{"id":27222,"date":"2023-06-07T14:52:30","date_gmt":"2023-06-07T09:22:30","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=27222"},"modified":"2023-06-07T14:52:34","modified_gmt":"2023-06-07T09:22:34","slug":"moj-advertising-types-and-targeting","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/moj-advertising-types-and-targeting\/","title":{"rendered":"<strong>Moj Advertising &#8211; Types, Ad Targeting &amp; Facts\u00a0<\/strong>"},"content":{"rendered":"\n<p>Launched in 2020, Moj App is an Indian video-sharing social networking service that has taken over. This platform has gained widespread popularity due to its support for 15 languages and the unique ability to download videos, allowing users to engage with captivating content on their own terms. Moj App has become an ideal platform for brand promotion, offering advertisers an unparalleled opportunity to connect with a diverse and engaged audience.<\/p>\n\n\n\n<p>By leveraging the power of short-form video content, Moj App has revolutionized the way brands can interact with consumers. The platform&#8217;s advanced features and data-driven strategies provide advertisers with valuable insights and enable them to create impactful campaigns. With Moj App, brands have the means to make a lasting impact on their target audience.<\/p>\n\n\n\n<p>Moj&#8217;s extensive language support ensures that brands can effectively reach users from various linguistic backgrounds, expanding their reach and impact. Additionally, the ability to download videos allows users to share content easily, increasing brand visibility and viral potential.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a088ba7afae2\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a088ba7afae2\"  type=\"checkbox\" id=\"item-6a088ba7afae2\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/moj-advertising-types-and-targeting\/#Top_3_Moj_Advertising_Facts\" title=\"Top 3 Moj Advertising Facts\">Top 3 Moj Advertising Facts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/moj-advertising-types-and-targeting\/#Top_Reasons_to_Advertise_on_Moj\" title=\"Top Reasons to Advertise on Moj\">Top Reasons to Advertise on Moj<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/moj-advertising-types-and-targeting\/#Types_of_Advertising_FormatsOptions_Available_in_Moj\" title=\"Types of Advertising Formats\/Options Available in Moj\">Types of Advertising Formats\/Options Available in Moj<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/moj-advertising-types-and-targeting\/#In-feed_Video_Ads\" title=\"In-feed Video Ads\">In-feed Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/moj-advertising-types-and-targeting\/#RoadBlock_Ads\" title=\"RoadBlock Ads\">RoadBlock Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/moj-advertising-types-and-targeting\/#Influencer_Package_and_Hashtag_Package\" title=\"Influencer Package and Hashtag Package\">Influencer Package and Hashtag Package<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/moj-advertising-types-and-targeting\/#App_Install\" title=\"App Install\">App Install<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/moj-advertising-types-and-targeting\/#Types_of_Ad_Targeting_Available_on_Moj\" title=\"Types of Ad Targeting Available on Moj\">Types of Ad Targeting Available on Moj<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/moj-advertising-types-and-targeting\/#Top_Brand_Categories_that_Should_Advertise_on_Moj\" title=\"Top Brand Categories that Should Advertise on Moj&nbsp;\">Top Brand Categories that Should Advertise on Moj&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/moj-advertising-types-and-targeting\/#Top_3_Cities_of_India_that_Prefer_Moj_Advertising\" title=\"Top 3 Cities of India that Prefer Moj Advertising\">Top 3 Cities of India that Prefer Moj Advertising<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/moj-advertising-types-and-targeting\/#Average_CTR_of_Moj_ads\" title=\"Average CTR of Moj ads\">Average CTR of Moj ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/moj-advertising-types-and-targeting\/#Moj_Advertising_Cost\" title=\"Moj Advertising Cost\">Moj Advertising Cost<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_Moj_Advertising_Facts\"><\/span><strong>Top 3 Moj Advertising Facts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The average monthly downloads of Moj App in India is 5.9 Million. (April 2023 data)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"345\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-4-2.png?resize=740%2C345&#038;ssl=1\" alt=\"\" class=\"wp-image-27257\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-4-2.png?resize=1024%2C477&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-4-2.png?resize=300%2C140&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-4-2.png?resize=768%2C358&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-4-2.png?resize=150%2C70&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-4-2.png?w=1517&amp;ssl=1 1517w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\"><em>App performance of Moj App, Source:Similarweb<\/em><\/figcaption><\/figure>\n\n\n\n<p>The Monthly Active Users of Moj app in India are 87.79 Million and the average session duration is 7.39 minutes. The Daily active users of the app are 23.76Million. (Data from May 2022 to April 2023)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"239\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-5-1.png?resize=740%2C239&#038;ssl=1\" alt=\"\" class=\"wp-image-27258\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-5-1.png?resize=1024%2C331&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-5-1.png?resize=300%2C97&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-5-1.png?resize=768%2C248&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-5-1.png?resize=150%2C49&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-5-1.png?w=1499&amp;ssl=1 1499w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\"><em>Engagement of Moj App, Source:Similarweb<\/em><\/figcaption><\/figure>\n\n\n\n<p>The user demographics (India) of the app are 21.1% Female and 78.9% Male, with the highest age group being 25-34 year old (43%) followed by 18-24 year old (33%). (Data from May 2022 to April 2023)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"330\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-6-1.png?resize=740%2C330&#038;ssl=1\" alt=\"\" class=\"wp-image-27259\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-6-1.png?resize=1024%2C457&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-6-1.png?resize=300%2C134&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-6-1.png?resize=768%2C343&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-6-1.png?resize=150%2C67&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-6-1.png?w=1493&amp;ssl=1 1493w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\"><em>App demographics of Moj App, Source:Similarweb<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_Reasons_to_Advertise_on_Moj\"><\/span><strong>Top Reasons to Advertise on Moj<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li>Moj App has become the go-to platform for a wide range of industries, including News and Media, Programming and Developer Software,&nbsp; Accommodation and Hotels.etc. With an average session duration of 7.39 minutes, users are captivated by the app&#8217;s content, increasing the impact and visibility of advertising campaigns.&nbsp;<\/li>\n\n\n\n<li>With 87.79 million active users worldwide, Moj App offers advertisers with a massive audience to tap into. By advertising on Moj, brands can greatly expand their reach and connect with a diverse and engaged user base, maximizing their brand exposure and potential customer acquisition.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Advertising_FormatsOptions_Available_in_Moj\"><\/span><strong>Types of Advertising Formats\/Options Available in Moj<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In-feed_Video_Ads\"><\/span><strong>In-feed Video Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"328\" height=\"645\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-9.png?resize=328%2C645&#038;ssl=1\" alt=\"\" class=\"wp-image-27262\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-9.png?w=328&amp;ssl=1 328w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-9.png?resize=153%2C300&amp;ssl=1 153w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-9.png?resize=150%2C295&amp;ssl=1 150w\" sizes=\"(max-width: 328px) 100vw, 328px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\"> <\/figcaption><\/figure>\n\n\n\n<p>In-feed video ads are auto playing video ads on Moj\u2019s most visited \u2018For You\u2019 feed(home feed). This ad format helps the advertiser provide product context to users.<\/p>\n\n\n\n<ul>\n<li><strong>Design recommendations<\/strong><\/li>\n<\/ul>\n\n\n\n<p>File type: MP4 | Ratio: 9:16 Vertical | Resolution: 720p | CTA: Fade in animation for 2 seconds | The video creative must have sound.<\/p>\n\n\n\n<ul>\n<li><strong>Technical specifications<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Video duration: 10-30 seconds<\/p>\n\n\n\n<ul>\n<li><strong>Text recommendations<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Video captions: 60 Characters | CTA text : 20 Characters&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"RoadBlock_Ads\"><\/span><strong>RoadBlock Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"269\" height=\"614\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-7.png?resize=269%2C614&#038;ssl=1\" alt=\"\" class=\"wp-image-27260\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-7.png?w=269&amp;ssl=1 269w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-7.png?resize=131%2C300&amp;ssl=1 131w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-7.png?resize=150%2C342&amp;ssl=1 150w\" sizes=\"(max-width: 269px) 100vw, 269px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\"> <\/figcaption><\/figure>\n\n\n\n<p>RoadBlock Ads on Moj refer to a premium advertising feature that allows brands to exclusively dominate the ad space for a specific duration, ensuring maximum visibility and impact among Moj App users.<\/p>\n\n\n\n<ul>\n<li><strong>Design recommendations<\/strong><\/li>\n<\/ul>\n\n\n\n<p>File type: MP4 | Frame Structure: 25<\/p>\n\n\n\n<ul>\n<li><strong>Text recommendations<\/strong><\/li>\n<\/ul>\n\n\n\n<p>No description is displayed<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influencer_Package_and_Hashtag_Package\"><\/span><strong>Influencer Package and Hashtag Package<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"275\" height=\"608\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-8.png?resize=275%2C608&#038;ssl=1\" alt=\"\" class=\"wp-image-27261\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-8.png?w=275&amp;ssl=1 275w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-8.png?resize=136%2C300&amp;ssl=1 136w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-8.png?resize=150%2C332&amp;ssl=1 150w\" sizes=\"(max-width: 275px) 100vw, 275px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\"> <\/figcaption><\/figure>\n\n\n\n<p>The Influencer Package on Moj App offers brands the opportunity to collaborate with popular influencers on the platform to create and promote engaging content. The Hashtag Package allows brands to launch customized hashtag campaigns to drive user engagement and brand awareness on Moj.<\/p>\n\n\n\n<ul>\n<li><strong>Design recommendations<\/strong><\/li>\n<\/ul>\n\n\n\n<p>File type: MP4 | Frame Structure: 25<\/p>\n\n\n\n<ul>\n<li><strong>Text recommendations<\/strong><\/li>\n<\/ul>\n\n\n\n<p>No description is displayed<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"App_Install\"><\/span><strong>App Install<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"525\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-10.png?resize=740%2C525&#038;ssl=1\" alt=\"\" class=\"wp-image-27263\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-10.png?resize=1024%2C727&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-10.png?resize=300%2C213&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-10.png?resize=768%2C545&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-10.png?resize=1536%2C1091&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-10.png?resize=150%2C107&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-10.png?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-10.png?w=1480&amp;ssl=1 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\"> <\/figcaption><\/figure>\n\n\n\n<p>App Install Ad will be displayed across the platform with a CTA button, that will take the users to the landing page from where they can download the app.<\/p>\n\n\n\n<ul>\n<li><strong>Design recommendations<\/strong><\/li>\n<\/ul>\n\n\n\n<p>File type: jpg | Unit: px | Frame Structure: 25<\/p>\n\n\n\n<ul>\n<li><strong>Text recommendations<\/strong><\/li>\n<\/ul>\n\n\n\n<p>No description is displayed<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Ad_Targeting_Available_on_Moj\"><\/span><strong>Types of Ad Targeting Available on Moj<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>On Moj, advertisers have access to various ad targeting options to ensure their campaigns reach the right audiences:<\/p>\n\n\n\n<ul>\n<li>Age, gender and geography<\/li>\n<\/ul>\n\n\n\n<p>Moj allows advertisers to target specific age groups, genders, and geographical locations, enabling precise audience targeting based on demographic factors.<\/p>\n\n\n\n<ul>\n<li>Device and language<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;Advertisers can target audiences based on the type of device they use (such as Android or iOS) and their preferred language, ensuring relevant content delivery.<\/p>\n\n\n\n<ul>\n<li>Cohort and in-market category targeting<\/li>\n<\/ul>\n\n\n\n<p>Moj&#8217;s targeting options include cohort targeting, which focuses on user habits and interests, and in-market category targeting, which targets users with similar interests and research as the advertiser&#8217;s product or service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_Brand_Categories_that_Should_Advertise_on_Moj\"><\/span><strong>Top Brand Categories that Should Advertise on Moj&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Moj App offers a diverse and engaged user base, making it an ideal platform for various brand categories to advertise. Below are the brand categories that would benefit the most from advertising on Moj:<\/p>\n\n\n\n<ol>\n<li>FMCG<\/li>\n\n\n\n<li>Automobile&nbsp;<\/li>\n\n\n\n<li>Food &amp; Restaurant<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_Cities_of_India_that_Prefer_Moj_Advertising\"><\/span><strong>Top 3 Cities of India that Prefer Moj Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Indian cities from which brands did the most Moj advertising are as follows:<\/p>\n\n\n\n<ol>\n<li>Mumbai<\/li>\n\n\n\n<li>Bangalore<\/li>\n\n\n\n<li>New Delhi<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Average_CTR_of_Moj_ads\"><\/span><strong>Average CTR of Moj ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Average CTR for Moj ads is 0.2%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Moj_Advertising_Cost\"><\/span><strong>Moj Advertising Cost<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The <a href=\"https:\/\/www.themediaant.com\/digital\/moj-app-advertising\">cost of Moj Advertisement<\/a> is determined by the numerous media ad alternatives selected by the advertisers. Our pricing methods for Moj advertisement rates are based on the ad choice selected which can be customized as well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launched in 2020, Moj App is an Indian video-sharing social networking service that has taken over. This platform has gained widespread popularity due to its support for 15 languages and&#8230;<\/p>\n","protected":false},"author":34427,"featured_media":27266,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2524],"tags":[2512,882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/Moj_Logo_NEW1.jpg?fit=1200%2C667&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/27222"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34427"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=27222"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/27222\/revisions"}],"predecessor-version":[{"id":27269,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/27222\/revisions\/27269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/27266"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=27222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=27222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=27222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}