it is possible to be creative and innovative when <a href=\"https:\/\/www.themediaant.com\/sports-marketing\">advertising during sporting events<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KitKat\"><\/span><strong>KitKat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"205\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-1.png?resize=740%2C205&#038;ssl=1\" alt=\"\" class=\"wp-image-29932\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-1.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-1.png?resize=300%2C83&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-1.png?resize=1024%2C284&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-1.png?resize=768%2C213&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/image-1.png?resize=150%2C42&amp;ssl=1 150w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p>KitKat opted for a considerate approach in their <a href=\"https:\/\/www.themediaant.com\/\">advertising<\/a>, avoiding any provocative statements or actions that might have been disheartening to the other team. Instead, they expressed their hope and support for our victory through prayers.<\/p>\n\n\n\n<p><a href=\"https:\/\/kiddaan.com\/\" rel=\"nofollow noopener\" target=\"_blank\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ind vs Pak is one of the most anticipated sporting events in the world, and brands are always eager to capitalize on the excitement by advertising during the match. However,&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":29928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3698],"tags":[2992],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/india_vs_pak-sixteen_nine.jpg?fit=948%2C533&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/29927"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=29927"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/29927\/revisions"}],"predecessor-version":[{"id":29964,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/29927\/revisions\/29964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/29928"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=29927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=29927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=29927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}