{"id":24414,"date":"2023-03-31T16:16:05","date_gmt":"2023-03-31T10:46:05","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?p=24414"},"modified":"2023-06-05T12:04:41","modified_gmt":"2023-06-05T06:34:41","slug":"10-types-of-advertising","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/","title":{"rendered":"10 Types of Advertising Channels to Promote your Business"},"content":{"rendered":"\n<p>Looking to advertise your business in India? <\/p>\n\n\n\n<p>With so many advertising channels available, it can be overwhelming to decide which one to use. From traditional mediums like television and print to digital platforms such as social media and search engines, each advertising channel has its own strengths and weaknesses. <\/p>\n\n\n\n<p>In this article, we&#8217;ll explore the different types of advertising channels available in India and provide insights on which one may be best suited for your business needs. Whether you&#8217;re a small startup or a large corporation, understanding the different advertising channels can help you create an effective marketing strategy and reach your target audience more efficiently. So let&#8217;s dive in and explore the 10 types of advertising channels available in India.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69de7d935e976\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69de7d935e976\"  type=\"checkbox\" id=\"item-69de7d935e976\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#What_is_Advertising\" title=\"What is Advertising?\">What is Advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Types_of_Advertising\" title=\"Types of Advertising\">Types of Advertising<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#TV_Advertising\" title=\"TV Advertising\">TV Advertising<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Video_Ads\" title=\"Video Ads\">Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Aston_Band\" title=\"Aston Band\">Aston Band<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#L_Band\" title=\"L Band\">L Band<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Online_Advertising\" title=\"Online Advertising\">Online Advertising<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Banner_Ads\" title=\"Banner Ads\">Banner Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Video_Ads-2\" title=\"Video Ads\">Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Text_Ads\" title=\"Text Ads\">Text Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#OOH_Advertising\" title=\"OOH Advertising\">OOH Advertising<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Bus_Shelter\" title=\"Bus Shelter\">Bus Shelter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Hoarding\" title=\"Hoarding\">Hoarding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Pole_Kiosk\" title=\"Pole Kiosk\">Pole Kiosk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Sky_Walk\" title=\"Sky Walk\">Sky Walk<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Newspaper_Advertising\" title=\"Newspaper Advertising\">Newspaper Advertising<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Half_Page_Ads\" title=\"Half Page Ads\">Half Page Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Quarter_Page_Ads\" title=\"Quarter Page Ads\">Quarter Page Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Full_Page_Ads\" title=\"Full Page Ads\">Full Page Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Jacket_Ads\" title=\"Jacket Ads\">Jacket Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Airport_Advertising\" title=\"Airport Advertising\">Airport Advertising<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Digital_Screen\" title=\"Digital Screen\">Digital Screen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Hoarding-2\" title=\"Hoarding\">Hoarding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Luggage_Trolley\" title=\"Luggage Trolley\">Luggage Trolley<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Inflight_Magazine\" title=\"Inflight Magazine\">Inflight Magazine<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Theatre_Advertising\" title=\"Theatre Advertising\">Theatre Advertising<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Slide_Ad\" title=\"Slide Ad\">Slide Ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Video_Ad\" title=\"Video Ad\">Video Ad<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Social_Media_Influencer_Marketing\" title=\"Social Media Influencer Marketing\">Social Media Influencer Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Non_Traditional_Advertising\" title=\"Non Traditional Advertising\">Non Traditional Advertising<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Bus_Advertising\" title=\"Bus Advertising\">Bus Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Auto_Advertising\" title=\"Auto Advertising\">Auto Advertising<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Magazine_Advertising\" title=\"Magazine Advertising\">Magazine Advertising<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Full_Page\" title=\"Full Page\">Full Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Half_Page\" title=\"Half Page\">Half Page<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#FM_Radio_Advertising\" title=\"FM Radio Advertising\">FM Radio Advertising<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Jingle\" title=\"Jingle\">Jingle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Time_Check\" title=\"Time Check\">Time Check<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Frequently_Asked_Questions_on_Advertising\" title=\"Frequently Asked Questions on Advertising\">Frequently Asked Questions on Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#What_is_advertising_and_example\" title=\"What is advertising and example?\">What is advertising and example?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#What%E2%80%99s_the_difference_between_marketing_and_advertising\" title=\"What&#8217;s the difference between marketing and advertising?\">What&#8217;s the difference between marketing and advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#What_are_some_benefits_of_advertising_for_a_small_business\" title=\"What are some benefits of advertising for a small business?\">What are some benefits of advertising for a small business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.themediaant.com\/blog\/10-types-of-advertising\/#Why_are_advertisements_important\" title=\"Why are advertisements important?\">Why are advertisements important?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Advertising\"><\/span><strong>What is Advertising?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Advertising is a marketing tool through which companies promote themselves using different mediums available in the market. Using various types of advertising, a company can promote its products and services both online and offline. In order to identify which medium suits you best, define your audience clearly. Next, choose a combination of options that will impact your target audience in the most cost-effective way possible.<\/p>\n\n\n\n<p>Read on to find out what medium would work well for your business, budgets and strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Advertising\"><\/span><strong>Types of Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are many different types of advertising. Traditional advertising or offline methods are radio, print, TV, and out-of-home advertising. Online advertising mediums include <a href=\"https:\/\/instapage.com\/blog\/search-engine-advertising\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">search engine ads<\/a>, display ads, social ads, email marketing and more. Traditional advertising methods continue to have an edge over online methods in India, where a majority of the population is still adapting to the digital world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TV_Advertising\"><\/span><a><\/a>TV Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/television\" target=\"_blank\" rel=\"noreferrer noopener\">TV advertisements<\/a> are nothing but TV commercials. Marketeers call them TVCs or adverts. TV advertising has a wide reach since televisions are available in most households from large cities to small villages. Considering the reach that TV viewership enjoys, TV advertising is the medium of choice for large, well-established brands that cater to a large section of the society.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_Ads\"><\/span>Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"375\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/tvcommercial-coke-advert.jpg?resize=600%2C375&#038;ssl=1\" alt=\"Television Video ad\" class=\"wp-image-24512\" title=\"Television Video ad\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/tvcommercial-coke-advert.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/tvcommercial-coke-advert.jpg?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/tvcommercial-coke-advert.jpg?resize=150%2C94&amp;ssl=1 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Video ads are typically 30 seconds in duration. They are played during breaks in TV shows. Video ads are made by professionals and therefore work well for established brands with big marketing budgets. This form of TV advertising caters to a wide audience. It is especially useful for brands in the Consumer Goods sector.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aston_Band\"><\/span>Aston Band<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"416\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Aston-Band_logo.jpg?resize=740%2C416&#038;ssl=1\" alt=\"Television Aston Band Ad\" class=\"wp-image-24497\" title=\"Television Aston Band Ad\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Aston-Band_logo.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Aston-Band_logo.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Aston-Band_logo.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Aston-Band_logo.jpg?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Aston-Band_logo.jpg?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Aston-Band_logo.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Aston-Band_logo.jpg?w=1480&amp;ssl=1 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>Aston bands are advertising strips that you will see at the bottom of the TV screen. They are static in nature with a typical exposure of 10 seconds. They don\u2019t interrupt the content being aired. Costs are based on the number of bands aired per day multiplied by the number of days.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"L_Band\"><\/span>L Band<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"720\" height=\"576\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/l-band-ad-tv.jpg?resize=720%2C576&#038;ssl=1\" alt=\"Tv L band Ad\" class=\"wp-image-24503\" title=\"Tv L band Ad\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/l-band-ad-tv.jpg?w=720&amp;ssl=1 720w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/l-band-ad-tv.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/l-band-ad-tv.jpg?resize=150%2C120&amp;ssl=1 150w\" sizes=\"(max-width: 720px) 100vw, 720px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>L bands, as the name suggests, are static, L-shaped strips of advertising material.&nbsp; They appear on the left and bottom of the TV screen. Like Aston bands, these adverts are played alongside content, for a typical duration of 10 seconds. You&#8217;re likely to see them on news and sport channels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Online_Advertising\"><\/span><a><\/a>Online Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/digital\" target=\"_blank\" rel=\"noreferrer noopener\">Digital advertising<\/a>, online advertising, web advertising &#8211; all these terms mean that businesses use the internet to promote products and services. Internet users are increasingly using mobile to access the web. The number of smartphone users in India has crossed a whopping 748 million, making online advertising a lucrative medium to grow a business. The various types of advertising in this space include social media, search engine, pay-per-click and more. Let\u2019s understand some of them here.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Banner_Ads\"><\/span>Banner Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"677\" height=\"469\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/banner-ad-online.png?resize=677%2C469&#038;ssl=1\" alt=\"Banner ad online\" class=\"wp-image-24499\" title=\"Banner ad online\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/banner-ad-online.png?w=677&amp;ssl=1 677w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/banner-ad-online.png?resize=300%2C208&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/banner-ad-online.png?resize=150%2C104&amp;ssl=1 150w\" sizes=\"(max-width: 677px) 100vw, 677px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Banner ads are rectangular graphics of different standard sizes that you will see on the top, bottom or sides of webpages. Banner ads are effective when they\u2019re placed on relevant, high-quality websites.&nbsp; Clicking on it will take you from the host website to the advertiser\u2019s website. Cost of a banner ad depends on its size. Cost-per-click (CPC) depends on your industry and the quality of the host website. Banner ads work as a great remarketing tool to target those who left your site without purchasing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_Ads-2\"><\/span>Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"359\" height=\"239\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Online-Video-Ad.jpg?resize=359%2C239&#038;ssl=1\" alt=\"Online Video Ad\" class=\"wp-image-24517\" title=\"Online Video Ad\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Online-Video-Ad.jpg?w=359&amp;ssl=1 359w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Online-Video-Ad.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Online-Video-Ad.jpg?resize=150%2C100&amp;ssl=1 150w\" sizes=\"(max-width: 359px) 100vw, 359px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Video ads are similar to TV commercials. Many social media sites and streaming platforms allow you to place your video ad inside their online content. Video ads are in great demand today. This format is highly engaging, flexible and can be shared.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Text_Ads\"><\/span>Text Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"289\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/text-ad-online.png?resize=740%2C289&#038;ssl=1\" alt=\"Online Text Ad\" class=\"wp-image-24510\" title=\"Online Text Ad\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/text-ad-online.png?resize=1024%2C400&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/text-ad-online.png?resize=300%2C117&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/text-ad-online.png?resize=768%2C300&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/text-ad-online.png?resize=150%2C59&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/text-ad-online.png?w=1326&amp;ssl=1 1326w\" sizes=\"(max-width: 740px) 100vw, 740px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Text ads are usually sent in bulk to a targeted audience. You can do this through SMS or Whatsapp on mobile devices. Text ads are short, precise and more readable. They have a better open rate than email. The SMS relies on cellular networks to send text messages while Whatsapp needs an internet connection. SMS ads work well if a big chunk of your audience does not use a smartphone. Remember to employ this medium for users that already know your brand, else it becomes spam. This type of advertising is a great way to stay in touch with existing customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OOH_Advertising\"><\/span><a><\/a>OOH Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Any form of advertising you experience out of your home falls under the category of <a href=\"https:\/\/www.themediaant.com\/outdoor\" target=\"_blank\" rel=\"noreferrer noopener\">OOH advertising<\/a>. OOH advertising spaces are a natural part of any urban landscape. Although most of us have our heads buried in our cellphones, OOH advertising continues to offer maximum exposure. It is an integral part of global marketing strategy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bus_Shelter\"><\/span>Bus Shelter<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"740\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Outdoor-bus-shelter-ad.jpg?resize=740%2C740&#038;ssl=1\" alt=\"Bus Shelter Ad\" class=\"wp-image-24515\" title=\"Bus Shelter Ad\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Outdoor-bus-shelter-ad.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Outdoor-bus-shelter-ad.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Outdoor-bus-shelter-ad.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Outdoor-bus-shelter-ad.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Outdoor-bus-shelter-ad.jpg?resize=1536%2C1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Outdoor-bus-shelter-ad.jpg?resize=96%2C96&amp;ssl=1 96w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Outdoor-bus-shelter-ad.jpg?w=2000&amp;ssl=1 2000w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Outdoor-bus-shelter-ad.jpg?w=1480&amp;ssl=1 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Bus shelters or bus stops are points where people get on and off a bus. This type of OOH advertising works well if you\u2019re a local business and want to target customers in the locality. They&#8217;re especially effective in large metropolitan cities where most people use public transport for daily commute. Available across the city, these ads can target your audience geographically, where large hoardings are not available.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hoarding\"><\/span>Hoarding<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"555\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/hoarding-ad-ooh.jpg?resize=740%2C555&#038;ssl=1\" alt=\"Hoarding Ad OOH\" class=\"wp-image-24500\" title=\"Hoarding Ad OOH\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/hoarding-ad-ooh.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/hoarding-ad-ooh.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/hoarding-ad-ooh.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/hoarding-ad-ooh.jpg?resize=150%2C113&amp;ssl=1 150w\" sizes=\"(max-width: 740px) 100vw, 740px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Think London\u2019s Piccadilly circus and New York&#8217;s Times Square &#8211; what comes to your mind? The mammoth hoardings of course. Popularly known as billboards, everybody would be familiar with this type of advertising. It started in America in the 1800s and quickly became popular around the world. Today, hoardings are available with graphic and multimedia components. You\u2019ll find them in high-traffic areas and major highways. They\u2019re good for brands that want to target a wide cross-section of the population.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pole_Kiosk\"><\/span>Pole Kiosk<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"258\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/polekiosk-ad-ooh.jpg?resize=500%2C258&#038;ssl=1\" alt=\"Pole Kiosk Ad OOH\" class=\"wp-image-24507\" title=\"Pole Kiosk Ad OOH\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/polekiosk-ad-ooh.jpg?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/polekiosk-ad-ooh.jpg?resize=300%2C155&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/polekiosk-ad-ooh.jpg?resize=150%2C77&amp;ssl=1 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>A pole kiosk is a compact billboard that is mounted back to back on electric poles. You\u2019ll see this type of advertising medium on footpaths with high pedestrian traffic. If you&#8217;re standing outside a college and see an ad for a coaching centre mounted on an electric pole, that\u2019s a pole kiosk ad targeting the students of that institution.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sky_Walk\"><\/span>Sky Walk<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"416\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/sky-walk-ad-ooh.jpg?resize=740%2C416&#038;ssl=1\" alt=\"Skywalk Ad OOH\" class=\"wp-image-24509\" title=\"Skywalk Ad OOH\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/sky-walk-ad-ooh.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/sky-walk-ad-ooh.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/sky-walk-ad-ooh.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/sky-walk-ad-ooh.jpg?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/sky-walk-ad-ooh.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"(max-width: 740px) 100vw, 740px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>A skywalk is a bridge that helps pedestrians get from one end of a major road to another without interrupting the flow of traffic. Similar to hoardings, advertising on skywalks offers great brand visibility to vehicle passengers and pedestrians.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Newspaper_Advertising\"><\/span><a><\/a>Newspaper Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A large section of India\u2019s population subscribe to newspapers everyday. <a href=\"https:\/\/www.themediaant.com\/newspaper\" target=\"_blank\" rel=\"noreferrer noopener\">Newspaper advertising<\/a> is still the most cost-effective medium to reach an audience that does not use digital news platforms. Newspapers in multiple Indian languages enjoy good readership. Newspaper advertising offers various size options. A good first step is to identify which newspapers your consumers are likely to read and buy ad space accordingly. Costs would depend on leadership volumes, size of the ad and the day of circulation.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"254\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Newspaper-ad-sizes.png?resize=300%2C254&#038;ssl=1\" alt=\"Newspaper Ad Sizes\" class=\"wp-image-24514\" title=\"Newspaper Ad Sizes\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Newspaper-ad-sizes.png?w=300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Newspaper-ad-sizes.png?resize=150%2C127&amp;ssl=1 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Half_Page_Ads\"><\/span>Half Page Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>If you divide a sheet of newspaper into two halves, a half page ad would cover any one of these halves.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quarter_Page_Ads\"><\/span>Quarter Page Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Quarter page ads cover one-fourth of a newspaper page.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Full_Page_Ads\"><\/span>Full Page Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>A full page ad covers one entire side of a newspaper page. You will see no other text on that page other than the advertisement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jacket_Ads\"><\/span>Jacket Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/jacketFrontPage-ad-newspaper.jpg?resize=300%2C200&#038;ssl=1\" alt=\"Jacket Ad Newspaper\" class=\"wp-image-24502\" title=\"Jacket Ad Newspaper\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/jacketFrontPage-ad-newspaper.jpg?w=300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/jacketFrontPage-ad-newspaper.jpg?resize=150%2C100&amp;ssl=1 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>A jacket is a strip of paper that is affixed upon the newspaper, specifically for the purpose of advertising.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Airport_Advertising\"><\/span><a><\/a>Airport Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/airport\" target=\"_blank\" rel=\"noreferrer noopener\">Airport outdoor advertising<\/a> refers to ads that you place in the areas where people enter and exit the airport building.&nbsp; The various types of advertising in airports target frequent flyers and tourists visiting a city. Invest in airport outdoor advertising if your target audience is affluent and upwardly mobile.<\/p>\n\n\n\n<p>Continuous footfall in busy airports with long exposure time allows clear visibility of your brand.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Digital_Screen\"><\/span>Digital Screen<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"400\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/airport-digital-screen-ad.jpg?resize=600%2C400&#038;ssl=1\" alt=\"Digital Ad Airport\" class=\"wp-image-24495\" title=\"Digital Ad Airport\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/airport-digital-screen-ad.jpg?w=600&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/airport-digital-screen-ad.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/airport-digital-screen-ad.jpg?resize=150%2C100&amp;ssl=1 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Digital screens are high-resolution displays commonly found near cafes and&nbsp; waiting areas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hoarding-2\"><\/span>Hoarding<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"647\" height=\"363\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/airport-hoarding-ad.jpeg?resize=647%2C363&#038;ssl=1\" alt=\"Airport Hoarding Ad\" class=\"wp-image-24496\" title=\"Airport Hoarding Ad\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/airport-hoarding-ad.jpeg?w=647&amp;ssl=1 647w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/airport-hoarding-ad.jpeg?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/airport-hoarding-ad.jpeg?resize=150%2C84&amp;ssl=1 150w\" sizes=\"(max-width: 647px) 100vw, 647px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Airport hoardings offer visitors first glimpses of local brands as they enter the city. They\u2019re always well-lit to be visible even in the night.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Luggage_Trolley\"><\/span>Luggage Trolley<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"451\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Mumbai-airport-luggage-trolley-ads.jpg?resize=740%2C451&#038;ssl=1\" alt=\"Luggage Trolley Ad Airport\" class=\"wp-image-24506\" title=\"Luggage Trolley Ad Airport\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Mumbai-airport-luggage-trolley-ads.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Mumbai-airport-luggage-trolley-ads.jpg?resize=300%2C183&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Mumbai-airport-luggage-trolley-ads.jpg?resize=768%2C468&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Mumbai-airport-luggage-trolley-ads.jpg?resize=150%2C92&amp;ssl=1 150w\" sizes=\"(max-width: 740px) 100vw, 740px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Ads on luggage trolleys are more economical than digital ones. You\u2019ll often see ads of local travel agencies displayed on trolleys.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inflight_Magazine\"><\/span>Inflight Magazine<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"450\" height=\"350\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/inflight-magazine-ad.jpg?resize=450%2C350&#038;ssl=1\" alt=\"Inflight Magazine Ad\" class=\"wp-image-24501\" title=\"Inflight Magazine Ad\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/inflight-magazine-ad.jpg?w=450&amp;ssl=1 450w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/inflight-magazine-ad.jpg?resize=300%2C233&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/inflight-magazine-ad.jpg?resize=150%2C117&amp;ssl=1 150w\" sizes=\"(max-width: 450px) 100vw, 450px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Magazines that you read while flying feature articles on travel, wellness, sport and local culture. They also offer ad spaces for businesses in these categories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Theatre_Advertising\"><\/span><a><\/a>Theatre Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cinema screens in India are a major source of entertainment in spite of the emergence of digital streaming platforms such as Netflix and Hotstar. These types of advertising offer nationwide reach making it&nbsp; a great way to grow your brand. A good practice is to analyse the type of movie to partner with in order to attract the right audience. <a href=\"https:\/\/www.themediaant.com\/cinema\" target=\"_blank\" rel=\"noreferrer noopener\">Theatre advertising<\/a> is predominantly offered by multiplex brands such as PVR and INOX. Multiplex clientele are typically upmarket with good spending power.&nbsp; Ads are only displayed once the audience is in the theatre. You can be assured that your ad receives complete focus since the&nbsp; consumer is in a relaxed environment and is therefore more amenable to the communication.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Slide_Ad\"><\/span>Slide Ad<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"732\" height=\"521\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Theatre-SLide-add.png?resize=732%2C521&#038;ssl=1\" alt=\"Theatre Slide Ad\" class=\"wp-image-24516\" title=\"Theatre Slide Ad\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Theatre-SLide-add.png?w=732&amp;ssl=1 732w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Theatre-SLide-add.png?resize=300%2C214&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Theatre-SLide-add.png?resize=150%2C107&amp;ssl=1 150w\" sizes=\"(max-width: 732px) 100vw, 732px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Slide ads are images played with or without audio. They are displayed for 10 seconds on average. They can be played either before a movie begins or during the interval.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_Ad\"><\/span>Video Ad<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"338\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/theatre-video-ad.jpg?resize=740%2C338&#038;ssl=1\" alt=\"Theatre Video Ad\" class=\"wp-image-24511\" title=\"Theatre Video Ad\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/theatre-video-ad.jpg?w=923&amp;ssl=1 923w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/theatre-video-ad.jpg?resize=300%2C137&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/theatre-video-ad.jpg?resize=768%2C351&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/theatre-video-ad.jpg?resize=150%2C69&amp;ssl=1 150w\" sizes=\"(max-width: 740px) 100vw, 740px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Theatre advertising using the video format offers your audience high definition audio and visual quality. <strong><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Influencer_Marketing\"><\/span><a><\/a>Social Media Influencer Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you employ content creators with a large following within your niche to promote your brand, it means that you are engaging in social media<a href=\"https:\/\/www.themediaant.com\/influencer-marketing\" target=\"_blank\" rel=\"noreferrer noopener\"> influencer marketing<\/a>. Influencers need not necessarily be a celebrity. A brand\u2019s goal in social media influencer marketing is to piggyback on the trust of the influencer\u2019s followers and gain access to their audience. An influencer\u2019s followers trust them to suggest quality products and services and are therefore more likely to convert to your customers. Influencers receive a commission if someone purchases using a unique link that you provide to the influencer.<\/p>\n\n\n\n<p>Use social media influencer marketing to reach new audiences in niche communities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Non_Traditional_Advertising\"><\/span><a><\/a>Non Traditional Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/nontraditional\" target=\"_blank\" rel=\"noreferrer noopener\">Non traditional advertising<\/a> methods are either unorthodox or newly emerging mediums. In India, some non traditional advertising methods include advertising on public buses and auto rickshaws.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bus_Advertising\"><\/span>Bus Advertising<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"455\" height=\"296\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Bus-Ad.jpg?resize=455%2C296&#038;ssl=1\" alt=\"Bus Ad\" class=\"wp-image-24513\" title=\"Bus Ad\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Bus-Ad.jpg?w=455&amp;ssl=1 455w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Bus-Ad.jpg?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/Bus-Ad.jpg?resize=150%2C98&amp;ssl=1 150w\" sizes=\"(max-width: 455px) 100vw, 455px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Advertising on public transport is one type of outdoor advertising. Consumers usually only get a brief moment to interact with such ads in moving traffic, so they\u2019re designed to have large images and bold text.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Auto_Advertising\"><\/span>Auto Advertising<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"608\" height=\"533\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/auto-ad.jpg?resize=608%2C533&#038;ssl=1\" alt=\"Auto Ad \" class=\"wp-image-24498\" title=\"Auto Ad \" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/auto-ad.jpg?w=608&amp;ssl=1 608w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/auto-ad.jpg?resize=300%2C263&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/auto-ad.jpg?resize=150%2C131&amp;ssl=1 150w\" sizes=\"(max-width: 608px) 100vw, 608px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>With <a href=\"https:\/\/www.themediaant.com\/blog\/auto-rickshaw-advertising-cost\/\" target=\"_blank\" rel=\"noreferrer noopener\">autos<\/a> moving around various parts of a city, this highly economical type of advertising can capture the attention of the young and the old, especially in traffic signals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Magazine_Advertising\"><\/span><a><\/a>Magazine Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Many popular magazines have taken the digital route, yet print versions continue to be popular across age groups. <a href=\"https:\/\/www.themediaant.com\/magazine\" target=\"_blank\" rel=\"noreferrer noopener\">Magazine advertising<\/a> is an important source of revenue for publications. They allocate significant ad space in every issue. Identify a magazine whose audience is aligned with yours. For example, if your business makes automobile accessories, advertising in an automobile magazine would place you directly in the hands of car enthusiasts.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Full_Page\"><\/span>Full Page<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"404\" height=\"316\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/magazine-full-ad.jpg?resize=404%2C316&#038;ssl=1\" alt=\"Magazine Full Page Ad\" class=\"wp-image-24504\" title=\"Magazine Full Page Ad\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/magazine-full-ad.jpg?w=404&amp;ssl=1 404w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/magazine-full-ad.jpg?resize=300%2C235&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/magazine-full-ad.jpg?resize=150%2C117&amp;ssl=1 150w\" sizes=\"(max-width: 404px) 100vw, 404px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Magazine advertising on a full page covers one full side of a magazine.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Half_Page\"><\/span>Half Page<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"450\" height=\"350\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/magazine-half-ad.jpg?resize=450%2C350&#038;ssl=1\" alt=\"Magazine Half Page Ad\" class=\"wp-image-24505\" title=\"Magazine Half Page Ad\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/magazine-half-ad.jpg?w=450&amp;ssl=1 450w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/magazine-half-ad.jpg?resize=300%2C233&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/magazine-half-ad.jpg?resize=150%2C117&amp;ssl=1 150w\" sizes=\"(max-width: 450px) 100vw, 450px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>A half page ad will cover half of a page of the chosen magazine. Half page magazine advertising offers more competitive rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FM_Radio_Advertising\"><\/span><a><\/a>FM Radio Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>FM radio ads were the best medium to promote a brand\u2019s products before the emergence of TV. Today,<a href=\"https:\/\/www.themediaant.com\/radio\" target=\"_blank\" rel=\"noreferrer noopener\"> FM radio ads<\/a> continue to have good viewership in metro cities where traffic jams are an everyday affair and listeners stay tuned into their favourite channels for an extended period of time. <a href=\"https:\/\/www.themediaant.com\/blog\/what-is-radio-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">FM radio ads<\/a> cost based on the duration of the ad and the number of times it is played.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jingle\"><\/span>Jingle<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"397\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/radio-jingle-ad.jpg?resize=740%2C397&#038;ssl=1\" alt=\"Radio Jingle Ad\" class=\"wp-image-24508\" title=\"Radio Jingle Ad\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/radio-jingle-ad.jpg?w=871&amp;ssl=1 871w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/radio-jingle-ad.jpg?resize=300%2C161&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/radio-jingle-ad.jpg?resize=768%2C412&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/radio-jingle-ad.jpg?resize=150%2C80&amp;ssl=1 150w\" sizes=\"(max-width: 740px) 100vw, 740px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>A jingle is a short, catchy song incorporating your brand name. It is created to promote a product or service. A good jingle can capture your audience\u2019s attention and remain memorable.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Time_Check\"><\/span><a><\/a>Time Check<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>A time check advertisement is a pre-recorded message that an RJ will play before, during or after his show.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_on_Advertising\"><\/span><a><\/a>Frequently Asked Questions on Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1680176951297\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_is_advertising_and_example\"><\/span>What is advertising and example?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p><a href=\"https:\/\/www.themediaant.com\/blog\/what-is-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Advertising <\/a>is a method of drawing public attention to the features of a product or service for the purpose of selling. Advertising usually costs money for a business. A short promotional video that is played in the beginning of a Youtube video with the option to SKIP is an example of advertising.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1680176978837\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What%E2%80%99s_the_difference_between_marketing_and_advertising\"><\/span>What&#8217;s the difference between marketing and advertising?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>If marketing were a tree, then advertising would be one of its branches. In other words, advertising is one form of marketing. Any action that you take to promote your brand is called marketing. If you pay to place an ad on any medium as part of your marketing strategy, that\u2019s advertising.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1680176994858\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_are_some_benefits_of_advertising_for_a_small_business\"><\/span>What are some benefits of advertising for a small business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>For a small business, advertising can attract new customers, increase traffic to the website, improve brand awareness and help you stay ahead of competition. It is also a great way to announce new product launches and promote special offers.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1680177006767\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Why_are_advertisements_important\"><\/span>Why are advertisements important?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Advertising is a necessary and crucial part of any marketing strategy. Advertisements enable you to spread the word about your brand, attract customers, generate sales and grow your profits.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Looking to advertise your business in India? With so many advertising channels available, it can be overwhelming to decide which one to use. From traditional mediums like television and print&#8230;<\/p>\n","protected":false},"author":34424,"featured_media":24494,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3475],"tags":[3478,3479,882,1662,3476,3477],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/10-types-of-ads-featured-image.jpg?fit=512%2C384&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/24414"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34424"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=24414"}],"version-history":[{"count":4,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/24414\/revisions"}],"predecessor-version":[{"id":26969,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/24414\/revisions\/26969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/24494"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=24414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=24414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=24414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}