{"id":27046,"date":"2023-06-06T12:56:45","date_gmt":"2023-06-06T07:26:45","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=27046"},"modified":"2023-07-25T15:44:23","modified_gmt":"2023-07-25T10:14:23","slug":"jiosaavn-advertising-types-and-targeting-options","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/jiosaavn-advertising-types-and-targeting-options\/","title":{"rendered":"<strong>JioSaavn Advertising &#8211; Types, Targeting Options &amp; Facts<\/strong>"},"content":{"rendered":"\n<p>JioSaavn is an Indian music streaming service and a global digital distributor of Hindi, Marathi, English, Malayalam, Bengali, and other regional Indian music. Since its inception as Saavn in 2007, the firm has acquired the rights to over 80 million music recordings in 16 languages.<\/p>\n\n\n\n<p>JioSaavn is a freemium service, which means that basic functions are free with commercials or limits, but extra capabilities, such as increased streaming quality and song downloads for offline listening, are available through paid subscriptions.<br><\/p>\n\n\n\n<p>In 2009, Saavn relaunched its primary website, Saavn.com, as a B2C offering, shifting its major focus to become a music destination for fans of Bollywood and other Indian music. Reliance Industries bought a controlling share in Saavn and its digital music service, JioMusic, on March 23, 2018. The merged firm is worth more than $1 billion and has been rebranded as JioSaavn.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69ff2db269eea\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69ff2db269eea\"  type=\"checkbox\" id=\"item-69ff2db269eea\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/jiosaavn-advertising-types-and-targeting-options\/#Top_3_JioSaavn_Advertising_Facts\" title=\"Top 3 JioSaavn Advertising Facts\">Top 3 JioSaavn Advertising Facts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/jiosaavn-advertising-types-and-targeting-options\/#Top_Jiosaavn_Ad_Options\" title=\"Top Jiosaavn Ad Options\">Top Jiosaavn Ad Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/jiosaavn-advertising-types-and-targeting-options\/#Top_preferred_targeting_options_on_JioSaavn\" title=\"Top preferred targeting options on JioSaavn\">Top preferred targeting options on JioSaavn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/jiosaavn-advertising-types-and-targeting-options\/#Top_reasons_to_go_for_JioSaavn_advertising\" title=\"Top reasons to go for JioSaavn advertising\">Top reasons to go for JioSaavn advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/jiosaavn-advertising-types-and-targeting-options\/#Top_3_brand_categories_that_should_consider_JioSaavn_advertising\" title=\"Top 3 brand categories that should consider JioSaavn advertising\">Top 3 brand categories that should consider JioSaavn advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/jiosaavn-advertising-types-and-targeting-options\/#Top_3_cities_that_prefer_JioSaavn_advertising\" title=\"Top 3 cities that prefer JioSaavn advertising\">Top 3 cities that prefer JioSaavn advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/jiosaavn-advertising-types-and-targeting-options\/#Average_CTR\" title=\"Average CTR\">Average CTR<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_JioSaavn_Advertising_Facts\"><\/span><strong>Top 3 JioSaavn Advertising Facts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li>The average monthly downloads of the JioSaavn in India is 8.6 Million. (April 2023 data)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"348\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-1.png?resize=740%2C348&#038;ssl=1\" alt=\"\" class=\"wp-image-27049\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-1.png?resize=1024%2C481&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-1.png?resize=300%2C141&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-1.png?resize=768%2C361&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-1.png?resize=150%2C70&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-1.png?w=1494&amp;ssl=1 1494w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">App performance of JioSaavn App, Source: Similarweb<\/figcaption><\/figure><\/div>\n\n\n<p>The Monthly Active Users of JioSaavn in India are 36.41 Million and the average session duration is 7.20 minutes. The Daily active users of the app are 5.804 Million. (Data from May 2022 to April 2023)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"244\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-2.png?resize=740%2C244&#038;ssl=1\" alt=\"\" class=\"wp-image-27050\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-2.png?resize=1024%2C337&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-2.png?resize=300%2C99&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-2.png?resize=768%2C253&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-2.png?resize=150%2C49&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-2.png?w=1497&amp;ssl=1 1497w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">Engagement of JioSaavn App, Source: Similarweb<\/figcaption><\/figure><\/div>\n\n\n<p>The user demographics (India) of the app are 15.2% Female and 84.8% Male, with the highest age group being 25-34 years old (47%) followed by 18-24-year-old (33%). (Data from May 2022 to April 2023).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"328\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-3.png?resize=740%2C328&#038;ssl=1\" alt=\"\" class=\"wp-image-27051\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-3.png?resize=1024%2C454&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-3.png?resize=300%2C133&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-3.png?resize=768%2C340&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-3.png?resize=150%2C67&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/image-3.png?w=1500&amp;ssl=1 1500w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">App demographics of JioSaavn App, Source: Similarweb<br><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_Jiosaavn_Ad_Options\"><\/span><strong>Top Jiosaavn Ad Options<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Display Advertisements:&nbsp; <\/strong><a href=\"https:\/\/www.themediaant.com\/digital\/jio-saavn-advertising\/banner\">Display advertising<\/a> refers to the usage of visual advertisements that are typically incorporated into the platform&#8217;s user interface. These advertisements are an important source of money, particularly for companies that provide free service levels.<\/p>\n\n\n\n<ul>\n<li><strong>Maximus:<\/strong> Your first impression is very important. Before anyone or anything else, tell people about your brand using a high-quality ad that fills the entire screen. This ad will show up as soon as they open the app.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/display_maximus_cca6dfc864.png?resize=111%2C216&#038;ssl=1\" alt=\"\" class=\"wp-image-27052\" width=\"111\" height=\"216\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/display_maximus_cca6dfc864.png?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/display_maximus_cca6dfc864.png?resize=155%2C300&amp;ssl=1 155w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/display_maximus_cca6dfc864.png?resize=150%2C291&amp;ssl=1 150w\" sizes=\"(max-width: 111px) 100vw, 111px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">Maximus Ad, Source: Jiosaavn<\/figcaption><\/figure>\n\n\n\n<ul>\n<li><strong>Showcase: <\/strong>Place your brand directly on the main page of JioSaavn and stand out from the crowd. The showcase feature is always visible and won&#8217;t leave the main page for a whole day.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/display_showcase_486c1efae2.png?resize=112%2C217&#038;ssl=1\" alt=\"\" class=\"wp-image-27053\" width=\"112\" height=\"217\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/display_showcase_486c1efae2.png?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/display_showcase_486c1efae2.png?resize=155%2C300&amp;ssl=1 155w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/display_showcase_486c1efae2.png?resize=150%2C291&amp;ssl=1 150w\" sizes=\"(max-width: 112px) 100vw, 112px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">Showcase Ad, Source: Jiosaavn<\/figcaption><\/figure>\n\n\n\n<ul>\n<li><strong>In-Feed:<\/strong> Put your advertisement on the main page between the lines of content to catch people&#8217;s interest as they&#8217;re scrolling through.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/display_infeed_e6c4fa1a13.png?resize=113%2C220&#038;ssl=1\" alt=\"\" class=\"wp-image-27054\" width=\"113\" height=\"220\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/display_infeed_e6c4fa1a13.png?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/display_infeed_e6c4fa1a13.png?resize=155%2C300&amp;ssl=1 155w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/display_infeed_e6c4fa1a13.png?resize=150%2C291&amp;ssl=1 150w\" sizes=\"(max-width: 113px) 100vw, 113px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">In-Feed, Source: Jiosaavn<\/figcaption><\/figure>\n\n\n\n<ul>\n<li><strong>Overlay:<\/strong> Make sure your brand stands out by using a high-quality ad that takes up the whole screen. This ad is shown at a time when your audience is actively listening.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/display_overlay_12f2c1a2ec.png?resize=114%2C221&#038;ssl=1\" alt=\"\" class=\"wp-image-27055\" width=\"114\" height=\"221\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/display_overlay_12f2c1a2ec.png?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/display_overlay_12f2c1a2ec.png?resize=155%2C300&amp;ssl=1 155w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/display_overlay_12f2c1a2ec.png?resize=150%2C291&amp;ssl=1 150w\" sizes=\"(max-width: 114px) 100vw, 114px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">Overlay Ad, Source: Jiosaavn<\/figcaption><\/figure>\n\n\n\n<p><strong>Audio advertisements<\/strong> &#8211; One of the most well-known ad forms in the JioSaavn App is <a href=\"https:\/\/www.themediaant.com\/digital\/jio-saavn-advertising\/audio\">audio adverts<\/a>. At the start of each song or program with a full banner, a 20-second skippable audio commercial is played following the 5-second audio ad.<\/p>\n\n\n\n<ul>\n<li><strong>Standard Audio<\/strong>: Easily share what your brand is all about using sound advertisements played between songs. These ads are paired with a banner that can be clicked on.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/audio_companion_8d8735ab39.png?resize=115%2C222&#038;ssl=1\" alt=\"\" class=\"wp-image-27058\" width=\"115\" height=\"222\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/audio_companion_8d8735ab39.png?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/audio_companion_8d8735ab39.png?resize=155%2C300&amp;ssl=1 155w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/audio_companion_8d8735ab39.png?resize=150%2C291&amp;ssl=1 150w\" sizes=\"(max-width: 115px) 100vw, 115px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">Standard Audio, Source: Jiosaavn<\/figcaption><\/figure>\n\n\n\n<ul>\n<li><strong>Standard Audio without Banner<\/strong>: Easily share what your brand is all about through sound advertisements played between songs.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/audio_standard_no_banner_387c4fdb2b-1.png?resize=111%2C216&#038;ssl=1\" alt=\"\" class=\"wp-image-27057\" width=\"111\" height=\"216\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/audio_standard_no_banner_387c4fdb2b-1.png?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/audio_standard_no_banner_387c4fdb2b-1.png?resize=155%2C300&amp;ssl=1 155w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/audio_standard_no_banner_387c4fdb2b-1.png?resize=150%2C291&amp;ssl=1 150w\" sizes=\"(max-width: 111px) 100vw, 111px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">Standard Audio Without Banner, Source: Jiosaavn<\/figcaption><\/figure>\n\n\n\n<ul>\n<li><strong>Native Audio Spot<\/strong>: Spend 15 minutes directly connecting with your audience using a mix of visuals and sounds.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/audio_native_ccd6f49268.png?resize=116%2C224&#038;ssl=1\" alt=\"\" class=\"wp-image-27059\" width=\"116\" height=\"224\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/audio_native_ccd6f49268.png?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/audio_native_ccd6f49268.png?resize=155%2C300&amp;ssl=1 155w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/audio_native_ccd6f49268.png?resize=150%2C291&amp;ssl=1 150w\" sizes=\"(max-width: 116px) 100vw, 116px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">Native Audio Spot, Source: Jiosaavn<\/figcaption><\/figure>\n\n\n\n<ul>\n<li><strong>Dynamic Audio Spot<\/strong>: Use listener data in real-time to send out many personalized audio ads that relate to each person&#8217;s situation or context.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/dynamic_audio_ad_a9ddb457b7.png?resize=114%2C221&#038;ssl=1\" alt=\"\" class=\"wp-image-27060\" width=\"114\" height=\"221\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/dynamic_audio_ad_a9ddb457b7.png?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/dynamic_audio_ad_a9ddb457b7.png?resize=155%2C300&amp;ssl=1 155w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/dynamic_audio_ad_a9ddb457b7.png?resize=150%2C291&amp;ssl=1 150w\" sizes=\"(max-width: 114px) 100vw, 114px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">Dynamic Audio Spot, Source: Jiosaavn<\/figcaption><\/figure>\n\n\n\n<p><strong>Video advertisements &#8211; <\/strong><a href=\"https:\/\/www.themediaant.com\/digital\/jio-saavn-advertising\/video\">Video ads<\/a> are generally 15 seconds to 30 seconds long and are an excellent method to market your brand visually.<\/p>\n\n\n\n<ul>\n<li><strong>Standard Video<\/strong>: Show a video ad with sound to an interested group of people when they can clearly see the screen.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/standard_video_25dcba76f6.png?resize=115%2C222&#038;ssl=1\" alt=\"\" class=\"wp-image-27061\" width=\"115\" height=\"222\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/standard_video_25dcba76f6.png?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/standard_video_25dcba76f6.png?resize=155%2C300&amp;ssl=1 155w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/standard_video_25dcba76f6.png?resize=150%2C291&amp;ssl=1 150w\" sizes=\"(max-width: 115px) 100vw, 115px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">Standard Video, Source: Jiosaavn<\/figcaption><\/figure>\n\n\n\n<ul>\n<li><strong>Video Showcase<\/strong>: Show your brand&#8217;s video directly on the main web page and give your viewers an exciting visual experience.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/video_showcase_feb72afd34.png?resize=117%2C228&#038;ssl=1\" alt=\"\" class=\"wp-image-27062\" width=\"117\" height=\"228\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/video_showcase_feb72afd34.png?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/video_showcase_feb72afd34.png?resize=150%2C291&amp;ssl=1 150w\" sizes=\"(max-width: 117px) 100vw, 117px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">Video Showcase, Source: Jiosaavn<\/figcaption><\/figure>\n\n\n\n<p><strong>Content Advertising:&nbsp; <\/strong>The practice of marketing music, artists, albums, or related material through adverts inside the interface of a music streaming platform is known as <a href=\"https:\/\/www.themediaant.com\/blog\/glossary\/content-marketing\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.themediaant.com\/blog\/glossary\/content-marketing\/\" rel=\"noreferrer noopener\">content advertising<\/a>.<\/p>\n\n\n\n<ul>\n<li><strong>Sponsored Playlist<\/strong>: Sponsored Playlists on JioSaavn are curated music lists sponsored by brands, offering targeted brand visibility while providing users with unique, personalized listening experiences.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/playlist_f528bc8a7a.png?resize=111%2C216&#038;ssl=1\" alt=\"\" class=\"wp-image-27063\" width=\"111\" height=\"216\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/playlist_f528bc8a7a.png?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/playlist_f528bc8a7a.png?resize=155%2C300&amp;ssl=1 155w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/playlist_f528bc8a7a.png?resize=150%2C291&amp;ssl=1 150w\" sizes=\"(max-width: 111px) 100vw, 111px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">Sponsored Playlist, Source: Jiosaavn<\/figcaption><\/figure>\n\n\n\n<ul>\n<li><strong>Sponsored Podcast<\/strong>: Sponsored Podcasts for Jiosaavn offer businesses unique branding opportunities, leveraging audio storytelling to engage with diverse audiences. Since podcast is an emerging trend it can be a powerful tool for strategic marketing in today&#8217;s digital landscape.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/podcast_f2d654f061.png?resize=123%2C238&#038;ssl=1\" alt=\"\" class=\"wp-image-27064\" width=\"123\" height=\"238\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/podcast_f2d654f061.png?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/podcast_f2d654f061.png?resize=155%2C300&amp;ssl=1 155w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/podcast_f2d654f061.png?resize=150%2C291&amp;ssl=1 150w\" sizes=\"(max-width: 123px) 100vw, 123px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">Sponsored Podcast, Source: Jiosaavn<\/figcaption><\/figure>\n\n\n\n<ul>\n<li><strong>Sponsored Original Music<\/strong>: JioSaavn&#8217;s program, Artist Originals (AO), is famous for showcasing the skills of exceptional musicians from around the world. By connecting with popular original music that your listeners will enjoy, you can influence today&#8217;s trends.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/Original-music.png?resize=147%2C285&#038;ssl=1\" alt=\"\" class=\"wp-image-27065\" width=\"147\" height=\"285\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/Original-music.png?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/Original-music.png?resize=155%2C300&amp;ssl=1 155w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/Original-music.png?resize=150%2C291&amp;ssl=1 150w\" sizes=\"(max-width: 147px) 100vw, 147px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">Sponsored Original Music, Source: Jiosaavn<\/figcaption><\/figure>\n\n\n\n<ul>\n<li><strong>Brand Channel<\/strong>: Keep your audience coming back for more by defining &amp; owning a unique content environment on JioSaavn.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/brand_channel_aba5a06e4f.png?resize=138%2C267&#038;ssl=1\" alt=\"\" class=\"wp-image-27066\" width=\"138\" height=\"267\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/brand_channel_aba5a06e4f.png?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/brand_channel_aba5a06e4f.png?resize=155%2C300&amp;ssl=1 155w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/brand_channel_aba5a06e4f.png?resize=150%2C291&amp;ssl=1 150w\" sizes=\"(max-width: 138px) 100vw, 138px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">Brand Channel, Source: Jiosaavn<\/figcaption><\/figure>\n\n\n\n<ul>\n<li><strong>Brand Voice<\/strong>: Let your brand&#8217;s unique sound help people remember it. You can put your catchy tune, brand song, or specially made sound clips on JioSaavn, giving your brand&#8217;s sound the chance to shine that it deserves.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/brand_voice_cd9e91d8b7.png?resize=132%2C257&#038;ssl=1\" alt=\"\" class=\"wp-image-27067\" width=\"132\" height=\"257\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/brand_voice_cd9e91d8b7.png?w=350&amp;ssl=1 350w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/brand_voice_cd9e91d8b7.png?resize=150%2C291&amp;ssl=1 150w\" sizes=\"(max-width: 132px) 100vw, 132px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">Brand Voice, Source: Jiosaavn<\/figcaption><\/figure>\n\n\n\n<p><strong>Masthead Banner- <\/strong> <a href=\"https:\/\/www.themediaant.com\/digital\/jio-saavn-advertising\/masthead-banner\">Masthead banner ads<\/a> are rectangular pictures or video adverts that appear at the top of the platform&#8217;s homepage for a period of 24 hours.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/Masthead-banner-ad.jpg?resize=162%2C288&#038;ssl=1\" alt=\"\" class=\"wp-image-27069\" width=\"162\" height=\"288\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/Masthead-banner-ad.jpg?resize=576%2C1024&amp;ssl=1 576w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/Masthead-banner-ad.jpg?resize=169%2C300&amp;ssl=1 169w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/Masthead-banner-ad.jpg?resize=768%2C1365&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/Masthead-banner-ad.jpg?resize=864%2C1536&amp;ssl=1 864w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/Masthead-banner-ad.jpg?resize=150%2C267&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/Masthead-banner-ad.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 162px) 100vw, 162px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">Masthead Banner, Source:themediaant<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_preferred_targeting_options_on_JioSaavn\"><\/span><strong>Top preferred targeting options on JioSaavn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><strong>Age, Gender, language, and Geography&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>JioSaavn, a popular Indian music streaming service, enables advertisers to target users based on age, gender, language, and geography. This aids in delivering personalized, effective ad experiences to its diverse listener base across India and beyond.<\/p>\n\n\n\n<ul>\n<li><strong>Playlist, Genre, Podcast, and Device&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>JioSaavn offers targeted options for users. &#8220;Playlist&#8221; targets specific music collections, &#8220;Genre&#8221; targets music styles, &#8220;Podcast&#8221; targets episodic series of spoken content, and &#8220;Device&#8221; targeting optimizes experience per device type. This personalizes users&#8217; listening experiences and content discovery.<\/p>\n\n\n\n<ul>\n<li><strong>Affinity, Activity, and Mood&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>JioSaavn&#8217;s targeting options offer advanced personalization by leveraging user affinity, activity, and mood. Advertisers can connect with listeners based on their music preferences, in-app behaviors, and current mood, enabling highly relevant ad experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_reasons_to_go_for_JioSaavn_advertising\"><\/span><strong>Top reasons to go for JioSaavn advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol>\n<li>With 36.41 million monthly active users worldwide, JioSaavn App offers advertisers with a massive audience to tap into. By advertising on JioSaavn, brands can greatly expand their reach and connect with a diverse and engaged user base, maximizing their brand exposure and potential customer acquisition.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\">\n<li>JioSaavn attracts a diverse range of advertisers from industries like Music, Telecommunication, News, and Media and this allows brands to promote their products and services to a wide array of audiences. Additionally, with an average session duration of approximately 7.20 minutes, your advertising campaign can significantly enhance its reach and impact.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_brand_categories_that_should_consider_JioSaavn_advertising\"><\/span><strong>Top 3 brand categories that should consider JioSaavn advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li>Food and Beverage Companies<\/li>\n\n\n\n<li>Telecom<\/li>\n\n\n\n<li>FMCG<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_3_cities_that_prefer_JioSaavn_advertising\"><\/span><strong>Top 3 cities that prefer JioSaavn advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li>Bangalore<\/li>\n\n\n\n<li>Mumbai&nbsp;<\/li>\n\n\n\n<li>Ahmedabad<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Average_CTR\"><\/span><strong>Average CTR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The average CTR for JioSaavn ads is 0.20%<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JioSaavn is an Indian music streaming service and a global digital distributor of Hindi, Marathi, English, Malayalam, Bengali, and other regional Indian music. Since its inception as Saavn in 2007,&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":27077,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2524],"tags":[3565,3566,882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/06\/Jio-Saavn-Logo-PNG-2.png?fit=833%2C496&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/27046"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=27046"}],"version-history":[{"count":6,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/27046\/revisions"}],"predecessor-version":[{"id":28449,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/27046\/revisions\/28449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/27077"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=27046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=27046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=27046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}