{"id":29034,"date":"2023-09-05T13:01:20","date_gmt":"2023-09-05T07:31:20","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=29034"},"modified":"2025-11-24T15:16:27","modified_gmt":"2025-11-24T09:46:27","slug":"what-is-buzz-marketing","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/what-is-buzz-marketing\/","title":{"rendered":"What is Buzz Marketing? Examples, Meaning & Strategies"},"content":{"rendered":"\n

Buzz marketing, also known as word-of-mouth marketing or viral marketing, is a dynamic promotional strategy that relies on creating excitement and conversation around a product, service, or brand. This buzz is generated primarily through both online and offline conversations among consumers, often involving them sharing information, recommendations, or experiences related to the product or brand with others. In today\u2019s hyper-connected world, buzz marketing can be a game-changer for brands looking to break through the noise and achieve exponential reach.<\/p>\n\n\n

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Pepsi partnered with popular Korean band Blackpink to leverage on their global appeal and youth base.<\/em><\/figcaption><\/figure><\/div>\n\n\n
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Table of Contents<\/p>\n