{"id":29879,"date":"2023-10-16T16:27:31","date_gmt":"2023-10-16T10:57:31","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=29879"},"modified":"2023-10-18T16:59:29","modified_gmt":"2023-10-18T11:29:29","slug":"sprites-thand-rakh-campaign-cools-world-cup-heat","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/sprites-thand-rakh-campaign-cools-world-cup-heat\/","title":{"rendered":"Sprite\u2019s \u2018Thand Rakh\u2019 Campaign Cools the World Cup Heat"},"content":{"rendered":"\n<p>You are on the edge of your couch, biting your nails, wide-eyed, as you anticipate for a six which will decide the fate of our men in blue. In times like these all you need to do is calm your nerves a bit and take a long sip of Sprite and tell your heart \u2018Thand Rakh\u2019.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sprite x ICC Men&#039;s Cricket World Cup -  In &amp; Out\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/3gPSsqj1BOE?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.themediaant.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Sprite has introduced a new advertising campaign named &#8216;Thand Rakh&#8217; for the current ICC Men&#8217;s Cricket World Cup. The campaign&#8217;s aim is to encourage cricket enthusiasts to remain cool during intense moments of the matches.&nbsp;<\/p>\n\n\n\n<p>In a series of <a href=\"https:\/\/www.themediaant.com\/sports-marketing?sortBy=recent&amp;vertical=television\">television commercials<\/a>, a group of friends is depicted as engrossed in the ICC Men&#8217;s Cricket World Cup. While one of them is busy with household chores, the others are glued to the TV, not wanting to miss a single ball.&nbsp;<\/p>\n\n\n\n<p>As the game&#8217;s intensity increases, chaos erupts in the house. It&#8217;s at this crucial moment that one of them offers Sprite to the group. Tish Condeno, senior category director of sparkling flavors at Coca-Cola India, highlighted the campaign&#8217;s focus on embracing the unforgettable intensity of sports.&nbsp;<\/p>\n\n\n\n<p>Sukesh Nayak, chief creative officer at Ogilvy India, stated that the campaign portrays cricket through the lens of real-life situations in a humorous way. It&#8217;s concise, engaging content that reinforces the idea that Sprite comes to the rescue when things get heated during the game.&nbsp;<\/p>\n\n\n\n<p>Ritu Sharda, chief creative officer at Ogilvy India (North), explained that the films illustrate how the intense moments from a cricket match spill over into real life, using cricket-related words in different contexts, resulting in humorous situations. (Source: Campaign India)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You are on the edge of your couch, biting your nails, wide-eyed, as you anticipate for a six which will decide the fate of our men in blue. In times&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":29942,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3698],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/10\/Sprite.jpg?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/29879"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=29879"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/29879\/revisions"}],"predecessor-version":[{"id":29886,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/29879\/revisions\/29886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/29942"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=29879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=29879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=29879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}