Engagement of YourStory, Source: Similarweb<\/em><\/p>\n\n\n\n\nThe user demographics (India) of the app are 33.25% Female and 66.75% Male, with the highest age group being 25-34 years old (37.71%) followed by 18-24 years old (20.34%). (Data from Sept 2022 to Sept 2023).<\/li>\n<\/ul>\n\n\n\nApp demographics of YourStory, Source: Similarweb<\/em><\/p>\n\n\n\n\nThe device distribution percentage in India is Desktop (18.54%) and Mobile (81.45%). (Sept 2022- Sept 2023 data). <\/li>\n<\/ul>\n\n\n\nApp performance of YourStory, Source: Similarweb<\/em><\/p>\n\n\n\n<\/span>Top YourStory Ad Options<\/strong><\/span><\/h2>\n\n\n\n1. Text Stories<\/strong><\/p>\n\n\n\n
YourStory collaborates with some of the world’s most renowned brands, enhancing their visibility and engagement with a tech-savvy audience. Their text stories offer:<\/p>\n\n\n\n
Brand Stories:<\/strong> Tailored narratives that highlight a brand’s journey, values, and vision.<\/p>\n\n\n\nThought Leadership:<\/strong> Articles that position individuals or companies as authorities in their respective fields.<\/p>\n\n\n\nCustomer Success Stories:<\/strong> Showcasing testimonials and experiences of satisfied customers to build trust.<\/p>\n\n\n\n2. Video Stories<\/strong><\/p>\n\n\n\n
With in-house video production capabilities, YourStory offers:<\/p>\n\n\n\n
Brand Promotion Videos<\/strong>: High-quality videos that showcase a brand’s products, services, or values.<\/p>\n\n\n\nFacebook Live Interactions: <\/strong>Real-time engagement with audiences, answering queries, and showcasing behind-the-scenes content.<\/p>\n\n\n\nCustomer Testimonials: <\/strong>Video testimonials that offer a genuine perspective from satisfied customers.<\/p>\n\n\n\n3. Digital Display Ads<\/strong><\/p>\n\n\n\n
YourStory’s digital display ads are designed to capture attention and drive action:<\/p>\n\n\n\n
Digital Banner Ads<\/strong>: Visually appealing ads placed strategically across the platform.<\/p>\n\n\n\nTraffic\/Redirect: Ads that drive users to a specific webpage or platform.<\/p>\n\n\n\n
Call to Action:<\/strong> Ads designed to prompt immediate response or action from the viewer.<\/p>\n\n\n\nCustomer Acquisition:<\/strong> Targeted ads aimed at expanding the customer base.<\/p>\n\n\n\n4. Brand Solutions<\/strong><\/p>\n\n\n\n
YourStory functions as an extended arm of brands, offering:<\/p>\n\n\n\n
Brand Amplification:<\/strong> Boosting brand presence across multiple channels.<\/p>\n\n\n\nCarving Customer Mindshare: <\/strong>Creating memorable brand experiences for customers.<\/p>\n\n\n\nContests and Challenges:<\/strong> Engaging users through interactive competitions.<\/p>\n\n\n\n5. Accelerator Solutions<\/strong><\/p>\n\n\n\n
YourStory collaborates with corporates and government bodies, offering:<\/p>\n\n\n\n
Synergistic View:<\/strong> Aligning startups with corporate goals for mutual growth.<\/p>\n\n\n\nProduct Relevance:<\/strong> Ensuring startups offer products\/services that align with market needs.<\/p>\n\n\n\nTechnology Focus: <\/strong>Prioritizing startups that leverage cutting-edge technologies.<\/p>\n\n\n\n6. Virtual Engagements<\/strong><\/p>\n\n\n\n
YourStory’s expertise in event execution extends to the virtual realm:<\/p>\n\n\n\n
Curated Partner Events and Interactions: <\/strong>Tailored events with handpicked attendees to meet specific objectives.<\/p>\n\n\n\nWorkshops and Hackathons: <\/strong>Interactive sessions that foster learning and innovation.<\/p>\n\n\n\nDemo Days<\/strong>: Showcasing products or services to a targeted audience.<\/p>\n\n\n\n<\/span>Top preferred targeting options on YourStory<\/strong><\/span><\/h2>\n\n\n\nStories<\/strong><\/p>\n\n\n\nStories are the backbone of YourStory. They provide a platform for entrepreneurs, startups, and businesses to share their journeys, challenges, successes, and insights.<\/p>\n\n\n\n
Benefits:<\/strong><\/p>\n\n\n\n\nA well-narrated story can captivate the audience, making them more likely to engage with the content.<\/li>\n\n\n\n Sharing authentic stories helps in building trust and establishing a brand’s credibility.<\/li>\n<\/ul>\n\n\n\n\nRegularly updated stories with relevant keywords can improve search engine rankings.<\/li>\n<\/ul>\n\n\n\nVideos<\/strong><\/p>\n\n\n\nVideos are a dynamic way to convey information. They can be used for tutorials, interviews, product launches, and more.<\/p>\n\n\n\n
Benefits:<\/strong><\/p>\n\n\n\n\nVideos often have higher engagement rates compared to text-based content.<\/li>\n\n\n\n They can be used across various platforms, including social media, websites, and email campaigns.<\/li>\n\n\n\n Visual content is easier to remember, leading to better brand recall.<\/li>\n<\/ul>\n\n\n\nMicrosites<\/strong><\/p>\n\n\n\nMicrosites are small, focused websites dedicated to a specific topic or campaign. They are separate from a company’s main website and serve a specific purpose.<\/p>\n\n\n\n
Benefits:<\/strong><\/p>\n\n\n\n\nAllows businesses to focus on a particular product, event, or campaign.<\/li>\n\n\n\n Easier to experiment with design and content without affecting the main website.<\/li>\n\n\n\n Track user behavior specifically for the campaign or product being promoted.<\/li>\n<\/ul>\n\n\n\nContent Curation<\/strong><\/p>\n\n\n\nContent curation involves gathering and presenting content relevant to a specific topic or interest. It’s about finding, organizing, and sharing the best content available.<\/p>\n\n\n\n
Benefits:<\/strong><\/p>\n\n\n\n\nBy sharing high-quality content from various sources, brands can position themselves as industry experts.<\/li>\n\n\n\n Instead of creating content from scratch, curating allows brands to provide value in less time.<\/li>\n\n\n\n Sharing diverse content can cater to different audience preferences, leading to higher engagement.<\/li>\n<\/ul>\n\n\n\n<\/span>Top reasons to go for YourStory advertising<\/strong><\/span><\/h2>\n\n\n\n\nWith \u00a02.583 Million monthly active users worldwide, YourStory offers advertisers a massive audience to tap into. By advertising on YourStory, brands can greatly expand their reach and connect with a diverse and engaged user base, maximizing their brand exposure and potential customer acquisition.<\/li>\n<\/ol>\n\n\n\n\nYourStory attracts a diverse range of advertisers from industries like News & Media Publishers, Computer Electronics, and Technology and this allows brands to promote their products and services to a wide array of audiences. Additionally, with an average session duration of approximately 1.51 minutes, your advertising campaign can significantly enhance its reach and impact<\/li>\n<\/ol>\n\n\n\n<\/span>Top 3 brand categories that should consider YourStory advertising<\/strong><\/span><\/h2>\n\n\n\n\nE-Commerce<\/li>\n\n\n\n Telecommunications Sector<\/li>\n\n\n\n FMCG<\/li>\n<\/ul>\n\n\n\n<\/span>Top 3 cities that prefer YourStory advertising<\/strong><\/span><\/h2>\n\n\n\n\nMumbai<\/li>\n\n\n\n Bangalore<\/li>\n\n\n\n Delhi<\/li>\n<\/ul>\n\n\n\n<\/span>Average CTR<\/strong><\/span><\/h2>\n\n\n\nThe Average CTR for YourStory ads is 0.2%<\/p>\n","protected":false},"excerpt":{"rendered":"
YourStory, headquartered in Bengaluru, is India’s premier media platform for startups and entrepreneurs. Founded in 2008 by Shradha Sharma, it boasts a reach of over 100 million, having published 50,000+…<\/p>\n","protected":false},"author":34416,"featured_media":29234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2524],"tags":[882,1662,3677],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/09\/Untitled-design-1.jpg?fit=1024%2C760&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/29233"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=29233"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/29233\/revisions"}],"predecessor-version":[{"id":29235,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/29233\/revisions\/29235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/29234"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=29233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=29233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=29233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}