{"id":29529,"date":"2023-09-25T10:33:46","date_gmt":"2023-09-25T05:03:46","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=29529"},"modified":"2023-09-25T10:39:03","modified_gmt":"2023-09-25T05:09:03","slug":"7-compelling-reasons-to-advertise-on-tv-during-the-world-cup","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/7-compelling-reasons-to-advertise-on-tv-during-the-world-cup\/","title":{"rendered":"7 Compelling Reasons to Advertise on TV During the World Cup"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nail-biting experience, battle of the teams, awe and fervor, with every edition of World Cup this grand event transcends boundaries, becoming a cultural phenomenon that unites nations in the love of the game. And within this captivating spectacle lies an unparalleled opportunity for advertisers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The world of sports is undoubtedly a realm where passion, competition, and unity converge, captivating billions of hearts around the globe. However, among the extravagance of the sporting event, lies the spectacular command of the \u2018battle of the brands\u2019.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talking about the World Cup and brands, one can never match the unprecedented reach and success of television. Well, in the following article, we will unravel the 7 compelling reasons why <a href=\"https:\/\/www.themediaant.com\/sports-marketing?sortBy=recent&amp;vertical=television\">advertising on television during the Cricket World Cup<\/a> is not just a strategic move but a game-changing one.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, join us on this exhilarating ride as we decode the strategies and insights that make the Cricket World Cup the ultimate platform to elevate your brand to new heights. Let\u2019s discover how this global extravaganza can unlock success for your brand, harnessing the immense power of televised sports to reach, engage, and resonate with audiences on an unprecedented scale.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/7-compelling-reasons-to-advertise-on-tv-during-the-world-cup\/#1_The_Remarkable_Surge_in_Cricket_TV_Viewership_and_Ratings\" >1. The Remarkable Surge in Cricket TV Viewership and Ratings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/7-compelling-reasons-to-advertise-on-tv-during-the-world-cup\/#2_Cricket_World_Cups_Dominance_on_Star_Sports\" >2. Cricket World Cup&#8217;s Dominance on Star Sports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/7-compelling-reasons-to-advertise-on-tv-during-the-world-cup\/#3_The_Ascendance_of_HD_in_Attracting_Affluent_Viewers\" >3. The Ascendance of HD in Attracting Affluent Viewers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/7-compelling-reasons-to-advertise-on-tv-during-the-world-cup\/#4_The_Impact_of_Collective_Viewing_in_Amplifying_Advertisers_Reach\" >4. The Impact of Collective Viewing in Amplifying Advertisers&#8217; Reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/7-compelling-reasons-to-advertise-on-tv-during-the-world-cup\/#5_Differential_Impact_on_Brands_and_Businesses\" >5. Differential Impact on Brands and Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/7-compelling-reasons-to-advertise-on-tv-during-the-world-cup\/#6_Unmatched_Brand_Recall\" >6. Unmatched Brand Recall<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/7-compelling-reasons-to-advertise-on-tv-during-the-world-cup\/#7_Legacy_and_Longevity\" >7. Legacy and Longevity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/7-compelling-reasons-to-advertise-on-tv-during-the-world-cup\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_The_Remarkable_Surge_in_Cricket_TV_Viewership_and_Ratings\"><\/span><strong>1. The Remarkable Surge in Cricket TV Viewership and Ratings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The year 2023 has seen an astounding growth in cricket viewership on television, transcending formats \u2013 T20s, Tests, and ODIs. The IPL 2023, for instance, shattered all previous records by delivering a staggering tournament reach of over 500 million viewers and a 34% increase in TVR compared to 2022, as reported by BARC.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, the World Test Championship Final achieved a historic milestone with a viewership of 124 million, marking a 32% surge compared to the previous final in 2021. With the ODI World Cup on the horizon, the format witnessed a remarkable 63% increase in TVR, setting the stage for another record-breaking cricket mega-event on television.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Cricket_World_Cups_Dominance_on_Star_Sports\"><\/span><strong>2. Cricket World Cup&#8217;s Dominance on Star Sports<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the previous ODI Cricket World Cup in 2019, even when the overall TV and HD home penetration was lower than it stands today, an astounding 552 million viewers were reached on television. Notably, any India match during the World Cup attracts an incredible audience of over 210 million viewers, surpassing the total number of online shoppers in India.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With India slated to play a minimum of 9 and a maximum of 11 matches this time, advertisers are in for a spectacular opportunity. Even Non-India matches present a significant media plan in themselves, having reached 380 million viewers in 2019, surpassing the reach of popular shows like KBC and Bigg Boss.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_The_Ascendance_of_HD_in_Attracting_Affluent_Viewers\"><\/span><strong>3. The Ascendance of HD in Attracting Affluent Viewers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">HD television continues to be the preferred platform for reaching premium audiences, with HD homes witnessing a 30% surge (from 56 million to 73 million), and cricket viewership in HD experiencing twofold growth (from 46 million to 109 million) in 2023.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to industry sources, the demand for HD sponsorship for the upcoming World Cup is soaring, with several clients already on board and more closures anticipated.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_The_Impact_of_Collective_Viewing_in_Amplifying_Advertisers_Reach\"><\/span><strong>4. The Impact of Collective Viewing in Amplifying Advertisers&#8217; Reach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Given the heightened passion for Cricket World Cups, viewers overwhelmingly prefer watching the event on television alongside friends and family, leading to the largest aggregation of collective viewing. This collective experience enhances brand discoverability and recall during advertisements.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A YouGov study reveals that co-viewing on TV among friends and family results in 2.2X higher brand recall among viewers. Furthermore, a striking 92% of cricket viewers on TV discuss potential purchases with family or friends. As Indian families often make collective purchase decisions for household items, collective viewing during live sports significantly amplifies the impact of brand communications.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Differential_Impact_on_Brands_and_Businesses\"><\/span><strong>5. Differential Impact on Brands and Businesses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The World Cup on television has consistently propelled advertisers to new heights in terms of both brand and business impact. Brand lift studies during the World Cup indicate a consistent doubling in awareness, along with a 1.7X increase in consideration for advertisers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The search interest in brands <a href=\"https:\/\/www.themediaant.com\/television\">advertising on TV<\/a> during the World Cup has witnessed a two-fold increase. Even digital-first brands like PhonePe, Spotify, Policy Bazaar, and MakeMyTrip have emerged as market leaders, thanks to their associations with World Cup broadcasts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Unmatched_Brand_Recall\"><\/span><strong>6. Unmatched Brand Recall<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The emotional attachment viewers have to the World Cup can lead to increased brand recall. Well-executed advertisements during the event have the potential to leave a lasting impression in the minds of consumers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A study by Nielsen found that <a href=\"https:\/\/www.themediaant.com\/blog\/ultimate-guide-to-sports-sponsorship\/\">sports sponsorships<\/a> drove an average 10% lift in purchase intent among the exposed fanbase. This suggests that sports advertising on TV can be very effective at driving brand recall and purchase consideration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Legacy_and_Longevity\"><\/span><strong>7. Legacy and Longevity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Successful advertisements during the World Cup can leave a lasting legacy, becoming iconic in the world of advertising. These memorable campaigns can continue to benefit the brand long after the event concludes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you remember the iconic World Cup ads, aren\u2019t they just edged in your memory? That\u2019s the power of TV. Be it FeviKwik\u2019s \u2018Todo Nahi Jodo\u2019, Nike\u2019s \u2018United by Blue\u2019 or Hero Honda\u2019s \u2018Dhak Dhak Go\u2019, the campaigns have become a part of the brand\u2019s identity, that you can almost get visuals of the ad when you hear the slogan.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recent media reports have highlighted major brands such as Coca Cola, Mahindra Auto, and HUL announcing high-value associations with Disney Star, each deal valued at over Rs.150 Crore. The stage is set, and the world is watching; it&#8217;s an extraordinary opportunity for advertisers to shine on the grandest stage of them all.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The World Cup&#8217;s influence on brands and businesses is undeniable. Brand lift studies consistently reveal a doubling in brand awareness and a 1.7X increase in consideration for advertisers. The enduring power of TV advertising is exemplified by the legacy and longevity of successful World Cup advertisements, which become iconic and etch themselves into our collective memory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the world unites in awe and excitement during each Cricket World Cup edition, advertisers are presented with an extraordinary opportunity to be part of this global extravaganza. With viewership numbers soaring to staggering heights and viewers forming emotional connections with the event, advertising on television during the Cricket World Cup isn&#8217;t just a smart move; it&#8217;s a game-changing one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, as we gear up for the next Cricket World Cup, keep in mind that the world will be watching. It&#8217;s an exceptional stage for advertisers to shine, offering an unparalleled chance to elevate your brand to new heights and become part of the enduring legacy of this spectacular sporting event. It&#8217;s your time to make a mark and join the league of brands that have left an indelible impression on the world of advertising. Don&#8217;t miss your shot at the grandest stage of them all.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nail-biting experience, battle of the teams, awe and fervor, with every edition of World Cup this grand event transcends boundaries, becoming a cultural phenomenon that unites nations in the love&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":28081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3219],"tags":[3603],"class_list":["post-29529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports-advertising-digital-advertising-how-to-advertise","tag-sports-advertising"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/8-2.jpg?fit=1024%2C769&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/29529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=29529"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/29529\/revisions"}],"predecessor-version":[{"id":29532,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/29529\/revisions\/29532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/28081"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=29529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=29529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=29529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}